I visited the GAIL's in Covent Garden (Long Acre) and was shocked by the lack of value. I paid £4.50 for a coffee that was served in a tiny, handleless cup that was barely a few sips. To make matte... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Gail’s has lost its way. I was a regular visitor to a few of your locations but no longer. Sadly the new management has taken this once loved brand and made it very commercial. We need more authentic... See more
Company replied
Clapham Junction location is brilliant. Fresh goods, delightful staff, always clean. Love them!
Coffee is treatable and the price is completely a joke. They smartly open at a posh street but the price and taste didn’t match A child want hot chocolate which cost £3.80 it was too hot f... See more
Company replied
Company details
Written by the company
Dedicated to the craft of baking. Available to buy in-bakery, online at https://order.gailsbread.co.uk and on Waitrose, Ocado, Deliveroo, Gorillas and Amazon Fresh.
Contact info
71 Abbeville Road, SW4 9JW, London, United Kingdom
- 2086738017
2.5
Poor
6 reviews
Replied to 59% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I visited the GAIL's in Covent Garden…
I visited the GAIL's in Covent Garden (Long Acre) and was shocked by the lack of value. I paid £4.50 for a coffee that was served in a tiny, handleless cup that was barely a few sips. To make matters worse, I wasn't even offered a choice of sizes, the staff just charged me a premium price for the smallest possible portion.
When a shop combines high prices with a total lack of transparency and an unfriendly vibe, it feels less like a bakery and more like a tourist trap. This "luxury" pricing doesn't match the service or the product. It’s a complete waste of money, and given the exclusionary atmosphere I felt, I definitely won’t be back. Save your money and go to one of the many independent shops nearby that actually value their customers. NEVER AGAIN!
March 27, 2026
Unprompted review
Never again
First and last time in Gail's at Chelmsford
Poor staff ( bad attitude ) pricey for tough bread
February 21, 2025
Unprompted review
Reply from GAIL's Bakery - Abbeville Road
Hello John, thank you for taking the time to review our bakery. We are sorry you didn't enjoy your visit, please get in touch with our central Customer Experience Team via https://gails.com/pages/contact [https://gails.com/pages/contact,] quoting this review so that we can identify your feedback. We'd appreciate the opportunity to discuss your feedback further.
Worst coffee ever
Coffee is treatable and the price is completely a joke.
They smartly open at a posh street but the price and taste didn’t match
A child want hot chocolate which cost £3.80 it was too hot for a child and it wasn’t very nice, they asked my child if she want dark chocolate’s that was wired to ask a child purely to add price
The coffee is the worst coffee so posh people why do you hi there?
The cafe looks great simple and cute deco, is that why
I only go there few times because there are no other normal coffee place. I had breakfast before it was not good
I had croissant that was ok
And I always say I won’t go but if we come early to school or want to meet the mums that’s the only place to go near the school.
I don’t get the fuss about it, the only thing is if the price match the taste then it’s ok. If the cup is regular size ok
If the posh description of coffee and tea match the service and taste it’s ok.
Frankly it’s only a look they sell I feel the customers don’t care coz they are rich
October 11, 2024
Unprompted review
Reply from GAIL's Bakery - Abbeville Road
Hello Fiyori, thank you for reviewing our bakery. We are sorry to learn that you
feel this way and we'd love the opportunity to discuss your feedback further.
Please get in touch with our team via https://gails.com/pages/contact
[https://gails.com/pages/contact] if you are keen.
Gail’s has lost its way!
Gail’s has lost its way. I was a regular visitor to a few of your locations but no longer. Sadly the new management has taken this once loved brand and made it very commercial. We need more authentic places to eat and drink!
April 16, 2024
Unprompted review
Reply from GAIL's Bakery - Abbeville Road
Hi Jul, thank you for sharing your feedback. We are sorry to hear that you no longer enjoy visiting our Abbeville bakery, and we'd love to understand more about your feedback. If you are keen, please get in touch with our Customer Experience team via https://gailsbread.co.uk/contact-us/
Quality of food seems to have declined
Quality of food seems to have declined, staff at least are still friendly and helpful
April 4, 2024
Unprompted review
Clapham Junction location is brilliant
Clapham Junction location is brilliant. Fresh goods, delightful staff, always clean. Love them!
February 1, 2024
Unprompted review
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.