Banner for Dance Direct

Dance Direct Reviews 273

TrustScore 4 out of 5

4.2

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 103 reviews, reviewers had a great experience with this company. Customers are really happy with the products, often highlighting their good quality and accurate descriptions. Many people also praise the efficient delivery service and the ease of the ordering process, noting that items often arrive quickly and as expected. However, some customers also mentioned issues with sizing, finding items to be too small or not fitting as anticipated, even when following measurement guides. A few people experienced delays in receiving their orders or found that some products, like leotards, were not of the expected quality or were damaged upon arrival.

What people talk about most

Product

People report positive experiences with product quality and value. Many customers praise the good quality... See more

Delivery service

Reviewers mention positive feedback about delivery service. Many customers praise the speedy and efficient... See more

Order

Consumers generally express satisfaction with the ordering process. Many reviewers highlight the ease of... See more

Quality

Customers consistently note positive experiences with quality. Many reviewers praise the excellent quality of... See more

Service

Users describe positive interactions with service. Customers frequently praise the fast delivery, with items... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Item never recieved. Two expensive ballerina outfits for my twins birthday. Item never recieved. Multiple emails asking for help. No help recieved. It was my daughters birthday presents, now I'm le... See more

Company replied

Rated 5 out of 5 stars

Amazing service. Product as described and easy to order in UK sizes even though they're usually in American sizes. I asked for it to be shipped asap as I had a proper Mum failure and forgot to orde... See more

Company replied

Rated 5 out of 5 stars

Not going to lie I was quite sceptical with all the bad reviews and saw this after I ordered, however in all fairness they delivered when they said they would, I even messaged only one day after dispa... See more

Company replied

Rated 5 out of 5 stars

I use Dance Direct alot and they always have fabulous service. The items arrive quickly, there's never an issue if I need to swap a size and if I have a query, the team reply personally and helpfully.... See more

Company replied


Company details

  1. Dance Store
  2. Dance Company

Written by the company

Dance Direct is proud to be the UK's largest dancewear retailer, with over 15,000 products ready to inspire every dancer. Your ultimate one-stop shop for all things dance, we offer an extensive range of dancewear and costumes for both the studio and the stage. Shop leading brands including Bloch, Capezio and Dansez, alongside our most trusted own brands, 1st Position and Revolution. We’re passionate about providing high-quality, affordable dancewear and costumes to the dance community. We take pride in helping dancers pursue their dreams with confidence — without worrying about the cost. Enjoy free UK delivery on orders over £50, plus free returns, so you can shop with complete confidence. We’re here to help you take the next step in your dance journey.


Contact info

4.2

Great

TrustScore 4 out of 5

273 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Terrible customer service on returns

I sent back an item at the beginning of February and had no correspondence from DD apart from auto generated tickets and no refund. After a few emails eventually with customer services I find out today that the item has been rejected for return due to marks on the gusset. Fair enough they sent photos and this is the case (my DD must have tried it on without pants and maybe there was no hygeine strip - I never noticed when I returned it) but it took 6 weeks to get that information and loads of emails.

March 12, 2024
Unprompted review
Dance Direct logo

Reply from Dance Direct

I am sorry you are not happy with the communication from DD. I have traced the issue and spoken to Customer Services and they did respond in a timely manner. It may be that the emails they sent ended up in your Spam folder. We always try to sort out customer problems as quickly as we can but there may be occasions when things do not go as smoothly as they should but I hope this does not prevent you from using us again.

Rated 1 out of 5 stars

They don't know one size from the next.

They don't know one size from the next.
Website says one size the shoe size that comes is another neither are correct. So it boils down to ordering your shoes and seeing what you get.
But the worst thing is if the size is wrong (which it is very likely to be as Dance Direct admits that all manufacturers' sizes are different) they will charge you for the postage.
Better to use a company with a free returns policy that can describe their produce correctly.

