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Company details

  1. Health and Beauty Shop
  2. Beauty Product Supplier
  3. Cosmetic Products Manufacturer
  4. Cosmetics Industry
  5. Cosmetics Store
  6. Toiletries Store

Information provided by various external sources

Fun, fresh and fruity organic vegan lip balm and skincare. Packed with super-delicious fruit and natural ingredients with extraordinary benefits for your skin.


Contact info

2.6

Poor

TrustScore 2.5 out of 5

6 reviews

5-star
4-star
3-star
2-star
1-star

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Rated 1 out of 5 stars

Second batch rancid and no replacements…

Second batch rancid and no replacements arrived after 3months of chasing:
I got a Bergamot neroli deodorant balm from TKMaxx and loved the scent and texture.
I went on to order 2 more direct from Fruu but found these to smell rancid and separated into part solid part liquid in both tubes. I had both products so could make a direct comparison and something was definitely off with the second batch. Customer service were slow but offered to replace them. The replacements have never arrived even though chased up several times over the past 3 months. Such a shame as I really liked the original product and would have forgiven a dodgy batch had it been replaced and probably would have purchased many more in the future. I have now found an alternative natural deodorant from a competitor.

May 17, 2025
Unprompted review
Rated 5 out of 5 stars

The Avocado lip balm is the Best

The Avocado lip balm is the best lip balm I’ve ever used! Keeps my lips moisturised through winter and I can go long with one application in the summer (I’m talking days).

It’s really affordable and good for our planet! Can’t get much better in my opinion!

February 12, 2024
Unprompted review
Rated 5 out of 5 stars

Brand that delivers and cares

I've used Fruu's lip balms for almost a month now and I can say without a doubt they are the best vegan, conscious and sustainable brand I have ever used. Their lip balms smell very nice, they're so moisturizing and in the same time they give you a pop of colour to your lips. I don't even put lipstick on any more I simply line my lips and put a generous amount of the Fruu lip balm and I am good to go. My lips feel hydrated and pinky throughout the whole day and I get so many compliments. The lip balms I got were the Chocolate Rain, Ultraviolet and Cherry.

February 22, 2023
Unprompted review
Rated 1 out of 5 stars

Buy at your own risk

My first impressions of Fruu were excellent, I'd tried their watermelon balm and it became my go-to which I've used for years, so recently I decided to try some of their other varieties, which I almost wish I hadn't, because this is where it all went wrong.

I ordered a pineapple balm and a cherry balm, the pineapple one had barely any pineapple flavour, and the cherry one had no cherry flavour AT ALL, both of which I could have managed, but what was worse, and unmanageable, was that they both had a horrible waxy, and very prominent bitter taste to them (which I didn't even have a hint of in the previous Fruu balms I'd used), making them unusable.

Now I understand that sometimes things go wrong, and I gave Fruu the benefit of the doubt, certain that they wouldn't intentionally sell a horrible tasting product, so I wrote to them about this issue, but they have simply ignored me, which tells me that they see no problem at all with sending out sub-par and unusable products.

I can't even seem to create an account to leave a review on their website, which is convenient for them I guess.

So here I am, warning others - you might get a good product, but you also might get a terrible one that you'll have to bin, and when you do, no one will be there to help you and make sure they're actually sending out quality product, because it seems that once they have your money they don't care much at all about your experience or satisfaction.

It really is such a huge shame when such a small company with a (usually) great product would rather throw their reputation (and this customer) away by running and hiding from their faults, instead of being honest and actually dealing with their own screw up head on.

May 19, 2021
Unprompted review
Rated 5 out of 5 stars

Excellent customer service

Excellent customer service! I received a Fruu lip balm in "The Vegan Kind" monthly subscription box and I've been hooked ever since! Not only are they cruelty free and vegan, they are also the first lip balms to actually work for me! Thanks! :)

May 29, 2017
Unprompted review

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