Item never recieved. Two expensive ballerina outfits for my twins birthday. Item never recieved. Multiple emails asking for help. No help recieved. It was my daughters birthday presents, now I'm le... See more
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Review summary
Created with AI, based on recent reviews
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Reviews shaping this summary
Amazing service. Product as described and easy to order in UK sizes even though they're usually in American sizes. I asked for it to be shipped asap as I had a proper Mum failure and forgot to orde... See more
Company replied
Not going to lie I was quite sceptical with all the bad reviews and saw this after I ordered, however in all fairness they delivered when they said they would, I even messaged only one day after dispa... See more
Company replied
I use Dance Direct alot and they always have fabulous service. The items arrive quickly, there's never an issue if I need to swap a size and if I have a query, the team reply personally and helpfully.... See more
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Company details
Written by the company
Dance Direct is proud to be the UK's largest dancewear retailer, with over 15,000 products ready to inspire every dancer. Your ultimate one-stop shop for all things dance, we offer an extensive range of dancewear and costumes for both the studio and the stage. Shop leading brands including Bloch, Capezio and Dansez, alongside our most trusted own brands, 1st Position and Revolution. We’re passionate about providing high-quality, affordable dancewear and costumes to the dance community. We take pride in helping dancers pursue their dreams with confidence — without worrying about the cost. Enjoy free UK delivery on orders over £50, plus free returns, so you can shop with complete confidence. We’re here to help you take the next step in your dance journey.
Contact info
United Kingdom
- hello@dancedirect.com
- dancedirect.com
4.2
Great
273 reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
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Easy to exchange shoes that were a bit…
Easy to exchange shoes that were a bit tight on receipt
February 10, 2026
Reply from Dance Direct
Thank you for your review. It is good to hear that you are happy with our service as we always do our best to look after our customers.
Reply from Dance Direct
Thank you for the review. We are so pleased that you are happy with the the fit of your tap shoes.
My order arrived promptly and was and…
My order arrived promptly and was and was everything I expected, no problems.
February 2, 2026
Reply from Dance Direct
Thank you for your review. It is good to hear your order arrived promptly and that you are happy with your purchase.
Dance trainers
Difficult to buy dance shoes online, but had to take a chance on fitting. Speedy processing and delivery, £15 cheaper than local shop. Thankfully they fitted ok
January 15, 2026
Reply from Dance Direct
Thank you for the review. We love to hear that we have exceeded expectations.
Unfortunately I had to return my shoes…
Unfortunately I had to return my shoes as too small. I returned by the post office collection. I had to chase the refund after approximately 3 weeks. I got my refund that day
I ordered 2 items only received one had to ask for the other item to be sent to me. The shoes were of very good quality.
February 5, 2026
Reply from Dance Direct
I am sorry you had to chase your refund but am pleased to hear that you liked the quality of your shoes. The returns department is very busy and they do their best to deal with the parcels as soon as they can.
I’m still waiting for a refund for the…
I’m still waiting for a refund for the parcel I haven’t recieved ?
March 4, 2026
Reply from Dance Direct
The Royal Mail Tracking shows this was delivered on the 14th February. Please send an email to hello@dancedirect.com so that one of our customer service agents can look into this for you.
Reply from Dance Direct
Thank you for the review. We are so pleased that you are happy with the quality of your goods and the speed of delivery.
Fishnet dance tights
Lovely quality and service. The tights fit well and couldn’t be happier.
March 4, 2026
Reply from Dance Direct
Thank you for the 5 stars it makes our day when we hear positive comments.
Reply from Dance Direct
Thank you for your review. It is good to hear your order arrived promptly and that you are happy with your purchase.
Delivery arrived on time
Delivery arrived on time, and just as expected the shoes were just what I wanted.
February 22, 2026
Reply from Dance Direct
Thank you for your review. It is good to know you liked the shoes and are happy with the delivery time.
fast shipping and easy return
fast shipping and easy return.
However they could mention that sizing is small to size
March 4, 2026
Reply from Dance Direct
Thank you for the review. I am so pleased that you were happy with the shipping and returns process. The manufacturers all work to different sizing standards and we publish their sizing charts to try to help you get the correct size but are aware that this does not guarantee a perfect fit.
Good returned and no refund
Had to return items as they didn't fit, spent ages on the website looking for the return label & form (which invoice said HAD to be used) and in the end had to email them. They received to items back days ago (have Royal Mail confirmation of delivery) and not received notification of receipt or my refund. Just don't use this company.
February 24, 2026
Unprompted review
Reply from Dance Direct
I am sorry you had problems with returning your items. We offer a 28 day no quibble returns policy to allow customers time to try on their goods when they have been delivered and return them with a free Royal Mail returns label if they don't fit. This label can be found on the website in the Returns section with the following instructions:-
Simply download a copy of the returns form here. Complete the form and send it along with your item(s).
If you are in the UK, follow this link to generate your free Royal Mail returns label: https://www.royalmail.com/track-my-return#/
You can either print the label and attach it to your parcel, or take the parcel to your local Post Office along with the downloaded pdf, for posting.
Your return will be processed within 14 days of us receiving it. The goods are then refunded. You should receive your refund soon.
