You Are Not A Tier 2 Customer
I was interested in purchasing a The Frighteners t-shirt from Fright-Rags, but the website blocked me from even viewing the item with a message stating that the item was VIP-only. In order to be eligible to purchase it, I would first need to spend $150 on other products.
I find this to be a disappointing and exclusionary business practice. Requiring customers to spend a significant amount of money just to access certain items feels unnecessarily restrictive and creates a sense of gatekeeping within the fan community. It comes across as implying that only those who spend enough are considered “real” fans.
While I understand loyalty programs, this particular implementation left a negative impression and ultimately discouraged me from making any purchase at all.








