I bought Cheeky Koala for my daughter’s Labrador. He loved it but he is a very strong chewer & he did manage to destroy it. But he loved it so much I would love to buy another. Would this be possible... See more
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Absolute rubbish complete and utter waste of money. Dreadful customer service and product. Tried to resolve but got the most ridiculous response that had no resolution just a pathetic email sayin... See more
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While I was watching her in Less than 5 minutes my female lab mix had tore open a hole in the middle of the whale toy, NOT on a seam or ear etc! Completely FALSE advertisement as the their... See more
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Bought the whale and bear. Website says indestructible but I was a realist and figured my 9 month vizsla would have a couple weeks use. Boy was I wrong. The whale had a small hole within 10 minutes an... See more
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Company details
Written by the company
At CHEEKY, we create high-quality, durable, and engaging dog toys designed to withstand even the toughest chewers. 🐶💪 Our toys are made from a unique blend of polyethylene and nylon, ensuring maximum durability and safety. Whether your dog loves to chew, fetch, or cuddle, our toys are built for endless fun while being gentle on teeth and gums. 🦷✨ All materials are non-toxic and 100% safe, so you can trust your furry friend is in good paws. 🐾 We believe play is essential for a dog’s mental and physical well-being, which is why we design toys that stimulate, entertain, and last. 🎾🐕 At CHEEKY, we listen to our customers and continuously improve our products to provide the best experience for dogs and their owners. ❤️🐾 Durable. Safe. Fun. That’s CHEEKY! 🐕🎉
Contact info
2.7
Poor
289 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 68% of negative reviews
Typically replies within 48 hours
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Toy is not even close to what was…
Toy is not even close to what was promised. Didn't last, shipped late. All around a huge disappoinmet.
April 18, 2025
Unprompted review
Reply from CHEEKY
Hi Alan,
Thank you for your feedback, and we’re really sorry to hear that your experience didn’t meet your expectations.
Regarding the delay, we did face some production challenges during our first batch, but we’ve worked through those, and everything is now running smoothly. As part of the Kickstarter process, backers understand that some delays can happen as we fine-tune the production. We're glad to have overcome those obstacles and are now better prepared for future shipments.
We strive to deliver the best quality possible, and we understand how frustrating it can be when things don’t go as planned. We’ll take your feedback seriously as we continue to improve our toys and our processes. If you’d like to share more about your experience or discuss how we can assist you further, please don’t hesitate to reach out to us at customerservice@cheeky-dogs.com.
Thanks again for supporting us through Kickstarter.
The Cheeky Team
The toys arrived in great shape
The toys arrived in great shape. My dog loves them. I should mention he is not a real chewer, so I'm sure they will last and last. He just likes to carry his toys around with him and sleep with them, so he's pretty gentle with them. Unfortunately, this survey is in French, which I don't speak, so I have no idea what to answer for the rest of it.
April 19, 2025
Unprompted review
Reply from CHEEKY
Hi Lee,
Thank you so much for your lovely feedback! 🧡 We’re so happy to hear that your dog loves his new toys and that they’re in great shape. It sounds like he’s taking good care of them with his gentle playstyle! 😄
Apologies for the French survey mix-up! If you ever have any questions or need assistance, feel free to reach out — we’re here to help!
Thanks again for your support,
The Cheeky Team
Reading the reviews from other…
Reading the reviews from other recipients I was concerned about the quality of the products. My dog is an ACD/Lab mix and she takes great delight in destroying stuffed animals (especially those with squeakers). I received three with squeakers and with trepidation gave her the whale animal (holding two in reserve). One week in she loves this toy and carries it around the house. No rips or tears yet. I cannot complain about my experience.
April 19, 2025
Unprompted review
Reply from CHEEKY
Hi Ace,
Thank you so much for sharing your experience! 🧡 We’re thrilled to hear that your ACD/Lab mix is enjoying the whale toy — and we’re especially glad to know it’s holding up well so far! It’s always great to hear that our toys are standing the test of time with tough chewers.
