vegancoaching.com Reviews 

298
TrustScore 4.5 out of 5

4.5

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Rated 5 out of 5 stars

I’ve only been in the program a few weeks but I’m already seeing improvements in strength and physique. The personal call at the beginning of the program and weekly video calls with my coach has been... See more

Rated 5 out of 5 stars

I’m only three weeks into the program and I love it already! My gut felt better the very first week and I started noticing body composition changes by the second week. The workouts feel very doable an... See more

Rated 4 out of 5 stars

I’ve always been skeptical of anything on social media, but I came across Fritz’s page and started following. When he reached out and asked me questions about my vegan journey, I wasn’t sure where th... See more

Rated 4 out of 5 stars

Joining the Vegan Coach Academy has been an amazing experience for me. Through the program, I was able to build muscle—especially in my upper body—and feel noticeably stronger. I’m still following the... See more

Company details

  1. Sports

Written by the company

Fritz Horstmann is the founder and managing director of VCA Coaching. Together with his team, he helps Middle-Aged Men & Women how they can lose weight, tone up and reclaim their health and confidence.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

298 reviews

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4.5

All reviews

(298)

19 reviews in the last 12 months

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Rated 5 out of 5 stars

Fantastic plant based program!!

I’ve only been in the program a few weeks but I’m already seeing improvements in strength and physique. The personal call at the beginning of the program and weekly video calls with my coach has been a tremendous help in reaching my goals. The recipes are delicious and filled with protein AND fiber so I know I’m eating better. I had been looking for a nutrition and fitness plan that would fit my plant based needs and this is it!!

September 10, 2026
Unprompted review
Rated 5 out of 5 stars

I’m only three weeks into the program…

I’m only three weeks into the program and I love it already! My gut felt better the very first week and I started noticing body composition changes by the second week. The workouts feel very doable and energizing rather than draining. I never thought I could ingest enough protein on a vegan diet but somehow following the recipes and suggestions, I finally do! I don’t feel deprived at all; my husband has commented that I’m always eating. My coach, Salomé, is very encouraging and helpful and she seems to know just when to reach out and check in on me in between our scheduled weekly meetings. I feel very supported and I’m so happy to be solely working with other vegans. I’ve already learned a lot and it’s comforting to know what to eat to feel and look good after years of guesswork and feeling overwhelmed by all the conflicting info floating around out there! I also really enjoyed interacting directly with Fritz; he’s a good listener and very compassionate. I’m excited to see how I progress over the coming months!

September 10, 2026
Unprompted review
Rated 5 out of 5 stars

Real help from people who believe in you

My experience has been so great due to the fact these coaches, really do give all their best and make real time for you to become your best self that you wish to be. I'd recommend this program to anyone willing to put in the work, to become that amazing person.

August 14, 2026
Unprompted review
Rated 1 out of 5 stars

Very negative experience - Refund promised but not fulfilled

Very negative experience, €3000 paid, refund promised in writing but not fulfilled.
I had a very negative experience with this coaching service.

In June 2022, I was contacted by Fritz via Instagram after following his content for a while and invited to a Zoom call with one staff member. During the sales process, I was under significant time pressure to make a quick decision and paid €3000 to secure a coaching programme.

Shortly after payment, I informed them I was not in a position to continue and was explicitly told in writing that I would receive the refund. However, no refund has been issued despite repeated attempts to resolve the matter over time.

The €3000 remains unpaid.

I am sharing this as a factual account of my experience: pressured sales process, awareness of my health situation, and failure to honour a written refund commitment.

I would advise others to ensure all agreements are clearly documented and to proceed with caution.

This is the second time I am writing this review as it was taken down the first time.

June 21, 2025
Unprompted review
Rated 5 out of 5 stars

I'm so happy with my coaching with…

I'm so happy with my coaching with Salome- she was very patient and helpful and made it easy for me to succeed with my meal plan

Usually my weight is 50-53kg but after starting the program I I stayed between 48-50kg and felt satisfied and full with delicious vegan meals

May 26, 2026
Unprompted review
Rated 5 out of 5 stars

Great program for vegans who don’t see proper results in their training

The coaches have a lot of experience and tailor the program so that it fits into your life/schedule. The meals in the meal plan are quite fast to cook and you don’t need too many ingredients but they are still tasty and the plan is also flexible - you can exchange meals if more convenient for you. The training plan is easy to follow with video instructions and tracking of weights and reps. I rely on their guidance - I enrolled in the program 6 weeks ago and saw the first results very quickly.

