Something has changed with the Seeded Sourdough. Till a couple of months ago, it was superb. In fact, I struggled to find better wholemeal bread anywhere. But now it's become rather variable, with th... See more
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Very good experience while having my morning coffee! The team leader was amazing, very kind lady who made sure I had no allergies and took time to describe in detail the products I wanted to buy! Will... See more
Company replied
Unpleasant service
I went there for my morning coffee and the staff was very kind! They were all interested in making sure the customers have a good experience!
Company replied
Company details
Written by the company
Dedicated to the craft of baking. Available to buy in-bakery, online at https://order.gailsbread.co.uk and on Waitrose, Ocado, Deliveroo, Gorillas and Amazon Fresh.
Contact info
138 Portobello Road, W11 2DZ, London, United Kingdom
- 2077928715
Replied to 59% of negative reviews
Typically replies within 24 hours
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Something has changed with the Seeded…
Something has changed with the Seeded Sourdough. Till a couple of months ago, it was superb. In fact, I struggled to find better wholemeal bread anywhere. But now it's become rather variable, with the odd loaf reaching the previous standards but, in general, the rest being rather bland and, sometimes, downright tasteless, like cardboard. Gail's - what have you changed?!
Great!
I went there for my morning coffee and the staff was very kind! They were all interested in making sure the customers have a good experience!

Reply from GAIL's Bakery - Notting Hill
Very good experience
Very good experience while having my morning coffee! The team leader was amazing, very kind lady who made sure I had no allergies and took time to describe in detail the products I wanted to buy! Will definitely go back there!

Reply from GAIL's Bakery - Notting Hill
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