March 10, 2023
Unprompted review
Dance Direct logo

Reply from Dance Direct

This issue arose in March and I can see you had correspondence with our Customer Service Team at the time. I am sorry that the jazz shoes did not fit. The manufacturers all work to different sizing standards and we publish their sizing charts to try to help you get the correct size but are aware that this does not guarantee a perfect fit. The size you ordered was not a UK 11 as that shoe only goes up to a UK 10 and you were given a full refund for the shoes and free returns on the unwanted pair.

Rated 1 out of 5 stars

Poor customer services. Will not use again!

Very poor! Ordered 3 pairs of dance shoes and the ballet shoes that I ordered were advertised with the wrong picture therefore were the incorrect shoe. Emailed customer services and was told to send them back as they did “free returns”. I complained that if I ordered new ones I would now have to pay postage and there was no acknowledgment of this from customer services. I even had to send two emails to get a response. This has been a huge inconvenience and I feel customer services are not bothered about keeping customers. Definitely will not use again.

March 24, 2023
Unprompted review
Dance Direct logo

Reply from Dance Direct

I am sorry you are not happy with the responses you received from our customer service team. We take all complaints seriously and endeavour to resolve them as quickly and efficiently as possible. We have advised you of the most cost effective way to return the shoes and I can see that there has been a lengthy exchange of emails between you and members of our team. We at Dance Direct are proud of the high quality of service we offer and can only apologise if you feel dissatisfied.

Rated 1 out of 5 stars

False promises and bad customer service

I should have checked Trustpilot before ordering... They show reviews of their products on their website, but it turns out they filter them and only show the reviews of 4 stars or higher!!! This defeats the whole point of showing reviews of a product and makes it completely untrustworthy.

I ordered a mystery bag for size S, the product description described size S to translate to UK size 8 (clothing size). In the bag I received an item which was related to shoe size, where size S translated to shoe size UK 1.5-2.5, which was way too small for me and obviously not related to clothes size. You shouldn't include items based on a completely different measurement (shoe vs clothes) in a mystery bag. I could have received 5 items with "shoe size S" and the entire bag would have been worthless to me. I asked customer support if they could send me the correct shoe size item instead, or send me a different "surprise" item. Jennifer first replied that they'd request another item to be sent out and when I didn't hear anything for a while and asked for an update she said they couldn't send out a replacement item. Saying that they sent out the correct size... so expecting everyone with size S to have the same exact size feet? They also mentioned that the mystery bag's description mentions "leotards, tights and/or other dancewear". I would expect other dancewear to be hair accessories or toe spacers, if it does include footwear you should be able to select your shoe size as well as your clothes size when purchasing this mystery bag. All in all, very disappointing customer service and not taking responsibility at all - as well as hiding other bad reviews of the mystery bag on the product page.

Edit as reply:
The item that translates size S to shoe size 1.5/2.5 UK is Bloch Soleil Foot Glove. And I am not talking about overall website reviews, I'm talking about product specific reviews. Those are filtered on your product pages to only show 4 stars or higher... Also your overall ratings on (independent) Trustpilot are much worse, 32% one star reviews.

February 15, 2023
Unprompted review
Dance Direct logo

Reply from Dance Direct

I am sorry you are not happy with the response you got to your complaint about the Mystery bag item. You do not mention what the item is that translates as shoe size 1.5-2.5. As explained to you the bags are randomly packed and cannot be returned or exchanged. The reviews on the website reflect the feed back that has been received for the bags. All Reviews are available for all to see if you select Reviews on the website and filter by the number of stars. Based on 5,590 active reviews 82% are 5 stars and only 4% are 1 star

Rated 1 out of 5 stars

Bad shopping experience

Bad shopping experience. The size of the tutu is not fit as mentioned in the size guide. When I raise refund, the appointed forwarder does not provided packing material as per request. I was told to put the tracking label on the carriage bag. However, Dance Direct reject the refund because of the label.

Probably, I lose the right of refund based on their T&C. When I ask for solution for any flexibility on my case, I cannot get any... My feeling is... they are making excuse on not providing refund. The refund is very difficult and disappointed.

February 10, 2023
Unprompted review
Dance Direct logo

Reply from Dance Direct

Unfortunately the garments were returned to us in an unsaleable condition which is why we could not issue a refund. I can see there has been correspondence between our Returns Team and yourself. Please contact them if you want to pursue this matter.

