HelloFresh UK Reviews 106,091

TrustScore 3 out of 5

3.2

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 10,895 reviews, most reviewers were somewhat happy with their experience overall. Customers generally appreciate the variety of meals and the ease of following the recipes, finding the food tasty and fresh. Many enjoy the convenience of pre-portioned ingredients and the opportunity to try new flavors and cooking methods. However, some people were dissatisfied with issues related to their orders, frequently reporting missing key ingredients or incorrect items. There are also concerns about the quality of produce, with some customers receiving old or damaged vegetables and meat. Delivery service is another point of contention, with experiences ranging from late arrivals to boxes being left in unsafe locations.

What people talk about most

Product

Users describe ambiguous interactions with product. Many reviewers praise the tasty food, easy-to-follow... See more

Quality

Reviewers mention ambiguous feedback about quality. Many customers praise the fresh ingredients, tasty food,... See more

Delivery service

Customers consistently note ambiguous experiences with delivery services. While some reviewers praise timely... See more

Order

Reviewers highlight negative aspects of order experiences. Many customers report issues such as missing... See more

Price

Clients share ambiguous opinions on price. Many customers find the service expensive, especially when... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Second time trying hello fresh subscription. First order this time . Wrong recipes sent plus ingredients missing on all. Evri left it in safe place outside shed in the sunshine even though I was in al... See more

Company replied

Rated 3 out of 5 stars

The convenience of this service is great. However, the vegetables in the boxes are often old and there simply aren’t enough of them in some meals. Additionally the range of vegetables is poor with g... See more

Company replied

Rated 3 out of 5 stars

Signed up to Hello Fresh in anticipation of having a baby. At first it was convenient and the meals are tasty, but three months later the number of errors on the order just made it a nuisance. We canc... See more

Company replied

Rated 3 out of 5 stars

Menu is really good. Variety is good, however the end receipt has been a bit hit and miss recently with ingredients bags missed, duplicated or not what they say they should be. This has always been co... See more

Company replied


Company details

  1. Online Food Ordering Service
  2. Food Products Supplier

Written by the company

You’ll choose your favourites from our weekly menu of exciting recipes and decide how many meals you’d like for however many people. Then, we’ll deliver those recipes and fresh ingredients to your door, every week, so you can cook delicious dinners of your choice. We’ve got recipes for everyone from meat eaters to vegetarians, families to couples and from those with low calorie diets to others who want quick, easy recipes. Most importantly, you’re in control of your box, so you can skip a week or two whenever you like in your account area. #HelloFreshUK #HelloFreshsnaps #HelloFreshmoment

Written by the company


Contact info

3.2

Average

TrustScore 3 out of 5

106K reviews

5-star
4-star
3-star
2-star
1-star

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Bad customer service, Not worth the hasstle

Cancelled my HelloFresh account and switched to Gusto, then randomly started receiving boxes again weeks later. No money was ever taken from my account for these deliveries, which makes it even clearer they weren’t properly authorised orders. I called and asked for deliveries to stop, yet another box still arrived anyway. Now I’ve received a £60 debt collector letter from them for food I never ordered. Spoke to customer service again today and they said there’s nothing they can do. Absolutely unacceptable customer service and billing practices.

March 11, 2026
Unprompted review
HelloFresh UK logo

Reply from HelloFresh UK

Dear customer,

Thank you so much for bringing this to our attention! 💚

We're sorry to hear about your experience using our service and we would love the opportunity to make it right.

Please contact our Customer Care team by following this link https://www.hellofresh.co.uk/contact-us or call us on 020 7138 9055. Our team provides round-the-clock support. We are more than happy to look into this and find a resolution.

Thank you for being our customer!

Mirjana

Rated 1 out of 5 stars

Missing items

Missing items. Beans from one meal, peas from another in the same order. It's meant to make cooking more convenient not less.

Edit: Thanks for the reply, but to be honest I don't want a voucher or whatever. I work long hours, I'm a carer for my mother, I wanted reliable complete ingredients so I could make meals quickly without having to go to the shops to buy missing items. My experience was that quite often ingredients are missing. The last straw was having missing ingredients in BOTH meals, so I couldn't even make one.

April 15, 2026
HelloFresh UK logo

Reply from HelloFresh UK

Dear Matt,

Thank you so much for bringing this to our attention! 💚

We're sorry to hear about your experience using our service and we would love the opportunity to make it right.

