General Accident Reviews 4,729

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 701 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the ease of the user experience, particularly praising the straightforward process for obtaining quotes and purchasing car insurance online. Many people found the website easy to navigate, making the entire process quick and simple. The pricing is consistently noted as competitive, with many consumers appreciating the excellent value for money and significant savings compared to other providers. However, some customers also noted occasional difficulties with the online process, such as issues with passcodes or discrepancies between initial quotes and final prices. A few people mentioned that the basic insurance might be sparse, requiring additional costs for benefits like breakdown cover, which they found misleading.

What people talk about most

User experience

Reviewers highlight positive aspects of user experience, consistently praising the ease of use and... See more

Price

Clients share positive opinions on price, with many finding it competitive and affordable, often saving... See more

Website

Consumers generally express satisfaction with the website, finding it straightforward, easy to navigate, and... See more

Service

People report positive experiences with service. Customers found the process to obtain car insurance easy and... See more

Value for money

Customers had positive experiences with value for money. Many reviewers praise the competitive premiums, with... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Really easy to complete the necessary details and choose the level of cover required. General Accident came up as one of the cheapest on Confused.Com and was about £150 cheaper than my current insure... See more

Company replied

Rated 5 out of 5 stars

The access to GA was via Go Compare which was very straight forward and easy to fill in details. The Ga additional information to complete the quote was a bit tedious but if taken slowly was quite eas... See more

Company replied

Rated 5 out of 5 stars

After trailing for a while on looking at various companies to make a change from Admiral I opted for GA on both price and reputation. The process then became simple and straight forward with clear cos... See more

Company replied

Rated 5 out of 5 stars

Unfortunately, for various reasons. I allowed my policy to expire. GA could not re-instate the existing policy and I had to apply for and accept a new quote. Whilst the on-line application was both ex... See more

Company replied


Company details


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

5K reviews

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Rated 5 out of 5 stars

Pretty straightforward to renew

Pretty straightforward to renew. very competitive price

April 13, 2026
General Accident logo

Reply from General Accident

Hi Alan,

Thanks for the great review! 😄

Glad to hear your renewal was pretty straightforward and that you picked up a very competitive price too — always a nice result. Appreciate the 5 stars! ⭐

Customer service 👉 help.generalaccident.com/contact-form Claim support 👉 generalaccident.com/our-cover/making-a-claim FAQs 👉 help.generalaccident.com General Accident Social Team

Rated 5 out of 5 stars

Good excellent nice

Good excellent nice

April 13, 2026
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Reply from General Accident

It is great to know things went well for you. Thanks for taking the time to let us know 🌈🙂

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

Easy site to negotiate

Easy site to negotiate. Experience ok so far.

April 13, 2026
General Accident logo

Reply from General Accident

Thanks for the feedback! 😄

Good to hear you found the site easy to navigate and that things are going well so far. Appreciate you taking the time to leave a review ⭐

Customer service 👉 help.generalaccident.com/contact-form Claim support 👉 generalaccident.com/our-cover/making-a-claim FAQs 👉 help.generalaccident.com General Accident Social Team

Rated 5 out of 5 stars

very easy to complete the form and able…

very easy to complete the form and able to speak to someone on the phone very hlpful

April 13, 2026
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Reply from General Accident

This was really encouraging to read. Thank you for the thoughtful review 🌟💙

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

quick and easy

April 12, 2026
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Reply from General Accident

Your feedback is very important to us. Thank you for taking the time to write 😄💫

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 4 out of 5 stars

easy to navigate the web site

easy to navigate the web site

April 11, 2026
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Reply from General Accident

We are so glad you were happy with everything. Thank you for the lovely review 😊🌈

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

Very easy to get quotes for car…

Very easy to get quotes for car insurance. Straightforward and easy to select, pay and set up the policy.

April 11, 2026
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Reply from General Accident

So pleased to hear you had a good experience. Thanks for the friendly review 😊💙

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

WoW so quick to do and saved me £1400…

WoW so quick to do and saved me £1400 from my renall quote 5 star

April 9, 2026
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Reply from General Accident

You said it, WOW!

We love that you were able to make that incredible saving with us! 🤑

Great to have you with us! 💙

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

Quick and easy

April 8, 2026
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Reply from General Accident

Hi Marcin,

Thanks so much for the 5 stars ⭐️

Great to hear everything felt quick and easy when setting up your motor insurance 🚗 That’s exactly the kind of smooth experience we aim for.
If you ever need a hand or have a question down the road, we’re always here to help.

Customer service 👉 help.generalaccident.com/contact-form Claim support 👉 generalaccident.com/our-cover/making-a-claim FAQs 👉 help.generalaccident.com ~ General Accident Social Team

Rated 5 out of 5 stars

Simple to do

Very easy to navigate

April 7, 2026
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Reply from General Accident

Hello,

Thanks so much for the great review! 😄🙌

Lovely to hear you found it simple to do and very easy to navigate, that’s exactly what we aim for ☺️

Customer service 👉 help.generalaccident.com/contact-form Claim support 👉 generalaccident.com/our-cover/making-a-claim FAQs 👉 help.generalaccident.com General Accident Social Team

Rated 5 out of 5 stars

It was the cheapest and straight…

It was the cheapest and straight forward. I'm not inssuring a Ferrari rather a vw Tiguan I use to take stuff to the tip and on long trips it being a diesel.

April 7, 2026
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Reply from General Accident

Hi Johnny,

Thanks for the 5 stars ⭐️

We love the honesty here 😄 No Ferraris, – just a trusty VW Tiguan doing tip runs and long diesel journeys. And that’s exactly what insurance should be about... straightforward cover at a price that actually makes sense.

