I went to Honda Formula to look at a car to buy. I had talked to one of the salesmen before about a car that was priced at +$41,000. I offered $39,000 based on the suggestion of a friend who was clos... See more
Company replied
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I went to Honda Formula to look at a car to buy. I had talked to one of the salesmen before about a car that was priced at +$41,000. I offered $39,000 based on the suggestion of a friend who was clos... See more
Company replied
New buyers! Do not fall to Formula Honda’s bumper to bumper warranty lie. They charged me $1000+ for that. But when I brought my car back to the service, they wanted $175 to check one assistance secur... See more
Company replied
We have been dealing with Aaron for so many years, we consider him more as a friend rather than a salesperson. He is a true professional in every sense of the word. He knows his stuff extremely well... See more
Company replied
Thank you Aaron for your friendly, professional and helpful assistance in purchasing my Honda CRV touring. You are truly one of a kind and your willingness to share your knowledge through patient exp... See more
Company replied
Are you looking for a Toronto Honda dealership with a proven track record of selling quality vehicles, delivering excellent customer service, and providing state-of-the-art maintenance and repairs? When you come to Formula Honda, that’s exactly what you’ll get—each and every time. Since 1987, we’ve been the chosen dealership for drivers in Scarborough, Markham, Pickering, Vaughan, and Richmond Hill, and we look forward to continuing to serve these communities for many years to come. At our dealership, you’ll find the entire lineup of new Hondas in stock, including top-selling models like the Honda Civic, Honda CR-V, Honda Pilot, and Honda Accord. If you’d rather buy a used vehicle, then have a look at our impressive inventory of used and certified pre-owned vehicles. When you shop with us, you’re guaranteed a personalized and helpful experience at every step of the way. Over four out of five people on our staff have been with us for more than a decade, a sign of a healthy and friendly culture that comes through in everything we do.
2240 Markham Road, M1B 2W4, Scarborough, Canada
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To make negotiation process smoother I used Unhaggle, and the offer of Aaron Zeller from Formula Honda for the requested vehicle was the best one among all the seven competing Honda dealerships in the Northern GTA. I had some previous experience of negotiating car lease in Canada, and the only interest of car dealers is ripping you off... And Aaron Zeller is the antipode for such sellers. It was my luck I met him: he deals with full transparency and honesty.
Even although I leave far away from Scarborough, the next car I lease would be definitely from Aaron, not from local Vaughan's fancy glass-and-steel dealerships. I do not want to finance their marketing budgets out of my pocket.
Though, if you are looking for Honda, my advice is to call Aaron first, even if you live in a different neighbourhood. The offer you get might be worth going one time to Scarborough to close the deal and then servicing the car wherever closer to your home.

Reply from Formula Honda
Aaron was a pleasure to deal with, straight forward, honest and ensured that everything was just right when picking up the vehicle. Will definitely buy another vehicle from him when the time comes.

Reply from Formula Honda
Aaron is a great person to deal with, he is honest and straight forward with you.
He doesn't pressure you to do a deal quickly, he is knowledgeable and know what he is talking about.
We bought 2 cars from him and will defiantly come back in the future.

Reply from Formula Honda
Great guy to deal with. Zero pressure tactics and laid back approach really made my whole experience a positive one. 100% will go back if/when I get a new lease.

Reply from Formula Honda
Aaron Zeller is by far the best car salesperson we have ever had. His knowledge with Honda vehicles are unbelievable and his customer service is just wonderful. We are seniors and he made buying a car after 11 years, one of the least stressful experiences we have ever had purchasing a car. We will definitely refer anyone we know that is buying a car to Aaron. Formula Honda is one lucky company to have Aaron as an employee.

Reply from Formula Honda
AARON is the person you want to see if you want a great deal! His customer service skills are 2nd to none!! Trustworthy and knowledgeable are what make Aaron my go-to person!!

