You should buy from GMG. They are honest, kind, and you will never regret choosing GMG. When you are spending your hard earned then you need to trust who you deal with. You CAN trust GMG - I wont ev... See more
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See what reviewers are saying
Spoke to Zach on Saturday about helping me find a watch within my budget. He gave me so many options and explained different models for me. come today, 48 hours later I have a dream watch in immaculat... See more
Abysmal customer service and almost certainly a scam set up, could smell the owner’s blatant lies as he was waffling on the phone all day. Most of their negative reviews on various platforms get a res... See more
Company replied
I messaged Lee about a gold Daytona I saw on instagram which had actually just been sold… however Lee sourced another brand new 2022 the same day, we agreed a price and exchange for two pieces I had... See more
Company details
Written by the company
We buy and sell luxury watches. We focus primarily on Rolex, Cartier, Patek, AP, Hublot, Franck Muller watches, however, we will be happy to quote for many other brands
Contact info
Record Hall, Baldwin Gardens, EC1N7RJ, London, United Kingdom
- 07974592592
- lee@gmgwatches.co.uk
- gmgwatches.co.uk
Buy from the VERY best
You should buy from GMG. They are honest, kind, and you will never regret choosing GMG. When you are spending your hard earned then you need to trust who you deal with. You CAN trust GMG - I wont ever choose anyone else - Before you look elsewhere check out GMG - you WONT regret it!
Just completed on a sale of a Rolex…
Just completed on a sale of a Rolex Yacht Master. Lee completed all the formalities swiftly and in a timely manner.
The payment was completed within minutes and I was extremely happy with the excellent service. Thank you again Lee, a customer for life!
Greedy sellers?
I know it’s a bit late for my review but on November the 8th 2022, I agreed to buy a rolex GMT master II Sprite from GMG on my discussion with them on What’s app, which was agreed for £24,000, I made an initial £20,000 at 13:20 but changed my mind and asked for my order to be canceled, which I was told; I can’t cancel your order. Sorry. By one of the owners who runs the Dubai branch now. So at 18:51 same day I had to pay the rest of the money. I wish I knew about the consumer’s law in UK before but that’s not the way to treat a paying customer.
Watch purchase
I recently purchased a watch from Jay. I cannot thank him enough and am extremely satisfied with my purchase and experience. Jay was friendly, professional and knowledgably. I would highly recommend buying from this company and dealing with Jay.
Debunking your lies!!
Hi GMG Watches, you must have me mistaken for another customer as categorically everything that you have said replying to my review is completely false and has no merit. A few things to put right and debunk. Firstly, the Cartier Santos ‘full set’ watch that I purchased arrived missing the paperwork, booklets and warranty card. The watch was purchased on September 12th and arrived on September 19th - missing all the accessories to make it a full set as this was ‘in another office’. I asked for a refund straight away. You then said sorry, we have already sent the paperwork, warranty card etc to you…I took another two weeks for this to arrive on October 4th! Throughout this timeframe, I repeatedly asked for a refund which was continually ignored. As my order was an online order you cannot legally charge a restocking fee, as per UK law. However, this now makes sense in why you pressurised me to not use my credit card (told me that I couldn’t) despite opting for this as per the website option, as I could have simply disputed this through my credit card company. Asking me to pay your Directors personal bank account, as it’s part of his ‘personal collection’ should have been a red flag and I should have realised at the point something untoward was going on. I have not worn the watch as it is still in the watch box, unworn, as per the 20 plus emails that I have sent from the day it arrived, as I have been asking for a refund. This is still the case. You have ignored my last 10+ emails to management, phone calls to your office and WhatsApp messages, as I am trying to avoid having to take GMG Watches to court; which is going to be the nest step. Finally, when you agreed for me to return the watch, at first you tried to charge me an “authentication fee” and only when I pushed back and that failed, suddenly you now charge a “restocking fee” for an online order. At no point, was this ever mentioned - it’s illegal anyway nor was I sent any terms of conditions stating this. It’s your prerogative to lie on this platform, but this just strengthens my position. Finally, on no occasion have I been abusive or threatening, all I have tried to do is give back a watch in line with UK law and policy. This has all been reported to Trading Standards and now through the court systems. Best wishes.

Reply from GMG watches Ltd
Great service
I recently purchased a watch from a dealer named Jay, and I couldn't be more satisfied with the experience. From the moment I reached out, the transaction was handled with the utmost professionalism and speed. Jay was transparent about the costs and clearly outlined the entire process, which made everything effortless. His honesty and straightforward approach truly set this experience apart, and it was a genuine pleasure doing business with him. Highly recommend!

