Heartmadeofgold Reviews 178

TrustScore 4 out of 5

3.9

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the products for their high quality and beautiful appearance, often noting that the jewelry looks and feels like solid gold without tarnishing. Many people appreciate the durability of the items, with some wearing them daily, even in the shower, without issues. The customer service is also frequently highlighted as excellent and timely, contributing to a very satisfied customer base. However, some people were dissatisfied with the quality, reporting issues like jewels falling out or items tarnishing quickly, despite being advertised as gold-filled. There were also concerns about order accuracy, with some customers receiving incorrect sizes or items that did not match descriptions. Additionally, a few reviewers found the customer service to be unhelpful or rude when addressing these issues, particularly regarding exchanges or refunds.

What people talk about most

Product

Customers consistently note positive experiences with product, praising the quality of items like the diamond... See more

Quality

Clients share positive opinions on quality, with many praising the high quality of jewelry, noting that items... See more

Order

Customers had ambiguous experiences with order. While some reviewers praised timely deliveries and fast... See more

Customer service

People report ambiguous experiences with customer service. While some customers praise the excellent and... See more

Based on these reviews

Rated 4 out of 5 stars

Love love love this shop. Shipping takes a bit long but it's to be expected. All of the jewelry I have bought from Heart made of gold has been so gorgeous and feels like such high quality.

Rated 5 out of 5 stars

I've been collecting Heart Made Of Gold in jewelry for a year now. I just love the quality workmanship, price, coupons and discounts got such beautiful jewelry. I've never had a problem with any of th... See more

Rated 5 out of 5 stars

I ordered some ear cuffs from another company that tarnished very badly and I could not clean them. I ordered and pair from Heartmadeofgold.com and they’re perfect! I ordered another pair and they wer... See more

Rated 5 out of 5 stars

Heart Made of Gold had fast shipping and gorgeous quality of product. I have worn my earrings everyday since I got them 9 months ago and no issues, tarnishing or irritation!

Rated 5 out of 5 stars

The customer service was great! I really didn't expect to be helped in a satisfactory way as online communications a lot of times go unanswered. my email was answered quickly and they are sending a... See more

Rated 5 out of 5 stars

Love that I can get gold filled jewelry at a great price. Orders always come on a timely basis. I've gotten great gifts for friends and family. Gold filled jewelry is a great alternative since 14KT... See more

Rated 5 out of 5 stars

Beautiful earrings. Had a little issue with one earring and they were most gracious in resolving the issue. Will order again. Love the large diamond hoops . Beautiful!!

Rated 5 out of 5 stars

I have purchased multiple earrings from this company and have loved each and every one of them! They're gorgeous, dainty, lightweight, yet just the right amount of fabulous!

Rated 5 out of 5 stars

I requested a discount on the product I ordered as I wasn’t able to apply the promo at check out and they immediately took care of it!! Cannot wait to get my bracelet!

Rated 5 out of 5 stars

The ring was exactly as expected and quality and fit was perfect. I would recommend this shop as it works for stacking or everyday wear!

Rated 5 out of 5 stars

Diamond baguette ring was great quality and anti tarnish gold. Would highly recommend this merchant! Gave ring as gift and niece loved it!

Rated 5 out of 5 stars

High quality jewelry. I wear my necklace several times a week, even in the shower and swimming. After almost a year it still look brand new. I get a lot of compliments as well.

Rated 5 out of 5 stars

Beautifully made jewelry that doesn't tarnish. Gold filled that looks and feels like solid gold. Very fast delivery!

Rated 5 out of 5 stars

Quick shipping and high quality product! Very satisfied with my experience and I still use the product (ear cuff) daily. Great packaging as well.

Rated 5 out of 5 stars

I have ordered several items and were my rings and bracelets daily and they have worn well and love the quality. Recommend their gold jewelry

Rated 5 out of 5 stars

so happy i found this brand on etsy! i have a couple pieces and i’m obsessed with each one. i actually have to stop myself from getting everything! will definitely shop here again & again.

Rated 5 out of 5 stars

The seller is wonderful! Her communication was quick, and I would recommend her to everyone. And I LOVE the necklace!

Rated 5 out of 5 stars

Have bought many items from this store, and all have been excellent and very good value. Read some of the negative reviews recently, and can’t believe how naive and cheeky some people are with the... See more

Rated 5 out of 5 stars

I bought through Etsy and the quality was very good and nothing tarnished. My order was also shipped very fast

Rated 5 out of 5 stars

My rings shipped so fast! I bought 2 different rings and I love both of them! They both fit true to size and they're beautiful!

