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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, extensive knowledge, and friendly demeanor, making every interaction pleasant and productive. The delivery service is frequently highlighted as outstanding, with many people appreciating the promptness, clear communication, and the politeness of the delivery personnel. Consumers are also very satisfied with the products, often finding them to be of excellent quality and exceeding expectations, and the overall ordering process is described as efficient and easy. However, some customers experienced minor issues with their orders, such as receiving an incorrect item or encountering a product with a fault. While these instances were quickly addressed and resolved by the company, a few people mentioned initial concerns regarding the accuracy of their shipments or product functionality.

What people talk about most

Staff

Clients share positive opinions on staff, consistently praising their friendliness, knowledge, and... See more

Delivery service

People report positive experiences with delivery service. Customers consistently praise the excellent... See more

Service

Users describe positive interactions with service, highlighting the team as friendly, knowledgeable, and... See more

Product

Customers consistently note positive experiences with product. Many reviewers are happy with their purchases,... See more

Order

Reviewers mention positive feedback about order. Customers consistently report a trouble-free experience,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Hello well let me tell you about my experience with DAI, firstly about JOE, who I’ve dealt with several times and I must say he does a brilliant job 👍🏻 he’s been very helpful and knowledgeable about... See more

Rated 5 out of 5 stars

Excellent company to deal with, highly recommended. Have ordered a few item before and always had a troublefree experience. Ordered the item at the beginning of the week and then had a phone call... See more

Rated 5 out of 5 stars

Direct human contact for a recent online purchase was a breath of fresh air. From the phone call to inform me of the delivery date and approx time to the special praise for Paul who called forty minu... See more

Rated 5 out of 5 stars

I just took another delivery from DAI Leisure, as always a pleasure! From ordering to delivery, first class service and communication. Driver Paul telephoned to say he was en route and 14 minutes away... See more


Company details

  1. Sporting Goods Store

Written by the company

DAI Leisure is one of the UK's largest independent suppliers of Air Rifles, Airguns, Shotguns, Rifles and shooting equipment. Our huge store (5,000+sq ft) in Merry Hill Dudley West Midlands has a huge selection of Air Rifles, Shotguns, Firearms and shooting accessories all under one roof - with a team of firearm experts and a gun smith on hand to provide advice, repairs, servicing and aftercare.


Contact info

4.8

Excellent

TrustScore 5 out of 5

791 reviews

5-star
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1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

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Rated 5 out of 5 stars

Best in the Midlands.

Hw95 replaced today by Joe. Excellent service, nothing too much trouble. Joe was very helpful throughout and is a credit to Dai Leisure. A special mention to Mark and Paul for their assistance. Well done everyone. Highly recommended definitely worth a visit.

May 20, 2025
Unprompted review
Rated 5 out of 5 stars

DAI Leisue

Elliott has helped me with a couple of purchases and has always been professional, knowledgeable and very helpful and a credit to DAI

May 15, 2025
Unprompted review
Rated 5 out of 5 stars

Snowpeak package

Went there the other night, very impressed, they let me look around at everything then had one to one asked me if had anything in mind, educated me on the ammo, and after awhile we put a whole package together, Paul and Mark sorted me out, I left very happy customer!

May 7, 2025
Unprompted review
Rated 5 out of 5 stars

Superb Customer & Delivery Service

I am delighted with the item and service I received from the D.A.I. team. The whole experience from a customer service perspective, beginning with my enquiry through to delivery of the item, was so good that I will from now on make D.A.I. my go to supplier.

March 8, 2025
Unprompted review
Rated 5 out of 5 stars

This is how to run a business

This is how to run a business. I have ordered air rifles on 2 occasions from DAI and the service was perfect. I would write more but the overwhelming number of 5 star reviews says it all. Yes 5 star service and I will be making more purchases from DAI

April 18, 2024
Unprompted review
Rated 5 out of 5 stars

Dia my air rifle …

Purchase a second had air arms tdr PRIVATELY NOT FROM DIA but they still offered me help and support great dealership all guns are very competitively priced and they offer delivery big thank you

April 11, 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic store and staff

Fantastic store and staff, I've now purchased three pistols from them... they keep you informed and have a great knowledge of there products, Very friendly staff that make you feel welcome. I would definitely recommend 10/10

March 19, 2025
Unprompted review
Rated 5 out of 5 stars

True, honest & genuine

This is the first time I have used DAI, but it won’t be the last. I would not hesitate to recommend them to anyone as I found them very informative , honest, great communicators and true to their word. Also the delivery was made by a very well mannered and friendly guy and his stated time of delivery was spot on.
This is a genuine experience and not false one, I have not been paid by this company it is based solely on my own experience .

March 30, 2025
Unprompted review
Rated 5 out of 5 stars

Only the second visit.

Only the second time I have been to Dai Leisure. First time too look at a particular air rifle. Was there a lot longer then expected as the staff and the customers were friendly and very helpful. So much so that my second visit was to collect an air rifle, that I had purchased of there website. It was put together for me, zeroed and I was shown how to use it and put it on their range to get use to it. Brilliant service.

