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Caratify is a custom jewelry and diamond consulting brand based in Calgary, Canada, founded by GIA-certified diamond expert Jemish Chovatiya. With over 10 years of global diamond industry experience, including work in India, Hong Kong, China, and Canada, Caratify helps clients across the country design high-quality, custom engagement rings and fine jewelry—without overpaying. We specialize in: Custom diamond engagement rings Fancy color diamonds Diamond sourcing and consultations GIA-certified diamond education Jewelry redesign using your own stones or gold Ethically sourced, conflict-free diamonds Serving clients in Calgary and across Canada What makes Caratify different from traditional jewelers is our transparent pricing model and deep international sourcing knowledge. We work directly with trusted global diamond suppliers to help our clients get better quality diamonds at fair prices—often saving them $2,000 to $7,000 compared to retail stores. We don’t push inventory, sell from a display case, or apply retail markups. Every Caratify piece is custom-made, with one-on-one guidance throughout the process. Whether you’re a first-time buyer or have been browsing stores already, we help you make confident, informed decisions about one of the most meaningful purchases of your life. Our mission is simple: to protect your money, educate you about diamonds, and help you create jewelry that reflects your story and values. Based in Calgary, Alberta Serving clients Canada-wide through virtual consultations and secure delivery Book a free consultation to get expert advice with no pressure
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