Really glad we could help. If that Tiguan ever needs us, we’re right here 🚗

Customer service 👉 help.generalaccident.com/contact-form Claim support 👉 generalaccident.com/our-cover/making-a-claim FAQs 👉 help.generalaccident.com ~ General Accident Social Team

Rated 5 out of 5 stars

Everything made easy

Everything made easy

April 5, 2026
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Reply from General Accident

We really appreciate your support and kind words. Thanks for choosing us 🙏💫

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

really easy to use and work through the…

really easy to use and work through the various steps

April 3, 2026
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Reply from General Accident

Hey Martin - love to hear it! 😄

Glad everything was super easy to use and the steps were a breeze to work through. That’s exactly what we aim for! ✅✨

Thanks for taking the time to share your feedback!

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com
Thanks
General Accident Social Team

Rated 4 out of 5 stars

Relatively easy to navigate all the…

Relatively easy to navigate all the options and renew my car insurance

April 2, 2026
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Reply from General Accident

Thanks for the kind word, Dennis, and for choosing us this year ☺️
We appreciate you, and hope to have you on board for years to come 🤝

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

EASY TO FOLLOW

April 1, 2026
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Reply from General Accident

Thank you for sharing your experience ⭐

It’s great to hear you found everything easy to follow. That clear, simple journey is exactly what we want for you whenever you’re sorting your cover. 🤝

We're glad to have you as part of our General Accident family! 💚

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 1 out of 5 stars

Poor Service

Not sure what to say other than it has been a complete let down from the start.

Arrived at their quote through compare the market, quite a bit cheaper than others. Filled out the form and tried to pay the annual, every time I click pay, it takes me to the start of the form (now blank) which needs to be completed again. Tried it a few times and finally gave up. (It does the same for me on all Aviva policy sites)

Called them up (Again, terrible. Tried a few numbers. They hate talking to people by phone apparently) - Woman on the phone was defensive when I told her now I click the link in their email to the policy which is guaranteed until the 26th of April at £550, it's now wanting £611 online. Her reply was along the lines of 'well there is nothing we can do if you're unhappy with the quote' and I'm like 'Well I was perfectly happy with it, and your guarantee of it but that's not what it is now, is it?' Her: 'Oh well then you'll have to email a screenshot to challenge it.' It took longer to get the email address from her than anything else because she was extremely hard to understand.

It's just one annoyance after another and I don't even have a policy with them yet. I'm starting to see this as a good thing if this is the hassle before I'm even a customer.

I sent the screenshot in and received automated replies but no actual reply yet. Phone woman said it would be a 24 hour turnaround by email. (lol)

Will update in future if I ever do get a reply (doubtful).

Update: Got an email back saying I can accept the quote even though it doesn't match the quote and pay more and then hopefully get a refund (sounds dubious)

Called up as they also said you can't buy online anymore at Aviva and need to call to accept new policies. :/

Guy on the phone is going to ask the support/finance people if they will actually do £550 since that's what was quoted and going to contact me back with their answer as I'm not going to pay them on the off chance they might and then have to mess around cancelling my policy within 14 days for a refund later on.

Update: I didn't bother waiting around. I went with One Protect instead who offered me a quote at £560.

April 1, 2026
Unprompted review
General Accident logo

Reply from General Accident

Hi Rob, thanks for bringing this to us, we can see this has been far from a smooth journey for you.
We truly appreciate all the effort you've put into taking out cover with us this year, and trust our team will now be working hard to get this sorted 🤝

In the meantime, if there's anything else we can do for you, please get in touch using the details below.

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 1 out of 5 stars

Awful to contact by phone Awful experience

They took the entire annual
Premium for my car insurance when I opted for monthly payments. On complaining by phone they then refunded me the money but then wrote to me asking for the full premium again or they would cancel my policy. On ringing their system would not recognize my policy number on numerous occasions. Their online chat couldn’t help. I used a complaint form over a week ago which was acknowledged but never heard anything further. So in the end I paid the full amount in fear of my
Policy being cancelled. It was awful not being able to speak to a person. I’ve been with them for two years. On this occasion they fell short so I won’t renew with them next year. I believe they also charged me some interest for late payment too which was a total cheek!!

I laughed at the reply below. I tried all those. And no joy. And the phone number which they haven’t mentioned (deliberately) does not recognize my policy number when it’s keyed in. Even though that’s on my
Policy documents. Never renewing with them. Just lip service.

March 31, 2026
Unprompted review
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Reply from General Accident

Hi Gill, thanks for letting us know what's happened.
We're sorry for the trouble you've gone through getting this sorted, it's certainly not to our usual high standards.
So we can ensure your concerns are looked into, please get in touch using the details below 🤝

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 1 out of 5 stars

They ignored my phonecall

My father had a home insurance policy with General Accident. When he died I rung them to cancel his policy and take out the same cover in my name. I was 15 minutes on the phone cancelling his policy and then got transferred to a different agent and I was on the phone for half an hour going through all the questions and I agreed the policy and gave my bank details. Two months later I realised I hadn't had any documents. Emailed them. They said there was no policy set up and no record of my call. Dispicable. I wouldn't trust them with a bargepole.

January 21, 2026
Unprompted review
General Accident logo

Reply from General Accident

Hi Sharon, thanks for letting us know what's happened, this is certainly concerning to hear.
We can understand how worrying this must have been, all calls are recorded, so we can absolutely look into this for you.
Please use the details below to get in touch with our team, we'll do all we can to sort this 🤝

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

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