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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, particularly the lash and brow serums, for their effectiveness in promoting growth and improving the health of lashes and brows. Many users report significant positive changes, with some regaining confidence after experiencing hair loss. The quality of the products, including lip oils and mascaras, is frequently highlighted as excellent, with many reviewers expressing their satisfaction and recommending the brand. The customer service and staff are also widely commended for being helpful, friendly, and efficient in resolving issues. However, some customers experienced issues with their orders, including receiving faulty products or incomplete deliveries, particularly during sales events. A few people also reported negative reactions to certain products, such as lash loss or eye irritation, and expressed dissatisfaction with the product's performance or changes in formula.

What people talk about most

Product

Customers consistently note positive experiences with product. Many reviewers praise the effectiveness of the... See more

Quality

People report positive experiences with quality. Many customers praise the effectiveness of products like the... See more

Customer service

Consumers consistently report outstanding experiences with customer service. Many reviewers highlight the... See more

Staff

Customers had positive experiences with staff. Reviewers consistently praise the team for being kind,... See more

Order

Clients share ambiguous opinions on order experiences. While some customers report very quick delivery, with... See more

Based on these reviews

Rated 5 out of 5 stars

Forever a Glow For It girlie ✨ I came across this company through tik tok in desperation to fix my short broken gappy lashes, only 2 months later using their lash serum i had full long lashes !! Ive u... See more

Company replied

Rated 5 out of 5 stars

I would highly recommend this company and the lash serum, I started using it last December and my lashes are now far thicker and longer than they have ever been, very easy to use, just once in the eve... See more

Company replied

Rated 5 out of 5 stars

I had ordered the 3 step lash growth bundle through a tiktok live and included in this was a lash definer. I only received the lash definer and on contacting them through tiktok they have offered the... See more

Company replied

Rated 5 out of 5 stars

I’ve been using Glow For It products for over 4 years, and my journey with them has been nothing but amazing. The lash serum, brow serum, and hair serum keep my lashes, brows, and hair looking very... See more

Company replied

Rated 2 out of 5 stars

So I'd seen all these positive reviews on Tiktok and thought I'd give it a go. 2 for £18 seemed like a bargain! First off, it stated it would be here in 2 days, fast forward 2 weeks it eve... See more

Rated 1 out of 5 stars

I started using this product 7th January, since then I have had 3 styes and a blocked tear duct. Save yourself the pain and do not use this, after looking into this more after customer service were un... See more

Company replied

Rated 5 out of 5 stars

I've been using Lash Recharge alongside my Lash Growth Serum for the last few weeks and have seen such a difference in not only the length of my lashes but the thickness. My lash line is looking a lot... See more

Rated 5 out of 5 stars

I started using glow for it lash serum a couple of months ago and within just 2 weeks I noticed a huge difference in my lashes. From getting lash extensions, my natural lashes were ruined and this hel... See more

Rated 5 out of 5 stars

Absolutely fantastic customer service, the team at glow for it really understood my needs as a cancer patient, the products are amazing and I can see my lashes finally starting to grow back. They feel... See more

Company replied

Rated 5 out of 5 stars

A purchase I made was delivered literally the next day - amazing! I did have a little misunderstanding with another purchase which was sorted straight away by the lovely customer service team who s... See more

Rated 5 out of 5 stars

So I ordered from tiktok their lash serum and my parcel went missing on delivery! The team were brilliant and have sent me out another one without hesitation! I just want to thank them because I have... See more

Company replied

Rated 5 out of 5 stars

Absolutely amazing customer service from noo today. Glow for it really do look after their customers. Fast delivery, received my order within 24 hours. Only been using the lash serum for a short time... See more

Rated 5 out of 5 stars

I love the lash serum ! I’ve not been fussed to try any other products but the serum alone has saved my natural lashes 😩 my before and after pictures are unbelievable, just like the ones I see advert... See more

Rated 5 out of 5 stars

My first order as I have heard good reviews the product was damaged during delivery as was sent from tik tok shop. Customer service was very friendly helpful and rectified the issue straight away hass... See more

Company replied

Rated 5 out of 5 stars

The girls have an outstanding customer service within the business! My parcel had unfortunately been stolen, but the colleagues at Glow For It were kind enough to send me out a replacement lash seru... See more