We’re so grateful for your feedback and for giving us a chance to show you the quality of our products. We hope the other two toys live up to expectations too!
Thanks again for your support,
The Cheeky Team
The stuff showed up.
April 17, 2025
Unprompted review
Reply from CHEEKY
Hi Amy,
Thank you so much for the great review! 🧡 We’re so happy to hear everything showed up — and we hope your dog loves their new toy!
Thanks again for your support,
The Cheeky Team
Extremely overpriced and not durable at all – avoid!
This toy was advertised as extra tough and durable, but our dog managed to tear it apart within just one day. It’s absolutely not worth the high price. I contacted customer service, hoping for a solution, but was strung along for several days without a clear response. Eventually, they claimed the damage was our fault – which is honestly unacceptable given how the product was marketed. I strongly advise against buying this toy. Save your money and look elsewhere.
April 19, 2025
Unprompted review
Reply from CHEEKY
Hi,
Thank you for your feedback, and we’re truly sorry to hear that you were disappointed with your Cheeky toy. We completely understand your frustration, and we always strive to make our toys as durable as possible. However, no plush toy is truly indestructible, and even though we use reinforced materials, we know that some dogs, especially strong chewers, can sometimes find weak points faster than others.
Regarding your communication with customer service, we apologize if the response felt unclear or insufficient. It was never our intention to cause any frustration, and we value your input as it helps us improve.
We do appreciate your feedback, and it will be taken into account as we continue to refine our products. We are constantly working to improve and will be offering new options soon. If you have any other questions or concerns, please don't hesitate to reach out again.
Best regards,
The Cheeky Team
Not for large breeds
I would not recommend this toy for large breeds. My dogs were able to get through all 3 models within 5 minutes each. On kickstarter they claim it is ment to "...withstand intense chewing,ensuring a safe and long-lasting experience." And "... these ultra-resistant toys are designed to withstand vigorous chewing and rough play" and many other quotes of a ultra-durable stuffed toy. This is obviously not the case for many of the people I have seen reviews and comments from. Now maybe these toys work better for small and medium breeds, which for the people with positive reviews from what i have seen have,but with how it was advertised it should have had no problem and lasted longer with the larger breeds as well. I will admit it is a strong material and my dogs did love to play with them but I could have went and bought toys from the petsmart that would have lasted longer and would have been cheaper. I am highly disappointed and was hoping for a good long lasting stuffed toy for my dogs. But as many other people from kickstarter I feel lied to as this is not the "strongest and safest dog toy" as they claimed it to be.
April 13, 2025
Unprompted review
Reply from CHEEKY
Hi Brandon,
We’re really sorry to hear that the toys didn’t live up to your expectations – especially since we know how disappointing that can be when you’re hoping for something long-lasting for your dogs.
Our goal was to create a soft toy that could go further than traditional plush toys, using UHMWPE fabric (the white rigid part), which is used in ballistic protection, along with tough nylon, and Dyneema thread – often described as the world’s strongest fiber. That said, no soft toy can be truly indestructible, and some powerful dogs, especially larger breeds, can find weak spots faster than others.
We know this solution won’t suit every dog, and your feedback – while tough to read – is valuable and will help us keep improving. If you haven’t yet reached out to us directly, feel free to email us at customerservice@cheeky-dogs.com. We’d love to hear more and see how we can help.
Wishing your pups lots of fun (and tougher toys ahead 🧡),
The Cheeky Team
Great toys, but not indestructible
Our two bully-breed rescue dogs absolutely love their new Cheeky toys! The toys are certainly more durable than any other plush toy they have had, but they are far from indestructible. Our older bully got through the fabric in less than two minutes of chewing, another of the toys started to separate at the seams when they played tug.
