I went to Honda Formula to look at a car to buy. I had talked to one of the salesmen before about a car that was priced at +$41,000. I offered $39,000 based on the suggestion of a friend who was clos... See more
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See what reviewers are saying
New buyers! Do not fall to Formula Honda’s bumper to bumper warranty lie. They charged me $1000+ for that. But when I brought my car back to the service, they wanted $175 to check one assistance secur... See more
Company replied
We have been dealing with Aaron for so many years, we consider him more as a friend rather than a salesperson. He is a true professional in every sense of the word. He knows his stuff extremely well... See more
Company replied
Thank you Aaron for your friendly, professional and helpful assistance in purchasing my Honda CRV touring. You are truly one of a kind and your willingness to share your knowledge through patient exp... See more
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Company details
Written by the company
Are you looking for a Toronto Honda dealership with a proven track record of selling quality vehicles, delivering excellent customer service, and providing state-of-the-art maintenance and repairs? When you come to Formula Honda, that’s exactly what you’ll get—each and every time. Since 1987, we’ve been the chosen dealership for drivers in Scarborough, Markham, Pickering, Vaughan, and Richmond Hill, and we look forward to continuing to serve these communities for many years to come. At our dealership, you’ll find the entire lineup of new Hondas in stock, including top-selling models like the Honda Civic, Honda CR-V, Honda Pilot, and Honda Accord. If you’d rather buy a used vehicle, then have a look at our impressive inventory of used and certified pre-owned vehicles. When you shop with us, you’re guaranteed a personalized and helpful experience at every step of the way. Over four out of five people on our staff have been with us for more than a decade, a sign of a healthy and friendly culture that comes through in everything we do.
Contact info
2240 Markham Road, M1B 2W4, Scarborough, Canada
- (416) 754-4555 x 1511
- aaron@formulahonda.com
- formulahonda.com
3.4
Average
134 reviews
Replied to 100% of negative reviews
Typically takes over 1 month to reply
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Excellent Customer Service
Thank you Aaron for once again, delivering excellent customer service within a quick turnaround for my new 2020 Honda CRV. I am excited about my new car and appreciate everything you have done to expedite service during a pandemic! Thank you Thank you Thank you.
NiaCole
January 23, 2021
Unprompted review
Reply from Formula Honda
Thank you for your review Nicole and for your business over the last 10+ years. It is always a pleasure to see you and I appreciate your business. Enjoy your new CRV.
This review is for Sean LI
This review is for Sean LI
5 Stars from a satisfied customer-Shafik
Hi Sean, I must mention that my experience in dealing with you has been excellent.You have always been precise and to the point. Saves time for both of us.I got the info i needed in your brief message. Thank you, and will keep in touch.Best Regards
Shafik
September 18, 2020
Unprompted review
Reply from Formula Honda
Thank you for taking the time to write us a review!
Thank you Aaron for your friendly and professional service
Thank you Aaron for your friendly, professional and helpful assistance in purchasing my Honda CRV touring. You are truly one of a kind and your willingness to share your knowledge through patient explanations and suggestions was most appreciated. As you know this is my 2nd Honda CRV dealing with you as my Sales Assistant and I'd gladly return to you for any future Honda purchases. Thank You👍
Jane Ann
March 17, 2020
Unprompted review
Reply from Formula Honda
Thank you for the review Jane. It is a pleasure to help you out with your purchases and I really appreciate your business. Enjoy your new CRV and thank you again.
Great team!
Being 4 hrs away, we are very satisfied with the service before we picked up the car, for example the paperwork through phone calls & emails. The day we picked up the car, the staff was ready for us and everything was very well organized! Smooth and stress free! Thanks to the Honda team from us northerners!
January 13, 2020
Unprompted review
Reply from Formula Honda
Thank you Shane for your review. It was a pleasure assisting you with your new Civic and I appreciate you coming to see me from 4 Hours away. Thank you again for your business.
Aaron
My Experience with Aaron was great. Very pleasant and knowledgeable. Aaron addressed all my concerns and he is very easy to talk too.. thanks again Aaron
January 10, 2020
Unprompted review
Reply from Formula Honda
Marlon, thank you for your business and your review. Enjoy your new Honda Accord!
Great car buying experience!