Rated 1 out of 5 stars

Negative review to get a response and money back

This review is a last ditch attempt to get a response from this company before I peruse alternatives.

After having discussed with the company that to save time I’d like to order two sizes of the same thing and return the one that wasn’t needed to which they were quick to reply stating that was okay I went ahead and made an order.

When order arrived the first one tried on was absolutely fine so didn’t even bother opening the second one and sent back using the companies return label and tracking.

A week later the tracking confirmed the item had been delivered back to the company.

A week after that still no refund so I emailed the company to which I received no reply.

Again a week later I sent another email and still received no reply.

So far I have sent 3 emails and time lapsed is around 4 weeks.

They have no telephone number to ring only and email. I have even added my telephone number for them to call me.

Going to give it one more day before perusing alternative action.

Such a shame as I would have given 5 star as the delivery and quality of product was great however this experience is now awful as they have the product and my money!! Basically they currently have stolen my money, no other way of looking at it.

AVOID THIS COMPANY AT ALL COSTS.

****UPDATE****
Isn’t it amazing what a negative review on trustpilot does! After weeks of ignoring my emails; as soon as I put the negative review they replied within hours and miraculously the refund has appeared on my account today! Terrible that it took this method to get a response; they need to really improve on their customer service. Such a shame when the products are nice.

July 4, 2022
Unprompted review
Dance Direct logo

Reply from Dance Direct

I am so sorry you feel that we have stolen your money. I have looked into the situation and can confirm that the order was delivered to you on the 10th June and your prompt return was dealt with on the 24th June, well within the 14 days we state on our website. The credit was processed and put back into your bank on the same day. I can see that you have sent an email to us and one of the customer service team has responded to you confirming the credit has been refunded. Thank you for your comments about the quality of the goods and our speedy delivery, I hope that this misunderstanding about the refund does not stop you from using us again.

Rated 1 out of 5 stars

Tumbleweeds from Dance Direct

I ordered a pair of dance shoes from DD on 6 February. The shipping time frame was 3-5 days. I emailed to chase them on 15 Feb and was told that it was a drop ship item and I needed to wait 14 days. I still haven't received a shipping update or my shoes as of 28 March. I have emailed again to chase up the shoes and/or request a refund and so far have had nothing back but tumbleweeds. I am not confident that I will receive either a refund or any shoes. Please don’t use this company- there are plenty of other better options.

Update 1 April - Have contacted Dance Direct via their contact form as email address doesn't appear to be working (although I assume it would be connected to their email inbox anyway). Tried to use quick chat function on their website. Pressed it several times and it doesn't work. No response, no shoes, no update whatsoever.

March 28, 2022
Unprompted review
Rated 1 out of 5 stars

Awful at returns BEWARE

Awful at returns BEWARE! I have returned some items on 5th February this year and it's now 28th and I am still awaiting a refund. I got a response straight away when I queried this asking me to wait 14 days. Got another response asking me for the tracking number once I had waited 14 details and had contacted them again. I provided the tracking number which showed it was delivered on 5th Feb using their printed label and now I am getting no response. I have emailed on 22/2 and 25/5 and messaged them on the website and have had no response. What a let down. I will now need to contact my credit card company to intervene. Use credit card when paying as this company obviously cannot be trusted. Also, my orders are not showing on the web page when i sign in which is also a bad sign. I need to check my emails for the order details. Stay away as who has time for this S+it!

February 28, 2022
Unprompted review
Dance Direct logo

Reply from Dance Direct

I am sorry you are not happy with our returns process. I understand that you have spoken to our customer service team and the problem arose because your return parcel never reached us. It was wrongly delivered by Royal Mail to a completely different address although you had correctly addressed the parcel. The team are awaiting from you a list of what was in that parcel so we can refund you anyway as a gesture of goodwill, although we have not received the parcel. The reason you cannot see your orders when you sign in is because you have not created a personal Dance Direct Account and you check out as a Guest each time you order, thereby creating a new customer reference code each time. We work very hard to resolve any issues that arise and although we understand that our customers get frustrated when something goes wrong we always try to find a solution that satisfies everyone.

