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See what reviewers are saying

Rated 1 out of 5 stars

I had a very negative experience with this company. We joined on the promise to have the money back but once I made a payment and never received a refund. It seems they have arrangements to remove neg... See more

Rated 5 out of 5 stars

We are very satisfied with the cooperation with FAIRLING. The regular performance calls are very helpful, as they give us tips on how to make the ads even better. The platform is intuitive and user-fr... See more

Rated 5 out of 5 stars

We've decided to register our brand with Fairling because we thought the first contact we had with them was really attentive and professional. Since then, our first impression has been confirmed all t... See more

Rated 5 out of 5 stars

Excellent service & people We had a great experience when launching our product on Fairling platform. Every step was explained and reviewed multiple times and the advice given was highly valuable!... See more

Company details

  1. Direct Mail Advertising
  2. Clothing Store

Written by the company

We love diversity. We believe in the beauty of retail. And in the happiness that comes with offering unique and creative products to customers searching for something special out there. We put quality before quantity. And we celebrate conscious shopping in the era of fast consumption. We are FAIRLING. FAIRLING is one of the fastest growing startups in Retail Tech. We digitalize a fast changing market: analogue lifestyle fairs and trade shows. Using smart algorithms, we have created a platform that connects brands and stores with each other easily, fast and online.


Contact info

3.3

Average

TrustScore 3.5 out of 5

223 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

I had a very negative experience with…

I had a very negative experience with this company. We joined on the promise to have the money back but once I made a payment and never received a refund. It seems they have arrangements to remove negative reviews, so their public reputation always appears good. I strongly advise staying away.

October 12, 2025
Unprompted review
Rated 5 out of 5 stars

Happy to have such a partner as Fairling

It is an absolute pleasure working with Fairling for the past five years, and I cannot speak highly enough of their professionalism, integrity, and commitment to excellence. Throughout our partnership, Fairling has consistently demonstrated a strong dedication to mutual success, fostering a collaborative relationship built on trust, communication, and shared goals.
Many thanks to Oliver and his attitude towards working questions, highly recommend to anyone seeking a reliable, collaborative, and forward-thinking partner.

April 18, 2023
Unprompted review
Rated 4 out of 5 stars

Give it a try

I signed to Fairling in 2022 and they gave me a good support for my business . The team is well prepared and very helpful for all your requests . Unfortunately I didn’t have the time and chance to use it too much and forgot the renewing membership but they were very understanding of my situation and cancel it for me without having to pay an extra year . I recommend to give it a try and if doesn’t work for you you also have a money back guarantee form that you can sign up ( ask better them in advance how that work ) . The team is really nice and helpful !

March 9, 2024
Unprompted review
FAIRLING logo

Reply from FAIRLING

Hi Allegra, many thx for your review and I( hope we see us in live. All the best for your way..

Rated 1 out of 5 stars

STAY AWAY. WORTHLESS. SCAM

They have pledged to return the money after a year if we do not receive at least 5 sales and 10 wholesale requests. We paid 1200 euros for one year. We received zero sales and zero requests. They refused to return us even partially, citing the fact that we had not signed some hidden money-back assurance paper, which simply serves to justify their refusal to pay. We are a respected brand, yet we got sales on Faire over the same time period doing nothing. Fairling has a stupid Ads system that you have to run and renew every month. If you fail to renew, you will not receive a refund. Stay away. Do not spend your time or money.

March 1, 2024
Unprompted review
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Reply from FAIRLING

If you don't use our platform, how can you be successful? And if you do not countersign our guarantee conditions, what should we refund?

And we are a completely different platform to Faire. We advise, accompany and support brands in their development and offer adverts as a means of publicity.

Rated 1 out of 5 stars

No Results through the expensive platform

We have been on Fairling for 2 years with a membership of 1.188 Euros per year. Sadly, we did not yield any tangible results for our brand. Despite our efforts and investment, we did not receive a single contact or gain a single customer through the Fairling platform.

February 6, 2024
Unprompted review
FAIRLING logo

Reply from FAIRLING

Sorry, we do not have a single customer who has not generated any results.
We have checked your details and we are irritated. You have received over 33 profile contacts, over 2,500 impressions, interactions and several downloads of your product catalogues. These results are based only on just 7 product postings out of a possible 30 postings. And you have not placed one posting for over the last 6 months. But our system is designed for postings. Because if you don't use the system, nothing comes out of it. Sorry

Rated 5 out of 5 stars

Transformed the game

Fairling has truly transformed the game! As a business owner, I've been searching for a platform like this for ages. The ability to connect with manufacturers and promote our products to local retailers is a game-changer. The new subscription model with monthly cancellations is so flexible. Plus, the added services like strategy consulting and personal sales assistants are incredibly valuable. Fairling is a one-stop-shop for businesses looking to grow and thrive.

