Very friendly, knowledgeable staff. Ben and Gavin helped us with our new car..being new to electric cars we were given all the info required to drive out of the garage with confidence.. A great deal... See more
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Alan and Phil have gone above and beyond finding the perfect car for me. Great service, v pleasant experience all round. Cannot recommend enough to anyone with specific requirements these guys will fi... See more
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Completely unhelpful - the service manager refused to give me service history on a car that I am about to buy. All I asked was if they'd serviced it on certain years and wanted to know if it had any... See more
Company replied
Paul Miller and his colleagues at Horton Skoda were all awesome! Great service and support throughout the whole process from ordering to delivery and collection. Including maintaining the surprise... See more
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Company details
Written by the company
Dennis Horton & Son is a proud, family-run group of automotive retailers with decades of experience, built on trust, quality and a commitment to exceptional customer care. Representing ŠKODA, CUPRA and SEAT in Lincoln, our group offers a wide choice of new and used vehicles across our authorised brands, supported by honest advice, expert knowledge and a genuinely personal approach. From your first enquiry to driving away, our teams work together to make every experience simple, transparent and stress-free. As an Authorised Retailer Group, we also provide manufacturer-approved servicing, maintenance and repairs across all our brands, carried out by trained technicians using genuine parts, giving you complete confidence at every stage of ownership. Let our family look after you – today and for the road ahead.
Contact info
United Kingdom
- dennishorton.co.uk
3.9
Great
38 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 week
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A1 service and genuine people
Alan and Phil have gone above and beyond finding the perfect car for me. Great service, v pleasant experience all round. Cannot recommend enough to anyone with specific requirements these guys will find you the perfect car at the right price 😀
January 15, 2026
Unprompted review
Reply from Dennis Horton & Son
Thank you for the fantastic 5⭐ review, Marcus.
We’re delighted to hear that Alan and Phil were able to help you find the perfect car and make the whole experience such a pleasant one. They always take great pride in going the extra mile, so your comments will mean a lot to them.
Thanks as well for the recommendation, it’s really appreciated. Enjoy your new car 😀🚗 The Team at Horton SKODA
Very friendly
Very friendly, knowledgeable staff.
Ben and Gavin helped us with our new car..being new to electric cars we were given all the info required to drive out of the garage with confidence..
A great deal financially, happy with part X and price of our acquired deal and crucially did not feel under pressure at anytime
January 9, 2026
Unprompted review
Reply from Dennis Horton & Son
Good morning Ian
Thank you so much for the fantastic 5⭐ Trustpilot review, it really is appreciated 😊
We are so happy to hear that Ben and Gavin made your experience such a positive one. Helping customers feel confident, especially when moving into an electric car for the first time, is so important to us, so it’s great to know you felt well informed and supported.
It’s also lovely to hear you were happy with the deal, the part exchange, and that the whole process felt relaxed and pressure-free , exactly how it should be.
Thank you again for your kind feedback. Wishing you many happy and enjoyable miles in your new car 🚗⚡💚 The Team at CUPRA Lincoln
Very helpful and knowledgeable staff
Very helpful and knowledgeable staff. Put themselves out to make sure I was happy.
October 15, 2025
Reply from Dennis Horton & Son
Patricia, Thank you so much for your kind review, it’s lovely to read 😊 We are so pleased to hear the team were helpful, knowledgeable, and went the extra mile to make sure you were happy. That means a great deal to us and is exactly the experience we strive to deliver.
We truly appreciate you taking the time to share your feedback and look forward to welcoming you back again 🚗💚 The Team at Horton's
Really good team from start to finish
Really good team from start to finish, everything was explained to me on the financial transactions and all the features of the car, It was handed over by one of the salesmen who took the time to explain how all the controls and the infotainment system worked, he also told me to ring if there were any gaps in the info he had given or I had forgotten anything.
This is a very good company to buy from they clearly care about their customers and the cars they sell.
November 27, 2025
Reply from Dennis Horton & Son
Hi Michael. Thank you very much for your 5★ review and for taking the time to share such detailed feedback.
We’re delighted to hear that you had a positive experience from start to finish and that everything was clearly explained. Our team always aims to make handovers thorough and relaxed, so it’s great to know the time spent going through the controls and infotainment system was appreciated.
Thank you again for choosing us, we wish you many happy miles in your new car 🚗✨ If there’s ever anything we can help with, please don’t hesitate to get in touch. The Team at Horton's
Always helpful and understanding.
December 6, 2025
Reply from Dennis Horton & Son
Hi Beverley
Thank you for the lovely 5⭐ review!
We really appreciate your kind words. It means a lot to know you find our team always helpful and understanding.