Reply from Formula Honda
Aaron has been the best Auto sales agent i have ever worked with both mr and my Father have bought vehicles from him and couldnt be happier.

Reply from Formula Honda
Aaron Simply Fabulous.
Working with Aaron for new car was simply great and pleasant experience. He is trustworthy & honest person. He owns a very good sense of humor. I am pleased with his friendliness & calmness. He possess good automotive knowledge.
Amazing., Thank you Aaron

Reply from Formula Honda
Aaron is a fantastic human being who not only helped me to find a car, but a solution. His great professionalism and sense humor make him to be the right person to talk about your new car.

Reply from Formula Honda
Aaron is approachable, professional, and efficient! It was a pleasure working with him to purchase my very first Honda, the Pilot. I would recommend him to anyone.

Reply from Formula Honda
Thanks Aaron for helping me choose my first new car.
He was referred from my friend, when the first time I went to Formula Honda, he treated me as family, caring, understanding and kind, made me feel calm and comfortable, he is professional , non-pressuring and got me a great deal on my HR-V.
And at the night when I picked up my car, he was very patient to explain and setup everything on it, made sure I got exactly what I needed, that was really an amazing costumer service experience I've never had before, I will definitely recommend him to my friends.
I've been enjoying my new HR-V. Thank you again Aaron!

Reply from Formula Honda
Aaron was amazing throughout the process of purchasing my new 2018 honda accord. He was very informative and hands on when showcasing the features of the car during our test drive and when i picked up my car. We stayed in contact after i picked up the car and he also provided me additional information on the technological features that i may not have taken advantage of which i greatly appreciated. I will definitely recommend him to family & friends in the future and i love my car !
Thank you Aaron!

Reply from Formula Honda
I had an amazing experience with dealing with Aaron. He was referred to me by a dear friend, who spoke highly about. Aaron exceeded all the nice things my friend mentioned about him. Aaron truly demonstrated the epitome of professionalism and good customer service. He was: caring , understanding, patient, cordial and kind throughout my encounter with him. Aaron treated me like family. He went above and beyond to ensure that I got the most suitable vehicle. Keep smiling Aaron, because you are doing a phenomenal job for Honda. I sincerely appreciate your help. Thank you!

Reply from Formula Honda
Aaron was a pleasure to deal with. Very professional, no pressure sale and got me a great deal on my Civic. Thanks!

Reply from Formula Honda
I have been dealing with Aaron for the last 3 CRVs I had and he continuing amazed me for the excellent services he extended on behalf of Formula Honda.

Reply from Formula Honda
It is a pleasure. Having you as a sales rep, you are patient, thorough, and knowledgeable.

Reply from Formula Honda
I just finished buying my second Honda from Aaron. I specifically returned to deal with Aaron because of such a good experience the first time. Just as before, I found Aaron to be a fantastic sales man. He is low key, honest, forthright, and through out the whole process he never pushed his own agenda. Even though I knew what vehicle I wanted to buy, he insisted that I test drive it before he would discuss it with me - he felt it very important that I get the right vehicle. He was appreciative of my spending constraints and offered great solutions on how to keep it in check. My only regret is now that the deal is done, i don't get to meet with Aaron as much any more. I got a great vehicle and a sales guy I really trust!

Reply from Formula Honda
Thank you Aaron for your stellar customer service. You provide all levels of professionalism with a person touch. I love my new 2018 CRV it's great! Your help with the features and getting me set up before driving off the lot is very much appreciated.

Reply from Formula Honda
Aaron gave prompt-detailed response to any queries, explained patiently, very attentive and flexible to customer's adjustment.
I definitely praise Aaron is a prominent person in his position with in-depth knowledge of Honda

Reply from Formula Honda
Aaron has earned us forever.
Whether we were in the location, or contacting him from home via email or phone, Aaron was consistent all the way throughout.
He made us all feel so comfortable and now we have a beautiful new car.. Thanks again Aaron.

Reply from Formula Honda
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