May 23, 2026
Unprompted review
Rated 5 out of 5 stars

Never felt too old to try ….

Never felt old (I am in my early 60’s), always felt welcomed, learned a mentality that I can do this, alongside a massive injury but not bc of the injury. What freedom and confidence you gain is attributed to the great team Fritz has created and especially for me Salomé (she is simply put a wonderful Coach). I no longer fear weights, the gym, workouts and learning Cardio has been a wonderful distraction from the endless PT I have endured due to an injury previous to enrollment. Thank you thank you thank you for this incredible program, availability and passion for health and wellness. All paths will lead to a sustainable lifestyle and not “quick fixes.” I highly recommend this programming. 🙌🫶

January 3, 2026
Unprompted review
Rated 5 out of 5 stars

The best investment that I have ever…

The best investment that I have ever made in my health! This fitness program has truly changed my life forever! After trying countless programs, and I mean countless, I finally found one that is sustainable and effective. As a 55 year old female that has been in menopause for quite some time, I never thought I would ever be able to lose weight again, and had somewhat given up on myself. This program is structured to not only keep me interested with new routines, but also make me feel really strong and powerful. It nicely blends strength training, cardio, and a great nutrition plan that has so far helped me lose over 10 lbs of fat in the past 6 months. Each person gets a personal plan that gives you the right food, workouts and coaching so that it works for each person. Now that I have been in the program for about 6 months I have taken the workouts up a notch and I feel challenged. Within just a few weeks, my energy levels skyrocketed, my sleep improved, and others I’ve even noticed a healthy 'glow' in my skin and asked if I had a new skincare routine. If you’re looking for a program that gives personal trainer vibes and delivers real results while fitting seamlessly into a busy schedule, this is it!

February 1, 2026
Unprompted review
Rated 5 out of 5 stars

Very motivational

Very motivational, a workout and meal plan that accommodates my lifestyle! This more than just helps; you can feel how genuine the vibes are as well! Made my transition from a Vegetarian to Vegan look and feel EASY! I appreciate and highly recommend this app for others looking to make and keep a change ✨️

January 18, 2026
Unprompted review
Rated 4 out of 5 stars

Joining the Vegan Coach Academy has…

Joining the Vegan Coach Academy has been an amazing experience for me. Through the program, I was able to build muscle—especially in my upper body—and feel noticeably stronger. I’m still following the training, and I continue to feel good, energized, and confident in my body. The coach was always available, supportive, and truly committed to helping us succeed. Everything was explained clearly and made easy to follow, which made a big difference in achieving real results. I highly recommend this academy to anyone looking for strength, guidance, and lasting progress on a vegan lifestyle.

April 17, 2025
Unprompted review
Rated 5 out of 5 stars

Amazing vegan coaching company

This company is amazing! Love that Fritz himself reached out to me to schedule a zoom meeting and interviewed me to see if I was a serious candidate to commit to the vegan coaching program. With my level of anxiety, I wouldn’t have reached out. lol I needed accountability and nutritional guidance. I have been vegan for 9 years now but fell into the lazy processed vegan food trap. Fritz has a team and he assigned Salome to me. I cannot sing enough praises about her. She truly cares and always responds to any questions or concerns I have and together we figure out any adjustments that need to be made. The program is completely personalized to your goals that you wish to achieve. The app that they use for the program for exercise, vegan meal plans and recipes, counting macros and also a chat group with other like minded vegans, is user friendly and makes my wellness journey so much easier. The level of personalized support, motivation and care is phenomenal! I joined a month and a half ago and I have already lost 10 pounds but most importantly to me, I am eating healthier, exercising and overall feeling healthier, which was my main goal. The weight loss is just a plus! Definitely 5 stars! It’s the people that make the company and they are wonderful!

January 16, 2026
Unprompted review
Rated 5 out of 5 stars

Life-changing experience..thank you!

My journey wouldn’t have been possible without the support of Vegan Coaching. Fritz and his incredible team provided the highest level of expertise and care throughout my transformation. I lost over 35 pounds and developed a much healthier relationship with food and my eating habits. Thank you to Vegan Coaching for keeping me accountable and for providing structured meal plans along with a customized exercise plan tailored to my specific needs. I’m truly grateful for this life-changing experience.