After getting into an accident, Aaron was extremely helpful in working with me to get a new car. I was on a very tight timeline to get a car and Aaron was able to work extremely quickly to get me a new car. Not only was Aaron a great salesman, but he showed a lot of compassion and checked up with me after the accident making sure I was okay. It was a pleasure to buy my car from Aaron and i would absolutely go back again for my next car!
January 9, 2020
Unprompted review
Reply from Formula Honda
Ben it was a pleasure assisting you with your second Civic, I just wish you purchased it under difference circumstances, however as long as you were not injured in the accident, that's all that matters. Enjoy this one and be safe on the road.
Aaron Zeller - A 5-Star Sales and Leasing Manager
We have been dealing with Aaron for so many years, we consider him more as a friend rather than a salesperson. He is a true professional in every sense of the word. He knows his stuff extremely well and trustworthy with no unexpected last minute surprises. We will keep doing business with Aaron as long as he is with the dealership. We will definitely recommend him to our friends, relatives and anyone else looking to buy or lease a car. Thank you Aaron for your excellent service throughout the years.
Frank and Sherry
December 7, 2019
Unprompted review
Reply from Formula Honda
Thank you Frank and Sherry for your review and for your business over the years. It is always a pleasure to assist such great customers like you. Enjoy your new CRV!
Most Impressive!
I am still so impressed and happy with my experience with Aaron at Formula Honda.
He has such s pleasant attitude and helped me with my decision on choosing my new car. He is very knowledgeable about the different aspects of the Honda Cars and made it easy for me to choose.
I have been driving Honda’s for over 20 years and was thinking of a change but after meeting with Aaron I will continue to drive a Honda and have recommended Aaron to others.
Aaron Zeller is definitely an asset to Formula Honda.
Thank you Aaron for your time and help! Much appreciated.
Judy
November 30, 2019
Unprompted review
Reply from Formula Honda
I am so happy I was able to keep you as a Formula Honda customer Judy. Thank you so much for your review and enjoy your new CRV!
5 Star Experience
The fact that I work on call / shift work made it a pleasure to
contact Mr. Aaron Zeller. His attention to my needs was evident
and he assured me he would find the vehicle i was looking for.
Mr. Zeller is a seasoned professional in all aspects of his business
and if saving time and money interests you I would Highly recomend
you see him.
Aside from his knowledge of the vehicles and administration process
Mr. Zeller gave me a thourough tutorial of my New vehicle as I was
quite comfortable driving off once I better understood how to use
the high tech. Safety Features.
5 star experience
Thank You Mr. Zeller
Lou.
October 27, 2019
Unprompted review
Reply from Formula Honda
Lou, it was a pleasure helping you with your new Civic. It was a lot of fun dealing with you and I really appreciate your business and your review. Enjoy your new car!
Aaron was a terrific person with whom…
Aaron was a terrific person with whom to deal, and sharply reflective of the highest standards of Honda Canada.
he was clear, forthright and accommodating.
i will recommend him and Honda at any chance i get
thank you
Stuart Haber
2020 Odyssey
October 25, 2019
Unprompted review
Reply from Formula Honda
Thank you for your review Stuart. I am glad you are enjoying your new Odyssey and I thank you so much for your business.
Aaron
We purchased a Pilot through Aaron. The whole experience was smooth and stress-less thanks to Aaron’s honesty and professionalism. We would recommend him to anyone interested in a Honda without hesitation. Steven and Galit Segal
October 25, 2019
Unprompted review
Reply from Formula Honda
Thank you so much for your business Steven and Galit. Enjoy your new Pilot and thank you as well for your review I am so glad you had a great experience.
Great Customer Service!
Great Customer Service!
We are a young growing family and Aaron helped us a lot in purchasing a car. He has good knowledge in the cars that he is selling and he knows what we really needed. He made the process very easy and fast. A very good person. Thank you Aaron -Mark&Gemma Larioza
August 15, 2019
Unprompted review
Reply from Formula Honda
Gemma and Mark, thank you for your review. It was a pleasure helping you with your new CRV, which will definitely help you comfortably fit in your growing family. Enjoy the car and thank you again for your business.
ULTIMATE PROFESSIONAL
Aaron Zeller,the only person anyone should see if purchasing a Honda vehicle. In writing this review, and reading many others , all superlatives of Aaron have been said.
