I love the wobbleboard soles. So comfortable! The velcro tab makes them adjustable to slimmer feet without being too obvious, which is a boon. I find the space between the toe post and the front of th... See more
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Fantastic purchase and excellent price. Great service and delivered the next day. I have several pairs of fit flop, they are so comfortable for day long wear from sandals, shoes and trainers. They c... See more
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Easy to order, quick delivery and a welcome discount! Was unsure about ordering as more expensive than I usually pay and was worried they would be too wide. Very pleased with them, good fit and so com... See more
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We saw the ad on social media tapped on it it went straight to the Fitflop web site browse the web site with ease to find what we were looking for, ordered the items, they arrived within two days, fit... See more
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Company details
About FitFlop
Written by the company
About FitFlop
At FitFlop, we are proudly different from typical footwear brands. We are scientists and we are engineers, with a passion for creating beautiful, smart products that help our wearers feel energised every day.We continually set ourselves apart from the pack, bringing our scientific expertise to life through anatomically-designed footwear that is made to move in. We study human movement; exploring each dynamic element of our anatomy to develop smart technology that ensures perfect balance and enduring comfort. Something simply 'practical' is not enough for us – we go far beyond that – creating intelligent, desirable and sophisticated footwear that works with the body, not against it. And in our quest to deliver uncompromising comfort in every step, we know there’s always more to learn – so that we can keep pushing forward how our footwear helps your energy flow.
Just ask our community of wearers, spanning motivations and generations, men and women who live intentionally – always looking for ways to help optimise their everyday. .
Team FitFlop
Selected FitFlop products have been granted the APMA* Seal of Acceptance, for footwear found to promote good foot health. *American Podiatric Medical Association SHOP NEW IN SHOP WOMEN'S SHOP MEN'S Got a question? Get in touch
UK Customers
✉: info.uk@fitflop.com
✆: 0800 8560148
EU Customers
✉: info.eu@fitflop.com
✆: +44 207 751 3694
US Customers
✉: info.us@fitflop.com
✆: 877-861-1988
CA Customers
✉: info.ca@fitflop.com
✆: 877-861-1988
Contact info
United Kingdom
- fitflop.com
4.4
Excellent
66K reviews
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Reply from FitFlop
We appreciate your positive feedback; we are delighted you find the sandals comfortable and true to size! Kind Regards FitFlop.
Reply from FitFlop
We're so happy you love them! Thank you for your wonderful feedback. Kind Regards FitFlop.
Winning shoes again
Ordered Wednesday, trainers delivered the next day, excellent service , I have numerous trainers, sandals and boots from Fitflop, they are the only ones I have now, never rub, always very comfortable
May 21, 2026
Reply from FitFlop
We are so pleased to hear about your excellent service experience and that our footwear consistently provides comfort! Thank you for your wonderful feedback. Kind Regards FitFlop.
My first pair of waterproof flip flops
My first pair of waterproof flip flops. After the first west they feel a bit uncomfortable with the toe post. Hoping it improves. I have the leather ones & they are perfect!
May 14, 2026
Reply from FitFlop
We appreciate your feedback and hope the toe post becomes more comfortable with wear, as your leather ones are. Kind Regards FitFlop.
Comfort is top priority
The whole experience of buying is very easy and the quick turnaround to delivery is another positive feature.
The only challenge is deciding what to buy as the styles are all lovely and knowing that comfort is high priority is equally important if not essential.
May 21, 2026
Reply from FitFlop
We're so pleased to hear you found the buying experience easy and appreciate the quick delivery! It's wonderful to know you find our styles lovely and value our commitment to comfort. Thank you for your kind words. Kind Regards FitFlop.
Not comfortable
Found the bed of the shoe was very hard, nothing like my other fit flops. As an older I need softness. Not there!
May 19, 2026
Reply from FitFlop
We appreciate you sharing your feedback regarding the shoe's firmness. We are sorry it wasn't as soft as you needed. Kind Regards FitFlop.
