I’ve been using Glow For It products for over 4 years, and my journey with them has been nothing but amazing. The lash serum, brow serum, and hair serum keep my lashes, brows, and hair looking very... See more
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As a female-owned business, Glow For It has always focused on empowering people to feel confident in their own skin. Our aim has always been to provide our customers with the perfect products to help their natural beauty glow. We want you to look and feel your best every day! Our products are for everyone - no matter your age, gender or ethnicity; an inclusive and empowered family is what our glowing community is all about. The Glow For It Serums are manufactured in the UK by a B-Corp manufacturer. Through this, Glow For It is able to lower its carbon footprint whilst creating more sustainable and ethically sourced beauty products. At Glow For It, we have always been proud to provide vegan, cruelty-free beauty products that are hormone-free and packed full of natural ingredients. Our formulas are also dermatologically tested and clinically proven to be kind and safe to skin. Our motto is ‘enhance not mask’ – we want to provide you with beauty products that enhance your natural beauty. Together, we can all grow and glow!
1 Lyric Square, W30NB, London, United Kingdom
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The most lovely customer service and genuinely amazing products! Highly recommend!

Reply from Glowforitshop
Couldn’t recommend enough! Had a small issue with packaging in my first order but I got a reply within days and have already had another sent out, really understanding and helpful!

Reply from Glowforitshop
I came across this product on TikTok and decided to give it a try because I’ve always struggled with short lashes. I’ve been using it consistently for two weeks now and I’m already noticing a difference! Can't wait to keep going and see the full results!

Reply from Glowforitshop
Could not recommend Glow For It products enough. I have experienced amazing results from the eyelash, eyebrow and hair serum with noticeable growth, and the blush stick is now a staple in my everyday routine.

Reply from Glowforitshop
I have Been using this brand for years now and they just keep getting better. The new products are always top tier, the customer service is impeccable and they are very trust worthy. Could not recommend more to anyone who wants to try something new x

Reply from Glowforitshop
I love the Glow For It lash serum and cleansing balm!! The balm especially makes taking off my makeup so easy and leaves my skin feeling so clean and soft!

Reply from Glowforitshop

Reply from Glowforitshop
I am completely gobsmacked. For years I’ve pulled my eyebrows bare. It’s upsetting and a battle I’ve been fighting at least 5 years with significant overplucking before that.
I did not think this would work but 6 months on and a fair amount of determination and I’d even say they are bushy.
It seems like a silly thing but I am so so happy with the results that I keep sending people pictures of my eyebrows 🤣

Reply from Glowforitshop
I’ve been a customer of the lash serum (and more recently the lash recharge) for a few years now, and I can’t recommend the products & the company enough!
I had an issue with my last order in which the product that was delivered to me was empty. Cathy on customer service promptly responded & issues a new order free of charge in a matter of days. They are very proactive when any issues arise. Customer service is really on a whole new level!

Reply from Glowforitshop
I don’t think I’ve ever left a review before but it has to be done for this fabulous brand!
I’ve been using the lash and brow serums since 2023, signing up for their subscription service from day 1 and have absolutely no regrets. If you want to grow your lashes and brows safely with an affordable product, this is the one for you!
Package arrives in just a day or two and always on-time :)
Not only is the product amazing but so are the girlies on the customer helpline. They can help you with whatever you need (speaking from experience)!

Reply from Glowforitshop
Every product I have tried from GFI is so so good! The lash serum, brow serum and hair serum work so well, it's the only products that I have actually tried that work and I have seen results with! I will continously keep using their products i love them!
If you are not already using GFI for your lash &hair growth journey, you are missing out!!

Reply from Glowforitshop
My lash serum was faulty so I reached out to customer service, within 24 hours they had replied, apologised and dispatched a new product - really impressed with their level of customer service! Very happy to give this company my money.

Reply from Glowforitshop
I mean everyone knows Glow For It’s products are amazing. I’ve tried both the lash and the brow serum and let me tell you, for someone with patchy brows and mid lashes they’ve been a lifesaver!
Additionally I’m always so spacey when it comes to my subscriptions (that are very easy to handle yourself) but customer care has always been so great! I’ve spoken to Cathy and others multiple times (sorry <3) and they’ve always been so quick to help and lovely on top of that! You deserve all the stars!

Reply from Glowforitshop
Absolutely worth every penny! Been using now for 3 years, and it’s become part of my daily self care!

Reply from Glowforitshop
Best lash serum! If you are going to buy it, I would 100% do it now, such an amazing brand and hopefully they will go far! 5 stars !

Reply from Glowforitshop
Love, love, love the brow serum to tame my straggly brows!

Reply from Glowforitshop
I have used glow for it lash serum for a few years now and theyve always been brilliant.If theres ever any issues they sort it straight away.I now uae the recharge and ive used the lip oil.The blush sticks are amazing and so pigmented.Great quality!

Reply from Glowforitshop
i used glow for it for almost 2 years between sept 2022-march 2024 and had AMAZING RESULTS i got compliments on them everyday. they were so thick and long i didnt even need to curl them. but once they changed to the new formula and i got a bottle around mid march, the whites of my eyes started going red and veiny as well as all my lashes falling out. they then went back to their original length and even with a new tube of the new formula there was no growth. this is really disappointing as i was a loyal customer with perfect results but the formula is just nowhere near as good as it once was. i have since switched brands but still havent got back to how the old glow for it serum grew my eyelashes. really disappointing

Reply from Glowforitshop
I've always had amazing results with Glow For It serums, so when my latest order didn't give me the same lash growth I'm used to, l reached out to customer service. They were incredible - so kind, so patient, and they walked me through exactly how to apply it properly. They shared tips and tricks I'd never heard before, and they made sure l was fully supported every step of the way.
I've now got a fresh one on the way, and the whole experience has reminded me why I trust this brand so much. Truly outstanding service and a company that genuinely cares.

Reply from Glowforitshop
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