Rated 5 out of 5 stars

Your quality is so great! I love everything I have purchased!

Rated 5 out of 5 stars

Great jewelry and customer service. I've had a very good experience with the company. Prices are great and shipments are quick!

Rated 1 out of 5 stars

Weirdo brand who keeps harassing me via email and texts after they sold me false jewelry and refuse to let me return it for a refund. Once I realized they weren't going to help me I stopped responding... See more

Company replied

Rated 1 out of 5 stars

Got a gold tennis bracelet, it had a clasp that did not click in when I received it. Still wore it anyways because it has two safety hooks on the sides. Big mistake, should have returned it, because... See more

Company replied

Rated 1 out of 5 stars

How can anyone like this shop or products? Cheap looking items, lightweight in fake yellow color. Return policy is non existent…you can’t return if you purchased on sale or used their discount code. E... See more

Rated 1 out of 5 stars

Buyer Beware Be aware that if you use any promotional code or discount at checkout, items from Heart of Gold are not eligible for returns—only exchanges. Return shipping is also at the custom... See more

Rated 1 out of 5 stars

Complete garbage. I received a ring missing diamonds, so they replaced it. That ring began to tarnish immediately. I couldn't get a response and when I finally did they said I already used my warranty... See more

Company replied

Rated 1 out of 5 stars

I ordered three pairs of earrings without a promo code. One pair was incorrectly advertised, or deceitfully advertised. No where did I see NO returns on earrings. They were still sealed in plastic b... See more

Company replied

Rated 1 out of 5 stars

Buy from literally anywhere else. They sell plated jewelry as waterproof. Sizing is all over the place, they don't use a mold. Customer service alone is not worth giving them a penny.

Company replied

Rated 1 out of 5 stars

How disappointing. I feel duped. I ordered a necklace because I wanted something gold filled that would last. I specifically chose this etsy shop because it said there's a 1 year warrant... See more

Company replied

Rated 1 out of 5 stars

Terrible customer service. Emails chiding me for trying to get the ring I ordered in an exchange. Was so shocked by their attitude and made me feel like it was my fault. Worst cs I have seen in a whil... See more

Company replied

Rated 1 out of 5 stars

BUYER BEWARE: There should be a negative option for this company. They had the worst customer service I have ever seen. Wish I had read the other reviews where they cheated people, sent junk, and th... See more

Company replied

Rated 1 out of 5 stars

I purchased what the company labeled as a "Gold Filled Bezel" bracelet. Prior to making my purchase, I contacted the company to ensure it was actually gold-f... See more

Company replied

Rated 2 out of 5 stars

first order of earrings did not ship and when I emailed them they said due to high demand they were out of stock and to choose another item ( would not refund) the item I chose was cheap looking and... See more

Rated 1 out of 5 stars

I bought a ring from Heart Made of Gold after carefully reviewing the return policy, which said returns are accepted. The rings came late, were a bit small (I have a ring sizer and measured) and... See more

Company replied

Rated 1 out of 5 stars

I bought a ring after carefully reviewing the return policy, which said returns are accepted. I have a ring sizer, and know my size. The rings were a bit small, and the color was more orange than gol... See more


3.9

Great

TrustScore 4 out of 5

178 reviews

5-star
4-star
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1-star

Replied to 71% of negative reviews

Typically takes over 1 month to reply

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Rated 5 out of 5 stars

I ordered some ear cuffs from another…

I ordered some ear cuffs from another company that tarnished very badly and I could not clean them. I ordered and pair from Heartmadeofgold.com and they’re perfect! I ordered another pair and they were never delivered, so they sent me a pair at no charge! Excellent customer service, very impressed! Thank-you

August 22, 2025
Unprompted review
Rated 5 out of 5 stars

I am getting a free replacement!!!

The customer service was great! I really didn't expect to be helped in a satisfactory way as online communications a lot of times go unanswered. my email was answered quickly and they are sending a replacement ring to me! One of the jewels fell out and the ring is not that old. I am thrilled!!!

August 10, 2025
Unprompted review
Rated 5 out of 5 stars

Great company

I have purchased multiple earrings from this company and have loved each and every one of them! They're gorgeous, dainty, lightweight, yet just the right amount of fabulous!

August 2, 2025
Unprompted review
Rated 5 out of 5 stars

High quality jewelry

High quality jewelry. I wear my necklace several times a week, even in the shower and swimming. After almost a year it still look brand new. I get a lot of compliments as well.