Please contact our Customer Care team by following this link https://www.hellofresh.co.uk/contact-us or call us on 020 7138 9055. Our team provides round-the-clock support. We are more than happy to look into this and find a resolution.

Thank you for being our customer!

Mirjana

Rated 1 out of 5 stars

Be very careful you don’t re-activate a dormant account by entering a discount code.

I previously held a Hello Fresh subscription and thought they were an organisation with integrity, seems I was mistaken or they never were.

I hadn’t ordered for a very long time, but a discount code was posted to me, so I thought I’ve nothing to lose by seeing what’s available. Unfortunately, that is no longer true.

I found out by pure chance, as I checked my bank account last night. I have a delivery arriving tomorrow, of meals I didn’t choose, because I entered the discount code. Just entering that code actually, triggered a subscription to be activated.

HELLO FRESH, is sending me random meals tomorrow, ones I would never have chosen and charged my bank account for the privilege. No email information, I had triggered a re-activation of a dormant account.

Please be very aware and wary of this organisation. I’ve managed to speak to someone and ended my subscription and cancel all future orders and communication, but it seems it’s my fault, it’s just the way their system works.

I’m so disappointed, and certainly would never recommend.

May 11, 2026
Unprompted review
HelloFresh UK logo

Reply from HelloFresh UK

Dear Pauline,

Thank you for taking time to leave a review. It's disappointing to hear you were not happy with our service 😔

HelloFresh is an auto-renewing subscription service that you manage yourself. To ensure we can provide the freshest ingredients and reduce food waste, we order specific quantities from our suppliers only after our weekly deadline passes. If you don't manually choose your meals by the deadline, we'll automatically select meals for you based on your account preferences.

The deadline for any changes is always 11:59 PM, five days before your scheduled delivery date.

To allow us to make it right this time, please get in touch with our Customer Care team by following this link https://www.hellofresh.co.uk/contact-us or call us on 020 7138 9055. Our team provides round-the-clock support.

Thank you for being our customer!

Elizabeta
The HelloFresh Team

Rated 1 out of 5 stars

Not impressed will be cancelling my subscription

Item missed which credit was applied to my account but since realised another item was missing when I started to cook one of the meals. By day 3 my veggies were looking like the poor forgotten shriveled up left overs you get in the back of the fridge and my aubergine was thick with a white mould. Didn't enjoy 2 of the meals. I will be cancelling the subscription amd trying elsewhere. The only positive I would give is the portion sizes are really good.

May 6, 2026
HelloFresh UK logo

Reply from HelloFresh UK

Dear Kelly,

Thank you for taking time to leave a review, and we are sorry to hear you had issues with some of the items in your box 😔

We aim that all items are fresh for at least 3 days, including the day of delivery and apologise if we let you down.

Our Quality team is determined to keep an eye on any items that were not up to scratch, so they can reduce similar issues moving forward. To allow us to make this right and investigate this fully, please contact our Customer Care team with the details of the meal. You can reach us at https://www.hellofresh.co.uk/contact-us or by calling 020 7138 9055. Our team is available around the clock to assist you.

Thank you for being our customer!

Elizabeta
The HelloFresh Team

Rated 3 out of 5 stars

After mutliple times of requesting the…

After mutliple times of requesting the place I want my box delivered I have given up

December 10, 2025
HelloFresh UK logo

Reply from HelloFresh UK

Dear Helen,

Thank you so much for bringing this to our attention! 💚

We're sorry to hear about your experience using our service and we would love the opportunity to make it right.

Please contact our Customer Care team by following this link https://www.hellofresh.co.uk/contact-us or call us on 020 7138 9055. Our team provides round-the-clock support. We are more than happy to look into this and find a resolution.

Thank you for being our customer!

Elizabeta
The HelloFresh Team

Rated 3 out of 5 stars

Food was great

Food was great. I'm having trouble using the app. It needs simplifying!

May 1, 2026
HelloFresh UK logo

Reply from HelloFresh UK

Dear Helen,

Thank you so much for bringing this to our attention! 💚

We're sorry to hear about your experience using our service and we would love the opportunity to make it right.

Please contact our Customer Care team by following this link https://www.hellofresh.co.uk/contact-us or call us on 020 7138 9055. Our team provides round-the-clock support. We are more than happy to look into this and find a resolution.

Thank you for being our customer!

Elizabeta
The HelloFresh team

Rated 5 out of 5 stars

Fantastic recipes and great quality…

Fantastic recipes and great quality ingredients. Really inspired me to get more active in the kitchen as well. Tasty and very satisfying meals. We have been doing this for 4 or 5 weeks and we are absolutely loving it.

