While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent products, noting the amazing prices and great value for money. Many appreciate the wide and interesting selection of items available, often finding unique bargains. The ordering process is frequently described as easy and efficient, with prompt dispatch and delivery, and items arriving incredibly well-packaged. However, some customers also noted occasional issues with delivery times, mentioning that orders sometimes took longer than expected to arrive. A few people experienced problems with split deliveries or damaged packaging for certain items like crisps or pot noodles.

What people talk about most

Product

Reviewers consistently express satisfaction with the products, highlighting the amazing prices and the great... See more

Price

Consumers consistently express satisfaction with the pricing, highlighting great prices, amazing bargains,... See more

Order

Reviewers highlight positive aspects of order. Many customers praise the ease of ordering, quick dispatch and... See more

Delivery service

People report positive experiences with delivery service. Customers frequently praise the quick delivery... See more

Value for money

Customers consistently report positive experiences with value for money. Many reviewers praise the amazing... See more

Based on these reviews

Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ Everything arrived quickly and was really well packaged. The only small downside was that the packaging material made a bit of a mess when breaking down the boxes, but that’s minor. A few... See more

Rated 5 out of 5 stars

Easy to use website, quick payment method. The communication via email is brilliant, you know at what stage your order is at all times. The process was quick, from payment to collection, and the... See more

Rated 5 out of 5 stars

Great prices and always something different to try . Great range of food , but also other interesting items. Half price Mondays is always worth a look , you never know what bargains are on offer . I a... See more

Rated 5 out of 5 stars

Apart from the amazing prices and the interesting selection available in the online shop, the products all arrived in good time and were packed INCREDIBLY well. We were so impressed! There was just on... See more

Rated 5 out of 5 stars

Great value ✅ Best Before dates are stated ✅ Good communication/updates ✅ Very well packaged ✅ Very slight downside is a bit of a wait for dispatch and delivery seens as the postage is £6 🫤 espe... See more

Rated 5 out of 5 stars

I'm very lucky to live nearby so regularly order and collect. There's always a fab selection of items at great prices. Ordering is easy and the email confirming it's ready to collect has a very handy... See more

Rated 5 out of 5 stars

All items exactly as described & dispatched quickly. Very well packaged with particular care taken to individual wrapping of cleaning products. Have used before & will use again. Good value.

Rated 5 out of 5 stars

Today, I received my 16th order from Best Before it's Gone Ltd. aka Cheapfood.co.uk. It is always a positive experience, from ordering online to receiving the products. The products received are alw... See more

Rated 5 out of 5 stars

I use the site intermittently but check it frequently. They have great savings and as long as you are buying a number of items the courier charge can still be worth it. Recent pet food purchases will... See more

Rated 5 out of 5 stars

I’ve now been a Bestbefore customer for a few years now and I’ve been very impressed with the service, quality and offers from this company. My delivery driver is lovely and any problems are alway... See more

Rated 5 out of 5 stars

Easy to use site, great selection of products and bag yourself a bargain! Order, order picked, packed beautifully and on its way within a couple of days! Kept fully informed of delivery at all times!... See more

Rated 5 out of 5 stars

Absolutely Brilliant place to buy your goods at fantastic prices BUT YOU HAVE TO BE QUICK. I've learnt over the years don't spend too long before you make payment otherwise someone else will nab the... See more

Rated 5 out of 5 stars

So easy to order. Order always ready soon after placing. Items are of good quality and never had an issue. Very nice staff at collection point. Would definitely recommend.

Rated 5 out of 5 stars

Always good and always good value. The range they sell changes often and sometimes you have to be quick to get the deals. I pick mine up from Daventry so no postage. But either way, a fantastic opport... See more

Rated 1 out of 5 stars

Looks like you’re in the United Kingdom. Go to the British Trustpilot site Thanks for your review! Bestbeforeitsgone Your review is pending.Read more Mark Gascoigne 2 reviews GB Rated... See more

Rated 5 out of 5 stars

The price and Verity is amazing. The amount of money I saved every time I order is brilliant. Best before it's gone is amazing and the staff are incredible helpful and won't hesitate to assist you... See more

Rated 5 out of 5 stars

First time buying from here! I was a bit confused at first because my order came in two separate DPD parcels with only one tracking number. Support was great though, they got back to me quickly and th... See more

Rated 5 out of 5 stars

I have shopped with Cheapfood many times and I can honestly say they are excellent, the prices are so reasonable, it's easy to order online, the goods are robustly packed with prompt delivery. I woul... See more

Rated 5 out of 5 stars

This company has everything you could want or need. I boost my supermarket shop with great cheap products from these guys. Trust me if you want to save money and enjoy really great food that wou... See more

Rated 5 out of 5 stars

Great choice of products constantly changing stock….amasing prices…shipping costs are fair and orders arrive quickly and very well packed I’ve placed 10+ orders with them and would go nowhere else…lo... See more

Rated 5 out of 5 stars

5 STARS HONESTLY CHEAP AND SUPER HELPFUL, PACKING IS SUPER TIGHT AND GOOD TOO, ORDERED SOME SNACKS AND DRINKS TOTALING AROUND 20 TO 30 GBP...ON THIS SITE IT CAME TO 12 IF THAT :D

Rated 5 out of 5 stars

Placed a few orders now, the service is always good. Prices are great and products are well packed, I'll definitely be ordering more in the future.