Rated 5 out of 5 stars

I don’t usually leave reviews but this product genuinely works and has took my lashes from broken and stumpy to much longer after using lash extensions for years. Also amazing customer service. I purc... See more

Rated 5 out of 5 stars

Amazing delivery from start to finsh,I did not realise Glow for it lash serum was a viral product, that is untill ive tried it out for myself. It is amazing I've used it consistently over the course o... See more

Rated 5 out of 5 stars

Glow for it has changed my confidence hugely! I may be biased since i’ve used glow for it since the orders were packed by daisy in her mums kitchen, but I have never loved a brand more. I’ve tried eve... See more

Rated 4 out of 5 stars

I ordered a lash serum it’s came faulty but I think it was just a batch problem,I soon spoke to the staff and they sent me a replacement right away. Very cooperative staff the women I spoke to was ver... See more

Rated 1 out of 5 stars

Avoid at all cost !! The serum made all my eyelashes fall. Four weeks after stopped using it, my eyelashes are still very short and stumpy. I have used other eyelash serums and I never had problem... See more

Company replied

Rated 5 out of 5 stars

So I ordered their new lash recharge and the brush was dry, so I contacted them with photos and videos of the products, the team then got back to me with apologies and sent me out new ones ! I use the... See more

Company replied

Rated 5 out of 5 stars

This company is fantastic The products are amazing, reasonably priced and WORK! Their customer service is also the best, I had a slight issue with a product and had a new one sent out immediately!... See more

Company replied

Rated 5 out of 5 stars

Always watch the Tiktok lives and the team are super friendly. I use the Lash Focus Growth Mascara in brown. I am OBSESSED. The brown is a perfect colour doesn't have that orange tinge so it is p... See more

Company replied

Rated 5 out of 5 stars

After suffering complete hair loss from chemotherapy in 2024 my confidence was at rock bottom. Using products with natural safe ingredients was key to me, glow for it delivered on this! The lash and h... See more

Rated 5 out of 5 stars

Honestly I really wish I could give more stars. This company really do look after their customers, never be scared to ask a question. I had to contact customer service recently for them to clarify s... See more

Rated 5 out of 5 stars

This product is absolutely incredible!! I have seen results in as little as 5 weeks and so have others I have had comments on how fresh my face look and someone asked me if I had bottox but it’s just... See more

Company replied

Rated 5 out of 5 stars

They were brilliant. I put my old address by accident and they re sent my order hassle free. Wonderful ladies and beautiful business. Products are amazing I get compliments all the time!! 100% rec... See more

Rated 5 out of 5 stars

The mascara is AMAZING!! It goes on smooth and easily. The brush has real bristles which I love! I don't have to use a lash primer and the mascara stays put and doesn't flake or smudge (my lashes... See more

Rated 5 out of 5 stars

Absolutely obsessed with the lash recharge! Has so obviously made my lashes appear thicker and less breakage. Plus they feel hydrated and super soft ! Love an evening pamper with my serums and recharg... See more

Rated 5 out of 5 stars

Fantastic company! I initially started using the serum on a recommendation and loved it, then when the mascara was released, naturally I had to try it and was quickly obsessed. I have also used the br... See more

Rated 5 out of 5 stars

An absolute fantastic brand, both in the quality of products as well as the excellent customer service. I’ve used many of their products over the last couple of years and they never disappoint! Excell... See more

Company replied

Rated 5 out of 5 stars

I naturally had really short sparse lashes. Since using the glow for it lash serum, my lashes have completely been transformed, to being both long and full! I couldn’t recommend GFI lash serum mor... See more

Company replied

Rated 5 out of 5 stars

My daughter ordered a product on TikTok shop, and we had an issue with the original delivery, which meant it was returned to the company. The special offer had ended, but Noo in customer support very... See more

Rated 5 out of 5 stars

Absolutely LOVE this brand I have had a fantastic experience with every product I have used from Glow For It from the Lash & Brow Serums to the Lip Oils & Cleansing balm. As somebody with supe... See more

