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Company details
Written by the company
Firefly CMO is a fractional CMO practice serving hospitality groups and small businesses across Toronto and New York. Instead of a $250k+ full-time hire, clients get one senior marketing leader — a day or two per week — who owns the entire marketing function: strategy, budget, channels, team, and vendors. Founder Saad Afsar has led marketing for more than 40 brands across hospitality, independent business, and growth-stage companies, with enterprise experience at Unilever and Samsung. Firefly brings that experience to owner-led businesses, pairing senior judgment with AI-powered execution across every channel — search, social, paid media, email, content, and brand. What makes Firefly different is how results are reported. Every outcome is verified at source, in the client's own systems — Toast POS, Tripleseat, GA4, Meta — never in our own slides. Recent verified outcomes include a 12% year-over-year increase in same-store net sales for Two Boots Pizza (NYC), a 73% increase in private-events revenue for Boqueria, and a 2.78x increase in Instagram-to-website clicks for Da Andrea. Engagements are custom, with a small roster so every account gets senior attention. Most start with the free instant CMO audit at fireflycmo.com/cmo-audit — a 60-second marketing score, no signup required.
Contact info
200 Bay Street, Suite 1200, M5J 2T6, Toronto, Canada
- +14168386406
- saad@fireflycmo.com
- fireflycmo.com
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