NFL Shop EU Reviews 

4,147
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 659 reviews, reviewers had a great experience with this company. Customers frequently praise the quick and efficient delivery service, noting items arrive on time and are easy to track. Many people are also very satisfied with product quality, finding items as expected or excellent, and appreciate the straightforward ordering process. However, some customers noted issues with product sizing, finding items larger or smaller than anticipated, and experienced inconsistent quality with faulty items, peeling numbers, or poor stitching. Additionally, a few reviewers mentioned high shipping costs or price discrepancies, alongside occasional delivery problems like delays or non-arrival.

What people talk about most

Product

Customers consistently note ambiguous experiences with product quality and sizing, with some praising... See more

Delivery service

Reviewers mention positive feedback about delivery service, with many customers praising the quick and fast... See more

Quality

Users describe positive interactions with quality, with many reviewers finding the products to be excellent... See more

Order

Clients share ambiguous opinions on order experiences, with some reviewers praising the smooth and easy... See more

Price

People report ambiguous experiences with price, with many reviewers finding products to be well-priced,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Everything was great, quality as expected. Quick delivery, I was able to track it from the beginning till the end. Only downside was I wasn’t able to select delivery type - it was fixed at express wh... See more

Rated 4 out of 5 stars

Easy access to the desired team, many items to chose, but pretty unorganized and mixed (Filter set to women and I got mens clothes, hmm). Delivery time inbetween the scheduled delivery. That's good... See more

Rated 4 out of 5 stars

Although IT took a few days the delivery went very well. The only thing that could be better, would be a warning that a XL jersey seams to mean the US XL which would be at least the European XXL.... See more

Rated 4 out of 5 stars

Items arrived quickly and they were what I expected them to be. Good quality items, though I should have chosen the next size up. However, when alls said and done I am left a happy and satisfied custo... See more


Company details

  1. Sportswear Store

Written by the company

Europe NFL Shop is the place to get new Kansas City Chiefs Super Bowl Champions Apparel! Also shop the latest arrivals of Nike NFL Jerseys, NFL Clothing and Apparel, New Era Headwear, Equipment & Souvenirs. Get your NFL face coverings, jersey, fashion, equipment, headwear or souvenirs online today. You will find on your new NFL Shop Europe, Middle East and Africa a wide range of products for all of the top teams, from NFC heavyweights like the Dallas Cowboys and Seattle Seahawks to the AFC's Kansas City Chiefs and Pittsburgh Steelers. Shop the best brand online with the New Era, Fanatics Branded, Wilson and Nike NFL products


Contact info

4.1

Great

TrustScore 4 out of 5

4K reviews

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4.1

All reviews

(4,147)

1,035 reviews in the last 12 months

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Rated 5 out of 5 stars

Customer frinedly

The products are good, the quality is between okay and very good and it typically correlates with the price. The shipping and customs is fast and if you have a size issue or similar, the customer care is very supportive. I order every year some thing from them

July 1, 2025
Rated 2 out of 5 stars

Sizes way off

Sizes way off, not enough info on how the fit was

February 4, 2026
NFL Shop EU logo

Reply from NFL Shop EU

Hello Neil,
We appreciate your feedback and time. We're sorry the sizing was inaccurate and the fit information insufficient. We'll review our product details to get this corrected.
Sincerely, Crystal

Rated 1 out of 5 stars

Do not buy from this store

Do not buy from this store! I ordered a Dallas Cowboys Dak Prescott jersey and needed to return it ( within their return window). I have been told that it cannot be returned as it has print on it and Dallas Cowboys have decided they don't want returns. This is of no relevance as my contract is with the NFL shop but they are still refusing to do anything about it. If you enjoy hassle and appalling service then order from this shop. If not, steer well clear

February 4, 2026
Unprompted review
NFL Shop EU logo

Reply from NFL Shop EU

Hello Steph, we are sorry to hear about the trouble you experienced with our return process. We'll look into this situation to see how we can improve our service. We appreciate your feedback. I have contacted you via email to offer additional assistance. We always remain at your disposal. Sincerely, Joanna

Rated 1 out of 5 stars

Never received my order

Never received my order. The shop-website does not contain any contact-details to reclaim payment. Looks like scamming "customers".

December 15, 2025
NFL Shop EU logo

Reply from NFL Shop EU

Hello Ralph, we strive to provide a smooth and enjoyable shopping experience for all of our customers, and it is disappointing that in this case we failed to do so. Thank you for bringing this to our attention. I have contacted you via email to offer additional assistance. We always remain at your disposal. Sincerely, Joanna

Rated 4 out of 5 stars

Great customer service

I ordered a gift and it arrived but was the wrong size. Once I contacted the team they were immediately responsive and have remedied the situation. Great customer service

October 20, 2025
NFL Shop EU logo

Reply from NFL Shop EU

Hello Louise, thank you for your feedback. We understand your frustration with this situation. We strive to provide the best possible experience for our customers, and we appreciate you bringing this to our attention. I have just contacted you by email to resolve the issue you have encountered. We will be happy to assist you at any time. Sincerely, Joanna

Rated 1 out of 5 stars

Purchased an NFL Bears jersey through…

Purchased an NFL Bears jersey through this company, arrived on time but the stitching is awful on the top with lots of loose ends . Also had it personalised for my daughter as a surprise but one of the numbers isn't straight and the no7 on both sides of the jersey hasn't been stuck down properly on the corners. I've now sent a number of emails to customer service with no response as yet. I haven't been able to give the jersey to my daughter yet as I want it fixed as no doubt after the first wash the numbers are going to peel off even more.

