Excellent
At last a proper alternative to expensive financial advisers.
April 23, 2026
Unprompted review
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Company details
Written by the company
We are the UK's first fully digital financial adviser. Count is built for those that are currently excluded form financial advice. FCA-regulated. Real, personalised financial advice. Not the "this is not financial advice" kind. All-in-one. Budgeting, saving, investing, tax optimisation, and ongoing management, in a single app. Automated. Count builds your financial plan and executes it for you, every month. No appointments, no jargon, no hourly fees. Accessible. Professional-grade advice, finally affordable for everyone. Smart money management, finally automated.
Contact info
United Kingdom
- hello@count-finance.com
- count-finance.com
Real financial advice that doesn't cost a fortune
Didn't think I could get real financial advice without paying a fortune for an IFA. Count sorted me out with a proper plan: savings, investing, tax, all tailored to me. The onboarding takes a minute but once you're in, it's dead simple. Actually feel like I know what I'm doing with my money now. Would recommend.
April 20, 2026
Unprompted review
Proper alternative to an IFA
Been using Count since their beta and it only got better so far. When I first started, Count was the first app that provided me with a full financial plan that covered all my needs. I've been struggling to get started with investing for years and was overwhelmed by what's on offer in the market. Other apps seemed to only sell me a product (a portfolio of ETFs or a savings account) without any regard to what I actually need.
What amazed me the most was the tax optimisation aspect as well and now I set up a direct debit to automate my financial plan directly with Count.
In short, great experience so far and feels like a great, affordable alternative to a human financial adviser (at least for my needs).
February 2, 2026
Unprompted review
Straightforward to set up, more informative than others
Easy to get going. More informative than others I’ve used. Looking forward to seeing how it performs
April 21, 2026
Unprompted review
A Simple, Helpful Finance App
I’ve been using Count Finance for a little while and it’s been a nice change from the usual finance apps. The layout is clean, the app is easy to get around and it makes budgeting and planning feel less overwhelming.
What I like most is that it feels a bit more personal than the standard money-management tools. The guidance feels clear and practical, which makes the app easier to trust and stick with. Overall, it’s a promising option if you want clearer financial guidance without getting buried in complicated features.
April 20, 2026
Unprompted review
Finally, some financial advice
I’ve been trying to get financial advice for ages but had no luck for various reasons. Count made it really easy for me and I now have a plan in action, the process took about 10/15 mins and was really straightforward. I was also impressed by the customer service team, they answered a query I had really quickly. Thumbs up from me
April 14, 2026
Unprompted review
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