What FMG Gets Right — and Where It Falls Short
FMG Suite does a very good job marketing its services to financial advisors, but my experience with the actual website development process has been disappointing.
The biggest issue is that the base product feels too generic. The photos are generic, the copy is generic, and there is not enough meaningful support in helping an advisor build a website that actually reflects their firm, their message, and their ideal client. I ended up having to rewrite much of the copy myself because it did not sound specific or differentiated enough for my practice.
The support after the initial setup also feels limited. Once the site is built, there does not seem to be much proactive guidance on how to improve it, refine the messaging, or make the website more effective as a client-facing and referral tool.
What concerns me most is that FMG seems very focused on encouraging advisors to upgrade to additional services, even though the core website service still needs improvement. If the basic website experience were stronger, more customized, and better supported, I would be much more open to considering other FMG products. But if the base service does not feel fully dialed in, it is hard to justify paying more for add-ons.
My suggestion to FMG is simple: focus more on helping your core customers build better websites before pushing upgrades. Advisors do not just need a website. They need clear messaging, better customization, stronger visual choices, and practical guidance after launch. If FMG improved those areas, the value of the platform would be much stronger.