We’re always here whenever you need us.
Hope to see you again soon! 😊🚗💚
Awesome and exceptional service
Paul Miller and his colleagues at Horton Skoda were all awesome!
Great service and support throughout the whole process from ordering to delivery and collection. Including maintaining the surprise of a new personalised registration number which had been secretly organised by my wife.
Paul took time going through the handover process to ensure I was comfortable with the updated systems in the car - and what a car my new Elroq VRs is!!
Thanks to everyone!
November 7, 2025
Reply from Dennis Horton & Son
Hi Jon
Thank you for such an incredible 5⭐ Trustpilot review, this one truly made our day! 🙌
Paul and the whole Horton Škoda team will be absolutely delighted with your comments. It’s brilliant to hear you felt fully supported from ordering, right through to delivery and collection. And what a fantastic surprise with the personalised registration, we loved being part of that secret mission! 🎉
Paul will be especially pleased to know that his time spent going through the handover and updated systems made you feel confident and comfortable. And yes… your new Elroq vRS is an amazing choice, what a car! 🚗⚡💚
Thank you again for the fantastic feedback. Wishing you many happy miles in your new Elroq vRS! The Team at Horton SKODA
Great price.
Great price, great trade in price, very positive polite service car ready on time with no issues great customer service
November 20, 2025
Reply from Dennis Horton & Son
Hi D
Thank you so much for the brilliant 5⭐ review! 🙌
We’re really pleased to hear you were happy with the price, the trade-in value, and the overall experience. Positive, polite service and having your car ready on time with no issues is exactly what we aim for, it’s great to know we delivered!
Thanks again for the fantastic feedback. We really appreciate it and hope to see you again in the future! 🚗💚
Unfortunately had to find replacement…
Unfortunately had to find replacement car as mine had previously been written off,
Just found great service from the whole team
November 8, 2025
Reply from Dennis Horton & Son
Steven. Thank you for the 5⭐ review it really means a lot to us to see the feedback you have provided.
We were so sorry to hear about your previous car being written off, but we are glad we could help you find a replacement and make the experience as smooth as possible. It’s great to know the whole team provided the service and support you needed.
The Horton SKODA Team 🚗💚
Completely unhelpful
Completely unhelpful - the service manager refused to give me service history on a car that I am about to buy. All I asked was if they'd serviced it on certain years and wanted to know if it had any major issues. They refused on data protection grounds.
They are actually allowed to give the information I asked for - I wasn't asking for any personal info on the original owner.
December 10, 2025
Unprompted review
Reply from Dennis Horton & Son
Hi Julie
Thank you for taking the time to share your feedback following contact with our SKODA site, and I’m very sorry to hear about your recent experience. I fully appreciate how important it is to have confidence and clarity when you’re looking to purchase a vehicle, and I’m sorry that you didn’t feel supported on this occasion.
While we must follow data protection guidelines, it sounds like we could have communicated this more clearly and more helpfully. You absolutely should feel that your questions are being taken seriously.
I would really like the opportunity to investigate this for you personally. If you’re happy to contact me directly, I can review the call, look into the information you were seeking, and ensure we provide everything we are permitted to share.
Please reach out to me:
Steph Keenan
Head of Customer Experience
Telephone number 01522 508650 or email me at stephkeenan@dennishorton.co.uk
Fails to respond to complaints
Fails to respond to complaints. Simply doesn't have the common courtesy to respond. Complaint to be escalated to FOS and reported to the FCA.
My GAP insurance policy was mis-sold, and I'm advised that this is widespread.
Horton has attempted to avoid liability by ignoring my legal representative.
The complaint was submitted via email on 14.04.25, with follow up chase emails being sent to the very email address the firm is now requesting the complaint be sent to, further evidencing its complete disregard and attempted avoidance of the complaint. I have seen the emails that have been sent, and the fact the firm is suggesting they haven't received the emailed complaint is indicative of their approach to customer concerns.
The firm has the audacity to suggest they do not respond to complaints made by legal representatives on behalf of customers, which is a clear breach of its obligations. Indeed, the complaint rules set by the FCA clearly states that a complaint can be brought by a representative of a consumer, and that the firm must engage and respond to the representative. It is indicative of Horton's approach that it doesn't even know the rules it must follow.
I'm aware that my representative has now also submitted a separate conduct complaint to the FCA.
April 14, 2025
Unprompted review
Reply from Dennis Horton & Son
Thank you for your review. I’m sorry to read your comments, please allow me to update our response to your review and your updated information.
Unfortunately, without an email address, full name, or vehicle registration number, I’m unable to identify who or which vehicle purchase this refers to. I can also confirm that I am not in receipt of any email dated 14.04.25 or correspondence of this nature regarding a GAP insurance concern.
