Goalplans Reviews 116

TrustScore 3 out of 5

3.0

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many customers appreciate the convenience and variety of meals and snacks, finding them tasty and helpful for weight loss or managing their diet. People often highlight the good portion sizes and the time-saving aspect of ready-made meals. The delivery service is frequently described as reliable, and the overall pricing is considered fair by some. However, some people were dissatisfied with the product quality, citing issues with meals being unpalatable or having short expiration dates, leading to food waste. Several consumers also experienced problems with delivery, including incorrect addresses, damaged packages, and melted ice packs. The pricing, particularly with added delivery fees, is a common point of concern for many, who find it expensive. Additionally, some customers expressed frustration with the subscription model, reporting unexpected charges for additional boxes and a lack of clarity regarding recurring deliveries.

What people talk about most

Product

Reviewers mention ambiguous feedback about product. Many customers appreciate the convenience, variety of... See more

Quality

People report ambiguous experiences with quality. While some customers praise the delicious food, tasty... See more

Delivery service

Customers had ambiguous experiences with delivery service. While some reviewers praised fast and reliable... See more

Price

Users describe negative interactions with price, often finding it too expensive, especially with added... See more

Subscription

Reviewers highlight ambiguous aspects of subscription. Many customers express frustration with unexpected... See more

Based on these reviews

Rated 2 out of 5 stars

I liked the food but two items did not arrive and even though I reached out to ask for these to be sent I had no reply on the matter.

Company replied

Rated 2 out of 5 stars

I am very much enjoying the Goal Plans diet and it absolutely makes my life very easy and stops me from worrying about what I am going to eat. I subscribe to the 7 day plan (I have to be focused!) an... See more

Company replied

Rated 2 out of 5 stars

Very expensive, things always out of stock, produce not the best, wraps always soggy. Convenient to have it all prepped up, but not the best, £5.99 delivery on top of £70.99 for the food is crazy!

Company replied

Rated 2 out of 5 stars

Included items that went out of date with 3 days of delivery and ended up being thrown away. Makes it more expensive than competiters

Company replied



Contact info

3.0

Average

TrustScore 3 out of 5

116 reviews

5-star
4-star
3-star
2-star
1-star

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

The food is nice some of the food can…

The food is nice some of the food can be a bit watery but main problem is packing I have had some food crushed open. Otherwise I think it's good

April 6, 2026
Goalplans logo

Reply from Goalplans

Thank you for your response

We are pleased you are enjoying your food however we do apologise that some of your products were damaged. We take these matters very seriously so please do get in contact with our Customer Service Team with further product details to resolve this issue for you.

We appreciate your support!

Rated 5 out of 5 stars

Good products, time saving

Good products. Plans are decent and affordable. Ready-made portions are saving me a lot of time.

March 18, 2025
Goalplans logo

Reply from Goalplans

Thank you for your great review!

We are thrilled to hear your are enjoying our products and finding the plans affordable and time saving.

Thank you again for sharing your feedback, we sincerely appreciate your support!

Rated 3 out of 5 stars

Worked for weight loss but its too…

Worked for weight loss but its too expensive in the current climate and the pancakes are awful lol avoid those. Theyre so dry even with syrup. Also one week I ordered jam porridge and got plain because the packaging on both is red so packers obviously got confused

January 4, 2026
Goalplans logo

Reply from Goalplans

Thank you for your review.

We are very sorry to hear of your diappointment following the price and quality of some of our products, this is not the experience we aim to provide.

We are always working to ensure we can provide the best quality products at the lowest prices, we are very sorry this was not reflected in your experience.

In regards to the incorrect items received, this is very unusual and not our usual standard expected for our warehouse team.

Please do not hesitate to contact customer support for assistance with this issue, they will ensure this is logged and a further support is provided.

Thank you again, we appreciate your review.

Rated 3 out of 5 stars

Not enough choice anymore

Not enough choice anymore. You have lost too many meals and not really replaced them.

January 1, 2026
Goalplans logo

Reply from Goalplans

Thank you for your feedback,

We are very sorry to hear of the disappointment caused following some of meals removal.

We can happily confirm we have since updated our menu and added a variety of new additions to our meals to provide our customers a wider range of choice.

Thank you again for your review, we sincerely appreciate your feedback.

Rated 1 out of 5 stars

Food awful quality

Food awful quality, out of stock every order, delivery went to wrong address, you lose weight because you can't eat it

January 8, 2026
Goalplans logo

Reply from Goalplans

Thank you for your review.

