Used Shift during a hot two-week trip in Portugal (30ºC+). One application a day kept me dry and smelling fresh all day — no need to reapply. It actually works, which is rare. My mum usually reac... See more
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Over the past few years, the deodorant industry has seen a major shift. This industry, in particular, produces over 15 million pounds of plastic waste each year. Shift exists to create natural, locally-sourced products that change mindsets, shape behaviours and lead a new revolution. We are driven to create plastic-free, natural products that are actually good for people and the planet.
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United Kingdom
- giveashift.co
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Shipped quickly.
Shipped quickly.
Case is too heavy, large and grossly overpriced-extremely disappointing. The deodorant seems effective and smells good but again is very much on the expensive side. If you have money to burn a good product otherwise forget it.

Reply from Shift Natural Deodorant
The scent is nice and the product…
The scent is nice and the product itself worked really well. As far as sustainability goes its reasonably good.
Personally the case itself is too heavy for me - especially for day to day use and taking it with me, for at home use only I guess it works well enough. It also smears a lot in the screwable grooves, so a lot of product gets wasted around the cap.
Not an antiperspirant
Smells great and the case being metal is fantastic. My issue is that it doesn’t really stand up as an antiperspirant.

Reply from Shift Natural Deodorant
This product smells amazing
This product smells amazing - it keeps me fresh and smelling good all day. Communication & delivery from this company has been on point. This is one of the best sustainable brands out there
I love the feel of the metal container…
I love the feel of the metal container and it is easy to use, unless you have long nails as then it could be more difficult to push up the deodorant. Wish there were more fragrances and that there were testers as £10 is expensive if you then find you don't like the smell.
Have changed my brand to Shift.
Have recently given up my subscription to another company who sold out to a large conglonmerate.
Tried Shift and am very happy with the product itself. The case is more of a problem it does not self wind and is fiddly to keep in place in use. Were this to be remedied it would be perfect.
The smells are magic. I love them all I have tried.
Love the product and the companies ethos
Love the product and the companies ethos. The product itself seems well made and works well. Not a huge fan of the scent (I went for the Cedarwood one) but there are others to try. Will definitely be keeping an eye on these guys as their products seem great!
5 stars Awesome!
5 stars Awesome!
- Awesome product - the deodorant itself smells good and works really well. Lasts the day, lasts a really long time.
- Awesome case - really nice case for the deodorant I love the metal effect and it looks sleek and handles well.
- Awesome personal customer service.
The case holds up much better than than rivals
The case holds up much better than than another couple of similar products on the market that I've tried. The mechanism is more sturdy and the product lasts a really good amount of time. The case needs an occasional wipe down but nothing to fault here. Minimal packaging on refills and all clean to recycle, happy subscriber!
Great simple push up function with a…
Great simple push up function with a lovely quality case to be used time and time again. The deodrant itself is nice, smells lovely and feels gentle on the skin. Can be a little soft. Nice to see no plastic.
Fantastic easy to use
Fantastic easy to use. Smell great all natural love.
Happy Shift user!
I’ve been using shift deodorant for about a month now, during the summer, and it has proven very effective. It smells lovely and the scent lasts, sometimes till the next day. There is no need for me to re-apply deodorant anytime during the day. Daily showering and applying to clean underarms is a must in order to aid effectiveness of the deodorant. It doesn’t leave you feeling sticky and it doesn’t crumble under the arms. Apply Shift after putting on clothes so it doesn’t stain clothes like normal deodorant.
Great natural deodorant and the…
Great natural deodorant and the application works better than some I have tried.
Really lovely
Really lovely! It smells amazing, it protects from unwanted personal odors and its natural doesn’t irritate my skin. Packaging is beautiful although I think it could be lighter - not very travel friendly. I’m definitely staying and subscribing:)
Lots to recommend it
I love the shape of the deodorant stick as it is easy to use and doesn’t take up much space. It is easy to insert the refills and I love th bright colours of the case as they are easy to find in your gym bag.
Great product
Great product! A bit of a mess when dealing with subscription and shipping times, BUT the quality makes it worth it. Great smell, and no stink at all, all day!!
A deodorant that truly never lets me…
A deodorant that truly never lets me down!
I have been using this deodorant for 7-8 months. My favourite scent is definitely the ylang ylang one (the green one), I love how it smells feminine on me but masculine on my boyfriend as it mixes with your natural oils. Not once have I worn this and been caught out smelling (something that wasn’t uncommon for 2 other reusables I have tried- one rhymes with mild and the other rhymes with another word for cat that I don’t think I’m allowed to type🤣). With these other deodorants I found the refills either seemed really loose, would fall out if they were nearing the end and you’d FLY through them! With shift these things last AGES! Since December I have purchased a total of 11 refills, I also give half to my boyfriend and we currently have 5 refills sat on our shelf so when I say long lasting I really mean it!
These may be more expensive than the other competitors mentioned but they last SO much longer! I love the subscription service and the fact you can skip a month or 2 if you end up with a bit of a backstock. They were incredible during the heatwave and I feel like when you’re a bit hotter they actually smell stronger which is great. I’ve even noticed when unwell that I still smelt great the next day without reapplying.
The best natural deodorant I’ve tried
The best natural deodorant I’ve tried; and I’ve tried them all! Great smell, lovely consistency and fab case!
Great dispenser which feels sleek and…
Great dispenser which feels sleek and comfortable to use
Deodorant smells fabulous and easy to apply
Love this and want more!!
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