July 18, 2025
Unprompted review
Rated 1 out of 5 stars

Weirdo brand who keeps harassing me via…

Weirdo brand who keeps harassing me via email and texts after they sold me false jewelry and refuse to let me return it for a refund. Once I realized they weren't going to help me I stopped responding and I'm getting messages saying "Oh no we also have to add that we find it incredibly rude to leave multiple reviews publicly. Please be more kind to small businesses. Ignoring our emails and text is very rude." Also they delete any bad reviews on their website so do not trust what is written.

July 10, 2025
Unprompted review
Heartmadeofgold logo

Reply from Heartmadeofgold

Thank you for your feedback. You initially reached out regarding a sizing issue with your ring, and we explained that we are happy to exchange it for a different size. We provided instructions, but shortly after, a dispute was opened before we had the opportunity to assist you further, which created some confusion.
Once the dispute was opened, communication from your side stopped, leaving us uncertain if you still intended to return the item. In these situations, open communication is important to reach a resolution.
At this time, the items have not been returned, which implies you may no longer need assistance. Should you decide to move forward with exchanging your ring size, please don’t hesitate to reach out to our support team—we’ll be glad to help. If you are still in need of assistance, we’re always here to chat via email at contact@heartmadeofgold.com.

Rated 1 out of 5 stars

Buy from literally anywhere else

Buy from literally anywhere else. They sell plated jewelry as waterproof. Sizing is all over the place, they don't use a mold. Customer service alone is not worth giving them a penny.

July 9, 2025
Unprompted review
Heartmadeofgold logo

Reply from Heartmadeofgold

We’re sorry to hear about your experience. To clarify, our jewelry is made with high-quality gold-filled and vermeil materials, and we are always transparent about product details on our website. Each piece is carefully crafted, and while sizing can vary slightly due to the handmade nature of our designs, we are always happy to assist with exchanges if something doesn’t fit quite right.
Our customer service team strives to support every customer fairly and within our policies, and we regret if your interaction did not meet expectations. We appreciate your feedback as it helps us continue to improve. If you are still in need of assistance, we’re always here to chat via email at contact@heartmadeofgold.com.

Rated 1 out of 5 stars

I purchased what the company labeled as…

I purchased what the company labeled as a "Gold Filled Bezel" bracelet. Prior to making my purchase, I contacted the company to ensure it was actually gold-filled, which they confirmed, and it is also written all over the product page that the piece is gold-filled. When I received the item, I was immediately troubled by the color of the gold because it looked more gold-plated, but the item had a "GF" stamped on it, so I thought I was safe with a piece that would stay gold for life.

After several months of wearing it, the gold has rubbed off and is now showing brassy tones, indicating it is gold-plated.

I have been purchasing quality jewelry for over 15 years and I know what truly gold-filled wear and tear looks like. I have also had gold-plated jewelry in the past and I know it fades to brass over time.

I sent the company an email on 05/30/2025 requesting a refund, and these were their responses to me:

My original email:

Hello,

Can I please get a refund on this order? The bracelet has completely tarnished, which means it is not truly gold filled and the product page contains false advertising.

Company's response:

Thank you for reaching out. Unfortunately, we don't offer refunds on any worn item. The items you received our 14k gold filled and are stamped accordingly. Please do not make unkind assumptions about our business as we do not false advertise our products. To incinuate such a thing is very poor manners on your part.

My response:

Hello Hailey,

I’m very familiar with different gold types for jewelry and this item is clearly is not gold filled. I take very good care of all of my jewelry items and this has faded like gold plated jewelry and now has a copper tone, which indicates this is not truly gold filled.

I’m extremely disappointed in your response. You clearly do not care about quality assurance or customer service. I plan to report your company to the better business bureau and post a comment on trust pilot.

Their response:

What you are referring to is the brass material which is what real gold filled is. We are extremely disappointed in how you treat small businesses. Take care of yourself.

My response:

That is what gold-plated is… Again, I am familiar with the different gold types for jewelry. After years of gold-plated jewelry, I only buy gold filled. Your response is extremely unacceptable and poor business. You should be ashamed. I support almost all small businesses, but I do not tolerate responses like this, no matter who it’s from.

Their response:

Respect goes both ways. You might want to go back and read your initial email in which you were utterly rude.

To say I am completely blown away with their responses to me is an understatement. I cannot believe they are okay with operating in such a way and deem it appropriate to speak to its customers like this. If their product was truly gold-filled, it shouldn't have tarnished, and if they cared about quality assurance and customer service, they would try to make it right.