March 31, 2025
Unprompted review
Reply from CHEEKY
Hi Theodore,
Thank you so much for your support and for sharing your experience 🧡 We're really happy to hear that your two bully-breed rescues are loving their Cheeky toys!
We truly appreciate your kind words about their durability — it means a lot coming from someone with power chewers at home. That said, we totally understand your feedback and we agree: no plush toy is indestructible, especially with enthusiastic pups like yours!
We're constantly working to improve, and feedback like yours helps us push things even further. Big thanks again for giving Cheeky a try — and please give a cuddle to your two adorable bullies from us!
Warm regards,
The Cheeky Team
Product not nearly as tough as advertised
Product not nearly as tough as advertised in the Kickstarter campaign. Our Labradoodle made the first holes in the Whale within 5 minutes. The product is not durable at all. So much for it being the strongest and safest toy.
Update in response to the company: you did not claim indestructible, but you did claim durable. The number of public complaints in reviews and on the Kickstarter campaign shows it is far from durable. This is not 'some dogs', this is a lot of dogs that are not having a product live up to the expectations.
April 15, 2025
Unprompted review
Reply from CHEEKY
Hi Marco,
Thank you for your feedback, and we’re sorry to hear that your Cheeky Whale didn’t live up to your expectations 🧡
While we never claimed our toys were indestructible, we did design them to be tougher than standard plush toys — using reinforced seams, technical fabrics like UHMWPE and nylon, and Dyneema thread for extra strength. That said, we understand that some dogs can still manage to damage them quickly.
If you’d like to share more or discuss this further, feel free to contact us directly at customerservice@cheeky-dogs.com — we’re always happy to listen and help where we can.
Thanks again for supporting our campaign.
The Cheeky Team
Just amazing
April 16, 2025
Unprompted review
Reply from CHEEKY
Thank you very much, Danny!
We're so happy to hear you're pleased with your Cheeky toy. Your support means a lot to us. Please give your dog a gentle kiss on the nose from the whole team!
The Cheeky Team 🧡
Good marketing gimmick, terrible product.
Despite claims of these toys being made with ballistic material to avoid damage, these dog toys are easily destroyed in about 5 minutes, the same amount of time as much cheaper toys from even the Dollar Tree.
If you weren't caught up by the Kickstarter claims, save your money and AVOID, DO NOT buy these toys! Claims that these toys are safe for your dogs and have "maximum durability" is a flat out marketing lie. These toys are not safe and do not outlast other toys, as advertised.
This company should refund every backer if they don't replace them with what was actually promised.
$60+ dollars for 3 toys that are overpriced and destroyed within minutes. AVOID!
April 15, 2025
Unprompted review
Reply from CHEEKY
Hi Maurice,
We’re sorry to hear you were disappointed, and we understand your frustration.
Just to clarify, we’ve never advertised our toys as indestructible — no soft toy can truly be. What we did promise (and delivered on) is a fabric tested for strength and durability, and a toy thoughtfully designed to last longer than most plush toys on the market.
Our outer material is a custom blend: it combines high-density polyethylene (the white, rigid side), which is used in ballistic vests, with a flexible black nylon layer (which is not ballistic). For the stitching, we use Dyneema® thread — marketed as the world’s strongest fiber. So while the construction is highly reinforced, no toy is invincible, and some dogs — especially power chewers — can find a weakness more quickly than others.
Of course, we know that no toy is truly universal, but we also receive many messages from customers whose toys are still going strong after weeks or months.
We’re truly sorry the experience didn’t match your expectations, and we thank you again for supporting our project on Kickstarter.
The Cheeky Team
Decent toy
Despite the extensive delay toy arrived and has not been destroyed!
I originally planned it as a Christmas present for my puppy who still had his share teeth but it arrived 4 months later after he had lost his baby teeth and less things were getting destroyed anyway. Still he seems to like it and chews the elephants trunk
April 2, 2025
Unprompted review
Reply from CHEEKY
Thank you so much for your kind words, Joanne! 🧡
We’re really happy to hear your pup is enjoying his Cheeky Elephant — even if it missed the Christmas tree by a few months 😅 The trunk is definitely a favorite chewing spot!
