Avoid at all cost. All the things that could go wrong - go wrong. 1) app not working 2) misaligned diet programmes and delivering the food you didn’t select 3) not coming to collect your recyclable ba... See more
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Fresh Fitness Food makes eating well so easy. The meals are fresh, well-balanced, and full of flavour. The Steak & Chips with Chimichurri was a favourite—great quality steak and a tasty sauce. The Spi... See more
Company replied
Honestly, it’s a life saver. With my 9-5 job and 15-20h training week, finding time to cook and eat healthy food has always been a struggle. Having a fresh, nutritious and delicious food ready for m... See more
HIGH STANDARD. DELICIOUS. 🔥 I’ve tried a number of these services over the past year—PrepKitchen, FuelHub, Mindchef, and more. Always felt like the pre-cooked meals never quite matched... See more
Company details
- Meal Delivery
- Catering Food and Drink Supplier
- Fitness and Nutrition Service
- Food Producer
- Online Food Ordering Service
- Weight Loss Service
About Fresh Fitness Food
Written by the company
Fresh Fitness Food are the UK’s #1 bespoke nutrition brand, offering ready-to-eat meals tailored to you and your goals.
Using industry-leading analytics and advice from qualified nutritionists, we’ll create a bespoke plan where every meal is tailored to your own unique tastes and fitness goals.
We focus on seasonality, variety and provenance, and work closely with our trusted suppliers to bring you fresh, high-quality ingredients packed with nutrients. Our menu has been designed by a Michelin-star-trained menu consultant, and every meal is prepared by a team of expert chefs in our state-of-the-art London facility.
Nourishing meals and elite nutritionist input will give you the best possible chance of achieving your fitness goals – and eating great-tasting food while doing so. In fact, a whopping, 89% of our clients confirmed that Fresh Fitness Food has helped them to reach their overall goal!
Contact info
Britannia Way 1-3, NW10 7PR, London, United Kingdom
- 020 3835 5217
- support@freshfitnessfood.com
- freshfitnessfood.com
4.3
Excellent
1K reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
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I was excited, but now sadly disappointed.
I took their discounted test week, to try and see if it works for me. While the food is tasty, sadly I won't proceed with my membership due to the following:
1. Erratic and random delivery times. My driver would start their shift around 6pm, but he'd stay put for ~2-3 hours before any deliveries have been made. On the first delivery, booked between 7:30 - 10:30pm, he arrived close to 11:30pm (I had to stay up to get it, instead of going to bed earlier as I normally do). The tracker is useless, as your time will keep being updated, according to whatever the driver is doing, instead of the deliveries.
2. On the second day, there was a mix-up with one of my meals. I have coeliac disease, so can't eat gluten, and the wrong meal came with gluten, unfortunately. They quickly refunded me (in credits to use with them, not money), but to have two problems in the first two days, is a bit of a red flag to me.
3. Meal sizes and macros are inconsistent. I chose all my meals to be "large" and "extra protein", as I do weight lifting 4 times per week. For some of the meals, there was almost no carbs, something like 1-2 table spoons of rice. In others, the portions were very small, leaving me hungry afterwards. In some, I definitely don't think they were sending me around 60g of protein, as they claim on their website. I did get some meals with more food, which makes me think they regularly send the wrong portion sizes. Yesterday I had two meals for dinner, so small they were (despite being labelled as large and with extra protein).
A meal delivery service is something I'd gladly pay for, but to trust my health and nutrition to Fresh Fitness Food is just too much risk, as it's clear to me they have severe issues with meal sizes, macros, and worse of all, inconsistent deliveries - you simply have to cancel your plans and wait at home because each day they'll come at a different time (and no, leaving the food overnight is not an option to me as my building has a gate that has to be opened by intercom).
As I mentioned in the beginning, the food is tasty, and seems well-prepared, but unfortunately I can't continue with FFF due to the above issues.
My advice to them would be sort out the issues with the drivers, and more importantly, much, much better quality control to make sure you're sending what your customers order, both in type of meal, quantity and quality.
Edit after FFF's reply:
Thanks for taking the time to reply, and as mentioned, the food is tasty, and I can see the ingredients are good quality.