Rated 5 out of 5 stars

Easy to order and collection is a doddle, just turn up, press the button on your text message and someone brings your order out to your car within minutes.

Rated 5 out of 5 stars

Always a pleasure to order from this company. Friendly efficient service and let's you know when your order is on its way Overall good experience

Rated 5 out of 5 stars

Well packaged, quick delivery, fair price, arrived in good condition, exactly as described, good product and good value for money, will use again.

Rated 5 out of 5 stars

Great prices and great selection of goods at good prices,I've shopped with cheap food for a while now and have never had a problem.

Rated 1 out of 5 stars

Cheapfoods cancelled order 5 days after placing order and taking payment and after giving tracking. No explanation no apology.

Rated 5 out of 5 stars

Always on time, well packaged,items in stock, perfect service. Great quality products, frequent shopper! Have a delivery arriving today actually 👍

Rated 5 out of 5 stars

Great range of products, very reasonably priced, easy to use website, collection service is always efficient and friendly. 5* Customer service from Kevin and the team.

Rated 5 out of 5 stars

Fabulous bargains! Well packaged, amazing prices, lots of unusual items to try out. Highly recommended.

Rated 5 out of 5 stars

I love Best Before It's Gone & always have. I always check here for anything I might need to see if I can get a bargain. Brilliant Thankyou 👏

Rated 5 out of 5 stars

Always delivered quickly, and always packaged well. Great products and crazy low prices. Frequent shopper

Rated 5 out of 5 stars

Delivered in a good strong box well packaged very pleased.. Tracking was clear and informative

Rated 5 out of 5 stars

So impressed with my order :) it was dispatched and delivered quickly and packaged well. I will be buying again

Rated 5 out of 5 stars

Great products,amazing prices!!! Everything comes so well packaged...have brought from this company multiple times....AMAZING!!!!

Rated 5 out of 5 stars

Never have a problem with these guys. Delivery man always polite and order is always spot on

Rated 3 out of 5 stars

Lack of communication on my last order. I wasn't sure if my order had been received or was being processed for 6 days. I was not signed in so it must be important to sign in if you have an account. Th... See more

Rated 1 out of 5 stars

Ordered for the first time a week ago, and my order has still not been dispatched. So cannot comment on products. A star given as site was easy to use and clear expiration dates. I doubt I will order... See more

Rated 5 out of 5 stars

Always polite and friendly delivery. Ever-changing range of goods as befits this type of business.

Rated 5 out of 5 stars

Very quick delivery and well packaged items. A great selection of goods, not just food.

Rated 5 out of 5 stars

Very easy to use app to order the food. All orders have been complete. Very reasonable prices. 5* well deserved.

Rated 5 out of 5 stars

Easy to order, wide range of items, great prices and prompt delivery with the order well packed.

Rated 5 out of 5 stars

Bought a few times from them, quick dispatch, quick delivery, very well packaged.

Rated 4 out of 5 stars

Excellent products available. Although I have found whenever ordering bags of crisps the bags are popped on arrival, and pot noodles have holes in the foil lids.


Company details

  1. Discount Supermarket

Information provided by various external sources

Best Before its Gone is the Midlands biggest reseller of approved cheap food which is past or approaching its best before date. Save up to 70% on the cost of food & drink.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

4K reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Perfect service

Perfect service. I asked to collect on a day I had an appointment at the hospital and it was ready for me even though the shop was usually closed on that day.

February 23, 2026
Rated 5 out of 5 stars

Great bargains.

Great prices and great selection of goods at good prices,I've shopped with cheap food for a while now and have never had a problem.

October 10, 2025
Rated 5 out of 5 stars

Excellent service!

First time buying from here! I was a bit confused at first because my order came in two separate DPD parcels with only one tracking number. Support was great though, they got back to me quickly and the rest of my items arrived shortly after. Really happy with the service and would use them again.

January 7, 2026
Unprompted review
Rated 4 out of 5 stars

a decent service

main thing. all was packaged well. goods were in good order. delivery very speedy. good value. Delivery prices quite expensive, but so is a first class stamp. Would order again. A decent service.

December 26, 2025
Rated 5 out of 5 stars

This company has everything you could…

This company has everything you could want or need.
I boost my supermarket shop with great cheap products from these guys.
Trust me if you want to save money and enjoy really great food that would otherwise go to landfill.
Go and see for yourselves,
I promise you won't be disappointed 😍😍😍
Thanks again best before it's gone.
See you all very soon ♥️♥️♥️

October 14, 2025
Rated 1 out of 5 stars

Still awaiting delivery

Ordered for the first time a week ago, and my order has still not been dispatched. So cannot comment on products. A star given as site was easy to use and clear expiration dates. I doubt I will order again as was trying it out before Christmas, and did not expect delivery to take this long.

November 24, 2025

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look