Curlsmith has taken care of my excessively frizzy hair. With only fragrance free shampoo, conditioner and leave-in conditioner, my hair feels soft and much less frizzy. I wish I had more fragrance fre... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I have tried various curly shampoos and CurlSmith makes an obvious difference AND smells divine! However, I think they should introduce a refillable option. It makes me sad to buy a big plastic bottle... See more
Company replied
These products are nice to use and did give me reduced frizz and improved curl pattern immediately after first use, though it only lasted a day or so. Would like to see recycled plastic used for the... See more
I like your company and how to identify type of curl but why don’t you offer guidance on best products for each curl type? I don’t want to experiment and “reinvent the wheel.” You know about this and... See more
Company details
Written by the company
The first gourmet haircare brand specifically created for curls. Inspired by generations of home made hair remedies.
Contact info
United States
- curlsmith.com
4.0
Great
457 reviews
Replied to 34% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Love the product- good conditioning for…
Love the product- good conditioning for my DRY HAI!!!
October 8, 2025
Reply from CURLSMITH
Thank you so much for the love! 💚
We’re so glad to hear that the product is giving your dry hair the conditioning it needs — that’s exactly what we love to deliver: moisture, softness, and happy curls!
If you ever want help picking the perfect deep treatment or leave-in for extra hydration, just let us know. Your curls deserve it! 😊
Much less frizz!
Curlsmith has taken care of my excessively frizzy hair. With only fragrance free shampoo, conditioner and leave-in conditioner, my hair feels soft and much less frizzy. I wish I had more fragrance free choices for styling products. It's a bit expensive for my fixed income so I hope I can find the $ to continue to buy these products.
October 8, 2025
Reply from CURLSMITH
Thank you so much for sharing your experience — we’re truly happy to hear that Curlsmith has helped tame your frizz and leave your hair feeling soft and healthy, especially with our fragrance-free range! 🌿
We completely understand how important fragrance-free options are, and your feedback is incredibly valuable. Expanding that range is something we’re actively exploring, so stay tuned.
We also hear you on the pricing — we try to make our formulas as effective and concentrated as possible, so a little goes a long way, but we know it can still be a stretch. Be sure to sign up for our emails and texts if you haven’t already — we often share special offers, exclusive promos, and early access to sales.
Thanks again for your trust and support — it means the world to us. 💚
I asked for a subscription order to be…
I asked for a subscription order to be cancelled within hours of the order.
No reply until the order was shipped. I heard back on that day to advise it cant be cancelled but that I could refuse the package.
I did so and emailed proof of my refusal in the same day.
Still havent heard back in order four days and I chased twice.
Really disappointing service.
September 29, 2025
Reply from CURLSMITH
Thank you for your message
Once a subscription order has been processed, we’re unfortunately unable to cancel it, as it enters our fulfillment system quickly. That said, we do send reminder emails in advance of each upcoming subscription so customers have time to skip, pause, or make changes before the order is confirmed.
Reply from CURLSMITH
Thank you so much for your amazing feedback! We’re thrilled to hear our product has transformed your hair — that means the world to us!
Great for curly & wavy hair!!
Ordering process is easy and products work for my hair, except the last one I tried a new shampoo it dries out my hair a lot so will stick my my usuals.
September 30, 2025
Reply from CURLSMITH
Thank you for your honest feedback! We’re glad to hear the ordering process is easy and that most of our products work well for your hair.
We’re sorry the new shampoo didn’t quite suit your hair and caused dryness — everyone’s hair is unique, and sometimes a product isn’t the perfect match. Sticking with your usual favorites is always a great idea!
If you ever want recommendations for more moisturizing or gentle shampoos to try, just let us know. We’re here to help!
Since switching to all Curlsmith…
Since switching to all Curlsmith products, my wavy/curly hair has been healthier than it ever was. It’s so easy to order off the website and it ships fast. The rewards points lead to substantial discounts too!
October 5, 2025
Reply from CURLSMITH
Thank you so much for your wonderful feedback! We’re thrilled to hear that CurlSmith has helped make your wavy/curly hair healthier and that you’re enjoying the ease of ordering and fast shipping.
We’re also glad to know you’re taking advantage of our rewards program — those discounts are a great way to treat yourself while caring for your curls!