The issues seem all related to the meal assembly and distribution - sorting these out will resolve all the problems. Given your thoughtful reply, I'd like to comment a bit more on the issues with meal size and macros:
- I'm not sure if that's right, but it feels to me, based on the meals I received, that "extra protein" is counterbalanced with less carbs. That's not a good way to do it, as you're likely alienating a portion of your customers who like to add muscle mass. If a customer chooses "Extra Protein" AND "Low Carb", then it's fine to do the swap. But I'd expect "extra protein" to only add, not to remove stuff from my meal. Some of the meals came with what appeared to be two small table spoons of rice - almost a keto meal.
- Again on the meal options, some of them didn't have "extra protein", so I chose "large meal" on every option that I could (I don't think you could choose both large meal and extra protein, but I don't recall 100% now), but I still got very small meals.
- I assume the deliveries are handled by a third party, but it looks bad when the customer receives the tracker, and sees the real-time location of the driver for 2-3 hours without any updates on the packages. It feels like the driver starts their shift and is doing something else, unrelated to FFF deliveries. If it's a shared driving route, also delivering other goods for different companies, it'd be good to only send the tracking when the delivery is actually coming. As it stands, it's not super useful. And to be fair, the driver was outside of the window on the first evening only. The rest of the time, he was inside the promised time range.
If FFF fixes these issues, I'll gladly try the services again. And please, consider checking the meals, as currently these are not fit for bodybuilders and other athletes looking to put on muscle and reach their macros (protein quantity, if it reaches 50-60 is great, but we need more carbs in the same meal, don't replace one for the other).
Kind regards,
Tiago
April 3, 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Tiago,
Thank you for taking the time to share your detailed feedback. I’m sorry to hear that your experience during the trial week was not up to the standard you expected, and I appreciate your patience in providing such comprehensive insights.
I’d like to address the concerns you raised:
Delivery Issues: I completely understand how frustrating it is to experience erratic and inconsistent delivery times, especially when you’re trying to plan your evening. Our goal is always to deliver within the selected window, and I apologise for the delays you encountered. I’ll be raising this with our logistics team to ensure your feedback is taken into account.
Incorrect Meal Delivery: I’m truly sorry about the mix-up involving a meal containing gluten, particularly given your coeliac condition. While I’m glad our team processed a refund promptly, I understand how serious this issue is, and we will be reviewing our processes to ensure that dietary restrictions are strictly adhered to.
Inconsistent Meal Sizes & Macros: It’s clear that the portion sizes and macros didn’t meet your expectations. The discrepancies you described are concerning, particularly when you’ve chosen large portions with extra protein. I’ll be raising this with our kitchen team to ensure more accurate portioning and consistency. Your feedback about the meals not meeting the stated protein amounts is particularly helpful and will be looked into.
I appreciate your comments about the taste and quality of the food, but I completely understand why the issues you experienced would make you hesitant to continue with Fresh Fitness Food. Your health and nutrition should always be reliable, and I’m sorry we weren’t able to provide that during your trial.
I will share your feedback with the relevant teams so we can improve our quality control, delivery reliability, and portion consistency. If you’re open to giving us another try in the future, I’d be happy to assist personally to ensure everything runs smoothly.
Thank you again for providing such valuable insights, I truly appreciate your patience and honesty.
Warmest regards,
Mica
Excellent service & tasty food
I am so happy I chose Fresh Fitness Food - I am following their Fat Loss plan and I can say that after two weeks, I feel way lighter and without being hungry at all. The food is really tasty, the delivery is smooth and the customer support is really helpful and eager to tailor everything to my taste. Highly recommend!
March 26, 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Ioana,
Thank you so much for your amazing feedback! I’m thrilled to hear that you’re enjoying the Fat Loss plan and already feeling great results after just two weeks. It’s fantastic to know that you’re feeling lighter and satisfied without feeling hungry, that’s exactly what we aim for.
I’m also glad you’ve had a positive experience with our delivery process and customer support. It’s important to us that everything is tailored to your taste and goals, so I’m really pleased to hear we’re getting that right.
Your recommendation means a lot, and I’m excited to continue supporting you on your journey. If there’s anything more I can do to enhance your experience, please feel free to reach out.
Thanks again for choosing Fresh Fitness Food.
Warmest regards,
Mica
Delicious healthy food
The food was excellent and by the end of the week I felt much healthier, with no cravings for sugary food like usual. I wish I could continue unfortunately I can't justify the price apart from for a special treat! Only reason I'm not giving 5 stars is the deliveries were always late (often past 10.30) and you have to pay more for earlier deliveries
March 24, 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Stephanie,
Thank you for sharing your feedback, I’m really glad to hear you enjoyed the food and felt healthier by the end of the week. It’s fantastic to know that the meals helped curb cravings and keep you on track.
