I have been feeding my dogs Herbie Wilde food for around four months now. I have seen a huge improvement in coat condition (less moulting and very shiny coats) and general wellbeing (a reoccurring ea... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Both our fussy young rescue and our nine year old MS are loving Herbie Wilde. They are not keen on having to listen to us telling them how good it is for their health and wellbeing though, they'd just... See more
Company replied
This food has transformed my previously very poorly dog, who had been hospitalised with severe digestive problems. We tried other vet prescribed and plant based foods, but Herbie Wilde seems to be... See more
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I have been looking for a new dog food for my Dalmatian who suffers with ear problems usually and has tried many different diets previously. I came across Herbie Wilde and immediately had a good feel... See more
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Company details
Written by the company
Herbie Wilde is founded in love, prioritising your dog’s health and happiness over profit. We’re on a mission to set a new industry standard with the UK’s first ethically sourced, plant-based superfood for dogs. Fully traceable from farm to bowl and full of delicious, high-quality ingredients—so you can make the best choice for your dog and the planet. Our delicious plant-based superfood is a complete & balanced food for adult dogs of all breeds. Formulated using the latest nutritional science with a unique blend of 39 natural ingredients chosen for their health and wellness benefits, containing all the essential proteins, nutrients, vitamins and minerals that your dog needs to thrive.
Contact info
London, United Kingdom
- +44 (0)7435464009
- hello@herbiewilde.co.uk
- herbiewilde.co.uk
4.8
Excellent
214 reviews
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Replied to 100% of negative reviews
Typically replies within 1 month
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Hemsby loves his Herbie Wilde food
Hemsby loves his Herbie Wilde food! His tummy is nice and settled and, at nearly 15 years old, he's a very happy chap!
December 1, 2024
Unprompted review
The boys love meal times!
Ralph, Bruce and Floki absolutely love their Herbie Wilde. We’ve been buying this for quite a while now.
We had to buy slow feeder bowls because they wolf it down so quickly!
Communication is always great if I need to change anything, but having a fortnightly subscription does make it so much easier.
A plant based diet has meant the boys are in tip top shape, have lots of energy and are thriving. As plant based parents we’re not surprised how good this diet is for the boys as we know the benefits of plants first hand.
December 24, 2024
Unprompted review
Such wonderful service and support from…
Such wonderful service and support from the team.
We were using another brand of vegan food with great success, but after stock issues had to resort to others which were not as good for our boys. I found herbie, got the sample, they loved it and now we are subscribed. The ingredients are brilliant
November 12, 2024
Reply from Herbie Wilde
Thank you so much for your lovely review Michelle! 💚 We’re thrilled that Bucky and Cosmo are loving Herbie Wilde and that you’re happy with the lovely ingredients. It’s great to have you all as part of the family. We’re always here if you need anything—so glad we could help!
My Dog Brian loves the food… I mix it…
My Dog Brian loves the food… I mix it with his raw meat… and with me being vegan, the fact he’s now eating less animals and still loving his food is fantastic.
And the customer service is wonderful and lovely personal touches.
November 21, 2024
Unprompted review
Reply from Herbie Wilde
Thank you so much for sharing this Robin! We love that Brian is enjoying his food—it’s fantastic to hear he’s thriving on the mix you’re giving him. It means a lot to us that you’re happy with the personal touches too. Thanks for choosing Herbie Wilde and for making such a thoughtful choice for Brian and the planet! 💚
Excellent food and personal customer…
Excellent food and personal customer service.
I emailed with a query and got a reply more or less straight away.
My dog has enjoyed the few biscuits that she has had today.
thank you
November 11, 2024
Unprompted review
Reply from Herbie Wilde
Thank you so much for your lovely review Emma! We're thrilled to hear that both you and your dog are happy with the food and our team—it means the world to us. We're always here to help with any questions you have, and we're so glad your dog is already enjoying her food. Thanks again for your kind words and support!
The most amazing customer service from…
The most amazing customer service from kind and compassionate people!
Teddy loves loves Herbie Wilde and his allergies have almost disappeared since he’s been plant based!
Great price and feel totally confident in the ingredients used.
Thank you to Ella & the team!
