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Company details

  1. Business Management Consultant
  2. Marketing Consultant

Written by the company

DURINDAL is a sales training, go-to-market advisory and management consulting company. We are one of the only two companies in the world to combine hostage negotiation and sales, and the only to have built a B2B sales methodology, the SWAT Sales Method, around hostage negotiation & psychology principles. We help our clients navigate competitive, saturated markets where budgets are tight, sales cycles are long, and you have competitors that are bigger, cheaper, or more established than them.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

18 reviews

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Rated 5 out of 5 stars

Gave me insight into sales gaps

This process and the way we were taken through it helped me to see areas where we have failed at sales before. When and why they potentially failed and how to overcome those challenges in the future.

I will be taking my sales team through the training as well.

March 20, 2026
Rated 5 out of 5 stars

Durindal and Sebastian’s SWAT training…

Durindal and Sebastian’s SWAT training was a true game changer for me.

Sales had always felt uncomfortable. I never wanted to come across as pushy, which made it hard to confidently close. SWAT shifted that in a way that felt both practical and personal. The approach is grounded in psychology and rooted in genuine service, which made the entire process feel more natural and aligned with who I am.

I really feel like SWAT gives you the tools to make sales feel conversational and purposeful. Instead of forcing anything, it helped me focus on clearly communicating the problem I help solve and showing up in a way that feels honest and supportive.

After completing the training, I sold out two cohorts, one of them in just two days. That kind of shift felt huge for me, not just in results, but in how I show up in my business.

More than anything, SWAT gave me clarity and confidence in sales, which is vital in business.

I’m really grateful for this experience and highly recommend Durindal and Sebastian’s SWAT training.

August 20, 2025
Rated 5 out of 5 stars

The Learnings of Objection Handling

The Learnings of Objection Handling

Yesterday's training on January 28, 2026, led by Drundal, delivered powerful insights into objection handling—essential for modern SaaS sales in healthcare IT.
As VP Sales & Marketing at OmniMD, I found the rebuttals for common objections particularly effective:

"It's too expensive"

"We'll hire internally"

"It's not a priority"

"Decisions based on peer persuasion"

These techniques sharpen our edge in AI-driven healthcare sales. Grateful for the session—excited to apply them.

January 28, 2026
Rated 5 out of 5 stars

The best sales training ever attended

Just brilliant! I have been through so many sales trainings, but this one with Sebastian was just an eye-opener! Thank you for all those clear hands-on tips and changing my mindset on how to approach the sales. As a founder of B2B SaaS startup I really appreciate this and believe it will change my sales tactics and success completely.

January 2, 2026
Rated 5 out of 5 stars

I had the pleasure of working with the…

I had the pleasure of working with the team at Durindal, and I couldn't be more impressed with their professionalism and attention to detail. From the start, their communication was clear, timely, and extremely efficient, making the entire process smooth and stress-free. They truly understand the value of building trust and maintaining strong relationships. I highly recommend them to anyone looking for a reliable, knowledgeable team to work with.

January 8, 2026
Unprompted review
Rated 5 out of 5 stars

Making Sales Ethical (and sexy) Again!!

As someone early in my solopreneurial path with no formal sales background and a deeply complicated relationship with money, this training was genuinely transformative. It removed the stigma I carried around asking for money and reframed sales as a form of alignment: matching real expertise with real needs, transparently and above board.
For anyone who wants to grow a business without sacrificing ethics or self-respect, this training sets a new standard!

January 2, 2026
Rated 5 out of 5 stars

An outstanding sales training with real…

An outstanding sales training with real impact. You gain practical knowledge and a clear, proven methodology that is easy to implement and works in real-life sales situations. This is not theory, it delivers results. Highly recommended.

January 2, 2026
Rated 5 out of 5 stars

Absolutely essential for any serious entrepreneur

Sebastian and the Durindal team have created something truly unique and fiercely powerful. Their training seamlessly blends psychology and sales while maintaining a fierce ethical standard. In the age of (bad) information, vetted and proven frameworks are worth their weight in gold. This is not something you can just 'soundboard' with ChatGPT and have it spit out a series of formulaic questions to ask on your sales calls. Nor is it something that can be captured via the tick boxes in your off-the-shelf CRM. It is quite telling that one of the words that reoccurred most in the training was 'how'. Too many folks focus on painting the picture of 'what' so that they can create the illusion of understanding. Or else, they will ruminate on 'why' and think that if they are clear and verbal about it, that doing so will magically magnetize the right people to them. Whereas, we ought to be more bothered about 'so what' (aka how it matters), and that is precisely what we focused on here. The material was intuitively organized, engaging, and immediately actionable. If you're looking for (a) structure that guides but doesn't restrict and (b) a way of selling that centers your prospects while demonstrating your expertise, you are in the right place. Enjoy and bring something to take notes, you'll need it!