Rated 1 out of 5 stars

I was charged 32 euros import duty on a…

I was charged 32 euros import duty on a 99 euro order. I live in Spain, the only reason I bought from ti's company is because the website was a .eu site. Do not order from Dance Direct if you live outside the UK.

January 20, 2022
Unprompted review
Dance Direct logo

Reply from Dance Direct

If your delivery address is outside of the UK, you may have to pay import duties and taxes, which are levied once a shipment reaches your country. Please note, customs policies vary widely from country to country. We recommend you contact your local customs office for further information.
Please note international shipments may be subject to cross-border inspections by customs authorities. Overseas deliveries may be subject to local import duties and taxes, and may be affected by Customs and Excise delays. This is something outside of the control of Dance Direct.

Rated 5 out of 5 stars

Smooth transaction as always

I have used Dance Direct for many years since my daughter started dancing and never had a problem with any stage of the transaction. So it surprises me to see so many critical reviews on Trustpilot.

My last order was for a new character skirt, and everything was just as hoped for. Excellent product and efficient delivery.

September 29, 2021
Unprompted review
Dance Direct logo

Reply from Dance Direct

Thank you for the wonderful review. Unfortunately more people leave reviews when they are dissatisfied than when they have received good service. We are so pleased you are happy with the product and delivery.

Rated 1 out of 5 stars

Poor quality

Bought tap shoes for my daughter. They were very poor put together the heels were wider than the shoe. You could also see all the glue at the front of the shoe. I suppose you get what you pay for as they were in the sale.

May 23, 2021
Unprompted review
Dance Direct logo

Reply from Dance Direct

We are sorry you are not happy with the shoes. Please take a photo of them and send it to hello@dancedirect.com who will help you with this problem as we never knowingly sell substandard products.

Rated 2 out of 5 stars

What a shame :(

Ok there website is great and they have a great range of shoes but your service is absolutely rubbish!! I waited a week for a delivery or even dispatch Emil to then receive an email saying they can’t ship it to me brocade it’s been discontinued also if it was out of stock then make it clear on the website !! Now waiting for a refund :( a shame

December 15, 2020
Unprompted review
Dance Direct logo

Reply from Dance Direct

I am sorry you have been disappointed by our service. If a manufacturer has discontinued an item we don't have any choice but to also discontinue it when our stock is exhausted. We are not always made aware of the situation until they let us know that our order with them cannot be fulfilled. I understand that Customer Services have sent you an email and will refund your payment when you reply to that. Thank you for the good comments about the website and the range of shoes, I hope this will not stop you from ordering from us again.

Rated 2 out of 5 stars

Items good, poor customer service - exchange/refunds.

Sent item for exchanged and arrived 29/10/20 Emailed them 2 weeks later to find out whats happening, told slight delays. Now over a month since the item I sent to be exchanged has been reciepted and still nothing.
No response to emails either.

One star for quality of goods and second star for tracked free returns. -3 stars for poor customer service and having my money and me not having anything to show for it.

Will pursue with Paypal now as it seems this is common practice even in years without covid-19

November 30, 2020
Unprompted review
Dance Direct logo

Reply from Dance Direct

Dear Darren

I am sorry you have not received your refund. I will get someone from Customer Services to contact you to resolve this.

Rated 1 out of 5 stars

Worst return and refund ever!

