Direct Beauty Reviews 

71
•
TrustScore 2.5 out of 5

2.6

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Review summary

Created with AI, based on recent reviews

Looking at 41 reviews, most reviewers were unhappy with their experience overall. Customers frequently described severe problems with delivery services, noting that parcels arrived extremely late, were left in wrong locations, or went completely missing without proper updates. Consumers also struggled with unhelpful customer support, experiencing very slow response times, ignored messages, and persistent difficulties in securing refunds for incorrect or missing orders. Some reviewers were happy with the very fast delivery, pointing out that shipping times were short and pricing remained very competitive. People additionally noted that the products received were completely authentic, properly described, and closely matched their personal expectations.

What people talk about most

Product

Reviewers mention ambiguous feedback about product quality and authenticity. While some consumers reported... See more

Delivery service

Users describe negative interactions with delivery service, noting that parcels frequently failed to arrive... See more

Order

People report ambiguous experiences with order, as some reviewers express great satisfaction with quick... See more

Refund

Reviewers highlight ambiguous aspects of refund, expressing deep frustration as several consumers reported... See more

Customer service

Consumers find customer service to be a source of deep frustration due to unresponsiveness and denied... See more

Reviews shaping this summary

Rated 3 out of 5 stars

I ordered some Perfume on the 29th of October and its still not arrived. This was supposed to be a 48 hour tracked delivery. I have emailed Customer Services 3 times asking for the tracking num... See more

Rated 3 out of 5 stars

I ordered on 2nd nov and 5th nov big order paid delivery fee thinking will get my order quick no chance after so many emails I got 2 msgs from jay that he would look into it after more than 10... See more

Rated 1 out of 5 stars

I ordered 2 fragrances from Direct Beauty through Temu .My order arrived in a small box why stated on it that it weighs 0.9 kg I open it and it contains a 3 ml sample perfume not my 2 fragrances. I c... See more

Rated 1 out of 5 stars

I ordered The Scent by Boss s perfume I have been wearing for a few years I ordered from Temu as I saw it for £22 less than what I usually buy from Department store , on receiving it I opened the... See more


Company details

  1. Perfume Store
  2. Beauty Product Supplier
  3. Health and Beauty Shop

Written by the company

At Direct Beauty, we’ve been your trusted source for genuine and authentic perfumes and cosmetics for over 15 years. As a UK-based company, we’ve proudly sent out millions of orders, earning a reputation for exceptional service and quality. Our carefully curated selection features trusted brands and the latest beauty trends, with new products added regularly to keep your routine fresh and exciting. Whether you’re searching for a signature scent or makeup must-haves, you can count on us for excellence at every step. Discover why so many beauty lovers choose Direct Beauty for their trusted beauty essentials!


Contact info

2.6

Poor

TrustScore 2.5 out of 5

71 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 3% of negative reviews

Typically replies within 1 month

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2.6

All reviews

(71)

41 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Davidoff The Game…

Recently purchased Davidoff The Game from Direct Beauty at a great price. This has been my favourite scent for daily use for a number of years. It was well packaged and arrived on time. Their website is well organised and easy to use.

July 2, 2025
Unprompted review
Direct Beauty logo

Reply from Direct Beauty

Thank you so much for your feedback. Means a lot to the entire team, we look forward to serving you again : )

Rated 5 out of 5 stars

I bought 2 perfumes from Direct Beauty…

I bought 2 perfumes from Direct Beauty and thoroughly impressed by quality and turnaround time of delivery.

I recommend 100% to anyone to try them and you will not get disappointed. It was my first purchase and definitely there will be repeat purchases!

July 14, 2025
Unprompted review
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Reply from Direct Beauty

Thank you so much for your kind words. We really appreciate your feedback : )

Rated 5 out of 5 stars

Genuine product sold at an excellent…

Genuine product sold at an excellent price, fast delivery and excellent comms, defo recommend using this company

July 10, 2025
Unprompted review
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Reply from Direct Beauty

Thank you so much for your time leaving a review and your feedback.

Rated 5 out of 5 stars

Face Powder Compact

I have just received my recent order from Direct Beauty for a Lentheric Feather Finish Compact and I’m really pleased with it. it’s a really smart blue compact with a mirror that I’ll be happy to use anywhere. Happy to shop with this company again in the future.

July 7, 2025
Unprompted review
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Reply from Direct Beauty

Thank you so much for taking the time to leave us a review, really appreciated. We look forward to serving you again.

Rated 5 out of 5 stars

Excellent goods and price

Buyer
“I’m so glad I found Direct Beauty. Good prices, lovely products and excellent service every time. Highly recommend them.

June 30, 2025
Unprompted review
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Reply from Direct Beauty

Thank you so much for your kind words

Rated 1 out of 5 stars

Fake perfume

I bought MUGLER Alien Refillable 90ml EDP Spray from this site. The delivery was fast. But I was suspicious that the perfume did not have an authenticity code, which is proof that this perfume is not original. The customer service offered me a refund, although they themselves claim that they only sell originals. I returned the product and received a full refund only after I reminded them about it. I am sure that it was a fake perfume. I definitely do not recommend it

May 30, 2025
Unprompted review
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Reply from Direct Beauty

Everything we sell is 100% genuine and authentic. We are sorry you are not happy, we take all issues seriously. Our customer care team has reached out to you.

Rated 5 out of 5 stars

Fantastic Company

Great company. Easy to order etc. Had a problem with 1 item. Not a problem for them dealt with it in an efficient manner. 1st used Direct Beauty last Xmas for pressies &will use again this year. Direct Beautiful are a beautiful Co. to deal with. Keep up the good work guys. You’re all great !

