Glowforitshop Reviews 

983
TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 210 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, particularly the lash, brow, and hair serums, for delivering noticeable growth and making their lashes, brows, and hair look healthy and full. Many people also highlight the excellent customer service, describing the staff as helpful, friendly, and quick to resolve issues, often going above and beyond to ensure satisfaction. The quality and effectiveness of the products are frequently mentioned, with reviewers expressing confidence in their natural appearance and appreciating the value for money. However, some customers were dissatisfied, reporting that certain products like the lash serum did not work for them or caused adverse reactions such as eye irritation and swelling. A few others also felt that the customer service was unhelpful or unresponsive when issues arose, and some experienced problems with product delivery or faulty items.

What people talk about most

Product

Customers had positive experiences with product, with many expressing satisfaction with the results of lash,... See more

Customer service

Reviewers mention positive feedback about customer service, frequently highlighting the team's helpfulness,... See more

Quality

Reviewers highlight positive aspects of quality, with many expressing satisfaction with the results of... See more

User experience

Users describe positive interactions with user experience, with many finding the overall shopping experience... See more

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness, friendliness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve been using Glow For It products for over 4 years, and my journey with them has been nothing but amazing. The lash serum, brow serum, and hair serum keep my lashes, brows, and hair looking very... See more

Company replied

Rated 5 out of 5 stars

I've always had amazing results with Glow For It serums, so when my latest order didn't give me the same lash growth I'm used to, l reached out to customer service. They were incredible - so kind, so... See more

Company replied

Rated 5 out of 5 stars

Forever a Glow For It girlie ✨ I came across this company through tik tok in desperation to fix my short broken gappy lashes, only 2 months later using their lash serum i had full long lashes !! Ive u... See more

Company replied

Rated 5 out of 5 stars

I would highly recommend this company and the lash serum, I started using it last December and my lashes are now far thicker and longer than they have ever been, very easy to use, just once in the eve... See more

Company replied


Company details

  1. Beauty Product Supplier
  2. Beauty Products Wholesaler
  3. Beauty Supply Store
  4. Cosmetics Industry
  5. Cosmetics Store

Written by the company

As a female-owned business, Glow For It has always focused on empowering people to feel confident in their own skin. Our aim has always been to provide our customers with the perfect products to help their natural beauty glow. We want you to look and feel your best every day! Our products are for everyone - no matter your age, gender or ethnicity; an inclusive and empowered family is what our glowing community is all about. The Glow For It Serums are manufactured in the UK by a B-Corp manufacturer. Through this, Glow For It is able to lower its carbon footprint whilst creating more sustainable and ethically sourced beauty products. At Glow For It, we have always been proud to provide vegan, cruelty-free beauty products that are hormone-free and packed full of natural ingredients. Our formulas are also dermatologically tested and clinically proven to be kind and safe to skin. Our motto is ‘enhance not mask’ – we want to provide you with beauty products that enhance your natural beauty. Together, we can all grow and glow!


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

983 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 77% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(983)

203 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The most lovely customer service and…

The most lovely customer service and genuinely amazing products! Highly recommend!

May 11, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Meg,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products and customer service.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Couldn’t recommend enough

Couldn’t recommend enough! Had a small issue with packaging in my first order but I got a reply within days and have already had another sent out, really understanding and helpful!

May 11, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Keira,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our customer service.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Go for it! Lash Serum

I came across this product on TikTok and decided to give it a try because I’ve always struggled with short lashes. I’ve been using it consistently for two weeks now and I’m already noticing a difference! Can't wait to keep going and see the full results!

May 11, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Natalie,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Could not recommend enough!

Could not recommend Glow For It products enough. I have experienced amazing results from the eyelash, eyebrow and hair serum with noticeable growth, and the blush stick is now a staple in my everyday routine.

May 11, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Lori,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

The best products!

May 11, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Amber,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

This brand has become my new go-to

I have Been using this brand for years now and they just keep getting better. The new products are always top tier, the customer service is impeccable and they are very trust worthy. Could not recommend more to anyone who wants to try something new x

May 11, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Isabella,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products and customer service.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

I love the Glow For It lash serum and…

I love the Glow For It lash serum and cleansing balm!! The balm especially makes taking off my makeup so easy and leaves my skin feeling so clean and soft!

May 11, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Sophie,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Brow serum is fantastic

Brow serum is fantastic

May 11, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Vanessa,

Thank you so much for your lovely review about our products. it really means the world to us!