I completely understand your concerns about the cost and delivery timing. While our daily delivery model aims to provide the freshest meals possible, I appreciate that late deliveries can be frustrating. Your feedback about the delivery windows is helpful, and I’ll be sure to share it with the team to see how we can improve this aspect of our service.
If you ever decide to treat yourself again or would like me to assist with finding a plan that works better for your schedule and budget, I’d be happy to help.
Thank you again for giving Fresh Fitness Food a try, and I hope we can welcome you back in the future!
Warmest regards,
Mica
boring food- website/ order process…
boring food- website/ order process difficult to navigate. Food was repetitive - 3 day plan has the 2 x same breakfasts, 2 x same lunch but with different protein and 2 x same dinner different protein. Lettuce brown - no dressings, unimaginative and unbelievably expensive for what arrived.
April 1, 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Anna,
Thank you for taking the time to share your feedback. I’m sorry to hear that your experience didn’t meet your expectations.
I understand your frustration about the repetitiveness of the meals and the difficulty navigating the website and ordering process. Your comments about the quality of the ingredients, such as brown lettuce and lack of dressings, are concerning and I apologise for not providing the standard you expected.
We aim to provide fresh, high-quality meals with enough variety to keep things interesting, and I’m sorry we fell short on this occasion. I’d be happy to look into your plan and see if there’s a way to better tailor it to your preferences.
Thank you again for your feedback. I’d appreciate the opportunity to improve your experience if you’re open to it.
Warmest regards,
Mica
I was a regular user of Fresh Fitness…
I was a regular user of Fresh Fitness Food (FFF) for a while. The food was decent and clean, even though it was a bit expensive. They customize your portion based on how active you are. However, there have been a lot of logistic issues (late delivery, wrong delivery, broken packaging), every time I need to call/message them to chase them about it. It's very frustrating. And sometimes the food is horrible, hate to call it worse than British food lol (peas and beans). Recently I also realized their (refund) credits are non-refundable and the plans are auto-renew (and the interface is confusing to change/cancel). So it feels a bit shady and I stopped using them now.
April 1, 2025
Unprompted review
Reply from Fresh Fitness Food
Hello,
Thank you for taking the time to share your detailed feedback. I’m sorry to hear that your recent experience with Fresh Fitness Food hasn’t been a positive one.
I understand your frustration regarding the logistical issues you experienced, such as late deliveries, incorrect orders, and broken packaging. It’s disappointing to hear this has been a recurring problem, and I apologise for the inconvenience caused.
In terms of your concerns about refund credits and the auto-renewal process, I appreciate you highlighting this. The subscription process and cancellation options should be straightforward, and I’m sorry if the interface made this confusing. I’d be happy to assist you directly if you’re still having trouble or if there’s anything I can do to make things right.
I can see that our customer service team has been responsive when you've reached out, but I’d like to ensure these issues are fully resolved. If you’re open to it, I’d appreciate the opportunity to discuss this further and see how I can assist you. My email address is mica@freshfitnessfood.com.
Warmest regards,
Mica
Great for vegans
I’m vegan and this makes life so much easier - I can make sure I get enough protein every day, and the food is still really tasty. The team is great and everything is super convenient
March 20, 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Ryan,
Thank you so much for your kind feedback, I’m really pleased to hear that our service has made things easier for you as a vegan and helped you hit your protein goals each day. It’s great to know you’re enjoying the meals and finding them tasty, while also benefiting from the convenience we aim to provide.
I’m also glad you’ve had a positive experience with the team. We’re here to make sure everything works smoothly for you, so if there’s ever anything I can do to improve your experience even further, just let me know.
Thanks again for choosing Fresh Fitness Food, it’s a pleasure to support you on your journey!
Warmest regards,
Mica
Life hack
I have had the meals for lunch for several years and it makes a huge difference to my quality of life - saves me so much time and stress every day, while being great for my health!
March 31, 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Ali,
Thank you so much for your wonderful feedback and continued support over the years! I’m really pleased to hear that having our meals for lunch has made such a positive difference to your quality of life. Saving you time and reducing stress while supporting your health is exactly what we aim for, so it’s fantastic to know we’re achieving that for you.
