GOLD AVENUE Reviews 5,510

TrustScore 4.5 out of 5

4.5

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See what reviewers are saying

Rated 5 out of 5 stars

​I joined Gold Avenue in early January 2026 and have been using their vault storage ever since. I recently purchased a gold bar and silver coins, and the experience was as smooth as always. I was also... See more

Company replied

Rated 5 out of 5 stars

Another straight forward purchase from GA. After many years dealing with a very well known bullion dealer in England, I’ve now put my faith in GA. Top company.

Company replied

Rated 1 out of 5 stars

Extremely frustrated with Gold Avenue. My account shows as fully verified, yet every time I try to place an order, the system tells me I need to verify my account first. I have reached out via live ch... See more

Company replied

Rated 5 out of 5 stars

I encountered a tracking problem via UPS. and needed instant help from GOLDAVENUE team. I was totally puzzled and in a panic mood. the GOLDAVENUE representative confident mood and pleasant attitu... See more

Company replied

Company details

  1. Gold and Silver Trading Company

Written by the company

GOLD AVENUE is an independent company based in Geneva, Switzerland. GOLD AVENUE is the easiest and most trusted place to buy, sell, and store your precious metals. Proudly supported by industry leaders, GOLD AVENUE only offers products coming from the most reputable mints. At GOLD AVENUE, we are committed to providing a trustworthy and accessible service to all of our customers. We are on a mission to provide affordable precious metals to all, yet never at the expense of quality.

GOLD AVENUE - Savings made simple

Written by the company

An MKS PAMP GROUP company
GOLDAVENUE SA is the retail arm of MKS PAMP SA. This leading integrated precious metals group comprises five major brands: MKS, PAMP, MMTC-PAMP, MTB, and GOLDAVENUE employing over 700 people. The group has a local presence in key precious metal markets, through 2 refineries and mints and 15 offices.

Free storage and 0% commission on buy-back

Free insured storage up to CHF10,000, CHF8/month above

Free insured storage up to CHF10,000, CHF8/month above
GOLD AVENUE offers free insured, allocated, and segregated storage for your precious metals up to CHF10,000 and provides the best storage offer on the market.

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

6K reviews

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Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

The purchase process was easy and…

The purchase process was easy and straightforward. The customer service was excellent, and the staff member who responded to my questions promptly demonstrated a high level of expertise and a quick understanding of my requirements. It was an outstanding experience, and I will continue to use their services.

January 1, 2026
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Reply from GOLD AVENUE

Thank you for your thoughtful review! We're so happy you enjoyed your experience with us.

Rated 5 out of 5 stars

Secure and Transparent Gold Investment Platform

I find Gold Avenue very reliable and transparent. It is easy to buy gold and store it securely in their vault.

They are very strict about matching the buyer’s name with the payment method, which may feel inconvenient at first, but I truly appreciate this approach. It clearly protects customers and helps prevent money laundering.

This level of compliance shows strong customer value protection and alignment with EU regulations. Overall, a trustworthy platform for buying and storing physical gold.

January 2, 2026
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Reply from GOLD AVENUE

Dear M. Kader

Thank you for your positive feedback

We’re glad to hear that you value the reliability, transparency, and security of our platform. Our identity and payment verification processes are designed to protect our customers and ensure full compliance with EU regulations.

Thank you for your trust in Gold Avenue.

Kind regards,
The Gold Avenue Team

Rated 4 out of 5 stars

Easy purchase, but hidden costs.

It is easy to purchase the items. Which is great. However, it would be good to see what the value of the item is after buying it. The value of the metal in the wallet is significantly less than the purchase price.
If the fees and whatever costs are shown before the transaction, it would be a more open and, in my opinion, preferable process.

January 1, 2026
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Reply from GOLD AVENUE

Thank you for your feedback.

We’re glad you find purchasing easy. We appreciate your suggestion about displaying the value after purchase and clarifying fees upfront. Your feedback will be passed on to our dedicated team for review.

Kind regards,
The Gold Avenue Team

Rated 5 out of 5 stars

Highly recommend Gold Avenue!

Web easy to manage and very clear information on how to proceed with the purchasing process.

Super professional staff! Received very fast reply to any doubts I've had during the process.

Comissions are reasonable compared to other sellers.

Also, very helpful information on the FAQ area.

December 29, 2025
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Reply from GOLD AVENUE

We are grateful for your review. Your feedback helps us to continue providing the best possible service!

Rated 1 out of 5 stars

After creating my account

After creating my account, where they asked for all the necessary information (ID photo, current photo, whether I'm a public employee, etc.), when it came time to pay, they rejected two perfectly working credit cards and automatically blocked my account.
It's disappointing. I'll buy my gold elsewhere.

