La souscription d'assurance la plus facile de ma vie. En quelques clics c'était terminé. Maintenant, j'ai une vue claire de l'état de mon assurance grâce à l'application mobile.
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Fabian and Tom have assisted me throughout the whole experience: before subscribing, during and after closing the contract. They have answered quickly and efficiently in every occasion, using facebo... See more
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I urgently needed the mandatory tenant's insurance for a rented apartment in Brussels, and Flora allowed me to get it done quickly, transparently and on-line. Amazing service
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This is the first time in my life that I am giving a review, but I am just incredibly dissatisfied with the customer service. The phone service is unreachable 3/4 of the time, and then when you... See more
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Company details
About Flora by Ethias
Written by the company
🇧🇪 FR 👇
Simple , transparente et synonyme de tranquillité d'esprit , voilà ce que l’assurance devrait être.
Flora a été imaginée au sein du leader belge de l’assurance, Ethias, mais fonctionne de manière totalement indépendante. Oui, on pourrait dire que Flora est la « petite sœur rebelle » d’Ethias 🤘🏻 Découvre notre Assurance locataire Découvre notre Assurance colocataire 🇧🇪 NL 👇
Eenvoudig , transparant en synoniem met gemoedsrust , dát is hoe een verzekering hoort te zijn.
Flora werd bedacht binnen de Belgische verzekeringsleider Ethias, maar werkt volledig onafhankelijk. Ja, je zou kunnen zeggen dat Flora het "rebelse kleine zusje" van Ethias is 🤘🏻. Ontdek onze Huurdersverzekering Ontdek onze medehuurdersverzekering
Flora est la première marque d’assurance 100 % en ligne en Belgique.
Chez Flora, nous pensons que l’assurance doit être simple, transparente, rapide et sans paperasse. Avec Flora,
- tu souscris en ligne en 2 minutes ⏱
- tu gères ton assurance depuis ton app mobile 😎
- tu es remboursé en une semaine en cas de sinistre 💶
Flora est la solution idéale pour chaque locataire qui considère que souscrire une assurance doit être aussi simple que de commander une pizza 🍕 et aussi fiable que n’importe quelle autre assurance 🔒.
Simple , transparente et synonyme de tranquillité d'esprit , voilà ce que l’assurance devrait être.
Flora a été imaginée au sein du leader belge de l’assurance, Ethias, mais fonctionne de manière totalement indépendante. Oui, on pourrait dire que Flora est la « petite sœur rebelle » d’Ethias 🤘🏻 Découvre notre Assurance locataire Découvre notre Assurance colocataire 🇧🇪 NL 👇
Flora is het eerste 100% online verzekeringsmerk in België.
Bij Flora geloven we dat verzekeren eenvoudig, transparant, snel en zonder papierwerk moet zijn. Met Flora:
- sluit je online een verzekering af in slechts 2 minuten ⏱
- beheer je je verzekering via je mobiele app 😎
- word je binnen een week uitbetaald bij schade 💶
Flora is de ideale oplossing voor elke huurder die vindt dat een verzekering afsluiten net zo eenvoudig moet zijn als een pizza bestellen 🍕 en net zo betrouwbaar als elke andere verzekering 🔒.
Eenvoudig , transparant en synoniem met gemoedsrust , dát is hoe een verzekering hoort te zijn.
Flora werd bedacht binnen de Belgische verzekeringsleider Ethias, maar werkt volledig onafhankelijk. Ja, je zou kunnen zeggen dat Flora het "rebelse kleine zusje" van Ethias is 🤘🏻. Ontdek onze Huurdersverzekering Ontdek onze medehuurdersverzekering
Flora by Ethias, the First 100% Digital Insurance in Belgium
Written by the company
- Insurance as it should be: simple, fast, transparent
- Get a quote in seconds, subscribe in 2 minutes, manage everything from our app
Contact info
voie Gisèle Halimi 10, 4000, Liege, Belgium
- +32 (0)2 320 31 68
- support@flora.insure
- flora.insure
4.6
Excellent
335 reviews
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from Flora by Ethias
Hello ! Thank you for your feedback 🙏🌸
Not possible to contact them regarding…
Not possible to contact them regarding termination of contract. Is not possible terminate contract, sent registered letter 3 weeks ago, contract still active, sending emails, no reaction. It is not allowed under regulations to behave in such a way with consumers/customers.
October 15, 2025
Unprompted review
Reply from Flora by Ethias
Hello Agata,
Thank you for taking the time to share your feedback. We’re really sorry to hear about the difficulties you’re experiencing with your contract termination (this is certainly not the experience we want for our customers.)
We would really like to look into this for you and help resolve the situation as quickly as possible. Could you please contact us by e-mail with your contract details (name, contract number, and the date you sent the registered letter)? This will allow us to investigate and support you directly.
Thank you for your patience. We’re here to help. 🌸
Reply from Flora by Ethias
Hello Maria ! Thanks for your feedback 🙏 We’re really happy to hear that you found the process easy and fast. 🌸
Reliable and simple.