January 9, 2026
Unprompted review
NFL Shop EU logo

Reply from NFL Shop EU

Hello Robbie, thank you for your detailed comment regarding the issues with your received item. I would like to express my deepest apologies for the inconvenience and dissatisfaction you experienced with the quality of our product. This is not the level of service we want our customers to have. I hope that my actions help find a satisfactory solution for you. I reviewed your order and followed up in a separate email regarding the efforts made today. Warm regards, Adrianna

Rated 1 out of 5 stars

Bad coustumer service

Placed and order on december 15th on a jersey. Today I received an e-mail saying that the order was delivered but I didn't receive anything and when I go to the Fedex website to track the order says that it was returned to the sender. I tried to use the chat box on the website but it didn't help with anything and when I said that I wanted to talk with an assistant, it said that they were unavailable at the moment and because of that I am without 87€.

January 12, 2026
Unprompted review
NFL Shop EU logo

Reply from NFL Shop EU

Hello MHGamer, we are sorry to hear, that your order remains undelivered. I completely understand how disappointing it must be to have your package returned to the sender, and I sincerely apologize for the inconvenience this may have caused. I hope that my actions will help in finding an appropriate solution as soon as possible. I reviewed your order and followed up in a separate email regarding the efforts made today. Best regards, Adrianna

Rated 1 out of 5 stars

Unacceptable service – cancelled after months of delays

I ordered a jersey on 5 October with a promised delivery date of 31 October. This was meant to be a Christmas present.

Instead of receiving the item, I was sent repeated delay emails for over three months, only to be told on 6 January that the item was out of stock and my order was being cancelled and refunded.

Keeping a customer waiting for months and then cancelling after Christmas shows extremely poor stock control and customer service. If the item was unavailable, this should have been communicated honestly much earlier.

A refund is the bare minimum, and a 25% voucher is meaningless after wasting months of a customer’s time and ruining a Christmas gift.

Completely unreliable. I would not recommend ordering from NFL Europe.

They have since offered a further voucher but I'm still very disappointed.

January 6, 2026
Unprompted review
NFL Shop EU logo

Reply from NFL Shop EU

Hello, Aleisha. Thank you for your feedback, and we are sorry for this experience. We have reached out via email to offer help and hope to hear from you soon. Sincerely, Morgan

Rated 1 out of 5 stars

Orderd a 3xl custom. And got 2xl

Orderd a 3xl custom.
Got a 2xl jersey, customer service is absolute the worst.
They want me to send it back. But the whole pocedure is just horrible.
Every time someone “new” mails me. And they dont read the last mails.
The asked me two times wich jersey i want to send back..

January 2, 2026
Unprompted review
NFL Shop EU logo

Reply from NFL Shop EU

Hi, Kevin. We are sorry we have let you down, and we appreciate your feedback. We have emailed you directly to assist you further with this matter. We look forward to hearing from you soon.
Sincerely, Morgan

Rated 5 out of 5 stars

Great Products and Price

Can not fault the online purchasing from start to finish. Easy to navigate and delivered on time.
Product selection is brilliant and well priced.

November 1, 2025
Rated 5 out of 5 stars

First purchase, but definitely not my last

I've been watching American Football coverage in the UK since Nicky Horne introduced it to us on Channel 4 in the 1980's.
I managed to see coverage for some of the play-off games on and after Xmas.
It's during this time that I saw NFL shop being advertised.
Once I got to the site,it was fun to look around their gear to see what was available. I was like a kid in a candy store!
Then I saw it; a football displaying the unification of the AFL and the NFL, creating the first Superbowl in 1967 (my birth year?)
With the very worthwhile discount and low delivery costs, I couldn't get the ball ordered fast enough.
Bearing in mind that I ordered the ball very late on Christmas night, it showed up yesterday - 29th Dec '25. Personally, I think that's pretty quick 😳🤯.
It's a terrific bit of kit and I'm over the moon with my purchase.
When i get a few spare quid, I'm going straight back to grab another one or two bargain.

December 29, 2025
Unprompted review
Rated 1 out of 5 stars

you guys didn’t give me money back

you guys didn’t give me money back. bro i sent u the t shirt back perfectly quality never used after 1 hour of receiving the goods. and its been 2 months since i have not gotten my money back and i still don’t have it

October 16, 2025
NFL Shop EU logo

Reply from NFL Shop EU

Hello Maxwell, we sincerely apologize for the inconvenience and for the delay in receiving your refund for the returned item. We understand how frustrating this situation can be and truly appreciate your patience. Please be assured that refunds are normally processed automatically within 14 businesses days from the date the item is returned. If the refund is not completed within this timeframe, we kindly ask you to contact us again. We will then be happy to process the refund manually and ensure the matter is resolved as quickly as possible. I hope that my actions help find a satisfactory solution for you. I reviewed your order and followed up in a separate email regarding the efforts made today. Warm regards, Adrianna

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