I have and will advise all my friends to see Aaron if interested in
a Honda vehicle.As my Review title says he truly is
in his business, THE ULTIMATE PROFESSIONAL
August 13, 2019
Unprompted review
Reply from Formula Honda
Thank you Bill for your business. I really appreciate you allowing me to help you with the purchase of your new CRV. Enjoy the car and I'm always here to answer any questions you have along the way.
My experience with Aaron was great
My experience with Aaron was great. He provided answers to my questions and made my experience memorable. Aaron thank you again for bringing me onto my first Formula Honda journey.
August 8, 2019
Unprompted review
Reply from Formula Honda
Thank you Jon for your review. It was a pleasure helping you with your first Formula Honda Civic! Enjoy the car and thank you again for your business.
We've been dealing with Aaron for…
We've been dealing with Aaron for several years now. He has made the buying experience less stressful for us. He provided us with sound advise and always has our best interest in mind. His service and knowledge is top notch. It has always been a pleasure to do business with him. Highly recommended!
June 24, 2019
Unprompted review
Reply from Formula Honda
Lorenzo, thank you so much for your review. It is always a pleasure to assist you and the family with your new car purchases over the last 7 years. You are all a lot of fun to deal with. Enjoy your new Accord and thank you again for your business.
First Brand New Car Purchase
This is my very first brand new car purchase, very stressful and hard for me to part ways with my old car. Arron made the experience great for me helped me each of the way helped me get accessories on my car and worked out a very fair deal with my trade in and my new car. Arron thank you you made something very hard and complicated, very easy and pleasant. After reading all the reviews you have I had to leave one as well.
If Arron says something it will be done and he will ensure of it and keep you updated down the way. Great customer service
Arron Thanks again and Your help during this is very appreciated. I will definitely send more customers your way in the future !
Can’t wait for my new 2019 Civic SI Sedan
June 21, 2019
Unprompted review
Reply from Formula Honda
Wow! Thank you so much Kevin for your awesome review. It was truly a pleasure helping you get your first new car and I know you are so excited to pick it up on Tuesday. We are getting all the extras installed and this Civic Si is going to look amazing when it is done! I'll see you soon.
Aaron is not just a great sales manager…
Aaron is not just a great sales manager but a STANDARD for people that care about your needs, when buying a car. He exceeded my expectations and I’ll buy all my future cars from him. He was friendly, good at directing me to the car i needed and most of all the price was right!
Thank you for everything!
June 20, 2019
Unprompted review
Reply from Formula Honda
Thank you so much for your review Nimy. It was a pleasure helping you with the purchase of your new Civic and I thank you very much for your business. Enjoy your new car!
Here's to another 10 STAR Experience - 5th Honda and counting!
It truly takes a special personality to reassure consumers that they are in good hands and you consistently do an incredible job; truly second to none. Thank you making these fairly important life decisions very easy and peace of mind is always a nicety that remains within us long after we drive away with our new Honda!
Aaron, you are definitely an asset to Honda and Formula Honda in general. You continue to exude great consumer service and a consistent 10+ rating on the consumer’s experience from start to finish. You will always have loyal Honda family members such as ourselves from now on. Keep up the terrific efforts and looking forward to our next transaction!
Eric E and Family
June 18, 2019
Unprompted review
Reply from Formula Honda
Eric, you are one in a million my friend. From your letters praising me to the owner, to the framed letter you gave me for my office, I truly appreciate you as my customer. Thank you for your business over the years and I know you and the family will enjoy your new Pilot.
Aaron is the best
Aaron is the best.
Very caring, most salesman are only concern about there sales, but with Aaron I can honestly say he was concerned about my family’s needs.
As long as her works there I will continue to get my cars from him.
May 16, 2019
Unprompted review
Reply from Formula Honda
Thank you Alberto for your review and for your business over the years. Enjoy your new Pilot my friend, and I coming to Manitoulin Island to stay at your Hotel very soon!!!
I hate buying a new car because it’s…
I hate buying a new car because it’s always been a frustrating experience. Not any more. It was a pleasure to deal with Aaron. He helped me every step of the way. He also took time to explain everything to me when I took delivery. I would definitely recommend Aaron if you are looking for a new Honda.
April 11, 2019
Unprompted review
Reply from Formula Honda
Thank you so much Hyla for your review and I am happy to have helped make your purchase an enjoyable one. Enjoy your new CRV and thank you again for your business.
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