Reply from GMG watches Ltd
Don’t trust them
Don’t trust them, plenty of reviews telling you the same.
Changed a deal twice, had to chase them many times. The worst grey market dealer I’ve dealt with.

Reply from GMG watches Ltd
Watch not as advertised and ignoring emails
I part exchanged two watches and the process worked out quite well including ongoing communication and updates. However, when I received my watch I noticed that the white hang tag was not included and that the clasp was not fully stickered although photos on the GMG website suggested otherwise. After making immediate contact I was told that photos displayed are stock photos and not actual ones of the watch. I highlighted that this has not been disclosed and that I expected to receive what has been advertised. As suggested I made contact with the director who did not have any interest in communicating with me and ended my phone call after 58 seconds! Further 3 emails including the request to return the watch referring to GMG T&C and UK law have been unanswered. Absolutely shocking experience!

Reply from GMG watches Ltd
Yatchmaster 2…
Another great deal with the guys and girls , beautiful yatchmaster 2 thanks guys!
Above and beyond
Kieran has been amazing, he was always in touch, gave me all the options and didn't pressure me into buying. Amazing service he's is a real asset to this company.
Rolex Pepsi
Bought a Pepsi and Ciaran made the experience extremely easy from start to finish. Excellent customer service and communication and the watch arrived in pristine condition and even better than I expected. will definitely do business with them again in the future. Thanks Ciaran.
Absolute Top Lads with great watches
Absolute Top Lads with great watches. Great Service and supplied me with a newer watch than what I originally planned to purchase. You buy a watch from GMG you will never go wrong. Quality and best prices in the game.
Dealing with ciaran and the gmg team…
Dealing with ciaran and the gmg team has been a plasure. We worked on Multiple deals until settling on something that worked for both of us.
I had the watch examined and certified by my AD and they were amazed at the condition of the watch...
Looking forward to securing another grail soon.
Smooth experience.
Really impressed with how simple it was to pick up the watch and undertake the transaction. I dealt with Jay and Ciaran and they have both been helpful and answered all my questions. I don’t imagine I’ll do this again soon but if I do, I will come back to them. Really happy with my watch.

Reply from GMG watches Ltd
Purchased a new watch from these guys.
Purchased a new watch from these guys.
Watch arrived the next day via tracked post and was exactly as described.
Highly recommended.

Reply from GMG watches Ltd
Jay was excellent from start to finish…
Jay was excellent from start to finish and fair with price , when picking up watch koya was great and very professional, will defo use them again

Reply from GMG watches Ltd
I recently purchased a Rolex GMT 2…
I recently purchased a Rolex GMT 2 Pepsi from Jay at GMG Watches, and the experience was exceptional. The process of completing the deal through a part exchange was incredibly smooth and straightforward. Jay's professionalism and expertise made the entire transaction hassle-free. He provided a fair valuation for my watch and ensured that all details were transparent. The Rolex GMT Pepsi was in pristine condition when I collected it, exactly as described. I am thoroughly impressed with both the watch and the excellent service provided by GMG Watches. I highly recommend Jay and GMG Watches for anyone looking for a seamless and trustworthy watch buying experience.
Really good
Really good. Jay went out of his way to source a Dark Side of The Moon for me.
10/10 condition, really good price and Koya in the London office where I collected from was very helpful too, great experience throughout for what was my first dabble in to the watch world!
Unprofessional and Fraudulent
Completely unprofessional communication and they changed the price from one advert to the next for the same watch.
Avoid at all costs - there are some great dealers out there, no need to buy from these.

Reply from GMG watches Ltd
GMG Watches Exceeded All Expectations
GMG Watches Exceeded All Expectations
From the moment I contacted GMG Watches, I knew I was in good hands. Lee and his team went above and beyond to ensure my experience was flawless. I was initially hesitant about placing a deposit for a watch I hadn’t seen in person, but Lee’s professionalism and constant updates put my mind at ease.
I requested a 2022 model, but GMG Watches delivered a 2023 model with no additional cost, showcasing their commitment to exceeding customer expectations. Throughout the process, Lee kept me informed with regular updates and was always available to answer any questions. The watch arrived promptly, beautifully packaged, and exactly as described. GMG Watches truly delivered an unparalleled customer experience. I am thrilled with my purchase and highly recommend them.
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