While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Most reviewers were let down by their experience overall. Many people were dissatisfied with the customer service, finding it unhelpful and difficult to reach a real person. They also encountered issues with products, including quality concerns and incorrect items. Customers also frequently report problems with their orders, such as missed deliveries or items not arriving as expected. The return policy and process were a major source of frustration, with many struggling to complete returns or receive refunds. Additionally, delivery was often criticized for being unreliable and slow.

What people talk about most

Order

Consumers express significant dissatisfaction with the ordering process, frequently reporting extensive... See more

Product

Reviewers express significant disappointment with product quality and order fulfillment. Many customers... See more

Delivery service

Users describe negative interactions with delivery services. Many customers report significant delays, with... See more

Customer communications

Customers consistently express significant frustration with the difficulty of contacting customer service.... See more

Customer service

Reviewers highlight negative aspects of customer service, with many describing it as extremely poor and... See more

Based on these reviews

Rated 1 out of 5 stars

If I could give this company 0 stars I would. Don’t order from here, place an order a month ago it’s not been received, evri are saying it’s lost and Aybl will not even acknowledge our contact, I’ve m... See more

Rated 1 out of 5 stars

I would genuinely avoid this brand at all costs. Placed an order 21 days ago for 2-3 working day delivery. Still haven’t received it and Evri believe it is lost. Contacted AYBL after 10 days... See more

Rated 1 out of 5 stars

I bought a pair of gym leggings in the sale for £40 – hardly cheap – and after very little wear the stitching has come apart, leaving me with a hole. When I contacted customer services, I was basica... See more

Rated 1 out of 5 stars

Have ordered before and had no issues. Ordered on Black Friday and got an email saying my order was shipped on December 2nd. Have heard nothing from DHL so contacted them, they’re saying that they hav... See more


Company details

  1. Activewear Store
  2. Clothing Store
  3. Shoe Store
  4. Sportswear Store
  5. Women's Clothing Store

Information provided by various external sources

Shop the latest women's activewear exclusively at AYBL. 2000+ five star reviews. Free delivery over £30. Students get 10% off.


Contact info

1.3

Bad

TrustScore 1.5 out of 5

232 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

It has been 3 weeks since I placed my…

It has been 3 weeks since I placed my order. On their website, they state that standard shipping takes 5 to 7 business days. I don’t understand why they mislead customers instead of being honest from the beginning and saying that delivery can take over a month. The tracking link was not working, and I could only see updates when I contacted customer service via email. I have also asked multiple times which local courier company will deliver my package, hoping I could contact them directly, but no one has responded. I am still waiting, almost a month later. It’s a shame — this was my first time ordering from this company, and definitely my last.

March 23, 2026
Unprompted review
Rated 1 out of 5 stars

Avoid at all costs

Avoid at all costs, very slow at responding if at all. My account was hacked and fraudulent orders were placed, they could have stopped them if they acted faster but they let the fraudsters get away with it.

February 6, 2026
Unprompted review
Rated 1 out of 5 stars

Poor return policy and even poorer customer service

Not only did they take 12 days to acknowledge my emails but they then didn’t listen to the query I had or help or reply when I asked for additional help / discretion.

I ordered some Christmas presents for my niece mid November. Unfortunately, some of these weren’t right and she wanted to return them but upon doing so, she realised it was just outside of their return policy.

AYBL are one of the few companies that don’t run an extended Christmas returns policy from the beginning of November to the end of January. Their competitor Gymshark does as do most other retailers. They begin theirs on the 2nd December but they encourage people to shop for Black Friday (those who do so for Christmas presents would practically have to return them on Boxing Day! Not practical!)

My niece spends a lot with AYBL and on this occasion I spent over £250. It was disappointing that they wouldn’t return three of the items. No interest in sustainability clearly.

More importantly having to send three or four emails and online chat messages before waiting 12 days for any form of reply is extremely poor customer service.

I sent an email to the Head of Customer Service and the CEO - no response there either. Given all the one star reviews here it’s clear they’re not interested in retaining a customer base.

Won’t be shopping with them again.

January 29, 2026
Unprompted review
Rated 1 out of 5 stars

Just never again.

Just never again.

I ordered an item on December 15th as a Christmas gift. My card was charged on December 16th. It was not until January 9th that I finally received a message stating that the package had been shipped.

I contacted AYBL on December 21st, December 25th, and January 2nd, but did not receive any response until January 14th, when I was told that the delivery time is “only an estimate.”

The delays, lack of communication, and unacceptable customer service make this a very disappointing experience.

As of January 15th, I still have not received my order, so I am curious to see if and when it will actually arrive.

January 15, 2026
Unprompted review
Rated 1 out of 5 stars

Costumer service is ZERO!!!

Costumer service is ZERO!!!
Like the product!!!
Got defect product,gift for my wife…emailed 2 times to know the procedure to exchange ..no answer …
100$ in the trash
DONT BUY IT!!!

December 12, 2025
Unprompted review
Rated 5 out of 5 stars

Not sure why lots of bad reviews

Not sure why lots of bad reviews. I sent back some Christmas gifts on Christmas Day using impost locker and I have received the refund in my account today only 5 day !. For me this is excellent refund turn around during the holiday period !