January 13, 2026
Unprompted review
Rated 5 out of 5 stars

Results big and small

I discovered the vegan coaching program by listening to episodes on their podcast. I was so impressed by the content quality of coaching lessons and experiences from various speakers that I was inspired to sign up having confidence that the average person like me can get amazing results. I couldn't believe the results I had already achieved after just one month. My coach Salome tailors the program to my needs and will adapt accordingly so I can always achieve progress, not just to succeed in big long term goals, but also to see results within the little things amoungst daily life. Keeping your mindset in tune on approach to nutrition and exercise is one of the most outstanding features in this program. This has kept my motivation and progress steady throughout since I have other challenges going on in my life, otherwise I would have given up without that support.

November 6, 2025
Unprompted review
Rated 5 out of 5 stars

Vegan Fitness Coaching 10/10!!

My husband and I first became acclimated with Fritz's program through a podcast interview we were listening to a few years ago. We followed Fritz for some time after that on Instagram. Finally, my husband reached out to him and applied for vegan coaching. At first, we were a bit shocked about the price but after a few months of consideration my husband decided to join in January,2025. His results were so good that he really wanted me to join the program as well. I came into the program wanting to lose about 5-10 pounds and gain strength as well. Being a woman in menopause, the weight had crept on through the years without me even realizing it. Fritz and Salome both provided stellar support through my 4 months of coaching. The recipes were AMAZING and I learned so much in the program. Fritz has built an amazing program with a wealth of educational resources for people interested in learning to sustain a vegan lifestyle. As for the fitness part, I ended up losing 7-8 pounds in the 3 months and gained a significant amount of muscle as well. If you are looking for a honest and sincere coach that has built a phenomenal program, look no further. Fritz and his team is the BEST!!

October 3, 2025
Unprompted review
Rated 5 out of 5 stars

Fritz is an outstanding coach

Fritz is an outstanding coach! He has a wealth of knowledge and is committed to the relentless pursuit of excellence. He is a joy to be around. Every time that we meet, I walk away smarter and stronger. I give him my highest recommendation. I just completed 6 months of training with Fritz, and I signed up for 6 more.

October 3, 2025
Unprompted review
Rated 5 out of 5 stars

Results I wasn’t even expecting!

I’ve been struggling for a couple years with how to maximize my fitness goals of fat loss and muscle gain on a vegan diet, and Fritz’s program has been an absolute game changer for me! Not only have I lost around 4% body fat in the last 4.5 months, but I’ve also gained lean muscle and become so much more toned. As a side benefit, the digestive issues I’ve been experiencing for years completely disappeared after just a couple weeks on the nutrition plan that my personal coach, Salomé made for me. I’ve been blown away by the results I’ve experienced. Give it a try and you won’t be disappointed!

October 2, 2025
Unprompted review
Rated 2 out of 5 stars

Started off great, not worth the “investment”

At first I was surprised to learn that I wouldn’t be working with Fritz directly but assigned a coach. That was fine because Jeff was great to work with. Jeff really delivered here. The program is 6 months long and I started in March 2025. Jeff unfortunately had to move on to focus on his family and I wish him the best. When Jeff left, the program basically turned into 3 basic prompts and check-ins a week sent via text to their app. The exercise videos are good but also something you can get anywhere and the meal plan was fine. If you want to spend $1k/month for accountability, then go for it - just know what you’re getting in return. Read the other 1-2 star reviews and note the lack of reviews between mine and the previous one.

This program may have been great once based on the reviews but Fritz has moved on to selling AI picks and shovels to tech bros during the AI gold rush.

Check out Fritz’s instagram to see him pushing AI to help coaches “get rich quick”.

“I turned my passion for fitness into a $4M coaching business using AI...”
“When a client joins... A.I. handles 80% of the work”
“I get all my clients from instagram”
“MyCoachAl builds their custom meal plan in 60 seconds”
“Daily check-ins & FAQs? An A.I. assistant drafts replies I approve in minutes”
“Claude writes my hooks & scripts in my voice”

Using ai is fine to help you, but people “investing” this much money aren’t expecting automated AI slop.

August 1, 2025
Unprompted review

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