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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, extensive knowledge, and friendly demeanor, making every interaction pleasant and productive. The delivery service is frequently highlighted as outstanding, with many people appreciating the promptness, clear communication, and the politeness of the delivery personnel. Consumers are also very satisfied with the products, often finding them to be of excellent quality and exceeding expectations, and the overall ordering process is described as efficient and easy. However, some customers experienced minor issues with their orders, such as receiving an incorrect item or encountering a product with a fault. While these instances were quickly addressed and resolved by the company, a few people mentioned initial concerns regarding the accuracy of their shipments or product functionality.

What people talk about most

Staff

Clients share positive opinions on staff, consistently praising their friendliness, knowledge, and... See more

Delivery service

People report positive experiences with delivery service. Customers consistently praise the excellent... See more

Service

Users describe positive interactions with service, highlighting the team as friendly, knowledgeable, and... See more

Product

Customers consistently note positive experiences with product. Many reviewers are happy with their purchases,... See more

Order

Reviewers mention positive feedback about order. Customers consistently report a trouble-free experience,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Hello well let me tell you about my experience with DAI, firstly about JOE, who I’ve dealt with several times and I must say he does a brilliant job 👍🏻 he’s been very helpful and knowledgeable about... See more

Rated 5 out of 5 stars

Excellent company to deal with, highly recommended. Have ordered a few item before and always had a troublefree experience. Ordered the item at the beginning of the week and then had a phone call... See more

Rated 5 out of 5 stars

Direct human contact for a recent online purchase was a breath of fresh air. From the phone call to inform me of the delivery date and approx time to the special praise for Paul who called forty minu... See more

Rated 5 out of 5 stars

I just took another delivery from DAI Leisure, as always a pleasure! From ordering to delivery, first class service and communication. Driver Paul telephoned to say he was en route and 14 minutes away... See more


Company details

  1. Sporting Goods Store

Written by the company

DAI Leisure is one of the UK's largest independent suppliers of Air Rifles, Airguns, Shotguns, Rifles and shooting equipment. Our huge store (5,000+sq ft) in Merry Hill Dudley West Midlands has a huge selection of Air Rifles, Shotguns, Firearms and shooting accessories all under one roof - with a team of firearm experts and a gun smith on hand to provide advice, repairs, servicing and aftercare.


Contact info

4.8

Excellent

TrustScore 5 out of 5

791 reviews

5-star
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Hasn’t replied to negative reviews

How this company uses Trustpilot

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Rated 5 out of 5 stars

Excellent experience

Excellent experience, Gordon looked after me while i was there. Superb customer service & very knowledgeable. Would 100% recommend spending your money with these guys.

February 7, 2026
Unprompted review
Rated 5 out of 5 stars

DAI Service

Always had good service from DAI and Paul the delivery driver has always called with a time before hand - easy company to deal with

February 7, 2026
Unprompted review
Rated 5 out of 5 stars

Cannot recommend more :D

Absolutely fantastic company, incredibly inviting atmosphere and welcoming staff, even the customers are unbelievably helpful, even met a lovely fella called Gordon I think, who helped me immensely by guiding me to the pre owned section, as a peasant this provided me some excellent airgun at a very affordable price, and I could not be happier with the service I got, if you're in Birmingham and are looking for an airgun or accessory of any kind, I BEG you, visit DAI leisure, the staff (and customers) will answer any questions you have to the best of their vast ability, and if you're not an a**ehole, you might have a chuckle along the way,
In conclusion, this is now my new favourite company and I might just be popping in to show my face and have a laugh.

February 6, 2026
Unprompted review
Rated 5 out of 5 stars

Real people in a digital world

Direct human contact for a recent online purchase was a breath of fresh air. From the phone call to inform me of the delivery date and approx time to the special praise for Paul who called forty minutes in advance and arrived at my door precisely when he said he would. Could've chatted for hours but he had many more miles to travel. He represented everyone else at DAI I've encountered so far. I was so impressed that I've gone ahead and made another purchase that I hadn't planned to do until later on in the year.
Cheers

January 31, 2026
Unprompted review
Rated 5 out of 5 stars

Once again excellent service from Dai…

Once again excellent service from Dai Leisure.
I had an issue with a defective item and they could not have made the return any easier.
Paul the driver was excellent. As ever he rang to keep me up to date and gave me up to date ETA’s

January 22, 2026
Unprompted review
Rated 5 out of 5 stars

More lovely guns from DAI and delivery driver Paul!

DAI is long-term excellent. Driver Paul just delivered three lovely new guns to me, bang on time.
I've had a few purchases & deliveries from DAI and always been 100% delighted. Paul the delivery chap is so spot on, he phones you the day before giving a 2 hour slot, and again around 30 to 40 mins before arriving - a really clever feat since he is delivering for hundreds of miles daily with all the problems that can come up on our roads - no surprises then that he was born on the anniversary of D-Day, the best organised armed logistical plan ever!!
I am a good few hours away from DAI but Paul always makes it seem like he's coming from down the street.
Once, when a gun went wrong solely due to my error (left CO2 cylinder installed), DAI collected the gun free of charge and Paul delivered a brand new replacement with 20 x Co2 carts and some BBs, completely free.
Five Stars to DAI, and Five Stars to Paul for his amazing delivery service.

January 21, 2026
Unprompted review
Rated 5 out of 5 stars

Satisfied customer

Order and processing was efficient and easy to follow. Too often these days companies let themselves down with the delivery process, not DAI. Paul the delivery driver called the day before and on the day to say he was inbound and on time despite the atrocious weather conditions. Good experience, now lm off to have fun with my purchase!!

January 21, 2026
Unprompted review
Rated 5 out of 5 stars

An exceptional company

An exceptional company. I ordered a CO2 pistol online, and quickly rang the company, to check what size case I would need. Very friendly advice given, and I added my case to my order. Delivery, to the far West of Wales, was remakably quick.(Only £19.95). And delivered by a chap called Paul, who was very knowledgable, and friendly as well. I will shortly be ordering another pistol, from this great company. HIGHLY RECOMMENDED!

January 10, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service

Excellent service, fast delivery, driver Paul kept me informed along route and arrived on time. Friendly and professional service. Highly recommended.

January 18, 2026
Unprompted review

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