October 24, 2023
Unprompted review
FAIRLING logo

Reply from FAIRLING

Dear Customer, thank you very much for such a positive rating!

Rated 5 out of 5 stars

Great service and collaboration

We have always had a great cooperation with the whole team at Fairling. A great service for brands interested in finding retailers across Europe. Truly recommend to all brands out there wanting to expand internationally!

October 13, 2023
Unprompted review
FAIRLING logo

Reply from FAIRLING

Brand building is a difficult business and our model gives a good idea of the effort that will be needed to become successful on an international level. Thank you Nicolina for seeing this effort

Rated 5 out of 5 stars

Fairling is a great initiative

Fairling is a great initiative to connect handcrafted brands to the market. Great people and customer service!

Easy to navigate and set-up. Quick connections to the shops and people behind it.

October 2, 2023
Unprompted review
FAIRLING logo

Reply from FAIRLING

We are more of an inspiration platform and the targeted selection also comes from our hidden sales managers. But this is also part of our concept but only at the beginning. Thank you for your praise

Rated 5 out of 5 stars

Great wholesale platform

Fairling is a great wholesale platform that seamlessly bridges the gap between brands and retailers in Europe. Upon signing up, their team goes the extra mile to assist you in fashioning your brand page and crafting captivating ads. Moreover, even after launching your inaugural ad, they continue to provide invaluable tips and tricks, to promote your brand to retailers.

September 29, 2023
Unprompted review
FAIRLING logo

Reply from FAIRLING

It's so nice that you write that we are walking the Extra Miles. Because that is exactly what we are doing. We want personal contact and personal support. All the more thank you for your appreciation!

Rated 5 out of 5 stars

An interesting platform for B2B and…

An interesting platform for B2B and getting noticed in a saturated market. The team is also very friendly.

September 20, 2023
Unprompted review
FAIRLING logo

Reply from FAIRLING

We really want to open up a new market with our new services Dirket Businness instead of Provisions Business. Thank you, but it's still a bit of work

Rated 5 out of 5 stars

FAIRLING = FAIR and HONEST

Fairling is basically what they claim to be : bringing together brand and store without ANY hidden commissions. Fair, honest - best support ever!

September 6, 2023
Unprompted review
FAIRLING logo

Reply from FAIRLING

Many Thanks!

Rated 5 out of 5 stars

We are a Lithuanian brand and Fairling…

We are a Lithuanian brand and Fairling was a great platform to get exposure🙂

September 4, 2023
Unprompted review
FAIRLING logo

Reply from FAIRLING

Lithuania is a great country with many wonderful people. We are happy about every producer from Lithuania. Thank you

Rated 5 out of 5 stars

Cooperation with Fairling

I'm happy that I had a chance to work with a team of Fairling, very professional and friendly ladies. They share their knowledge of brand management, advertising, catalog development etc. This platform definitely gives small brands a chance to get noticed outside of their home country.

Thanks!

September 5, 2023
Unprompted review
FAIRLING logo

Reply from FAIRLING

That is exactly what we want to achieve. Thank you!

Rated 5 out of 5 stars

Thank you!!

Choosing Fairling was a strategic move for my brand. The personalized experience and Strategy Consultants' support helped me navigate the platform seamlessly. The access to relevant leads and the opportunity to showcase my brand's story to new retailers is a game-changer. Fairling truly understands the dynamics of effective B2B marketing.

September 1, 2023
Unprompted review
FAIRLING logo

Reply from FAIRLING

Nice to hear that you had a great experience. We really appreciate your review, thank you!

Rated 1 out of 5 stars

I am owner of a french organic…

I am owner of a french organic cosmetics brand since 2010 and I already work with many partners in France.
I was thinking Fairling was an opportunity to sale in Europe but let me say that : Fairling is just incompetent !
They are opportunistic and their team do not know follow their customers...
I tried to make the Management understand that it was not normal to automatically delete after one year, the credit that we buy to do campaigns on their platform and thus try to obtain potential customers with whom there has been no interaction in 1 year!!! Impossible to get an appointment to discuss it, simple exchanges of emails that went unanswered... They take nothing into account and simply force you to re-credit your account to continue the collaboration... In short, it was a big mistake to think that our brand could have business opportunities with Fairling.
Please, dear brands go your way, there are much more competent solutions to make turnover.

August 28, 2023
Unprompted review
FAIRLING logo

Reply from FAIRLING

We looked at her case here. Unfortunately, it is the case that they have not used their contract. What should we refund then? And you had received over 12 emails from us and several offers to talk, which you did not take advantage of. There is also still a fee outstanding. But you rate us with one star?

It's really crazy what you have to put up with here on Trustpilot as a company.