If there’s ever anything I can do to make your experience even better, please feel free to reach out. I truly appreciate you choosing Fresh Fitness Food and look forward to continuing to support you.
Thanks again for your loyalty and kind words.
Warmest regards,
Mica
Reply from Fresh Fitness Food
Hi Mike,
Thank you for your kind feedback! I’m so pleased to hear that your delivery was on time and that you enjoyed the fresh taste of the meals.
If there’s ever anything I can do to make your experience even better, please feel free to reach out.
Warmest regards,
Mica
Reply from Fresh Fitness Food
Hi Olivier,
Thank you so much for your kind words and recommendation! I’m delighted to hear that you’re enjoying the service.
If there’s ever anything I can do to enhance your experience, please feel free to reach out.
Warmest regards,
Mica
Worst company ever
Worst company ever. AVOID All drivers are racist to non Muslims. Extremely rude and intimidating to woman and children. The 3 delivery men shouted at me and my child.
March 30, 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Sarah,
I'm really sorry to read your review and deeply concerned by what you've described. This is not something we take lightly.
Unfortunately, I'm unable to see your contact details through Trustpilot, so I've requested them via the platform. If you could please respond as soon as possible, I’d like to call you directly to understand what happened and resolve this urgently.
Best regards,
Emma Wignall
Senior Customer Service Manager
4th April Edit:
Hi Sarah,
The request for your information has now timed out. If I don’t hear from you by Tuesday, I’ll need to flag your review for further attention. Please reach out to support@freshfitnessfood.com as soon as possible, addressed to my attention, so we can resolve this issue promptly.
Best regards,
Emma Wignall
Would definitely recommend!
Fresh Fitness Food makes eating well so easy. The meals are fresh, well-balanced, and full of flavour. The Steak & Chips with Chimichurri was a favourite—great quality steak and a tasty sauce. The Spiced Chicken Shawarma and Tuscan Chicken were also really good, with well-seasoned ingredients. Everything arrived fresh and was super convenient. Would definitely recommend!
March 28, 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Enziya,
Thank you so much for your fantastic feedback and recommendation! I’m thrilled to hear that you’re enjoying the meals and finding the service convenient. It’s great to know you’ve loved dishes like the Steak & Chips with Chimichurri, Spiced Chicken Shawarma, and Tuscan Chicken, I’ll be sure to pass on your compliments to our kitchen team.
If there’s ever anything I can do to make your experience even better, or if you have any other favourites you’d like to see more of, please feel free to reach out.
Warmest regards,
Mica
"FFF: The Ultimate Meal Prep Experience!"
I've explored various meal prep services, and FFF is the clear winner. Each meal is not only delicious and well-prepared, but there’s also a great variety every week. The team considers meal ratings to ensure you get more of the dishes you love, and it's easy to customize macros to align with your goals.
March 25, 2025
Unprompted review
I like most of the food
I like most of the food. Just their big portion of tomatoes i didn't.
Also a bit expensive, but okay
March 21, 2025
Unprompted review
Been using for a week now and every…
Been using for a week now and every dish that I’ve ordered has been delicious. Having fresh food delivered daily is brilliant and takes all the stress away from daily meal prep!
March 20, 2025
Unprompted review
Great start to meal delivery service
Overall great experience though still very new, the service has been great, food is delicious (also the juices are great). The app is great for tracking and monitoring daily intake!
March 19, 2025
Unprompted review
Reply from Fresh Fitness Food
Hello,
Thank you for your kind feedback! We’re so pleased to hear that you’re enjoying the great food and finding the delivery process easy. We appreciate your support and look forward to continuing to provide you with a seamless experience.
If there’s anything we can do to make your experience even better, feel free to reach out.
Warmest regards,
Mica
Worth the extra cost!!
Have tried a lot of the food prep company’s available and although slightly more expensive, the fresh fitness food is definitely the best meals I’ve had yet. Defo worth the extra bit of money, especially getting each day of meals delivered fresh every day.
March 18, 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Ciaran,
Thank you for your fantastic feedback! We’re so pleased to hear that, after trying multiple food prep companies, you’ve found Fresh Fitness Food to be the best. We truly believe that the quality, freshness, and daily deliveries set us apart, and it’s great to know you feel the same.
We appreciate your support and are thrilled that you see the value in what we do. If there’s anything we can do to make your experience even better, just let us know.
Warmest regards,
Mica
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