Emma allows you to connect to any bank account you have an app for on your device, She 😁 tracks you receipts and spending Spending categories allow you to group payments by type and sub type, IE... See more
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Emma helps people manage their money, pay off debt, avoid overdrafts and track subscriptions. An AI financial assistant made by humans for humans.
Contact info
London, United Kingdom
- emma-app.com
Replied to 37% of negative reviews
Typically replies within 1 week
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Ripped off by Emma App
I installed Emma, saw the prices it wanted, closed my account, deleted off my phone but hadn't realised I had started a subscription plan. A week later I had a surprise debit of £83.99. I feel that this is a non transparent fee, no reminder until they take that amount.

Reply from Emma
Great
I’ve really enjoyed using Emma. It has helped me plan my finances and keep track of them.
I tried the trial plan and cancelled…
I tried the trial plan and cancelled and per date but Emma app literally has taken the payment when I don’t want to or have on my subscription list to appear. To try something and then taking some one’s money is different to a try and not wanting to pay b’cos it’s to expensive, worst of all trying looking some sort of contact number is not available. I don’t want the app and want my £83.99 returned please

Reply from Emma
This app should be completely avoided
This app should be completely avoided.Once you sign on to the plus plan and use it for a month they randomly block the most basic features ( break up of expenses) without any explanation and ask you to upgrade to the pro plan to access them.They claim it was a trial period even after you have paid for it. There is a complete lack of transparency and basically there is pressure to upgrade as they render the plus plan which costs £4.99 a month useless. The customer service is totally unresponsive and unapologetic.

Reply from Emma
Not a review about fees
Not a review about fees! I am currently using the app to save. I deposited £50 into the app 6 days ago… and this money had vanished. It’s been 36 hrs and still no response from the customer service team. Really want to like this app but I feel frauded

Reply from Emma
Absolutely amazing app, super helpful!
Quite frankly an amazing app that is so easy to use and easy to understand. I was using the Pro version, and it helped me quite a lot with budgeting and reporting my rent to improve my credit score.
Unfortunately, I shall be leaving the country and have cancelled my subscription as of 12:10AM today and was unable to cite this reason. Wish I could continue using it since it helped me get my finances on track and learn more about investing and improving my credit score.
Overall, a great app with a great interface; kudos to the creators! Would absolutely recommend buying the pro version of this app.
Advocate who Emma have burned!
I was a big fan of Emma over several years. However, they've just blown that out of the water with VERY shoddy behavior. They are changing their third party provider for share dealing and as a result of that insisting I sell shares held within a very short time period, not offering in specie transfers and thereby forcing me to crystallize losses. I will based on today's trading prices lose several hundred pounds because of this. If you want an app to view accounts on one place the app works but I'd strongly advise against taking any other service from them
FOLLOWING EMMAS RESPONSE: Share trading is frequently a long term investment strategy over years. Forcing customers to sell shares with one months notice IS extremely short notice and offers no alternative but for me to crystallize losses based on Emma's decisions. If EMMA does not realize this fundamental nature of share dealing they shouldn't be in the business of providing financial services.

Reply from Emma
Great Budget planner and keeps you on…
Great Budget planner and keeps you on point
Do not use this app!
Do not use this app!! £89 taken from my current account without consent. Membership should be &9.99 monthly so no reason to take a large sum of money. Have tried to get in touch with The app provider directly with no response. They talk a good game in their advertising however the lack of assistance when it comes to queries is poor. Be cautious!

Reply from Emma
I really love this app
I really love this app. All your back accounts in one place with your subscriptions clearly listed. It even shows my business accounts. Being able to clearly label and subdivide all your purchases is not only strangely addictive (probably just me on that one) but also highly useful to keep all your spending on track. It’s a must for anyone taking their financials seriously. I got the paid version and I would urge others to do so. You’ll almost certainly save money by doing so and have it pay for itself very quickly.
Do not go anywhere near this app
Do not go anywhere near this app! Downloaded the free trial and cancelled via the App Store as I didn’t find it that helpful. This was the way you cancel all other app subscriptions. Despite this they charged me over £80 for a year’s subscription. There is no way to cancel this and I’m not sure whether they will take it next year. Not sure how a company registered by the FCA is allowed to operate in such an underhand way. Have made a complaint but not heard back.

Reply from Emma
Customer service is excellent
Customer service is excellent. Quick and decisive.
Do not download
Do not download - I cancelled months ago and they’ve just taken £83.99 from my account. Totally unacceptable and no way to tell them to stop.

Reply from Emma
Avoid at all costs
I had seen an advertisement online and as I am trying to build my credit rating, I thought I’d give the app a go. I subscribed to the free trial and straight away that same day deleted it from continuing the subscription after the free trial ended as otherwise I forget to do it.
Today the free trial ended and straight away, the company tried to withdraw £83 from my back account for a Pro subscription that I did NOT want, ask for or consent to. As requested I did not want to continue the subscription after???? I can not now did the life of me get hold of anybody to help cancel the subscription I didn’t ask for. I have had to block the company through my bank. All day and I have still had no response. U can’t delete the app without first stopping the subscription but there is no option to cancel?? Joke!! Do not trust …

Reply from Emma
Helps me keep track of my money!
This app has helped me keep track of my spending each month, and make more of an active effort to save. The team are really helpful when you contact them as well which is nice to see. Looking forward to seeing what I can save in 2026!
I agree with other reviewers, charges without notice
I agree with other reviewers. The app tries to charge without any notice. There is no way to get in touch other than an AI manned messaging service who only gives one reply and then leave you hanging. Not worth the money!

Reply from Emma
We bought a mattress from Emma in Nov…
We bought a mattress from Emma in Nov 2023, just over two years ago. We have just relocated back to the UK to discover the mattresses are not the same size as the UK. We love our Emma mattress and truly believe it's the best mattress we've ever slept on, but at a price. We were keen to exchange/buy a UK size Emma mattress but found there is no discount or support offered as Emma Asia is apparently a different company, which operates "different sizes and quality" according to the call centre. The only advice offered was to call Emma SG and no support could be offered to exchange our relatively new mattress. I find this incredibly frustrating and disappointing given the investment and will be inclined to chose other mattress companies who have a stronger longer term customer view in the future.

Reply from Emma
This app is very difficult to use
This app is very difficult to use. Having set up categories to monitor finances it’s almost impossible to see the information you have allocated to these categories.
Maybe useful as a children’s app but useless for anyone with a few accounts to track.
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