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Years of trichotillomania, specifically with my brows any now I’d go as far to call them bushy.

I am completely gobsmacked. For years I’ve pulled my eyebrows bare. It’s upsetting and a battle I’ve been fighting at least 5 years with significant overplucking before that.
I did not think this would work but 6 months on and a fair amount of determination and I’d even say they are bushy.
It seems like a silly thing but I am so so happy with the results that I keep sending people pictures of my eyebrows 🤣

May 5, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Rachel,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Lash serum & customer service

I’ve been a customer of the lash serum (and more recently the lash recharge) for a few years now, and I can’t recommend the products & the company enough!

I had an issue with my last order in which the product that was delivered to me was empty. Cathy on customer service promptly responded & issues a new order free of charge in a matter of days. They are very proactive when any issues arise. Customer service is really on a whole new level!

May 4, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Shelby,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products and customer service.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

All you need to know :)

I don’t think I’ve ever left a review before but it has to be done for this fabulous brand!

I’ve been using the lash and brow serums since 2023, signing up for their subscription service from day 1 and have absolutely no regrets. If you want to grow your lashes and brows safely with an affordable product, this is the one for you!

Package arrives in just a day or two and always on-time :)

Not only is the product amazing but so are the girlies on the customer helpline. They can help you with whatever you need (speaking from experience)!

April 21, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Darcey,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products and customer service.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

GFI - Best products ever!

Every product I have tried from GFI is so so good! The lash serum, brow serum and hair serum work so well, it's the only products that I have actually tried that work and I have seen results with! I will continously keep using their products i love them!
If you are not already using GFI for your lash &hair growth journey, you are missing out!!

April 20, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi lovely,

Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Excellent customer service

My lash serum was faulty so I reached out to customer service, within 24 hours they had replied, apologised and dispatched a new product - really impressed with their level of customer service! Very happy to give this company my money.

April 15, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Chloe,

Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our customer service.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

The best customer support <3

I mean everyone knows Glow For It’s products are amazing. I’ve tried both the lash and the brow serum and let me tell you, for someone with patchy brows and mid lashes they’ve been a lifesaver!

Additionally I’m always so spacey when it comes to my subscriptions (that are very easy to handle yourself) but customer care has always been so great! I’ve spoken to Cathy and others multiple times (sorry <3) and they’ve always been so quick to help and lovely on top of that! You deserve all the stars!

April 17, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Gloria,

Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and customer service.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Absolutely worth every penny

Absolutely worth every penny! Been using now for 3 years, and it’s become part of my daily self care!

April 16, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Louise,

Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Best lash serum

Best lash serum! If you are going to buy it, I would 100% do it now, such an amazing brand and hopefully they will go far! 5 stars !

April 15, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Saskia,

Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 4 out of 5 stars

Great brow serum

Love, love, love the brow serum to tame my straggly brows!

April 15, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Bexford,

Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

I have used glow for it lash serum for…

I have used glow for it lash serum for a few years now and theyve always been brilliant.If theres ever any issues they sort it straight away.I now uae the recharge and ive used the lip oil.The blush sticks are amazing and so pigmented.Great quality!

April 13, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Kelly,

Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our customer service and products.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 1 out of 5 stars

'new' formula is not good

i used glow for it for almost 2 years between sept 2022-march 2024 and had AMAZING RESULTS i got compliments on them everyday. they were so thick and long i didnt even need to curl them. but once they changed to the new formula and i got a bottle around mid march, the whites of my eyes started going red and veiny as well as all my lashes falling out. they then went back to their original length and even with a new tube of the new formula there was no growth. this is really disappointing as i was a loyal customer with perfect results but the formula is just nowhere near as good as it once was. i have since switched brands but still havent got back to how the old glow for it serum grew my eyelashes. really disappointing

April 13, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi there,

We’re so sorry to hear this and completely understand your disappointment. We’d love to make things right, please drop us a message at hello@glowforitshop.com so we can help you directly, as we haven’t been able to obtain your contact details.

All the best,
Team GFI x

Rated 5 out of 5 stars

Outstanding customer service

I've always had amazing results with Glow For It serums, so when my latest order didn't give me the same lash growth I'm used to, l reached out to customer service. They were incredible - so kind, so patient, and they walked me through exactly how to apply it properly. They shared tips and tricks I'd never heard before, and they made sure l was fully supported every step of the way.
I've now got a fresh one on the way, and the whole experience has reminded me why I trust this brand so much. Truly outstanding service and a company that genuinely cares.

April 12, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Ashley,

Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our customer service.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look