May 26, 2025
Unprompted review
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Reply from Direct Beauty

Thank you so much for your feedback : )

Rated 5 out of 5 stars

Impressed by price and service.

I was wary at first as I haven't used this company before but was confident after reading positive reviews. I ordered a perfume that was an excellent price. It arrived very quickly and is a genuine product. I am very impressed and will use the site again as their prices and service are excellent.

April 10, 2025
Unprompted review
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Reply from Direct Beauty

Thank you so much for your kind words : )

Rated 5 out of 5 stars

Great service

Great service. Terrific value for money & easy to navigate website. I’d highly recommend using this site.

April 7, 2025
Unprompted review
Direct Beauty logo

Reply from Direct Beauty

Thank you so much for your kind words.

Rated 5 out of 5 stars

Wonderful Product

Wonderful Product. Excellent Service! I have been buying from them for a while now. Their price is good compared to other sites.

March 18, 2025
Unprompted review
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Reply from Direct Beauty

Thank you so much for your kind words, we look forward to serving you again : )

Rated 5 out of 5 stars

Nice little find!

I found this website whilst searching for a present for my son to give to his mum, they had the perfect product at a great price. Having never heard of them before I did a bit of research and everything seemed fine, site says dispatch within 24 hours and seems to be backed up by reviews.
I placed an order, and received dispatch email later that day, but the email did not contain a tracking number, so I reached out for it to be sent to me, I received a reply shortly after saying the order had not been dispatched yet, so I figured maybe it would be that night/the next morning. 3 days later and I still hadn't heard anything, so emailed for an update, less than an hour later I received an email apologising for the delay, informing me that the item I'd ordered was damaged and they had just received another to send to me (these things happen, and I was more than grateful they didn't just send me a battered box), and they even upgraded the shipping from Tracked48 to Tracked24.
The customer service I received was amazing, and will definitely be the reason I buy from them again.

March 26, 2025
Unprompted review
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Reply from Direct Beauty

Thank you so much for your kind words and we look forward to serving you again : )

Rated 5 out of 5 stars

Why no longer a Duty Free item?

I ordered a Oscar de la Renta perfume as a gift for my wife as I know it's her favourite and on a recent trip to Australia none of the Duty free shops in Perth, Doha and Heathrow stock Oscar de la Renta products anymore. It was so easy to order on line from Direct Beauty at a reasonable cost and was delivered safely and promptly. My wife was so pleased! Thankyou.

February 15, 2025
Unprompted review
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Reply from Direct Beauty

Thank you so much for your kind words, hope to serve you again soon : )

Rated 5 out of 5 stars

Amazing product

The Illuminating Cream is amazing what a difference it made to my skin. I had lots of compliments, I will be ordering more. The Review is from Marion Evans it came up as my husband’s post. 🤣

February 26, 2025
Unprompted review
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Reply from Direct Beauty

Thank you for your feedback, hope to serve you again soon : )

Rated 5 out of 5 stars

Direct beauty team ,you are…

Direct beauty team ,you are amazing..you helped me a lot just after my feedback..thank you for safe delivery and your kindness..wish you the best.and highly recommend..!

January 10, 2025
Unprompted review
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Reply from Direct Beauty

Thank you for your kind words : )

Rated 5 out of 5 stars

Really great customer service

Really great customer service - my purchase arrived exactly on time and i made a mistake with the delivery - but Jay from the company was super efficient, sorted the mistake and was extremely helpful. Good company!

February 2, 2025
Unprompted review
Direct Beauty logo

Reply from Direct Beauty

Thank you so much for your wonderful feedback : )

Rated 5 out of 5 stars

Excellent Service and good prices!

I ordered some perfume spray for a very sick friend. After a week I hadn’t heard from my friend that she hadn’t received it. I sent an email to the company and they investigated. It had been delivered and the carer had put it in a cupboard (I don’t know why!) I can’t fault the company, they corresponded with me until it was sorted ou. I will definitely use Direct Beauty again.

Veronica y McBean

January 22, 2025
Unprompted review
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Reply from Direct Beauty

Thank you so much for your feedback, we really appreciate it : )

Rated 5 out of 5 stars

Everything about this company is good

I needed an eyebrow pencil that was suitable for blondes as my existing one is too dark. Google search for blonde eyebrow pencil led me to this site. What a great find!! The Max Factor branded product was perfect for my colouring, was heavily discounted and with the benefit of free postage. Perfect. Delivery was swift and I am delighted with the product. I will be ordering more from this company and have already recommended it to a friend.

January 16, 2025
Unprompted review
Direct Beauty logo

Reply from Direct Beauty

Thank you so much Kathy for your kind words and recommendation, we really appreciate your business and look forward to serving you again : )

Rated 5 out of 5 stars

One more satisfied customer

I ordered for the first time from this site, although I had seen a few negative reviews, I decided to go with my intuition. The delivery took 6 days. After 5 days of placing the order, I wrote to them directly and asked why it was taking that long with the delivery, I asked for a tracking number. They responded quickly, within a few hours, they gave me the tracking number, they spoke very politely, they apologized, it was a nice and respectful attitude on their part. I received the perfume, it is gorgeous. And for new customers who read reviews, even if there are a few negative ones, pay attention to the other satisfied and real customers that they wrote. Thank you to the company for the punctuality and I will definitely put you in my favorites list. With respect and 100% sincerity, Ramina.

January 22, 2025
Unprompted review
Direct Beauty logo

Reply from Direct Beauty

Thank you Ramina for such a lovely feedback. We really appreciate your kind words. We hope to serve you again : )

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