I should also compliment the delivery drivers who are always so polite and friendly - which isn't always the case these days.

Great quality food, great quality service!

April 17, 2026
HelloFresh UK logo

Reply from HelloFresh UK

Dear Steve,

Thank you so much for taking the time to share your feedback. We’re really pleased to hear you’re enjoying your experience with us and truly appreciate your support.

Thank you for being our customer!

Igor
The HelloFresh Team

Rated 5 out of 5 stars

clear prompt via e mail

clear prompt via e mail
quality product
arrives on time
well packed
plenty of menu choice

May 1, 2026
HelloFresh UK logo

Reply from HelloFresh UK

Dear Paul,

Thank you for taking the time to share your feedback. We're really pleased to hear you're enjoying your experience, and we appreciate you highlighting this for us.

Elizabeta
The HelloFresh Team

Rated 1 out of 5 stars

Safeplace instructions were ignored

Safeplace instructions were ignored - and I'm told delivery was done by their own (new) delivery group. These instructions are provided so that my box is still waiting for me when I get home. Refunded quickly, but hadn't planned to go back out to do a food shop after getting home from work.

May 9, 2026
HelloFresh UK logo

Reply from HelloFresh UK

Dear Cheryl,

Thank you so much for bringing this to our attention! 💚

We're sorry to hear about your experience using our service and we would love the opportunity to make it right.

Please contact our Customer Care team by following this link https://www.hellofresh.co.uk/contact-us or call us on 020 7138 9055. Our team provides round-the-clock support. We are more than happy to look into this and find a resolution.

Thank you for being our customer!

Elizabeta
The HelloFresh Team

Rated 4 out of 5 stars

First time users

Delivery on time
Food very tasty
Instructions easy to follow
Pantry ingredients have tripped us up once or twice
Ingredients are always fresh apart from
one carrot which started rotting after 4 days

April 25, 2026
HelloFresh UK logo

Reply from HelloFresh UK

Dear David,

Thank you for taking time to leave a review, and we are sorry to hear you had issues with some of the items in your box 😔

We aim that all items are fresh for at least 3 days, including the day of delivery and apologise if we let you down.

Our Quality team is determined to keep an eye on any items that were not up to scratch, so they can reduce similar issues moving forward. To allow us to make this right and investigate this fully, please contact our Customer Care team with the details of the meal. You can reach us at https://www.hellofresh.co.uk/contact-us or by calling 020 7138 9055. Our team is available around the clock to assist you.

Thank you for being our customer!

Elizabeta
The HelloFresh Team

Rated 4 out of 5 stars

Love it

Love it, brilliant
Could be more choices and not as many added supplement fees

April 29, 2026
HelloFresh UK logo

Reply from HelloFresh UK

Dear Lucy,

Thank you so much for taking the time to share your feedback. We're really pleased to hear you're enjoying your experience with us and truly appreciate your support.

Elizabeta
The HelloFresh Team

Rated 5 out of 5 stars

Excellent food

April 4, 2026
HelloFresh UK logo

Reply from HelloFresh UK

Dear Stephanie,

Thank you so much for taking the time to share your feedback. We're really pleased to hear you're enjoying your experience with us and truly appreciate your support.

Elizabeta
The HelloFresh Team

Rated 5 out of 5 stars

Easy to follow recipes, lots of flavour

Easy to follow recipes, good flavours. We really enjoy hello fresh meals. As a life long vegetarian I find the food delicious! Haven’t had a bad recipe yet and have been using this company for sometime.

September 29, 2025
HelloFresh UK logo

Reply from HelloFresh UK

Dear Violet,

Thank you so much for taking the time to share your feedback. We're really pleased to hear you're enjoying your experience with us and truly appreciate your support.

Elizabeta
The HelloFresh Team

Rated 2 out of 5 stars

Very poor packaging

Very poor packaging. The cooler-blocks have often begun melting and they leak water onto the food which makes the flimsy cardboard fall apart.

May 4, 2026
HelloFresh UK logo

Reply from HelloFresh UK

Dear Chip,

Thank you so much for bringing this to our attention! 💚

We're sorry to hear about your experience using our service and we would love the opportunity to make it right.

Please contact our Customer Care team by following this link https://www.hellofresh.co.uk/contact-us or call us on 020 7138 9055. Our team provides round-the-clock support. We are more than happy to look into this and find a resolution.

Thank you for being our customer!

