Cycle King - Hawk Cycles Cradley Reviews 160

TrustScore 4.5 out of 5

4.7

Forge Lane, B64 5AK Cradley Heath, GB


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Rated 4 out of 5 stars

Quick contact after online ordering informing me my bike was ready to collect. Friendly, helpful staff who demonstrated the folding of my bike and altered it to fit me. Good information about follow... See more

Rated 5 out of 5 stars

Highly recommended. Ethan at Hawk Cycles in Cradley was so supportive with my issue regarding axle bearings on my rear wheel. His swift intervention and fast action on the repair has got me back on t... See more

Rated 4 out of 5 stars

The order and paying straight forward on line. Gentleman who called and confirmed bike was mine 5 stars. However I felt the guy who served me in the shop made me feel I was not important, very blunt... See more

Rated 5 out of 5 stars

Great service, expert advice and so willing to help, Matt asked for measurements of my sons leg so he could get right size. Collected bike easily and they happily put it into my little car. Great pla... See more


Company details

  1. Recreation Center

Written by the company

Cycle King is the UK's largest family-owned cycle retailer. View our range of men's, women's & children's bikes and a fantastic range of cycling accessories.


Contact info

  • Forge Lane, B64 5AK, Cradley Heath, United Kingdom

  • 01384 636535

4.7

Excellent

TrustScore 4.5 out of 5

160 reviews

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Replied to 19% of negative reviews

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Rated 4 out of 5 stars

Quick contact after online ordering…

Quick contact after online ordering informing me my bike was ready to collect. Friendly, helpful staff who demonstrated the folding of my bike and altered it to fit me. Good information about follow up servicing too.
Only negative was lack of space outside the shop to try it out.

May 25, 2026
Rated 5 out of 5 stars

Highly recommended

Highly recommended. Ethan at Hawk Cycles in Cradley was so supportive with my issue regarding axle bearings on my rear wheel. His swift intervention and fast action on the repair has got me back on the road in no time at all. Extremely grateful. Excellent customer service. In the words of Arnie… “I’ll be back!” - Simon

September 23, 2025
Unprompted review
Rated 4 out of 5 stars

A Tale of Two Cities, but from awful to excellent

I have literally left Hawk Cycles Cradley Heath and, it was the first time I have ever been in the shop. And will definitely be my last.

I've no issue with someone having their snack at the counter and another guy doing all the work. I've no issue with the incredible amount of displayed bicycles and accompanying tools.

However, the tool who 'served' me spoke fewer words than my reservation number I read out.

He was a surly cont. No 'Morning' no 'Hello' no actual acknowledgement of my existence. I've had pursue the whole transaction if picking up my pre-ordered items.

Even when it was completed, he didn't actually say and took being asked if it was all done ('Just doing your receipt').

My Partner tried to engage with him about a potential sale regarding her bicycle needing servicing he scornfully replied as if having to speak was an effort in itself and then made some point about lower brackets...

Thank you for saving me money and time from ever coming here again.

And when did customer care become such an effort for people in customer service roles??!

Part 2: Having got home and found the tyre was the incorrect size (even having checked with the staff member mentioned above), we decided to return and refund the lot.

Upon arrival, the staff there were exceptionally polite, very engaging and explained in detail the differences of bicycle tyres, even when 'correct size'.

Really lovely staff, nothing was too much and a real Tale of Two Cities from the morning experience.

September 18, 2025
Unprompted review
Rated 5 out of 5 stars

Purchase of bicycle

Great communication from retailer, on collection etc, warranty, free check up on bicycle. Great friendly staff. Definitely recommend.

March 9, 2025
Rated 5 out of 5 stars

Amazing customer service!

Amazing customer service and product. My son picked out a bike that was showing as not possible for delivery. Being based 200miles from the nearest shop made this difficult. But one e-mail asking if delivery was possible led to the bike being delivered FOC within 3 days! Would highly recommend!

January 12, 2025
Rated 5 out of 5 stars

Purchased a child’s bike on Monday

Purchased a child’s bike on Monday, delivered the following day. Sadly it arrived damaged in transit.
Phoned immediately, and that’s when the action started. Within 24 hours a new bike was assembled and collection was arranged. Collected with grateful thanks.

October 21, 2024
Rated 5 out of 5 stars

Highly recommended.

Absolutely first class customer service!
Easy transaction.
Excellent communication, over and above service for the bicycles purchased.
Very understanding and effective about sorting out a mistake that was completely my fault.
Highly recommended.

October 21, 2024
Unprompted review
Rated 5 out of 5 stars

Outstanding service at Cradley Branch

The staff at the Cradley Heath branch are absolutely outstanding, so I always visit Hawk Cycles for my biking needs. The staff are super friendly and always incredibly helpful. Getting repairs done is always very fast, accurate and at very reasonable prices with excellent communication throughout. Highly recommend!

July 1, 2024
Rated 4 out of 5 stars

Should have been 5 stars

The order and paying straight forward on line. Gentleman who called and confirmed bike was mine 5 stars. However I felt the guy who served me in the shop made me feel I was not important, very blunt on the verge of rude at Cradley Heath. Had to ask for a demo of how bike folded
Coventry store everything excellent and explained to me 5 stars for Coventry too. Felt my purchase was valued. Also had the after sales details and servicing explained to me

June 7, 2024

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