January 2, 2026
Rated 5 out of 5 stars

I had the course with Sebastian and I…

I had the course with Sebastian and I found it super helpful.
The course is well structured, has enough timing for asking questions and exchange with other students.
The material is helpful and easy to follow

January 2, 2026
Rated 5 out of 5 stars

Holistic, Human Centered -- Team Sensitive

Sebastian’s advisory is truly holistic and grounded. As a B2B/B2G boutique firm working in mission-driven economies, his guidance helps you lean into real areas for sales improvement while honoring the trust you’ve built. Above all, he reminds you that courage matters—and that you can keep rinsing and repeating what works.

November 30, 2025
Rated 5 out of 5 stars

Exceptional GTM consultants

Exceptional GTM consultants. Garrath & Sebastian really know their stuff. You should strongly consider hiring them if you sell something complex and/or intangible and you're tired of the same ineffective sales advice from Linkedin "influencers" who sell sales tools to salespeople.

October 8, 2025
Rated 5 out of 5 stars

Saw immediate results!

Not only was the sales training super engaging, but I felt like I walked away with immediate tactics I could implement. I had two sales calls after my training, both of which I closed in no small part to Sebastian. The material was approachable and ethical and gave me so many actionable tips on how to keep the sales conversations fluid and natural while steering it where I wanted to go. I highly recommend this training to anyone who wants to level up their sales approach.

August 20, 2025
Rated 5 out of 5 stars

Minutes after finishing the certification, I used what I learned to close a client,

I just want to take a moment to thank Sebastian for his SWAT Sales Training. Minutes after finishing the certification, I used what I learned to close a client, and I keep realizing how much depth is in this framework every time I re-listen to the recording. What really stood out to me was how practical and human this methodology is—it’s built on influence, psychology, and trust rather than pressure or gimmicks.
The training completely reshaped the way I think about sales conversations. For example, the concept of treating sales as a diagnostic process instead of a discovery call completely clicked for me. The tools of active listening, mirroring, and emotion labeling felt natural and gave me instant leverage in conversations without feeling “salesy.” I’ve been on plenty of trainings before, but this one actually showed me how to position myself live, in real time, around what each client values most—and that’s exactly what helped me close right after.
Another thing I appreciated was Sebastian’s focus on service and ethics. He drills in that selling isn’t about tricking people but about helping them move through resistance toward real progress. That mindset shift alone has already boosted my confidence and made me realize that not selling (when I know I can help)is actually a disservice.
Overall, this training is unlike anything I’ve done before. It’s tactical, psychological, and practical all at once. If someone is serious about elevating their closing skills and learning how to build trust fast, this is the framework to learn. I’ll continue coming back to the material because every replay just reveals another layer of value.

August 20, 2025
Rated 5 out of 5 stars

I hate most sales trainings but THIS...

Came in with no expectations and an open mind and training completely blew me away!

It takes relational selling to a whole new level. I know about "asking more questions than talking," building relationships, and navigating vibe checks. The SWAT training makes the emotions in sales to be a leverage. The tactics in here make sales feel less icky and transactional.

I'm about to review my training notes and I recommend anyone to complete this training!

September 3, 2025
Rated 5 out of 5 stars

The 1% Shift that Turned into $10k in 7 Days

I went from a multi-month sales drought to closing $10k in 7 days with the guidance of Sebastian.

My close rate spiked from roughly 30% to 70% nearly overnight.

I knew I was so close to being able to accurately articulate the value of my offer, but I was stuck.

Sebastian taught me the technical skills of selling from an ethical and human-centered place AND he shifted my mindset ... all in the same training.

I have cash AND confidence as a result of investing my time, energy and trust in Sebastian and his sales approach.

If you're even considering looking for help with sales: Hire Sebastian immediately!

July 20, 2025
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Reply from Durindal

We're proud to have worked with you. Results are going to only get better as time goes on!

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