We are very sorry to hear of your diappointment regarding the quality of our products, we use high quality products and avoid excess adatives to ensure we can provide you with the best quality, we are very sorry this was not translated within your order.

We are also very sorry to hear there was an issue with your delivery, this is not the standard we expect our courier partner and we appreciate how inconvenient this must have been.

If any of these mentioned issues are still outstanding please do contact our customer service team for further support.

Thank you again, we appreciate your feedback.

Rated 2 out of 5 stars

Slipping standards, reduced options, minimalist service & experience, vague delivery window, premium pricing.

Slipping standards, reduced options, minimalist service & experience, vague delivery window, premium pricing.

It's quite conflicting and sad to be this honest but as a former customer of the "Do the unthinkable" plan "AKA DTU" Musclefood used to do, it's quite telling to compare just how much this company has "streamlined" it's offering.

Don't get me wrong, it's still convenient to get your entire weekly shop delivered in one go. With minimal prep and cooking required.
However there are various aspects missing compared to the previous "DTU" plans that were offered.

First and foremost is the aspect of the "experience". With the DTU plans, a booklet of exercises was also included. Along with an invitation to social groups like a Facebook group reserved for customers to discuss workouts and recipes.

Now? You don't get any of that. The Personal Trainer Steve, who was brilliant at the social media aspect of the company has apparently left. So maybe this is why.

You don't even get a proper booklet with your recipes now. Instead you get an email sent to you, with a generic instruction for four similar options.
Calling it a "Recipe" is also a bit of a stretch.
Given it's really just warming up a bag of lentils of some kind in the microwave, and seasoning some chicken or pork to go with it.

I understand you have to provide the instructions, but again, comparing it back to the previous "DTU" plan, you had also sorts of actual recipes people could choose from. Things like Burger Bowls, Fried Chicken Burgers and so on.
Popular "Fakeaways" with much less calorie content in them to help people stick to the plan.

Which brings me onto my next point.
All of those options and more have been quietly discontinued and I honestly feel borderline misled.

There were a few of my favourite options that I looked forward to having again from the "DTU" plan.
Things like the previously mentioned burger bowls, fried chicken burger recipes in the selectable "Meal kits" are all gone.
None of that really exists any more.

The best you get are options that are essentially a bag of lentils, similar to a bag of rice, and a single piece of meat, like a single pork chop or a single chicken breast. It's actually kind of sad. No seasonings or vegetables included.
It's absolute minimalism at it's finest.

Certain options that even were still advertised to me when signing up for "Goal Plans" were quietly discontinued too.
For example, the advertising clearly displayed the chocolate coated coffee bean snacks that I liked.
So when signing up I looked to choose a couple of them in my goal plan. Of course they weren't selectable.

I also noticed that the "Breakfast Muffin" choice wasn't available either.

I contacted their support about their Musclefood discount codes not working on their GoalPlans site and also about the various options from the "DTU" plan not being available any more, to confirm if it was just a stock issue or perhaps I had selected a plan that didn't allow those choices, but no, they confirmed most of the options I had looked forward to ordering again had been discontinued.

The "Breakfast Muffin", the "Chocolate Coffee Bean" snack and some other options had been discontinued but that the "Chicken Breakfast Bagel" was still an option and encouraged me to sign up any way, offering a single use discount coupon, not understanding I wanted the site to accept a regular discount.
Which by the way, you have to re-apply each and every week of your subscription even if it the discount codes are accepted. They will be quietly taken off from your weekly order. Meaning if you forget to apply it each week, have fun paying the full price. Asking for a refund of some kind and being told "There's nothing we can do", it's all done by design hoping you'd forget to keep applying the discounts you're fully entitled to. For example if you're a blue light worker etc.

Of course, about a month later of doing the plan, since signing up, I've since received three separate emails letting me know that the choices I would regularly pick have now been discontinued, like the "Chicken bagel" they assured me was still stocked when signing up.

Delivery time frames have gone from DTU's one specific day to "It'll be with you around about this range of two or three days, but don't worry about it, even though it contains frozen food and fresh meats due to our ice packs"..even though they're completely melted and are liquid by that point even though it's in the winter. I dread to think what it would be like during a heatwave in the summer & the amount of spoilage & refund complaints that are going to be raised.