March 25, 2025
Unprompted review
Rated 5 out of 5 stars

I regularly shoot at the range at…Merry Hill

I regularly shoot at the range at D.A.I. because the staff are helpful and friendly. My H.W.97 became jammed after a pull through string snapped and clogged the barrel end up. After nearly an hour of trying by Mark and Paul, Paul finally came up with the solution to solve the jam. His experience and determination saved the day; and saved me money. Mark then reset the scope. TOP MAN PAUL. The man understands guns.

March 24, 2025
Unprompted review
Rated 5 out of 5 stars

took my bsa rifle in for a new scope

took my bsa rifle in to dai for a new scope and they discvered a problem with my rifle
they immediataly offered to rectiy it
everyone was very professional and i left there shop feeling i had a new rifle
thank you dai lesuier

March 21, 2025
Unprompted review
Rated 5 out of 5 stars

Amazing service

Had a fault with a product bought at a show, sent back on Monday and brand unit received by Wednesday...... You don't get than that!!!!

March 19, 2025
Unprompted review
Rated 1 out of 5 stars

Went pto visit this company on the…

Went to visit this company on the 1/3/25 and wanted my air rifle sighted from the very outset of speaking to someone a man the person seemed to be acting strangely I was completely taken aback when he said to me if I had played with myself today I couldn’t believe what I was hearing and he made theses comments a number of times and also suggested that the other persons out the back of shop had been smoking marijuana and drinking It’s unbelievable that someone can speak to a old man of 67 years of age like this I was being polite and respectful The behaviour of the person speaking to me is unacceptable I don’t expect to be treated rudely like this and talked to like this I can only assume he was under the influence of drugs or alcohol I only wish I could have recorded this conversation to upload to internet and show this company behaviour I will not be using their services again just to let everyone know that the language he used was a lot stronger then I am permitted to show here
Just a update to my original post about this company D A I leisure I received a telephone call from them today 26/3/25 and spoke to a man named Elliott he stated that the person who served myself on the day in question was not a member of he’s staff and was only helping out in the shop because they felt sorry for him because he had some illness and was stuck at home all the time and that he had a meltdown when he was serving me because of low blood sugar I find this very disturbing that this man should be allowed to be handling air rifles and any other weapons when he’s not even a member of staff furthermore he is the person who took my air rifle to the range upstairs to site it in. supposedly seriously ill I put all this to Elliot who kept repeating himself about this gentleman was not a member of staff and he had low blood sugars and he had lots of problems with his health then why have him in your store? He’s a danger to the public. I said to Elliot we were getting nowhere he kept repeating himself and he told me to piss off Charming I told him I would not take my post down I personally would not take a rifle to them ever again or give them any business. I hope this has been useful for some people because it’s a true account. What happened? Obviously they’re not pleased. I will not retract from My post comment john Foley.

March 1, 2025
Unprompted review
Rated 5 out of 5 stars

World Class Sevice

Went to see them for the first time today and must admit i was very impressed. Not many RFD dealers where im based and the ones that are leave much to be desired, I digress. Anyway Mark & Elliot were so helpful in helping me to choose a rifle and all the accessories. Ive been shooting professionally and nowadays as a hobby for the last 35 years and the trade is full of snake oil and BS. Not these guys, service was superb and Mark & Elliot are a credit to the business. The deal they gave me was excellent and after reading the one negative review im wondering that he is even genuine and not another dealer. Anyway thanks for all my kit. £3000 lighter but feel ive had a great deal and i will be back soon. ATB

March 11, 2025
Unprompted review
Rated 5 out of 5 stars

Great bunch of guys

Great bunch of guys. I’ve bought quite a few rifles off these in the past and will continue to use them in the future. Been to other gun retailers and found them rude and unfriendly. Part exchanged my Wolverine R today and walked out of the store with a new rifle. Really pleased and I can’t recommend this place enough. Lots of choice and will always make time for you. Knowledgeable and great service. Good range there as well. Don’t bother with the others and give this place a go. The one star review I can’t believe at all. Most likely another RFD. Always answered the phone and never had any issues with delivery.

March 11, 2025
Unprompted review
Rated 5 out of 5 stars

Wow. The best out there

Wow. What a great RFD. I’d been to a few other gun shops locally and all of them was either miserable as hell and rude or if you was just looking, they lost interest in you. No names mentioned but the worst was in Brierley Hill on the Dudley Road. Went to one in Bromsgrove and they wasn’t much better.
DAI LEISURE could not do enough for me. Many thanks to Elliot & Mark for helping me choose my new FX Impact M4 in copper. They even have a shooting range upstairs where you can test your new rifle out. How amazing is that. Really genuine guys with a true passion for the hobby. Will be using you guys exclusively now. Thanks

March 11, 2025
Unprompted review

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