Gutology Reviews 

550
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 165 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product for its effectiveness, noting reduced sensitivity, cleaner and smoother teeth, and healthier gums. Many appreciate the natural, fluoride-free ingredients, pleasant taste, and fresh mouthfeel, contributing to a positive user experience. Conversely, a small portion of people felt the product was expensive, though others found it worthwhile. Some reviewers also noted that their teeth did not whiten, with a few even experiencing yellowing after use.

What people talk about most

Product

Customers consistently note positive experiences with the product, with many highly recommending the brand... See more

Quality

People report positive experiences with product quality, often highlighting its effectiveness in improving... See more

User experience

Customers had positive experiences with user experience, finding products effective and pleasant to use, with... See more

Price

Reviewers mention ambiguous feedback about price, with some finding it expensive compared to regular options... See more

Service

Reviewers highlight ambiguous aspects of service, with some customers reporting quick responses and excellent... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We bought this toothpaste as we’ve been using other non fluoride brands for my son and his teeth were stained and weak looking. Since starting using gutology his teeth look much stronger, their c... See more

Rated 5 out of 5 stars

Been using a couple of weeks after hygienist recommended going on to higher fluoride prescription toothpaste…after listening to a DOAC podcast, using fluoride toothpaste hasn’t sat well with m... See more

Rated 5 out of 5 stars

After just a week of using Guttology toothpaste I’ve noticed a real difference — my sensitivity has definitely reduced. The flavour is really nice too. The only small downside is that my child isn’t k... See more

Rated 5 out of 5 stars

I bought the toothpaste after reading of the benefits hydroxyapatite. I had already experienced this via a bonemeal supplement ("Living Bone"), that helped with tooth & gum pain. MSM is also good... See more


Company details

  1. Vitamin and Supplements Store
  2. Toiletries Store

Written by the company

Gutology is restoring the human microbiome—one daily ritual at a time.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

550 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(550)

141 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Very Good

I've been using this toothpaste for around 4 months after becoming concerned about the health risks of fluoride and SLS in my usual toothpaste. After trying a few other natural toothpastes, this one is the best. Lovely minty taste, good consistency and my teeth feel
really clean after use. Lasts a long time too.

July 1, 2025
Unprompted review
Rated 5 out of 5 stars

Very happy

I received my order promptly. The toothpaste tastes good and feels smooth but not too harsh in the mouth. So far (2 weeks of Gutology toothpaste) I am very happy with my new regular toothpaste.

July 1, 2025
Unprompted review
Rated 5 out of 5 stars

Took the plunge

Took me ages to get past the price but glad I did. Mouth and teeth
feel really clean, it lasts too. Nice size too. Only question is how to recycle
tube

June 21, 2025
Unprompted review
Rated 5 out of 5 stars

Worth the price

I have been trying to go down the more natural route recently, and I am glad to have found this toothpaste. I was making my own, which was not bad at all, and I know I could again if needed. It is expensive but it has been worth it so far. The taste is mild and not overpowering and after brushing my teeth feel wonderfully clean.

June 20, 2025
Unprompted review
Rated 5 out of 5 stars

Minty sweet morning breath

I’ve started to get concerned with the fluoride and nonsense in my
water and toothpaste and finally found an alternative I like - 👍 have
tried others but this is the best.

My teeth feel clean, my tongue is pink, breathe fresh for many hours,
I love it and have subscribed.

I now have a filter on my tap too, to filter the foamy, cloudy, stinky
liquid they like to sell as water so it probably both things in
combination.

Couldn’t be happier!

June 16, 2025
Unprompted review
Rated 5 out of 5 stars

I like the texture

I like the texture, it’s slightly less foamy than what I’ve used
before but that’s probably because my old toothpaste had chemicals. I
just started using it but plan to buy again.

June 16, 2025
Unprompted review
Rated 5 out of 5 stars

I’ve been using this toothpaste for 2…

I’ve been using this toothpaste for 2 years and will never go back to
commercial toothpaste brands which are full of chemicals and fluoride.
Gutology is the best as it’s kind to your teeth and microbiome.
I’ve recommended to family & friends
Happy customer

June 16, 2025
Unprompted review
Rated 5 out of 5 stars

Love this toothpaste

I haven’t been using this toothpaste very long so can’t really do an in depth review, but I can tell you I’m impressed with it so far. The taste is great, my teeth do look cleaner, and haven’t been as sensitive lately. I don’t think you need to use a massive amount as I’ve found a little goes a long way. I also like the health benefits
compared with my usual toothpaste.
I’m definitely going to keep on using it and don’t think I’ll ever revert back to my usual ‘run of the mill’ fluoride toothpastes.

June 12, 2025
Unprompted review
Rated 5 out of 5 stars

Will not be going back to my old toothpaste

I have not seen a dentist for many years and did used to like too much
sugar with my coffee. My teeth had started to cause problems and we're
becoming a little translucent and we're feeling more and more brittle.
I also had some gum irritation.

After just a few weeks of using this toothpaste my teeth aren't
anywhere near as translucent and look and feel much more solid. Gum
irritation has gone. Teeth and mouth feel much better. I was surprised
at the significant difference I felt and saw.

June 3, 2025
Unprompted review
Rated 5 out of 5 stars

The best toothpaste

I bought this toothpaste after doing a bit of a deep dive into
hydroxyapatite, I been using it for at least 6 months now and I can't
fault it.
My son's fluorosis has nearly completely gone. I have no sensitivity
anymore, it leaves your teeth feeling super clean.
Both my sisters and their kids now use it.
I have nothing bad to say at all. It actually works!

June 12, 2025
Unprompted review
Rated 5 out of 5 stars

I've had "bad" teeth my whole adult…

I've had "bad" teeth my whole adult life. So many fillings and teeth breaking.
The dentist told me 6 months ago that I had a cavity forming again. I've been using this toothpaste for about 7 months now. Had xrays yesterday, and there are no cavities, the tooth they thought would need filling is now fine.

June 6, 2025
Unprompted review
Rated 1 out of 5 stars

Does not help with sensitivity

Does not help with sensitivity. After 4/5 weeks of continuous use my teeth are constantly “jangling” at best and extremely painful at worst. Wished I had not fallen for the sales pitch. Over £40 out of pocket on the toothpaste and on constant painkillers now till I build up again with my usual “instant relief” toothpaste

May 31, 2025
Unprompted review
Gutology logo

Reply from Gutology

We're really sorry to hear about your experience and that you're dealing with discomfort.

Our formula contains hydroxyapatite—a clinically studied alternative to fluoride—designed to support enamel repair and reduce sensitivity gradually. Some studies suggest it can take up to 8 weeks for the full remineralisation effects to develop, and we’ve found that a small number of customers may notice increased sensitivity when first switching from conventional high-street toothpastes, particularly those with instant-relief or numbing ingredients.

If you’re open to continuing for a little longer, we’d love to hear how you get on. And if you’ve got any unopened tubes and decide it’s not for you, we’re happy to arrange a refund—just drop a note to our customer service team at support@gutology.co.uk.

The Gutology Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look