🐾💚
November 4, 2024
Unprompted review
Reply from Herbie Wilde
Wow Becky, thank you so much for your amazing review, we love chatting with you! We're so happy that Teddy is thriving on Herbie Wilde and that his allergies have improved—this is exactly why we do what we do! Your confidence in our ingredients means everything to us, and we're so glad you're happy with the price and our service. Teddy is such a superstar, and we're so grateful to have you both as part of the Herbie Wilde family. 🐾💚
My dog loves the food
My dog loves the food. Nice firm stools happy tummy. No itching or scratching.
October 30, 2024
Reply from Herbie Wilde
Thank you for your lovely review! We're so happy to hear that Keva is loving the food and enjoying such great results—a happy tummy and no itching or scratching are exactly what we aim for! It's wonderful to know Herbie Wilde is making a positive difference. Thank you for your support!
Reply from Herbie Wilde
Thank you for your feedback Gay! We're so glad to hear that Phoebe is enjoying the food and that the delivery service met your expectations. We truly appreciate your support and are always here if you need anything.
Yorkie
This is the second purchase of 12kg for my Yorkshire terrier dog Rosie, she had no problem transitioning and never leaves anything. Sometimes I have my Son’s dog and I give her the kibble, it must taste good as she also never leaves anything, at home with the kibble she has most days she leaves some.
It is nice to be able to support a small business who have such a good product, and delivery is excellent,well done.
October 20, 2024
Unprompted review
Reply from Herbie Wilde
Thank you so much for your thoughtful review David & Hilary! We're thrilled to hear that Rosie loves her food and transitioned so smoothly—it sounds like she's a happy and healthy little Yorkshire terrier! It's lovely to know your son's dog is a fan too; that’s the ultimate compliment. We’re incredibly grateful for your support of our small business, and we’re delighted that you’re happy with the product and delivery. Thank you for being part of the Herbie Wilde family!
Scrumptious & Sustainable
Sophie my beagle lady has been eating Herbie Wilde for almost a year after meeting Ella at a special dogs only market event.
She absolutely devours this kibble & licks her bowl clean every time!
No transition problems when she changed over from previous brand.
I also can’t remember the last time she had a fluff and she’s never turned her nose up at it.
Plus I love to support small local businesses where I can and the dedication by the Herbie Wilde team is obvious.
Great customer service and the product always arrives on time and well packaged.
September 27, 2024
Unprompted review
Reply from Herbie Wilde
Thank you so much for your amazing review Erin! We're so happy Sophie has been loving her Herbie Wilde food—clean bowls are definitely a win! It’s wonderful to know the transition was smooth, and her enthusiasm for the food is the ultimate compliment. We’re incredibly grateful for your support of our small business; meeting lovely customers like you at events makes everything so worthwhile. Thank you for noticing the care we put into our service and packaging—it means the world to us! 🐾💚
My dogs will eat this kibble but still…
My dogs will eat this kibble but still prefer their meat. It is far better than other plant based kibbles which have been totally rejected.
September 26, 2024
Unprompted review
Reply from Herbie Wilde
Thank you for sharing your feedback Amanda! We're glad to hear that your dogs enjoyed their Herbie Wilde, even if they still prefer their meat—transitioning to a new diet can take time, and every pup is unique in their preferences. It's great to know our food stands out from other plant-based options you've tried. If you ever need tips on how to make the switch even easier, feel free to reach out—we're here to help!
Bowie loves it!
I have begun the transition to full time plant based dog food for Bowie and we started with a free sample of Herbie Wilde. Bowie loves it and we have since had 2 more deliveries. We use this in the morning with a small tray of vegan wet food and then he has a full can of vegan wet food for dinner. It’s a definite winner for our shepsky!
July 21, 2024
Unprompted review
Reply from Herbie Wilde
Thank you so much for your wonderful review Charine! We’re thrilled to hear that Bowie is loving Herbie Wilde and that the transition to plant-based food has been a success. It sounds like you’ve found a great feeding routine that works perfectly for Bowie! We’re so grateful for your support and are delighted to be part of Bowie’s plant-based journey. If you ever need anything, just let us know! We are always here to help!
Best food for my puppy now 14 months…
Best food for my puppy now 14 months and loving that he’s old enough to eat this. He’s so happy & healthy, full of energy on plant based food & grows so well too. Best plant based dog food yet!!
September 6, 2024
Reply from Herbie Wilde
Thank you for your amazing review Morne! We're so happy to hear that Finnley is thriving on Herbie Wilde—healthy, full of energy, and growing beautifully! It’s wonderful to know that our food has been such a great fit for him, and we’re honoured to be part of his journey. Your kind words mean so much to us, and we’re thrilled to hear it’s the best plant-based food you’ve found yet! We love Finnley and love watching his updates on instagram! 🐾💚
Herbie Wilde
Only ordered once for a sample and it came on time. Great experience. What you’d expect from any online store. Won’t be ordering again though as my dogs just don’t like the no meat products.