I also don't think there was anything "rude" about my initial email to them. Gold-filled jewelry is not supposed to tarnish. All of my jewelry is gold-filled or solid gold and I can sweat, shower, and absolutely live 100% of the time in my jewelry without it fading to brass. I don't think it's rude or unfair to feel duped by a rapidly tarnishing piece of jewelry and request a refund.

If you care about customer service or product quality at all, you will avoid this business at all costs.

May 29, 2025
Unprompted review
Heartmadeofgold logo

Reply from Heartmadeofgold

Thank you for taking the time to share your experience. We sincerely regret that your bracelet did not meet your expectations, and we understand why this situation has been frustrating.
All of our items labeled “14k Gold Filled” are stamped “GF” and are made according to standard gold-filled specifications, which is different from gold-plated jewelry. Gold-filled jewelry contains a thicker layer of gold bonded to a base metal, but over time, wear—especially at points of friction—can reveal the base metal underneath. This is a characteristic of the product, not an indication that it was mislabeled.
We also apologize if any of our prior communications came across as dismissive. That was not our intention. While our policy does not allow refunds on worn jewelry, we genuinely value your feedback and will review it internally to improve clarity around product care and expectations.
We hope this explanation helps clarify the nature of gold-filled jewelry. Please don’t hesitate to reach out if you would like guidance on how to care for gold-filled items to extend their longevity.
If you are still in need of assistance of exchanging your item, we’re always here to chat via email at contact@heartmadeofgold.com.

Rated 1 out of 5 stars

disappointing.

How disappointing. I feel duped. I ordered a necklace because I wanted something gold filled that would last. I specifically chose this etsy shop because it said there's a 1 year warranty and they accepted returns. I got a necklace that was pretty but too big and not what I wanted.

The return process is not what I expected. It's store credit only for sale items (most items are on sale). It says free shipping but it's not free if you're using store credit (which I do not see stated anywhere). They send promo emails for more store credit but won't let you use multiple store credits for one purchase.

I wish I could just get my money back but they won't do that.

-----
This is the message I received when trying to exchange my item using the promo credit:

"It's common sense that the credit is eligible for orders placed after the promotional date. You are trying to take advantage of some kind of loop hole and it's just a bit of a reach. To try to take advantage of a nice gesture I offered my customers is extremely disappointing and I suggest you reflect on how you treat small businesses. I was happy to waive the free shipping once you decided the item you wanted to exchange for but instead you choose this route of lets not solve the problem rather vent.

I see we are not getting anywhere here and you rather be passive aggressive towards me instead of completing the exchange. I will be canceling the order and mailing back the other item to you. Take care."

May 21, 2025
Unprompted review
Heartmadeofgold logo

Reply from Heartmadeofgold

Thank you for sharing your thoughts with us. We’re really sorry to hear that your experience hasn’t met your expectations—we completely understand how frustrating this must feel.

We truly value your support and want to make this right. If you’d like, we can guide you through the exchange process or help you select a different piece that better fits your needs. Your satisfaction is important to us, and we’re here to assist however we can within our policies.
Thank you for taking the time to share your experience, and we hope to find a solution that works for you. If you are still in need of assistance, we’re always here to chat via email at contact@heartmadeofgold.com.

Rated 1 out of 5 stars

Terrible customer service

Terrible customer service. Emails chiding me for trying to get the ring I ordered in an exchange. Was so shocked by their attitude and made me feel like it was my fault. Worst cs I have seen in a while!

May 25, 2025
Unprompted review
Heartmadeofgold logo

Reply from Heartmadeofgold

We’re very sorry to hear about your experience. Our intention is always to provide helpful guidance for exchanges, and we sincerely apologize if our communication came across as anything less than respectful.
We understand how frustrating it can be when an order isn’t exactly what you hoped for, and we truly value your feedback. We are reviewing our processes to ensure our customer service is clear, supportive, and respectful for every shopper.
If you’d like, please reach out to us directly so we can assist with your exchange and make this right. If you are still in need of assistance, we’re always here to chat via email at contact@heartmadeofgold.com.

Rated 5 out of 5 stars

I collect Heart Made Of Gold jewelry

I've been collecting Heart Made Of Gold in jewelry for a year now. I just love the quality workmanship, price, coupons and discounts got such beautiful jewelry. I've never had a problem with any of the pieces I own because of the thick gold plating. I highly recommend starting your jewelry collection with Heart Made Of Gold. Mary J

May 23, 2025
Unprompted review
Rated 5 out of 5 stars

so happy i found this brand

so happy i found this brand on etsy! i have a couple pieces and i’m obsessed with each one. i actually have to stop myself from getting everything! will definitely shop here again & again.

February 21, 2025
Unprompted review

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