Quick delivery
May 13, 2026
Reply from FitFlop
Thank you for your review. We are pleased to hear that your order arrived quickly. Kind Regards FitFlop.
Reply from FitFlop
We're sorry the straps were tight. We'll share your feedback with our team. Kind Regards FitFlop.
Ordered my shoes on Sunday and they…
Ordered my shoes on Sunday and they were delivered on Tuesday am.
May 12, 2026
Reply from FitFlop
We are so happy to hear your shoes arrived quickly! We appreciate your kind words. Kind Regards FitFlop.
Love the product but not the process
Love the product, though footbed a bit stiff. But the shoes are lovely. I was put off by one thing in ordering: I ordered the shoes and received an email saying they couldn't guarantee they were in stock for 48 hours, and then they'd let me know. I've never encountered that before -- either they're in stock, or they're not.
May 13, 2026
Reply from FitFlop
We're glad you love the shoes! We appreciate your feedback regarding the footbed and the ordering process. We understand your concern about the stock notification and are reviewing our system to improve clarity for future orders. Kind Regards FitFlop.
Reply from FitFlop
We are so happy you love your new sandals and feel great in them! Kind Regards FitFlop.
Happy Customer… second pair.
I am pleased with my purchase and love the fitflop shoes. The ordering process was straightforward and the delivery was quick and efficient. These are my second pair and highly recommend them in terms of comfort, fit and style.
May 13, 2026
Reply from FitFlop
We're so pleased to hear you love your shoes and are happy with your purchase! It's wonderful that the ordering was straightforward and delivery quick. Thank you for your high recommendation! Kind Regards FitFlop.
Well made comfortable and stylish…
Well made comfortable and stylish trainers. Absolutely perfect and I love the colour.
May 16, 2026
Reply from FitFlop
We're so happy you love your well-made, comfortable, and stylish trainers, and their color! Kind Regards FitFlop.
This is such a good company
This is such a good company. Ordering is quick and efficient and delivery is quick. What more can you ask for?
I have had over 20 pairs of Fit Flops over the years and love them all. The latest purchase is the flowery flip flops……beautiful, fun and so comfortable!
May 20, 2026
Reply from FitFlop
We're so happy to hear you find our company great and the ordering and delivery quick and efficient! It's wonderful that you love your many pairs, especially the beautiful and comfortable flowery flip-flops. Kind Regards FitFlop.
Reply from FitFlop
We appreciate your positive feedback; we are pleased with the decent price and prompt delivery! Kind Regards FitFlop.
Ordering and delivery smooth
Ordering and delivery smooth, was jet informed. Happy with the product, a change from normal fit flops
April 24, 2026
Reply from FitFlop
We're so happy to hear that ordering and delivery were smooth and that you are pleased with your new product! Kind Regards FitFlop.
Reply from FitFlop
We're delighted you're pleased with the quality, comfort, and quick delivery! Kind Regards FitFlop.
Will buy again! 10/10
May 13, 2026
Reply from FitFlop
So glad you loved it and that you will buy again in the future. Thank you for your review. Kind Regards FitFlop.
Great trainers for summer
Easy to use web page. Great delivery from royal mail. Stylish trainers in great colours. Very comfy, can wear without socks Happy customer. Would recommend.
May 1, 2026
Reply from FitFlop
We're so happy you found our website easy to use and love your stylish, comfy trainers! We appreciate your recommendation. Kind Regards FitFlop.
FitFlop are the best !!!!!
Love any pair of FitFlop I buy just wish they would be more consistent with shoe color options I have purchased multiple styles sneakers wedges sandals etc and I can honestly say these are excellent shoes always comfortable I have never gotten a blister from any pair of FitFlops unlike other brands they are pricey but very worth it great deals on outlet shoes too if they have your size
May 3, 2026
Reply from FitFlop
We're so happy to hear you love our footwear and find them consistently comfortable, never causing blisters. We appreciate your feedback regarding color options and are glad you find great value in our outlet shoes. Kind Regards FitFlop.
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