Do not use this company
Do not use this company. They sent me a e-mail at 23.05 with discounts, 55 minutes to midnight. I had gone to bed at 22.30. Not knowing when the e-mail had been sent, we ordered some dance shoes with the discounts, the discounts didn't show on the order, but thinking this would be resolved we still ordered. You can only message customers services, and to cut a long story short they wouldn't honour the discounts. If you are ordering with discounts check the dates and times.
February 3, 2026
Unprompted review
Reply from Dance Direct
I am sorry you had problems with the discount code. Dance Direct do not issue discount codes with such a short expiry time so this needs to be looked into. Please contact hello@dancedirect as I am unable to access your order as I don't have a contact name or email address.
Not a good experience
Took over a month to get a refund. Was told I'd get postage refunded too, then I did. Had to chase for refund. I would avoid this company.
February 11, 2026
Unprompted review
Reply from Dance Direct
I am sorry you have had a disappointing experience with us. We try our best to get all refunds processed within 14 days of receipt. Unfortunately I cannot identify your particular case as we have many P. Smiths on our database so cannot identify where the problem arose. If you would like further clarification please contact hello@dancedirect.com who will help you.
Item never recieved
Item never recieved. Two expensive ballerina outfits for my twins birthday. Item never recieved. Multiple emails asking for help. No help recieved. It was my daughters birthday presents, now I'm left with no items and no refund. I've requested a full refund but have been ignored. Avoid this company at all costs! It's a total scam.
EDIT - item has now been recieved after another parcel was sent to me. So I now have the items.
January 26, 2026
Unprompted review
Reply from Dance Direct
I am sorry you have had problems with your delivery. I can assure you we take great care to rectify problems when we have been informed of them. I have sent you a request for further information as to your identity so I can follow up any correspondence we have received from you and sort out this issue. If you prefer you can email me directly on jan@ids.co.uk. Thank you for updating your review. I am pleased that you have now received the item and the situation has been resolved to your satisfaction.
Wonderful fast and good comms
Not going to lie I was quite sceptical with all the bad reviews and saw this after I ordered, however in all fairness they delivered when they said they would, I even messaged only one day after dispatch as I was worried I wouldn’t get a response however I got a reply in ten mins of my email, with dispatch details and a lovely message. Great Great service thank you. Just received the dress it’s absolutely beautiful! It’s for my daughter on Xmas day six years old and she is going to love this. All in all my experience has been 10/10!! Thank you so much guys xxx
December 24, 2025
Unprompted review
Reply from Dance Direct
Dear Fiona
Thank you for such a wonderful review. It is so good to see someone take the time to give a positive review. We always do our best to help our customers wherever we can and we hope your daughter loved her Christmas dress. Have a Happy New Year.
Jan
Gives the impression of a scam
I wish I had checked Trustpilot before ordering! I had to return some dance shoes as they were too small, but Royal Mail has been unable to deliver the return, even though I used the return address provided by DD.
When I reached out to Dance Direct I was informed by Jasmine that it's my issue to take up with Royal Mail, not Dance Direct's. I feel this is unreasonable as I followed the return instructions provided, and the parcel is currently at the depot in Newton Abbot.
December 1, 2025
Unprompted review
Reply from Dance Direct
I am sorry you had an unfortunate experience with us. The Customer Service team tried to locate your parcel as we had no proof of delivery from Royal Mail. In spite of this a refund was issued to you when we were made aware of the situation.
No refund received
UPDATE....REFUND FINALLY RECEIVED
I returned my order of white split sole jazz shoes on Thursday 20th November via Royal Mail. I noticed i hadn't received my refund so I checked my tracking. It says that my parcel was retained at Newton Abbot DO on Saturday 22nd Nov and it looks like its still there!! Can someone please let me know ASAP what is going on and when I will receive my refund? I have sent an email and completed a form on your website but had no response!! Thanks
December 1, 2025
Unprompted review
Reply from Dance Direct
I have passed this over to the Customer Service Team and they will be in touch with you shortly.
Thank you for letting us know that you have been refunded. I know the team made this top priority yesterday to resolve the situation.
Reply to their online rep
After writing my review the online rep answered “just email dance direct and they can help” I have done this they haven’t even replied with an automatic response they have not and will not ever get back to me. My daughter’s costumes are unwearable!!! Their competition is in 1 week and I’m £300 out of pocket and need to purchase different costumes from a real company!!!! DO NOT USE THIS UNRELIABLE FAKE COMPANY!!!
October 15, 2025
Unprompted review
Reply from Dance Direct
Dear Jenna
I am sorry you are still awaiting a reply from the customer service team, be assured they will respond as soon as they can. We offer a 28 day no quibble returns policy to allow customers time to try on their goods when they have been delivered and return them with a free Royal Mail returns label if they are not suitable. The goods are then refunded within 14 days of receipt. If you have not already done so, please do this as soon as you can so you will not be out of pocket. We wish your daughters every success in their upcoming competition.
Problems with returns process
Initital delivery very quick, but I had to return the shoes I'd ordered because they didn't fit. The Royal Mail tracking says they were delivered back to Dance Direct on 19 September, and Dance Direct claim they process returns within 14 days, but I've had no communication from them. No response to my chasing email either - not even an automated acknowledgement.
September 12, 2025
Unprompted review
Reply from Dance Direct
I am sorry the refund was not with you sooner. I can confirm that it was processed this week and should be in your bank shortly. Some one from the customer service team is dealing with your email.
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