September 13, 2025
Reply from Flora by Ethias
Thanks a lot for your feedback 🌸 We're so happy to hear that you find Flora reliable and simple — that's exactly what we aim for! 💛
I cannot change credit card.
July 18, 2025
Reply from Flora by Ethias
Hi Efstratios,
I’m sorry to hear you’re experiencing issues with the app.
To update your payment method, please log in to the mobile app, open the menu, go to “My Profile” → “Payment details” → “Payment method”, and click the pencil icon to make the change.
If you still encounter difficulties, feel free to email us at support@flora.insure
or call us at +32(0)2 320 31 68. We’ll be happy to help 👌
Mandatory tenant'insurance quickly sorted out
I urgently needed the mandatory tenant's insurance for a rented apartment in Brussels, and Flora allowed me to get it done quickly, transparently and on-line. Amazing service
August 3, 2025
Reply from Flora by Ethias
Hey Guillem,
Thanks a million for your amazing review! 🌿✨
We’re really happy we could help you get your mandatory tenant’s insurance for your Brussels apartment (quickly, transparently and 100% online, just the way it should be).
If you ever need anything else or have any questions, our team is always here for you.
Welcome to the Flora family! 💚 See you soon 🌸
Reply from Flora by Ethias
Hello ! That’s exactly what we aim for — fast and hassle-free! Thanks for your feedback ✨🌸
Super very fast everything online…
Super very fast everything online amazing service and cheap
July 10, 2025
Reply from Flora by Ethias
Hi Bruno ! Thanks for your feedback 🙌🏻 We're always happy to read happy customers like you 🌸 Thank you for trusting Flora ! 🤩
Reply from Flora by Ethias
First of all, please accept our sincere apologies for the delay in getting back to you. This is a particularly busy period, and we are currently receiving a high volume of emails. We are doing our best to respond to each inquiry as quickly as possible.
We confirm that we have received your email sent on June 24th. Our customer service colleague will provide you with a response by Monday at the latest.
Thank you for your patience and understanding.
Reply from Flora by Ethias
Merci pour ton retour 👌
On bosse dur pour rendre l’inscription simple, le site agréable et les prix au top, alors lire ça… ça fait super plaisir !
It’s been 3 weeks that I’m trying to…
It’s been 3 weeks that I’m trying to reach the customer center with the chat and I receive the same answer: all our customer support agents are currently busy or anavailable
May 19, 2025
Unprompted review
Reply from Flora by Ethias
Hi Marco,
We sincerely apologize for the frustration you've experienced. This is certainly not the level of service we aim to provide.
We completely understand your disappointment after trying to reach us via chat for several weeks without success. To assist you more quickly, please note that there are two other ways to contact us:
📧 By email at support@flora.insure
📞 By phone at +32 (0)2 320 31 68
Our support team will be happy to help you and resolve your issue as soon as possible.
We truly hope you’ll give us the chance to regain your trust.
Excellent and personal service.
Excellent and personal service.
Clear website, easy to use
December 17, 2024
Reply from Flora by Ethias
Thank you for your kind words! We're glad you found our service excellent and our website easy to use. If you ever need assistance with tenant insurance or have any questions, don't hesitate to reach out—we’re here to help! 😊
Excellent service
Excellent, prompt, relevant service throughout. A hassle free experience. Thank you for making my life easier!
March 30, 2024
Reply from Flora by Ethias
Thanks David for this super positive review! We're pulling out all the stops to create the simplest, trouble-free tenant insurance out there 🤩
Bad customer experience
This is the first time in my life that I am giving a review, but I am just incredibly dissatisfied with the customer service.
The phone service is unreachable 3/4 of the time, and then when you finally get on hold it takes 20 minutes before you speak to someone. I have already called 3 times and emailed 2 times with the same problem (an amount taken from my account too much for 1 month). Already 5 times I have been told that there was indeed an overcharged month and that the money will be refunded within 2 weeks. I just don't get it back... It's only 12 euros so it's obviously not such a disaster, but I find it really unbelievable how this situation can drag on. I don't complain easily about an annoying situation, but this is really very annoying.
UPDATE: Flora has resolved the problem and called to apologise. They handled the situation well.
December 20, 2023
Unprompted review
Reply from Flora by Ethias
Hallo Jan. We doen er alles aan om zoveel mogelijk beschikbaar te zijn voor onze klanten. We bekijken het probleem en zullen zo snel mogelijk je verder helpen.
Service client au top
Service client au top. Application très simple et rapide. Je recommande !
July 31, 2022
Reply from Flora by Ethias
Wouah ! Merci pour ton avis.
Reply from Flora by Ethias
We loooooooove this kind of feedback! 🤩🤩🤩
Thank you!
Amazing at communicating
Fabian and Tom have assisted me throughout the whole experience: before subscribing, during and after closing the contract. They have answered quickly and efficiently in every occasion, using facebook messenger and making my communication with them super easy.
It was my first experience with an insurance company of this sort and it went very smoothly.
Great job guys. Keep it fresh 🏵️
February 16, 2022
Unprompted review
Reply from Flora by Ethias
Thanks for the nice words, Francesca. Happy we were able to help you when needed. Clear and quick communication is one of our top priorities. Ciao! 😎
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