We have not received any direct communication from the FCA, and we have a duty to respond to them should such correspondence be received. Please note, we do not deal with third parties in these matters and can only liaise directly with the customer or the FCA.
If you are the policyholder, please contact me at stephkeenan@dennishorton.co.uk with your details so I can review the matter personally.
We take all complaints seriously, and I would request that any initial complaint or correspondence is also forwarded to this email address.
Steph Keenan
Updated response:
J.A.D - regretably, I am unaware of
I refer you back to my previous comments
Unfortunately, without an email address, full name, or vehicle registration number, I’m unable to identify who or which vehicle purchase this refers to. I can also confirm that I am not in receipt of any email dated 14.04.25 or correspondence of this nature regarding a GAP insurance concern.
We have not received any direct communication from the FCA, and we have a duty to respond to them should such correspondence be received.
Please be advised I am also not aware of any correspondece from any third party regarding an issue you have got as we do not have your details, as previously mentioned. We also have no correspondence from you referring to who you have instructed and providing any authoirsation to work with them on your behalf.
I would one again ask you to provide me the information we have requested and then i would be happy to look into the concerns you have, regretably without this information i am unable to locate any informaiton.
Used to purchase an armrest for my new…
Used to purchase an armrest for my new seat ibiza 40th anniversary. It arrived brand new as expected, fitted myself within minutes.
April 5, 2025
Unprompted review
Avoid
Car deemed unsafe to drive less than a month after purchase. Thankfully covered by warranty. No response to emails.
February 16, 2025
Unprompted review
Dreadful service
Dreadful service, told twice car would be ready and an hour after the second given time car still not ready! No one could help because apparently they were ‘working’ on the car still
January 10, 2025
Unprompted review
I recently had my car serviced here
I recently had my car serviced here, and I couldn't be happier with the experience! The team were professional, friendly, and efficient throughout with the Service Manager going above and beyond.
They kept me informed throughout the entire process and ensured my car was in top condition when I collected it. The service was completed on time, and the price was very reasonable for such a big job.
I highly recommend their service department to anyone looking for reliable and top-notch car care. Great job!
October 25, 2024
Unprompted review
5-star service
5-star service - Bought a New CUPRA Leon - Thanks to Leigh & Team for the great service!
September 16, 2024
Unprompted review
Avoid this dealer
As a compulsive car buyer (I know, it's an affliction), I've purchased many vehicles. This dealer is possibly the worst I've ever dealt with. Get the money first, tell the customer what they want to hear and then, fail to deliver. If the car has a fault, own up to it - honesty goes a long way - even if it's bad news.
July 1, 2024
Unprompted review
Booked my car in for a service
Booked my car in for a service and was ripped off!. On the day they completed two items of additional work that was not authorised by me the car owner. When I queried it they refuted the facts, have refused to send me SEAT complaint procedure and then hung on me. Buyer beware!
June 14, 2024
Unprompted review
Professional Service from Greg Stott at Horton Seat
I cannot speak highly enough of the exceptional service I received from Greg Stott at Horton Seat Lincoln during the purchase of my Ford S-Max. From start to finish, he went above and beyond to ensure that I was completely satisfied with my experience.
Unfortunately, there were issues on the original collection date of the vehicle due to an oil leak that was found upon servicing the car. However, Greg wasted no time in addressing the issue and arranged for a courtesy car to be provided to me while the necessary repairs were made.
Not only did Greg ensure that the car was promptly serviced and had its MOT completed, but he also made sure my dash cam was removed from my old vehicle to the new one. Throughout the entire process, he maintained clear and open communication, keeping me informed every step of the way.
Overall, Greg's professionalism, dedication, and attention to detail truly exceeded my expectations. I would highly recommend him to anyone looking for a seamless and stress-free car buying experience. Thank you, Greg, for your outstanding service!
May 4, 2024
Unprompted review
One sided Terms
Did not commit into the purchase of a £20,000 vehicle Hortons had for sale as they appeared reluctant in me having an AA Inspection carried out.
What Garage would want £500 deposit, agree for an AA Inspection but state they would still sell the car if another Party was interested after I would of paid out £202 for the AA Inspection ( non refundable )
Also not too keen with regards delivering the Vehicle any further than the free 25 mile distance.
March 28, 2024
Unprompted review
Absolutely Amazing the service I…
Absolutely Amazing the service I received from start to finish. Leigh was amazing with the sale of my seat Arona he went above and beyond then the handover of the car with Ben was equally as good . Both couldn’t do enough for me . Also love the car .
February 28, 2024
Unprompted review
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