Comparing from DTU, the price has also gone up from £75 a week to near £100 a week if you include postage and no discount codes applied.

One more "We've discontinued this product" email & I'm cancelling for good.

December 10, 2025
Rated 2 out of 5 stars

Use by date is too short

Use by date is too short. If delivery is delayed then food needs to be eaten within 3 days.

November 26, 2025
Goalplans logo

Reply from Goalplans

Thank you for your feedback.

All our prepped meal pots are suitable for home freezing and can be cooked in the microwave directly from frozen or defrosted in the fridge and cooked from chilled.

Our prepped pots will arrive with a minimum of 3 days shelf life so if you are on one our longer plans, please ensure that you freeze the pots appropriately.

We appreciate your support!

Rated 4 out of 5 stars

Delish!

The food is delicious, I've not disliked any of the meals I've had so far and the snacks are great. It's a great selection and gives you confidence to try things you might not have ordinarily given a go. It may seem a little expensive, but if you factor in what you've saved in prep and cooking time, it's worth it.

November 17, 2025
Goalplans logo

Reply from Goalplans

Thank you so much for your lovely review! We’re delighted to hear that you’ve enjoyed the meals and snacks, and that our range has given you the confidence to try new things, that’s exactly what we hope for.

We really appreciate your thoughtful comments on value as well. We know convenience and time-saving can make a big difference, so we’re glad you feel the quality and ease are worth it.

Thanks again for taking the time to share your experience, it means a lot to us!

Rated 3 out of 5 stars

Some off the dates we're short

Some off the dates we're short had to eat them pretty much straight away

September 6, 2025
Goalplans logo

Reply from Goalplans

We appreciate your feedback and are sorry the dates were not to your expectations.

Please note that the use-by dates are on our FAQs. Please get in contact with customer support to get this issue resolved.

Rated 3 out of 5 stars

Lots of items missing

Lots of items missing

August 20, 2025
Goalplans logo

Reply from Goalplans

We regret that items were missing. We'll investigate to ensure this doesn't happen again.

I can see you have been in contact with our Customer Support team and have got this issue resolved.

Thank you for your review. Customer feedback is greatly appreciated.

Rated 2 out of 5 stars

Included items that went out of date…

Included items that went out of date with 3 days of delivery and ended up being thrown away. Makes it more expensive than competiters

August 16, 2025
Goalplans logo

Reply from Goalplans

We appreciate your feedback and are sorry some items expired quickly.

I can't see any tickets on our system for this issue. Please email our customer support team to look into this issue and get this resolved for you as soon as possible.

Thank you for your review. Customer feedback is greatly appreciated.

Rated 5 out of 5 stars

Fast delivery

Fast delivery, great quality

August 17, 2025
Goalplans logo

Reply from Goalplans

We're happy to hear that you received your order quickly and that you are satisfied with its quality. Thank you for your feedback!

Rated 2 out of 5 stars

Disappointing

I am very much enjoying the Goal Plans diet and it absolutely makes my life very easy and stops me from worrying about what I am going to eat. I subscribe to the 7 day plan (I have to be focused!) and this has gone well over the last couple of months but my most recent delivery was very disappointing… Every lunch item was going to be out of date after 5 days and not 7 and some of the meals also had short dates on them. Previously they have all lasted the whole 7 days and that has been a huge benefit to signing up to this. The short dates (especially for the burritos) really annoyed me because I take my lunch to work every day and now I have to buy two lunches from elsewhere and throw away two items that are wasted. Not ideal! I think it depends who packs your order but you would think that whoever does this would ensure that the food lasts the full week. I HAVE been offered a voucher to compensate which is appreciated but I still have to go and buy something to replace what will be out of date and it does not seem like the burritos are able to go frozen. Disappointing. I have also had a few snack items which were out of date too and didn’t bother complaining but it is not good to get out of date pretzels for example.
Also, whoever packed my order was not very careful and one item had leaked all over everything else making it all sticky and very smelly.

August 4, 2025
Goalplans logo

Reply from Goalplans

We appreciate you sharing your experience with your recent order. We're sorry that the short expiration dates and damaged item caused you frustration and inconvenience, especially regarding your lunch plans. We'll review our packing procedures to ensure better quality control and prevent similar issues.

I can see the items arrived within the time frame for use-by date,s but understand how this can be frustrating as you are buying a plan for a week and have to freeze some meals. https://help.goalplans.com/en-US/how-long-do-the-meals-last-268979

I'm glad this has been resolved for you, and you have received your voucher you can use on your next order.