Company replied

Rated 5 out of 5 stars

I don’t normally write reviews but I had an issue with the delivery of an order from Glow For It and the customer service I had from them was honestly one of the best. They were super quick at respond... See more

Rated 5 out of 5 stars

I have been using the lash serum for the last 6 weeks and have definitely noticed an improvement in my lashes. I hardly seemed to have any nearer to my nose but now I have a few more coming through a... See more

Company replied

Rated 5 out of 5 stars

Can’t say much about the product itself at the moment but what I can say is I had a problem with the lash serum I received. I made contact with the company who apologised and resolved this quickly and... See more

Rated 5 out of 5 stars

I’ve ordered of TikTok. Delivery was quick. I’ve had a little problem with my order. Contacted costumer service and it got resolved super quick! Outstanding costumer service! Will definitely order aga... See more

Company replied

Rated 5 out of 5 stars

I was actually able to see results in around 7 weeks from bald to much fuller lashes !! so impressed, and results they advertise actually seem real and aren’t stolen from other brands or fake, the tea... See more

Rated 5 out of 5 stars

I ordered 3 lash serums off the tik tok shop whilst watching Georgia present on their live! She was very engaging and answered my questions even during a busy live. She helped me choose which produc... See more

Company replied

Rated 1 out of 5 stars

Blush and glow sticks both have great reviews on the website but arrived, used for the first time, hoping for easy use but all very sticky, doesn't apply very well as hard to move around the face with... See more

Company replied

Rated 5 out of 5 stars

I absolutely LOVE my glow for it products. I use the lash serum at night and the recharge during the day and I’m so pleased with the continued growth I’m seeing. I also have the glow stick which is my... See more

Company replied

Rated 1 out of 5 stars

Bought a lash serum and brown mascara set of TikTok shop at a reduced price for the set. Firstly, the package arrived without the lash serum. The lash serum was the main reason I was making the... See more

Company replied

Rated 1 out of 5 stars

I’ve been using this serum and the mascara for over 2 years. The old serum before it got changed to the new formula was amazing!! My lashes were so long. Then the new serum was released, Awful! No... See more

Company replied

Rated 5 out of 5 stars

Glow for it is my fav beauty brand, it has been the only product to grow my lashes after years of lash extension damage, the only brand i have repeatedly purchased from for months! Any time I’ve spoke... See more

Company replied

Rated 5 out of 5 stars

I bought this lash serum back in October and I have no regrets!!! It’s not just a regular lash serum - it is hormone and prostaglandin analogue free! if you don’t know what that means, it means there... See more

Rated 5 out of 5 stars

Okay, where to begin… normally I have decent lashes however, since applying false lashes and the damage caused, I thought never again. It had taken nearly a year of research and reading reviews that... See more

Rated 1 out of 5 stars

They are thieves, please do not buy from them. I never received the product, I don't even know where they ship from, and they don't give refunds.

Rated 5 out of 5 stars

Noo from the customer support team was very helpful with great communication, she’s responded quickly having the issue resolved within a matter of hours and dealt with my query efficiently, she’s an a... See more

Rated 5 out of 5 stars

Love their products. The lip oil is amazing and smells great, my lashes are growing and my brows are much thicker. I have sensitive skin and have been reacting to other brand but no reaction at all to... See more

Company replied

Rated 1 out of 5 stars

Ordered the 2 for 1 deal for Black Friday and only received one item. I tried to contact the team but I was only able to speak to a bot. I was a fan but the customer service has been abysmal. Won’t... See more

Company replied


Company details

  1. Health and Beauty Shop

Written by the company

As a female-owned business, Glow For It has always focused on empowering people to feel confident in their own skin. Our aim has always been to provide our customers with the perfect products to help their natural beauty glow. We want you to look and feel your best every day! Our products are for everyone - no matter your age, gender or ethnicity; an inclusive and empowered family is what our glowing community is all about. The Glow For It Serums are manufactured in the UK by a B-Corp manufacturer. Through this, Glow For It is able to lower its carbon footprint whilst creating more sustainable and ethically sourced beauty products. At Glow For It, we have always been proud to provide vegan, cruelty-free beauty products that are hormone-free and packed full of natural ingredients. Our formulas are also dermatologically tested and clinically proven to be kind and safe to skin. Our motto is ‘enhance not mask’ – we want to provide you with beauty products that enhance your natural beauty. Together, we can all grow and glow!


