While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

Customer service was A+. Somehow my order package was opened somewhere en route from UK to US and was replaced with weird products (not Boucleme). Aurelija responded promptly, pleasantly and efficie... See more

Rated 5 out of 5 stars

Outstanding service from the team at Boucleme! I recently changed my email address but had not anticipated how difficult it would be to update details on all the online shopping sites I regularly use... See more

Rated 5 out of 5 stars

I’ve used this company for years as the products really suit my hair, competitively priced and usually very quick delivery. Unfortunately their courier (Evri) either lost my order or damaged it and af... See more

Rated 1 out of 5 stars

Is Boucleme a scam? It offers a 15% discount if you subscribe and provide your phone number, but once you've completed the process and they've taken all your details, the 15% discount code never mate... See more

Company replied

Company details

  1. Hair Product Store

Written by the company

Natural products for curly hair. Silicone, sulphate & paraben free. We understand the needs of curly hair. Our products are packed with high performance actives that restore moisture and life to dry lacklustre hair. Our simple 3 step system cleanse, co...


Contact info

3.8

Great

TrustScore 4 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Poor customer service

It seems normal for the customer service to not received the products after 22 days.
Really poor accompaniment.
If you have a problem maybe you will receive a standard answer in the same week you asked for.
Good luck to resolving the issues with them or maybe you will in couple of months

October 22, 2022
Unprompted review
Rated 5 out of 5 stars

Great New Products

I placed an order for the new products for curly frizz prone hair.
The order was sent very quickly I received it within a day or two. The products have made a huge difference to my hair already I am very impressed

October 14, 2022
Rated 1 out of 5 stars

No! Formula change of curl conditioner!

I love Boucleme and have used it happily for many years.
However the change In Formula of the curl conditioner DOES NOT WORK for me. I use it as a leave in and now It leaves my hair dry. I am devastated, as it has taken many years to find a conditioner that works and now it has gone!!
I, in desperation bought the new seal and shield, but alas it doesn’t work either.
I am now ordering on Amazon as they seem to have some bottles left of the old formula. But I am truly gutted. I went on boucleme to see if the unisex conditioner had also changed formula but it doesn’t seem to be available any more…..
If there are any litre bottles of the old formula left, can I buy some?!

October 21, 2022
Rated 2 out of 5 stars

Great service, bad product

The service was great. The product was unsuitable for my hair, despite it being for “all hair types”. My hair is low porosity and easily weighed down. No matter how I use this, it leaves my hair looking greasy. I’m going back to my £8 leave in that did the job better than this. I rarely buy a high end product and doubt u will bother again.

September 28, 2022
Rated 5 out of 5 stars

Another 5* review for Boucleme!!

Another 5* review for Boucleme because quite frankly that’s what their products and service deserve! I’m 52 and I don’t think I have ever stuck with a range of curly hair products for as long as I have with Boucleme. You know what you are getting with their products because they work time and time again. I can’t imagine me ever moving to another brand of products! Also I love the philosophy behind the brand and the sustainability of their products and packaging.

October 19, 2022
Rated 2 out of 5 stars

Jury still out

Jury still out. Resorted to washing my hair with regular shampoo after using products for 2 weeks as hair and scalp felt dirty.

Smell lovely and like conditioning element and curl gel.

October 19, 2022
Rated 5 out of 5 stars

Brand always come back to….

This is always a brand that I come back to and use to the end of the bottle. My thirsty curls love the products. I ordered the new gel and wow definition held for 3 days!

October 19, 2022
Bouclème logo

Reply from Bouclème

Thank you💜

Rated 4 out of 5 stars

Saw this product being used on…

Saw this product being used on Instagram by someone who had similar hair to myself - type 2a/3b curly hair. Bought product on their recommendation.
Only used once and didn’t seem to make much difference but will try a couple more times!

October 1, 2022
Bouclème logo

Reply from Bouclème

Hello, we hope you enjoy the products more with a few more uses. I you're still struggling, please feel free to pop us an email and we'll give you some tailored advice :)

Rated 5 out of 5 stars

The perfect conditioner

Such a great brand and I couldn’t live without their intensive moisture conditioner! Tames frizz and leaves my curls feeling soft and hydrated.

October 10, 2022
Bouclème logo

Reply from Bouclème

Thank you💜

Rated 5 out of 5 stars

In love with this new conditioner

In love with this new conditioner! I love boucleme as a whole and always want to support them and use their products, but I had previously struggled to find the right conditioner by them. I knew the right one would come along! This smells amazing and feels so moisturising. I’ve still got some older boucleme gel and curl cream, but once I finish I’ll be ordering these new seal and shield options!

October 10, 2022
Bouclème logo

Reply from Bouclème

Thank you💜

Rated 4 out of 5 stars

Great products

Products are great, delivery was fast but one of my products arrived leaking.

October 6, 2022
Bouclème logo

Reply from Bouclème

I'm glad you enjoy our products, if one of your products leaked in transit, please pop us an email and we'll look into it for you. Thank you.

Rated 1 out of 5 stars
Bouclème logo

Reply from Bouclème

Hello, I can see that a response was sent to your email on the same day you contacted us. We sent a picture that Yodel had provided. Please can you check your spam/junk as it may have ended up there. Thank you.

Rated 3 out of 5 stars

Jury’s out on Seal and Shield

I was really excited to hear about the new Seal and Shield range as I love all my Boucleme products but my jury’s out on the new products. I really find the smell off-putting -it’s too strong and sickly for me. The products are ok but so far I’ve had more problems with frizz than with the ordinary Boucleme products. I will persevere as I hope it’s just a case of adjusting the amounts and combination of products

October 5, 2022
Bouclème logo

Reply from Bouclème

Hello Fiona, I'm sorry to hear you're not a fan of the new Seal & Shield scent. If you're finding that they're not offering what our normal products do then you may not be as negatively affected by humidity. Thank you.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look