Elizabeta
The HelloFresh Team

Rated 4 out of 5 stars

Overall experience

The food, quality and instructions are perfect. The delivery service is normally good too. However it is a bit expensive

May 6, 2026
HelloFresh UK logo

Reply from HelloFresh UK

Dear Annabel,

Thank you for taking time to leave a review. We're genuinely sorry to hear that you're disappointed with the pricing of our boxes. We understand that it's important for our customers to feel they're getting value for their money.

The price of our boxes takes into consideration several factors that contribute to the overall service we provide. This includes the convenience of home delivery, our carefully curated menus prepared by our chefs, and our commitment to working with top-quality independent suppliers.

We offer different box sizes at varying prices to accommodate different needs and budgets. Additionally, you have the flexibility to adjust your delivery interval to bi-weekly or monthly if that suits you better.

Our boxes are designed to bring you all the necessary ingredients for a meal, along with recipe cards for added convenience.

Out of the 100+ recipes we offer monthly, only a few come with surcharges. These specialty meals often feature unique ingredients that are more challenging to source. We strive to provide a diverse range of options to cater to various preferences and dietary needs.

Thank you for being our customer!

Elizabeta
The HelloFresh team

Rated 2 out of 5 stars

Mouldy Ingredients

Mouldy Ingredients

May 4, 2026
HelloFresh UK logo

Reply from HelloFresh UK

Dear Mrs. Wilkinson,

Thank you for taking time to leave a review, and we are sorry to hear you had issues with some of the items in your box 😔

We aim that all items are fresh for at least 3 days, including the day of delivery and apologise if we let you down.

Our Quality team is determined to keep an eye on any items that were not up to scratch, so they can reduce similar issues moving forward. To allow us to make this right and investigate this fully, please contact our Customer Care team with the details of the meal. You can reach us at https://www.hellofresh.co.uk/contact-us or by calling 020 7138 9055. Our team is available around the clock to assist you.

Thank you for being our customer!

Elizabeta
The HelloFresh Team

Rated 5 out of 5 stars

A Godsend for a New Mum

Hello Fresh make my life so much easier with choosing what to have each week but all the while trying new things. I’ve used them on and off over the years and was gutted when I first moved to Scotland as they didn’t deliver to our area. Then when they did, it was a godsend so that I didn’t have to shop or plan meals when becoming a new mum! If anything is ever not quite right (very rarely!), their customer service is second to none and they always pride themselves on the quality of their ingredients. I’ll be using them for longer now they have a reward system! (That didn’t exist previously!)

March 9, 2026
HelloFresh UK logo

Reply from HelloFresh UK

Dear Ellie,

Thank you so much for taking the time to share your feedback. We're really pleased to hear you're enjoying your experience with us and truly appreciate your support.

Elizabeta
The HelloFresh Team

Rated 5 out of 5 stars

All lovely and fresh

It’s really amazing

May 4, 2026
HelloFresh UK logo

Reply from HelloFresh UK

Dear Charlotte,

Thank you so much for taking the time to share your feedback. We're really pleased to hear you're enjoying your experience with us and truly appreciate your support.

Elizabeta
The HelloFresh Team

Rated 5 out of 5 stars

I absolutely love these meals

I absolutely love these meals. I will admit I had reservations about giving this a go but my goodness they are very very good, I’m so happy to have tried these meals and they are so easy to prepare and cook, everything is included and no mess. Keeps me focused on eating healthier.

May 6, 2026
HelloFresh UK logo

Reply from HelloFresh UK

Dear Glen,

Thank you so much for taking the time to share your feedback. We're really pleased to hear you're enjoying your experience with us and truly appreciate your support.

Elizabeta
The HelloFresh Team

Rated 2 out of 5 stars

Missing ingredients carrot and spring…

Missing ingredients carrot and spring onion. Sell by dates for meat only 4 days to eat it by

November 6, 2025
HelloFresh UK logo

Reply from HelloFresh UK

Dear Kim,

Thank you for taking time to leave a review, and we are sorry to hear you had issues with some of the items in your box 😔

We aim that all items are fresh for at least 3 days, including the day of delivery and apologise if we let you down.

Our Quality team is determined to keep an eye on any items that were not up to scratch, so they can reduce similar issues moving forward. To allow us to make this right and investigate this fully, please contact our Customer Care team with the details of the meal. You can reach us at https://www.hellofresh.co.uk/contact-us or by calling 020 7138 9055. Our team is available around the clock to assist you.

Thank you for being our customer!

Elizabeta
The HelloFresh Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look