Thanks for being part of the CurlSmith family. We’re here whenever you need us!
Strong scent
The product said fragrance free but the scent was very strong. It may have been free of chemical fragrance but not natural fragrances. The label was misleading. Disappointed, I was unable to use it. However, Curlsmith honored their refund policy and my refund was handled quickly and efficiently.
September 30, 2025
Reply from CURLSMITH
Thank you so much for your honest feedback. We’re sorry to hear the scent of the product was stronger than you expected — we understand how important this can be, especially when a product is labeled fragrance-free.
You’re right that while our formulas avoid synthetic fragrances, some natural ingredients can have their own distinct scents, and we appreciate your point about the label clarity. We’ll definitely pass this along to our product team for consideration.
Their Shower Syle fixer is absolutly…
Their Shower Syle fixer is absolutly brilliant,was not sure about ordering direct as a couple of bad reviews about doing this ,but I had no problems
September 29, 2025
Reply from CURLSMITH
Thank you so much for sharing your experience! We’re thrilled to hear that the Shower Style Fixer is working brilliantly for you.
We understand that ordering directly can sometimes feel uncertain, especially with mixed reviews out there, so we’re really glad your experience has been smooth and positive.
If you ever need any help or have questions, we’re just a message away!
Thanks again for choosing CurlSmith!
I ordered my curling wand in the…
I ordered my curling wand in the begining of September and it still hasn't arrived 🥴
September 29, 2025
Reply from CURLSMITH
Thanks for reaching out, and I’m so sorry to hear your curling wand still hasn’t arrived — I know how frustrating that is!
I’ve checked your order, and it was shipped on Wednesday, October 1st, 2025. It looks like there’s been a delay within the carrier network, which is unfortunately outside of our control, but I completely understand the inconvenience.
I like the quality of your products
I like the quality of your products. I have fine, thin, wavy hair that is dyed. I choose to straighten my hair with a blowout followed by Velcro rollers to cut down on the amount of heat used on my hair. Most of your products seem to be for getting the most out of the natural curls and waves. So using them for my purpose isn't the right fit. I've tried them on wet hair followed by my same routine but they don't give the boost I'm looking for. I just purchased the Flawless Finish Hairspray and after the first use, I believe this will be a great product for me. It says to use on wet hair but it worked fine on my dry styled hair. I'm hoping it keeps my style intact.
September 29, 2025
Reply from CURLSMITH
Thank you so much for sharing your experience and kind words about our products! We really appreciate your support.
It’s great to hear that the Flawless Finish Hairspray is working well for your styling routine, especially since you use a blowout and Velcro rollers. While many of our products are designed to enhance natural curls and waves, we love hearing how they fit into different hair routines and preferences.
Good Customer Service
CurlSmith products ship very quickly & the helpline (on-line chat) person has been helpful too.
I'm just starting to try out your products - I have quite a few to try now (with trial sizes & samples also). It will take me some time - I guess - to know what works on my gray/white and wavy hair. Looking towards the protein products first - but I don't wash my hair very often either.
October 6, 2025
Reply from CURLSMITH
Thank you so much for your lovely feedback! We’re happy to hear you’ve found our shipping speedy and our helpline helpful.
It’s exciting that you’re starting your CurlSmith journey — trying new products can definitely be a fun process, especially with gray/white and wavy hair. Our protein products are a great place to start, and if you don’t wash your hair often, they can really help maintain strength and moisture in between washes.
Great products that really work
Great products that really work, and a little goes a long way. Easy to order and products arrive quickly.
September 29, 2025
Reply from CURLSMITH
Thank you so much for your wonderful feedback! We’re delighted to hear that our products are working well for you and that you find them easy to use and order.
We truly appreciate your support and look forward to continuing to help you with your hair care needs!
I love the products only thing I didn’t…
I love the products only thing I didn’t like was the packaging. The pump on the conditioner is broken. They need to improve on that. Also the seal on the other product was slightly coming off. I don’t think it was tampered with but not a good look though.
October 6, 2025
Reply from CURLSMITH
Thank you so much for your love and support of our products! We’re glad to hear you’re enjoying them.
I’m sorry to hear about the issues you experienced with the packaging — that’s definitely not the experience we want for our customers. We appreciate you letting us know about the broken pump and the loose seal. I’ll be sure to share this feedback with our quality and packaging teams so we can work on improving those details.