September 5, 2024
Reply from Herbie Wilde
Thank you for giving Herbie Wilde a try and for your feedback! We’re glad you had a great experience with your order and delivery, though we’re sorry to hear the food wasn’t the right fit for your dogs. Every pup has their own preferences, and we completely understand. If you ever decide to explore plant-based options again, we’d love to help in any way we can. Wishing you and your dogs all the best!
Fantastic company and the level of…
Fantastic company and the level of customer service and attention to detail is exceptional. My dog loves the sample sent by the company and I will be switching his food to Herbie Wilde at the end of the month! Well done Ella and Bertie, what an amazing company you created for our dogs health and benefit!
September 4, 2024
Reply from Herbie Wilde
Thank you so much for your kind words, Kate! We’re thrilled to hear that Cole loved the sample and we know he's going well having made the switch to Herbie Wilde—that means the world to us. Your support and encouragement means the world, and we’re so grateful to have you and Cole as part of the Herbie Wilde family. Thank you for recognising the love and care we have put into creating a brand dedicated to dogs' health and happiness! You guys rock!
My dogs love Herbie Wilde
My dogs love Herbie Wilde. They are thriving on it. The service is fantastic and food arrives promptly and in great condition. I am very impressed with the sustainable, ethical credentials. All round excellence. Will buy again.💚
August 31, 2024
Reply from Herbie Wilde
Thank you for your wonderful review Heather! We’re so happy to hear that your dogs are thriving on Herbie Wilde and loving their food. It’s fantastic to know you’re impressed with our service and our commitment to sustainability and ethics—these values are at the heart of everything we do. Your support means so much to us, and we’re thrilled to have you and your pups as part of the Herbie Wilde family. 💚
Excellent customer service
Excellent customer service, quick email reply and personal touch. Delivery is fast and easy. Mia is a very fussy 14 year old dog with a sensitive digestion and we were having to waste money throwing out meat based food. Following our Vets suggestions we tried Herbie and Wilde. We are now a very happy fully vegan household.
August 30, 2024
Unprompted review
Reply from Herbie Wilde
Thank you for such a lovely review Christina! We're delighted to hear that Mia is enjoying Herbie Wilde. It’s wonderful to know we could help make mealtime stress-free and that Mia has found a food she loves. Your transition to a fully vegan household is inspiring, and we’re honoured to be part of that journey. If you ever need anything, we’re just an email away!
Reply from Herbie Wilde
Thank you for your kind words Debbee! We're so glad to hear that you appreciate the personal side of Herbie Wilde —it truly means a lot to us. Providing great communication and support is at the heart of what we do, so your feedback is incredibly rewarding. Thank you for being part of the Herbie Wilde family!
The best plant based dog food we’ve found
Our golden retriever is very sensitive to meat/fish. We have tried a couple of plant based foods for him but we’ll definitely stick with this one. He no longer has any gut issues and has stopped constantly licking his paws. Thank you 😊
August 27, 2024
Unprompted review
Reply from Herbie Wilde
Thank you so much for sharing your experience Cliona! We’re thrilled to hear that Herbie Wilde has been such a positive change for your Riley. It’s wonderful to know that his gut issues have resolved and he’s no longer licking his paws— we have been through this journey ourselves so know what a relief it is to have food that resolves it! We’re so happy to have you as part of the Herbie Wilde family, and we’re always here if you need anything. Thank you! 😊
Managed weight and allergies
My corgi was over weight and allergic to everything with all the allergy intolerance symptoms. I found herbie wilde and his allergies were fixed tummy happy and weight managed well he is now fit in proportion doggie the vet is very pleased with him and I'm very please he is happy comfortable and still loves his food!
October 26, 2023
Unprompted review
Reply from Herbie Wilde
Thank you for sharing your wonderful story Stacey! We’re so happy to hear that Herbie Wilde has made such a positive difference for Toby—helping with allergies, weight management, and overall health. It’s fantastic to know your vet is pleased and, most importantly, that your pup is happy and comfortable. Hearing how much he still loves his food is the ultimate compliment. Thank you for trusting us with his health and well-being! 💚
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