Thanks again for your support and patience through the Kickstarter journey.
Big caresses to your not-so-little puppy from the Cheeky Team!
The Cheeky Team
If it can survive a Sprollie, it can survive anything!
I bought 2 Cheeky Elephants for my 2 Springer Spaniel x Collie crosses... and the toys are still in 1 piece! A record for my 2 dogs, they destroy every toy I buy.. but the Cheeky Elephant is standing strong, they even play tug-of-war with it! I can't recommend these toys enough. If it can survive a Sprollie, it can survive anything!
April 15, 2025
Unprompted review
Reply from CHEEKY
Wow, thank you so much for this amazing feedback! 🧡
We’re so happy to hear that your Sprollies are having a blast with their Cheeky Elephants — and even happier to know they’re still in one piece! That’s the ultimate compliment 😄
Tug-of-war approved? Mission accomplished 💪
Sending a big thank you and lots of cuddles to your pups from the whole team!
The Cheeky Team
Ce serait mieux avec un couineur dans le jouet.
For some reason, I thought it would have a squeaker in it. The squeaker entices our dogs to play with the toys or else they don’t really play with it much. So, right now, it’s an expensive toy that just sits there. And just there’s no squeaker, they don’t play much with it so I can’t really test how sturdy it really is.
April 14, 2025
Unprompted review
Reply from CHEEKY
Hi Lill,
Thank you for your feedback! We’re glad you shared your thoughts with us.
Just to clarify, we do offer toys with a squeaker option, but it looks like the one you chose doesn’t have it. If a squeaker is important for your dogs, we’d be happy to help you find a suitable one with that feature!
We hope that once your dogs give it a try, you'll get to experience the durability for yourself. If you have any questions or need assistance, feel free to reach out!
Best regards,
The Cheeky Team
BUYER BEWARE. These toys are NOT super tough.
First, I've never had to pay outside of Kickstarter for a campaign. I don't recall ever receiving an invoice in an email with no clear instructions on how to pay the invoice. I received the items quickly. Sadly, they didn't last more than 20 minutes with my dog. They ARE NOT as advertised. I'm not sure who they had testing them or if they even had actual dogs test them. I've had PetSmart and Chewy toys last longer than these. And no, I'm not talking about the tough toys for chewers. Just the regular toys. I'm very disappointed in this entire process and would hope my review will prevent others from falling prey to them.
April 13, 2025
Unprompted review
Reply from CHEEKY
Hi Christie,
Thank you for taking the time to share your experience, even though we’re really sorry to read how disappointed you are.
We’d like to clarify that the invoice you received was only for shipping costs (as clearly communicated at the end of our Kickstarter campaign), and it was processed via a secure platform. We're sorry if this caused any confusion, and we take your feedback seriously.
Regarding the toys, we understand your frustration. Our plush toys are designed with reinforced fabric and have undergone lab testing for traction and fatigue (related to chewing). However, while we aim for durability, no plush toy is truly indestructible, and we’ve never claimed they are. We strive to provide accurate information to our customers, and your feedback helps us refine that.
If you'd like to send photos, we’d be happy to take a closer look and understand what happened.
Best regards,
The Cheeky Team
Australian Shepherd ripped it
Australian Shepherd had it partially destroyed within 15 min. We have not given it back to him, because we're afraid of the toxicity of the stuffing.
April 5, 2025
Unprompted review
Reply from CHEEKY
Hi John,
Thank you for your feedback, and we’re truly sorry the toy didn’t last longer with your Australian Shepherd. We know how determined some pups can be, and totally understand your frustration.
Just to reassure you — while we always recommend removing the toy if the stuffing becomes accessible, the materials we use (including the stuffing) are certified non-toxic and pet-safe.