We value your feedback. Customer feedback is greatly appreciated.

Rated 5 out of 5 stars

I’ve used these few times on/off over…

I’ve used these few times on/off over the years . I used them again for a few months to help me track and trace my diet and get it back on track regarding portion sizes and calories .
Having lost a huge lump of weight I’m now happy enough for now and maintaining weight & lifestyle comfortably.
Meals are very good and choice is vast . Good value for money with the snacks included .
Thanks

July 27, 2025
Goalplans logo

Reply from Goalplans

We're happy to hear that our meals helped you track your diet and manage portion sizes! It's great to know you achieved your weight goals and are maintaining a healthy lifestyle. We appreciate your positive feedback on the variety and value. Thanks!

Rated 5 out of 5 stars

Great food very good for diet

Great food very good for diet

July 8, 2025
Goalplans logo

Reply from Goalplans

Thank you so much for sharing your feedback.

As a team, we know our response times haven’t always been where they should be, so we’ve put new people and processes in place to make sure our customers’ queries and concerns are answered more quickly and effectively.

We truly appreciate your support.

Rated 3 out of 5 stars

Unable to get things i like…

I don't like they take away things which are popular and you not able to get them again if you want to try something else!

July 7, 2025
Goalplans logo

Reply from Goalplans

Thank you so much for sharing your feedback.

As a team, we know our response times haven’t always been where they should be, so we’ve put new people and processes in place to make sure our customers’ queries and concerns are answered more quickly and effectively.

We truly appreciate your support and, if you still have any outstanding comments or concerns, please don’t hesitate to reach out we’d be more than happy to help.

Rated 5 out of 5 stars

Easy to order

Easy to order
Delivery came when arranged
Food initially seems good quality
Good portion sizes

July 10, 2025
Goalplans logo

Reply from Goalplans

Thank you so much for sharing your feedback.

As a team, we know our response times haven’t always been where they should be, so we’ve put new people and processes in place to make sure our customers’ queries and concerns are answered more quickly and effectively.

We truly appreciate your support.

Rated 5 out of 5 stars

Great quality and price

Very impressed! Have used PreppedPots many times before but first time trying Goal Plans. Loved all the snacks they were really tasty! Helps me stay on track with my calories while still enjoying food. Will definitely be placing another order when I get back from my holiday!

June 23, 2025
Goalplans logo

Reply from Goalplans

Thank you so much for sharing your feedback.

As a team, we know our response times haven’t always been where they should be, so we’ve put new people and processes in place to make sure our customers’ queries and concerns are answered more quickly and effectively.

We truly appreciate your support.

Rated 1 out of 5 stars

Recent service a total disgrace.

First delivery was delivered to the completely wrong address. This was eventually refunded after playing email tennis for over a week. But then they also sent out another delivery I didn't request which they charged me for. The food in this box was completely ruined. Soaked from the melted icepack. Packets open. Packaging ripped. Had to be throw out. I'm still playing email tennis about this issue now. They insist I did request this delivery and they are also ignoring the fact that is was totally damaged.

Have used this company for years but will be cancelling my subscription as soon as I resolve this issue with the last box. Not sure what has changed with this company recently but this service is appalling.

July 4, 2025
Unprompted review
Goalplans logo

Reply from Goalplans

Thank you so much for sharing your feedback.

As a team, we know our response times haven’t always been where they should be, so we’ve put new people and processes in place to make sure our customers’ queries and concerns are answered more quickly and effectively.

We truly appreciate your support and, if you still have any outstanding comments or concerns, please don’t hesitate to reach out we’d be more than happy to help.

Rated 3 out of 5 stars

Heat damage due to careless delivery service

Parcel had been left outside on a hot day, without my being informed. By the time I found it several items had suffered in the heat, ice melted, cardboard sodden and peeling away, meals leaking. Not Goal Plans’ fault, but they need to use a more reliable delivery service.

June 25, 2025
Goalplans logo

Reply from Goalplans

Thank you so much for sharing your feedback.

As a team, we know our response times haven’t always been where they should be, so we’ve put new people and processes in place to make sure our customers’ queries and concerns are answered more quickly and effectively.

We truly appreciate your support and, if you still have any outstanding comments or concerns, please don’t hesitate to reach out we’d be more than happy to help.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look