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

929 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 77% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

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Rated 5 out of 5 stars

I have had such a great experience with Cathy

I have had such a great experience with glow for it. I love the products and when one was lost (through no fault of their own!) they very kindly arranged for a replacement. I would recommend to everyone! Special thank you to Cathy, for being such a pleasure to deal with and so helpful.

February 3, 2026
Unprompted review
Glow For It logo

Reply from Glow For It

Hi Charlotte,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our customer service team.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Fantastic products

Absolutely fantastic customer service, the team at glow for it really understood my needs as a cancer patient, the products are amazing and I can see my lashes finally starting to grow back. They feel healthy and I cannot recommend this company and there products enough. For someone to lose their hair, brows and lashes due to chemotherapy you lose your identity these products have helped me to get this back.

January 29, 2026
Unprompted review
Glow For It logo

Reply from Glow For It

Hi Gemma,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and their results, especially after chemotherapy.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Responds back quickly

Great customer service!

January 24, 2026
Unprompted review
Glow For It logo

Reply from Glow For It

Hi Lydia,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with customer service team.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

The lash serum is amazing has made my…

The lash serum is amazing has made my lashes so much thicker and longer. Also the customer service is 10/10.

January 19, 2026
Unprompted review
Glow For It logo

Reply from Glow For It

Hi Nora,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and their results.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

So I ordered their new lash recharge…

So I ordered their new lash recharge and the brush was dry, so I contacted them with photos and videos of the products, the team then got back to me with apologies and sent me out new ones ! I use the hair, brow & lash serum they are amazing just in a matter of weeks I’ve notice new growth I’m so happy as I lost so much hair due to calorie deficit and weight loss had to have a big chop ! Thank you so so much guys for all your amazing help and also with your amazing serums ! Yeayyyyyy ❤️

December 25, 2025
Unprompted review
Glow For It logo

Reply from Glow For It

Hi Lisa,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and customer service team.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 1 out of 5 stars

They are thieves

They are thieves, please do not buy from them. I never received the product, I don't even know where they ship from, and they don't give refunds.

January 4, 2026
Unprompted review
Rated 5 out of 5 stars

This product is absolutely incredible!

This product is absolutely incredible!! I have seen results in as little as 5 weeks and so have others I have had comments on how fresh my face look and someone asked me if I had bottox but it’s just my lashes that have changed. I stopped getting my lash extensions at the beginning of December due to them ruining my lashes and also the expense. This has been so worth it.

January 15, 2026
Unprompted review
Glow For It logo

Reply from Glow For It

Hi Jamie,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and their results.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Parcel issue resolved!

So I ordered from tiktok their lash serum and my parcel went missing on delivery! The team were brilliant and have sent me out another one without hesitation! I just want to thank them because I have been going through a lot and this was something I bought myself as a treat and was gutted when it wasnt here and was clearly stolen! Brilliant customer service and I will write another review once I get the new one and give an update on my lash progress! Thank you again guys!

January 12, 2026
Unprompted review
Glow For It logo

Reply from Glow For It

Hi Lindsay,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our customer service team. We hope you love your lash serum, and can't wait to hear how you get on.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Absolutely LOVE this brand

Absolutely LOVE this brand

I have had a fantastic experience with every product I have used from Glow For It from the Lash & Brow Serums to the Lip Oils & Cleansing balm. As somebody with super sensitive skin I have to be cautious and aware of ingredients etc but everything is very clearly labelled on the outer packaging and any questions I had the customer service team were quick, friendly and efficient with communication.

The results are exactly as I would've hoped, with consistent use my lashes and brows are more gorgeous and strong than ever (currently loving the lash recharge)

Would highly recommend!