We’re a small team working hard to make plush toys tougher, and feedback like yours helps us keep improving. Thanks again for giving Cheeky a try 🧡
The Cheeky Team
Reliable dog toy
Great communication throughout the campaign. My dog loves his new toy
April 14, 2025
Unprompted review
Reply from CHEEKY
Thank you so much for your kind words, Jacquie!
We’re really glad to hear you felt well supported throughout the campaign 🧡 And even happier to know your pup is loving their new Cheeky toy!
Sending a big thank you – and a little kiss on your pup’s nose from the whole Cheeky team! 🧡
The toy appears to be well made
The toy appears to be well made, and my dog loves it!
April 10, 2025
Unprompted review
Reply from CHEEKY
Thank you so much Elise 🧡
We're so happy to hear your dog is loving the toy — and that you noticed the quality! That really means a lot to us.
Big thanks from all of us at Cheeky 🐾
The Cheeky Team
DO NOT BUY - The toy was destroyed within days…
DO NOT BUY
The toy broke within days even though it’s very expensive and they say ‘indestructible’. The toy came in at EUR 23.- and an additional EUR 10.- for shipping. When I contacted them, the answer was, “this happens with dog toys”. So false advertising and a ridiculous price.
Their response to this review is also ridiculous, the picture I sent them was indeed a small hole, but within hours the entire toy was destroyed. So all and all we had 4 or 5 days of fun for EUR 33.-. For this amount of money I can buy many toys that will last just as long.
These are the claims they make on Kickstarter:
"This allows our Cheeky plush toys to withstand the most stubborn of bite."
"With our toys, you won’t have to keep buying stuffed toys that only last a few days."
"The durability of our product lies in its remarkable resilience, which means that your faithful furry friends will find it difficult to destroy. Therefore, you can expect this toy to accompany you over time without losing quality or functionality."
All of the above are not true, so very disappointing and zero customer service.
April 2, 2025
Unprompted review
Reply from CHEEKY
Hi Sanne,
We’re sorry to hear you were disappointed, but just to clarify — we never claimed our toys are indestructible.
In the email you sent us, you mentioned that your dog had enjoyed playing with the toy for several days, and the damage you showed was a very small hole. We understand the frustration when expectations aren’t fully met, but we’re proud to offer plush toys that last longer than most, even if no fabric toy can withstand every dog.
The Cheeky Team 🧡
Toy lasted 5 minutes do not recommend
Toy lasted 5 minutes do not recommend
March 13, 2025
Unprompted review
Reply from CHEEKY
Hi Daisy,
Thank you for your feedback, and we're really sorry to hear the toy didn't last longer with your pup — we totally get how disappointing that can be.
If you’d be open to it, we’d love to better understand what happened. Feel free to send us a few photos at customerservice@cheeky-dogs.com so we can take a closer look and keep improving.
Thanks again for giving Cheeky a try.
The Cheeky Team
CHEAP CHINESE COPY
Brand new toy from Kickstarter last maybe 5 minutes, French bulldog only chew that toy, not rip or something, cheap Chinese copy, advertised show how material will be very strong, not worth nearly 20euro per toy. Support apologised only and don't offer any recompensating or you have 30 days to send back. But they don't want. Be careful not recommended
April 1, 2025
Unprompted review
Reply from CHEEKY
Hi Piotr,
Thank you for your feedback. We’re really sorry that the toy didn’t meet your expectations — we completely understand your frustration.
We actually received your email at the same time as your Trustpilot review, so we hadn’t had a chance to reply before your comment was posted. That said, I’ve just responded to your message directly to try and help as best as we can.
Our toys are designed to be more durable than standard plush, but they’re not indestructible, and we know that even smaller dogs like French Bulldogs can be very determined! We always welcome feedback and photos, as they really help us improve.
Thanks again for taking the time to share your experience.
The Cheeky Team 🧡
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