If you’d like, we can assist with a replacement for the conditioner pump or the product with the seal issue — just let us know!
I have tried various curly shampoos and…
I have tried various curly shampoos and CurlSmith makes an obvious difference AND smells divine! However, I think they should introduce a refillable option. It makes me sad to buy a big plastic bottle every month or two.
October 4, 2025
Reply from CURLSMITH
Thank you so much for your kind words! We’re thrilled to hear that Curlsmith makes a noticeable difference for your curls—and that you love the scent too!
We completely understand your concerns about sustainability and reducing plastic waste. Offering refillable options is something we’re actively exploring as part of our commitment to being more environmentally friendly.
Your feedback is really valuable, and I’ll be sure to share it with our product and sustainability teams.
Thanks again for being a part of the Curlsmith community and for caring about the planet with us!
Disappointing
I used Curl Smith years ago while living in Florida,and loved it .I live in Arizona now and I did not like it at all. After using your product my hair looked &felt 100X's frizzier, brittle and lost all shine.
Needless to say that I was EXTREMELY disappointed. I honestly want my money back.
October 5, 2025
Reply from CURLSMITH
We’re truly sorry to hear that your recent experience with Curlsmith didn’t meet your expectations — especially after having such great results with our products in the past. We understand how frustrating it can be when a trusted product no longer works the same, and the change in climate from Florida to Arizona can certainly impact how hair products perform.
We never want our customers to feel disappointed, and we appreciate you giving us the chance to make this right. Could you please contact our customer service team at hello@curlsmith.com
Great site, great products!
The website is easy to navigate. Prices and promotions are clear. Visually appealing. I love Curlsmith!
October 5, 2025
Reply from CURLSMITH
Thank you so much for your wonderful feedback! We’re thrilled to hear that you find our website easy to navigate, with clear prices and promotions, and visually appealing.
It means a lot to us that you love Curlsmith — we’re grateful to have you as part of our community!
Me and my son have been using these…
Me and my son have been using these products for a couple of years and we enjoy them.
October 5, 2025
Reply from CURLSMITH
Thank you so much for sharing that you and your son have been enjoying our products for a couple of years! We’re delighted to be part of your hair care routines.
Air dry cream smells delicious and…
Air dry cream smells delicious and reduces frizz without being too heavy
October 5, 2025
Reply from CURLSMITH
Thank you for sharing your experience with our Air Dry Cream! We’re so happy to hear you love the delicious scent and how it reduces frizz without feeling heavy.
It’s wonderful to know our formula is working well for you!
Best of the best
I’ve never encountered any issues getting questions answered, this includes product usage. They take their product and customers seriously and it shows. I left one specific curly hair product because it was a one size fits all mentality. Thank goodnes! I’ve been using Curlsmith and will never leave.
October 1, 2025
Reply from CURLSMITH
Thank you so much for your heartfelt message! We’re thrilled to hear that our team has been responsive and helpful with all your questions — we truly care about both our products and our customers.
It means a lot to us that you found a brand that understands the unique needs of curly hair, and that Curlsmith has become your trusted go-to.
We’re honored to have you as part of our community and look forward to supporting your curls for years to come!
I received an item that I did not know…
After receiving a reply from Curlsmith (via trustpilot, with no direct response or way to contact company) I not only stand by the below review, but, if I could, I'd lower the stars to zero.
Seriously, DO NOT buy from this company as they have the worst imaginable customer service!
I received an item that I did not know was on subscription & didn't want. Also, I never received advance notice that the item was being sent, something every other company does. I tried to contact curlsmith & there is no phone number. I went on the chat, it told me it couldn't help me. Then I asked it to have someone call me & it said it couldn't do that either. Worst customer service ever. Wouldn't recommend you to anyone.
October 1, 2025
Reply from CURLSMITH
Thank you for your feedback — we completely understand your concern. Our system does send upcoming subscription reminder emails before each renewal, giving customers the option to adjust, delay, or cancel their order prior to processing.
We can see that these emails were successfully sent to your address; however, there’s no “read” confirmation on our end. We recommend checking your spam or promotions folder, just in case they were filtered there.
We’re sorry for any frustration this caused and appreciate you taking the time to share your experience — your feedback helps us continue improving our service.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.