As the last review . Big problems with refunds . Returned an item 3rd sept
Contact them 5 times to get automated messages after 6 weeks email to advise I would be opening an PayPal case . Once this was opened, sell delayed replying to PayPal still not got my refund and it now November!! It’s only now PayPal are involved and that the seller is refunding.
There is no excuse for this kind of service .
They are just holding everyone’s money longer for there own gain . No one has a delay of 2-3 months !!!
This is an embarrassment to then cause hardship for customers who are struggling too!!! . I am a single parent and was awaiting the Refund to purchase another item.
This in turn caused problems above and for my 16years daughters first day in her dance collage . Be careful people if you purchase and have to return be prepared for a very very long wait for your money back .
Update on comment by seller
I am not wasting anymore time with a company that wasted enough of my time .
It would all be for nothing anyway .
You could quite easily have delt with this once the case was opened . It does not take 2months to locate a return . If you was that bothered about your customers and Have the tracking date of return etc how can you not even try to locate the return to refund . I own have owned my own business before and know enough with delays with delivery’s or refunds . I refund as orders come back in to me . Your company could quite easily have up dated your website to advise refunds would take longer than 14 days and up to 2-3 months ,It’s not that hard .
At least that would give your customers an option to purchase else where due to your delays .
There is not excuse for this type of behaviour as this does not show you care at all .
We are just £s to you not a customer .
I have been in customer service 30 years and never see this lack of decency.
We are the ones that keep your business open remember!!!

November 2, 2020
Unprompted review
Dance Direct logo

Reply from Dance Direct

I am sorry you experienced a delay. I have tried to find a record of your order and return, but was unable to. Please contact hello@dancedirect.com with your details so we can ascertain why there was such a long time between returning your goods and the refund.

Rated 1 out of 5 stars

Huge let down

If I could give no stars I would. First of all the delivery was very very late, by which I had to call everyday to ensure someone was actually dealing with it and finally it was dispatched. (The lady I spoke to on the phone was very nice) By the time it took for them to send it out I had already brought and received the items from another website.
My second issue then come with their extremely long refund time scale. I was told it would take a little longer due to COVID which I understand, but the parcel arrived at Dance Direct on the 1st October and I am still yet to receive an acknowledgment that they have my parcel and are processing my refund. Again I have chased this just to be sent the same generic email that it is taking longer due to COVID. Would definitely not recommend due to the length of time it had taken for my delivery and for a refund

October 22, 2020
Unprompted review
Dance Direct logo

Reply from Dance Direct

I am sorry that you have been disappointed by our service. I am passing on your comments to the Customer Service team who will investigate the hold up. Unfortunately COVID regulations are affecting the handling of Returns but the team are working hard to shorten the length of time our customers are having to wait. We’re sorry we’ve fallen short of your expectations on this occasion.

Rated 5 out of 5 stars

Excellent quality RAD Character Skirt

Great skirt. Proper RAD character skirt . Good size guide. Refreshing that it went up to the required size. We had tried buying a skirt that looked similar from another vendor but was so much smaller, shorter and entirely different in style when it arrived. Thanks - it was a relief to find the real thing. This was the only seller I could find offering up to a size 30-32 inch waist.

October 6, 2020
Unprompted review
Dance Direct logo

Reply from Dance Direct

Thank you for the review. We are so pleased that you are happy with the quality of your goods. We always try to give the best value for money and pride ourselves on the quality of our products.

Rated 1 out of 5 stars

Refund very slow

Unfortunately on this occasion the customer service was not up to scratch. I returned the item as it didn't fit within the time guidelines but it took me 2 months and 2 complaints before I got my money back.

September 30, 2020
Unprompted review
Rated 1 out of 5 stars

Misleading prices, false stock availability, poor communication

I needed dance shoes within just over 2 weeks. Website showed a number of items that when put in basket the prices more than doubled. I realise that different sizes incur different prices but, when I checked, all sizes came in at the inflated prices. Very misleading to tempt customers that way. I did find a suitable pair of jazz trainers available in stock in my size with delivery shown as lead time of 5-7 days. Have now received an email - over a week later- saying they were not in stock. Their website stock size availability is obviously incorrect and I cannot understand why it has taken them so long to let me know. Now too late to get any alternative shoes (they suggested ordering a different style) and I really needed some. Hopefully they will be quicker to refund me. Overall a really bad experience.

September 30, 2020
Unprompted review
Rated 1 out of 5 stars

Very poor service

Very poor service. Still waiting for delivery after 18 days. My parcel wasn’t addressed properly so wasn’t delivered. Despite several emails I’m still awaiting my items & have had no response from dance direct.

September 22, 2020
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look