January 1, 2026
Unprompted review
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Reply from GOLD AVENUE

Hello

We are sorry you could not pay using your paying method.

Note we have restricted conditions when it comes to payment in precious metals purchases.

If your payment does not match our conditions, the account might be automatically blocked and an e-mail is sent as explanation.

Could you please give us your account details (by chat or e-mail at info@goldavenue.com)

Could you please share your contact details or contact our customer service?

Rated 5 out of 5 stars

Smooth and Reliable

What makes dealing with a reliable, professional business for portfolio diversification needs- easy efficient transactions. Pick the product wanted from the well laid out website, set to purchase and as I am overseas wire the funds. Product is held at price till wire arrives and transaction completed without another login to finalize. Great set up from years of experience on your end and I thank you for it. Keep up the good work there for us all. Namaste.

December 27, 2025
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Reply from GOLD AVENUE

Thank you for your kind feedback

We’re pleased to hear that our platform makes portfolio diversification simple and efficient, even for our overseas clients. It’s great to know that our purchasing and pricing process met your expectations.

Thank you for your trust and encouragement. We truly appreciate it.

Rated 4 out of 5 stars

Good price

Good price
Reasonable price, for precious metals and easy navigate true app

December 23, 2025
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Reply from GOLD AVENUE

Thanks for taking the time to share your thoughts with us.

Rated 5 out of 5 stars

It was a great and smooth first…

It was a great and smooth first investment experience. One little suggestion I have is to highlight the additional fee to be payed when using Twint (maybe put it in bold) and to make it more explicit in the fee label that it's a Twint fee and not a company fee (the text was too generic). This allows the client to switch payment method if it suits him rather than leaving because of a misunderstanding, like I almost had.

December 22, 2025
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Reply from GOLD AVENUE

Thank you for your feedback.

We’re glad your first investment experience was smooth.

We appreciate your suggestion regarding Twint fees and will review how we display them to make it clearer for our clients. Your input helps us improve the platform.

Kind regards,
The Gold Avenue Team

Rated 5 out of 5 stars

The ease and the feeling of safety of…

The ease and the feeling of safety of my investment. The updated prices and the exchange rates linked to the market trend is top notch. Easy selling and withdrawal.Thank you

December 22, 2025
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Reply from GOLD AVENUE

Thank you very much for your positive feedback!
We’re delighted to hear that you appreciate the ease of use, the feeling of security, and the transparency of our pricing.
We look forward to supporting you again in the future.

Rated 4 out of 5 stars

Currently very satisfied

Currently very satisfied. Easy to purchase and free storage so far

December 21, 2025
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Reply from GOLD AVENUE

Hello,
thank you very much for your kind comment. We truly appreciate it.

Rated 5 out of 5 stars

Fair resolution despite bank's wire transfer failure

My bank's wire department failed to properly submit the wire transfer and notify me or my banker of the issue. I notified Gold Avenue that I had submitted the transfer and they worked with me fairly and patiently despite the delay in payment. After I contacted my banker and he figured out the issue I was able to resubmit the transfer and successfully complete the initial purchase!

December 2, 2025
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Reply from GOLD AVENUE

Your appreciation and trust mean a lot to us! Thank you for taking the time to leave a review.

Rated 5 out of 5 stars

Trustable…

Clear prices and flexiility for funding and managing my purchases. Trustable.

December 17, 2025
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Reply from GOLD AVENUE

Your appreciation and trust mean a lot to us! Thank you for taking the time to leave a review.

Rated 5 out of 5 stars

Wonderful service

Wonderful service, package, efficiency and quality. Deeply recommend.

December 9, 2025
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Reply from GOLD AVENUE

Thanks a million for your review! We're so glad to know that you had a great experience.

Rated 5 out of 5 stars

Very good service

Very good service, top!

December 18, 2025
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Reply from GOLD AVENUE

Thanks for taking the time to leave such a positive wonderful review.

Rated 3 out of 5 stars

Website is clear and easy to use; payments not so much.

Website is clear and easy to use. Payment systems are not.

December 18, 2025
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Reply from GOLD AVENUE

Good morning dear Customer

Thank you for your feedback.
We’re glad to hear that you find the website clear and easy to use. We’re sorry to learn that the payment process did not meet your expectations, and we understand how important a smooth payment experience is.

Could you contact our customer service and give us more details about this? We offer different types of payments in order to propose different options to our customers all arround the world. Would love indeed understand how you face the payment system and how this could be improved to you.

Thank you for helping us get better.

GoldAvenue Team

Rated 5 out of 5 stars

muy opinion

Web ok.
Buy process ok.
Delivery ok.
I am happy with your job.

December 18, 2025
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Reply from GOLD AVENUE

Thanks a million for your review! We're so glad to know that you had a great experience.

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