December 31, 2025
Unprompted review
Rated 1 out of 5 stars

Missing Order UK1355506

Order UK1355506

I place my order with AYBL back on the 14th of November. It is now the 30th of December and I have received no clothes, have not been offered any compensation and have not been able to get a refund…

The tracking showed it was stuck with Evri for weeks before ‘being returned to sender’. I contacted AYBL repeatedly through emails, their online chat and instagram for updates but received nothing meaningful. They are extremely difficult to get in touch with.

I feel as if they’ve scammed me and are now doing everything they can to ignore me and keep m money without sending me any clothes.

December 30, 2025
Unprompted review
Rated 1 out of 5 stars

Horrid customer service

Have ordered before and had no issues. Ordered on Black Friday and got an email saying my order was shipped on December 2nd. Have heard nothing from DHL so contacted them, they’re saying that they haven’t received the parcel from AYBL. The tracking shows no update since it left AYBL so it feels like it’s lost. Have tried contacting them multiple times on the website and via Instagram, to not avail. Feels absolutely horrid and it sucks because I love their brand.

December 12, 2025
Unprompted review
Rated 1 out of 5 stars

If I could give this company 0 stars I would

If I could give this company 0 stars I would. Don’t order from here, place an order a month ago it’s not been received, evri are saying it’s lost and Aybl will not even acknowledge our contact, I’ve messaged on instgram, Facebook, emailed a number of times with no response. Useless company

December 10, 2025
Unprompted review
Rated 1 out of 5 stars

Bad very bad




Terrible experience. I will never recommend this store to anyone.
I spent 3.5 weeks emailing about my order, and only after 4 weeks did I finally receive it. On top of that, I only received one item because the rest was suddenly “out of stock,” even though I was one of the first to place an order. Absolutely ridiculous.

I’m deleting the app and will never order here again.

December 5, 2025
Unprompted review
Rated 1 out of 5 stars

I would genuinely avoid this brand at…

I would genuinely avoid this brand at all costs.

Placed an order 21 days ago for 2-3 working day delivery. Still haven’t received it and Evri believe it is lost.

Contacted AYBL after 10 days. Twice on their chat and two emails. Finally received a reply today saying I should just wait another 7-10 working days to see if it turns up and refusing my refund request.

Genuinely the worst customer service I have ever experienced.

Serves me right for taking a chance on another gym ware brand. Better to stick to the tried and tested brand

December 2, 2025
Unprompted review
Rated 2 out of 5 stars

Overall poor experience

Overall, I wouldn't recommend this company, unless you're willing to wait a long time. Shipments are always delayed with the usual excuse of "sales". I wouldn't even bother with returns, given how slow they are to deliver.

December 1, 2025
Unprompted review
Rated 1 out of 5 stars

Aybl leggings

Purchased leggings and jumper for my daughter the beginning of Sept25. By the end of October 25 the leggings had come apart at the seam.
I contacted the customer service department, they advised there would be no option of a refund or return. They have a 30 day policy of refunds for faulty items.
I have replied explaining that paying £40+ for a pair of leggings that don’t last for more than 8 weeks is poor manufacturing and I will not be purchasing any further items.
I received no reply from this brand, These leggings are not worth the money, poor quality and poor customer service.

October 31, 2025
Unprompted review
Rated 1 out of 5 stars

Appalling quality and appalling customer service - don’t buy from them!

I ordered some gym leggings in the sale as a birthday present for my daughter. She used them about 6 times and the seams have come apart at the gusset. Customer Service have refused to exchange them as they are more than 30 days old. The quality is appalling and even though they were in the sale they weren’t cheap - unlike this retailer. I wish I’d read these reviews before using them. The leggings will have to go in the bin - approx £10 per wear!!!

November 11, 2025
Unprompted review
Rated 1 out of 5 stars

Bought leggings from AYBL

Bought leggings from AYBL. Only worn them less than 5 times and they already have a hole in and the leggings are bobbed. Thank god i paid for them in the sale and not full price! Not good quality at all.

October 10, 2025
Unprompted review
Rated 1 out of 5 stars

Do not order from this seller!!!!

Do not order from this seller!!!!! They're scammers. I have ordered on the 5th of August on their summer sale. I should have known it looked too good to be true! Parcels never delivered, tracking numbers provided redirecting to some weird web. Emailed them about the issue and they've started " the investigation". After a while on my request for an update of so called investigation and refund request, I have never heard from them since.

August 5, 2025
Unprompted review
Rated 2 out of 5 stars

Got lost not once, but TWICE

I ordered 7 items during the sale in July, it was a banger deal and I was reaaaally excited for them. I waited for around 3 weeks with no updates, since I know during sales the shipping takes longer. My tracking info had not changed during this time. I contacted AYBL support and got told that my order had probably got lost and they could resend it for no add. fee. Since I really wanted the items I agreed. I had to change some things because had been sold out, but that was fine. Then I got the new confirmation and shipping info. No change for a week. Now Im a bit more angsty and paranoid and contact them faster. And lo and behold, the answer is once again that they are very sorry but it seems it has got lost... The same order gets lost TWICE. I had a previous good experience with ordering but this was just ridiculous. Asked for a refund and awaiting their answer... Im really really sad about it, since I really was excited for the clothes, but Im not going through the same shitt again.

September 19, 2025
Unprompted review
Rated 1 out of 5 stars

Lost my package in transit

Lost my package in transit. My first complain was quickly responded assuring me that they will do everything in their power to find it and that it takes a few days. It is more than a month and no one responds to my email anymore.

August 15, 2025
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look