Rated 5 out of 5 stars

Expanding Horizons with Fairling

I've always been cautious about using online platforms, but Fairling has surpassed my expectations! Their approach is revolutionary and highly efficient. Within days of joining, I noticed a significant increase in our brand's outreach. The team's dedication is commendable; they don't just provide a service - they partner with you. Their insights have helped streamline our ad campaigns and targeting, resulting in tangible results. The platform's user interface is a breeze to navigate, and the responsiveness from the team, especially from Antonia, has been nothing short of outstanding. For any brand looking to upscale and connect with potential retailers, Fairling is a must. I wholeheartedly recommend it.

August 17, 2023
Unprompted review
FAIRLING logo

Reply from FAIRLING

We, too, are very happy to work with you. Thank you

Rated 5 out of 5 stars

Higher visibility to industry professionals

An excellent opportunity for small brands to get visibility and connect to like-minded industry professionals. We usually send hundreds of e-Mails to shops, but that's super time-consuming, and you mostly end up in their spam. Through Fairling, you reach thousands of shops looking for small brands with only a few clicks. The onboarding is easy, and the team helps to understand and improve your results. Another helpful add-on: you can link your wholesale catalogue to it and allow the shops to see all your current products.

August 15, 2023
Unprompted review
FAIRLING logo

Reply from FAIRLING

It is a pleasure to work with you. Thanks!

Rated 5 out of 5 stars

A new Platform

We are totally happy, super helpful team to make the whole brand more successful in the market. I see Fairling as a new advertising platform to strengthen my brand with professional advice. We reach over 3,000 retailers and place our ads every week - where else can you get that? It's a very valuable help for us to continue building our brand. And our contract is monthly.

July 28, 2023
Unprompted review
FAIRLING logo

Reply from FAIRLING

Vielen Dank !

Rated 1 out of 5 stars

Please don't sign up, save up and attend a real tradeshow

Unfortunately I would like to advise anyone wanting to sign up to this platform to avoid. I just want you to use your money wisely if you are a start up maker/designer. Here is my experience. I have been running my business successfully since 2012 and have a great portfolio of existing stockists. My aim was to add few more from Germany and France. I decided to give this platform a go. I have run enough adverts on it to come to this conclusion... The quality of the shops is poor, really poor. I was missold the vision and shown few upmarket stores. The SEO of the platform is substandard, the lay out of the dashboard is a joke, the average opening rate of the newsletter that your adverts are run is about 35 % and the statistics you get from each is degrading. The whole feel of the platform once you are in is like a sixth form college IT project, do not get fooled by their fancy Instagram campaigns. I know I won't be getting any refund as you need to sign up for a long period of time and their T&C's are designed to fob you off. After several adverts without any outcomes I reached out to the team and had a phone call with one of their marketing advisor who was lovely but unfortunately the advice was somehow contradictory to what the platform is supposed to do. In short I was advised to advertise to everyone which is not really the idea of tailored match making. I joined in January 2023 with €950 12 months fee (this was with 20% discount - should have listen to the alarm bells once offered a discount). Someone somewhere in Germany made a bit of cash on this and from seeing the reviews on here if they don't cease the company by the end of this year I will be surprised. Really disappointed with the experience and quite embarrassed to have fallen for it and to waste my money.

July 20, 2023
Unprompted review
FAIRLING logo

Reply from FAIRLING

Hello, Fairling stands for raising brand awareness, getting strategic advice and gradually placing in the market - inside and outside the platform. And finally, we offer retailers to contact manufacturers directly. So it's a completely different approach than "fast" business. It is, at its core, about relationship building and long-term business relationships. And it is exactly this relationship-building that Platform offers, which makes us the market leader in the EU. I wish you every success in your search and in building long-term business relationships. You can always come back.

And finally, if you don't like our simple dashboard, you probably don't like Google either ;-). But I can say that this wasn't a 6-month internship. Making our platform user-friendly was very difficult to implement in the programming phase. As is often the case, the simple things are the hardest.

Rated 1 out of 5 stars

I worked with them on 1 year membership…

I worked with them on 1 year membership and it was a big mistake. I didn’t have a single contact or a message from a potential client.
It’s the only wholesale plateform that I paid for and the only one that I havent earned a single penny.
Don’t invest in them!

May 20, 2023
Unprompted review
FAIRLING logo

Reply from FAIRLING

Hi, we've been looking at your case. And as with many 1-star ratings here, the negative rating is due to missing orders. We would like to say the following: We are not an order platform but work exclusively for a flat and market your ads to increase your brand awareness. This leads to retailers either googling their company, following them on Instagram or ordering from them on a typical order platform or last they get in contact with you over our platfrom. We ourselves can't take an order process. But what our platform can do is to be a shop window to more than 3,000 retailers - that is unique in the EU. We will be happy to explain your success on our platform in detail. We are sorry that there seems to be a misunderstanding here as well. Nevertheless, we have introduced considerable innovations that we would like to present to you.

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