January 9, 2026
Unprompted review
Glow For It logo

Reply from Glow For It

Hi there,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and customer service team. We are so glad you love your products.
Thank you for your support, and for being such an amazing part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

this company has truly changed my life…

this company has truly changed my life in august i had basically no lashes and felt not like my self until i found this company i started using nightly and now i have the longest thickest lashes i could wish for thank u glow for it xx

January 7, 2026
Unprompted review
Glow For It logo

Reply from Glow For It

Hi there,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

My first order as I have heard good…

My first order as I have heard good reviews the product was damaged during delivery as was sent from tik tok shop. Customer service was very friendly helpful and rectified the issue straight away hassle free. 5 star service would defo recommend. Glow for it box packaging is lush and love the white glow for it box it comes with.

December 8, 2025
Unprompted review
Glow For It logo

Reply from Glow For It

Hi there,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products, packaging and customer service team.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 1 out of 5 stars

Bought a lash serum and brown mascara…

Bought a lash serum and brown mascara set of TikTok shop at a reduced price for the set. Firstly, the package arrived without the lash serum. The lash serum was the main reason I was making the purchase, bought the set as was reduced price and thought it would be a good time to try the mascara too as they claimed the mascara also helped lash growth. When I contacted the customer service, informing them about the missing lash serum they responded “ we assure you we did pack both the serum and the mascara”. Sounded like they were accusing me of lying that a didn’t receive the serum. The delivered box had no damage or signs of being opened. They eventually sent it a replacement serum.

The mascara was awful. It was very dry and didn’t deposit any bulk on to the lashes. It went straight in the bin. It must have been a very old production batch of the mascara that they got rid of by selling it as a duo with the lash serum at reduced price.

The lash serum actually worked and my lashes had some visible growth, eventually. But to keep lashes at that growth I’d have to use this serum non stop. Once I stopped using the lash serum, after about 2/3 months, possibly a bit longer, my lashes look like they did originally. So the growth results are only temporary, or as long as you’re using the lash serum.

March 1, 2025
Unprompted review
Glow For It logo

Reply from Glow For It

Hi there,

We’re so sorry to hear this and completely understand your disappointment. We’d love to make things right, please drop us a message at hello@glowforitshop.com so we can help you directly, as we haven’t been able to obtain your contact details.

All the best,
GFI Team x

Rated 5 out of 5 stars

I’ve had a wonderful experience with…

I’ve had a wonderful experience with this company! Their customer care is outstanding, always quick to respond and very helpful. Delivery was fast and everything arrived in perfect condition. Overall, a truly great experience—I would highly recommend them to anyone!

December 7, 2025
Unprompted review
Rated 5 out of 5 stars

AMAZING!

AMAZING!! i have genetically thin and weak lashes and this has completely transformed them.

December 7, 2025
Unprompted review
Rated 5 out of 5 stars

Customer service was absolutely…

Customer service was absolutely brilliant. I ordered the brow serum off Tiktok shop and had a slight issue with the product. I contacted customer services and they sorted the issue straight away. 10/10 for their customer services!

December 4, 2025
Unprompted review
Rated 5 out of 5 stars

Real long natural lashes

Okay, where to begin… normally I have decent lashes however, since applying false lashes and the damage caused, I thought never again. It had taken nearly a year of research and reading reviews that I decided to purchase this lash serum and ….it works. My lashes have grown a great deal since purchasing 4 weeks ago. I see the difference each new week, it’s great and I look so much better with my own natural lashes. I purchased the mascara to work on the lashes throughout the day. I love it and my lashes have returned! Thank you. A product that actually works! Sorry no pictures. It’s not who
I am.

November 3, 2025
Unprompted review
Rated 2 out of 5 stars

When something seems too good to be true... it probably is.

So I'd seen all these positive reviews on Tiktok and thought I'd give it a go.

2 for £18 seemed like a bargain!

First off, it stated it would be here in 2 days, fast forward 2 weeks it eventually turned up after chasing for an update.

I've applied it as stated on the box for the past 3 weeks and rather than growth I've lost patches of eyelashes. Literally brushing with a spooley and they're coming out.
I've never had eyelash extensions so I know it isn't from previous damage.

Safe to say the serum is being binned and never ordering again

November 27, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent

Excellent customer service! Speedy delivery service! And products so far have been great - I can’t wait to see my results!
Also shoutout to the girls @ customer service, I had a missing parcel And the girls sorted it out for me 💖

November 27, 2025
Unprompted review

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