Not quite as scrumdiddliumptious... we got hooked with Wonka and Cotton Candy, and were stoked for this order of Simpsons Pink Donut and Blue Raspberry + Vault offerings of Grape Bubblegum toothpaste... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Some of your flavors are amazing, like popsicle. The cotton candy isn’t bad but tastes like maple syrup in my opinion, not cotton candy. Perhaps work on the variety being less with flavors being more... See more
Company replied
I ordered a package from HiSmile in March and it arrived missing an item. Since then, I’ve sent FOUR separate emails and haven’t received a single response — no acknowledgment, no explanation, and d... See more
Company replied
Company details
About Hismile
Written by the company
We’re building the future of smile care, backed by science & proven by you.
In the bathrooms of over 180+ countries worldwide.
Contact info
2.4
Poor
21K reviews
Replied to 97% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Order Not Shipped
I ordered on March 9th and still haven’t gotten any update whatsoever. I tried contacting multiple times but did not get a response.
March 18, 2026
Unprompted review
Reply from Hismile
Hey Arda,
Thank you for your review. I'm sorry to hear that this has been your experience. I have looked into this for you and I can see that I have since responded to you via email. Thank you for your patience.
- Sienna
Dont reply to customer service email
March 16, 2026
Unprompted review
Reply from Hismile
Hey there,
I'm sorry to hear that this has been your experience. I can see that our team has since been in contact with you to assist you further. Please feel free to reach back out if you have any questions.
- Sienna
Ordered mouth wash on 7th March
Ordered mouth wash on 7th March
Nothing...no order.
Emailed...nothing...no response.
Just another scammer i assume...
March 18, 2026
Unprompted review
Reply from Hismile
Hey Jane,
Thank you for your review. I'm sorry to hear that this has been your experience. I can see that I have since been in contact with you via email. Please feel free to reach back out if you have any further questions.
- Sienna
Great tasting toothpaste
Great tasting toothpaste. Been so tired of the standard flavors and the selection and taste ae a great change!
March 17, 2026
Unprompted review
Reply from Hismile
Hi Ian,
Thank you for your review. We truly appreciate the feedback and are so happy that our flavoured toothpastes have been a great change to your routine. Thank you for your trust and support in Hismile.
- Ellie
The Only Toothpaste I'll Ever Use
I believe this is my 4th toothpaste from Hismile. It is literally the only brand I care to use. I love the ingredients, the flavors, the packaging, all of it!!! It is also my favorite thing to share it with my friends when we travel because of the fun flavors and they all have the same surprised reaction. I always thought it wasn't fair that only kids got the yummy and fun toothpastes, which is why I love this brand so much.
March 17, 2026
Unprompted review
Reply from Hismile
Hey Jonette,
Thank you so much for your lovely review. We are so happy to hear that you love our flavoured toothpastes! We are so pleased to know that our products have had such a positive impact on your smilecare routine.
- Sienna
Ordered on the 6th for a Mother’s Day…
Ordered on the 6th for a Mother’s Day gift to put in a hamper. Said dispatch writhin 2-4 days. Absolutely shocking company. No communication no help or response. Was my first order, won’t order again and I’d advise anyone else not to order. Absolutely 💩
March 17, 2026
Unprompted review
Reply from Hismile
Hi Lee,
Thank you for your review. I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.
- Sienna
Id mouthwash ordered 4/03/26 email…
Id mouthwash ordered 4/03/26 email received saying I would get confirmation within 1-4 business days. Received nothing, tried to email cancel order, same response, emailed since, same response and no formal communication. Not happy just want refund. Won't be using again
March 17, 2026
Unprompted review
Reply from Hismile
Hey Thomas,
Thank you for your review. I'm sorry to hear that this has been your experience. I have just responded to you via email to assist you further. Thank you for your patience.
- Sienna
I placed my order on the 4th of March
I placed my order on the 4th of March. Emailed customer service as it hasn't even been despatched. So much for the 3 to 4 days given on the website for despatch
March 17, 2026
Unprompted review
Reply from Hismile
Hey Julie,
I'm sorry to hear that this has been your experience. I can see that a member of our Customer Experience team has since been in contact with you. Please feel free to reach back out if you have any further questions.
- Sienna
TERRIFIC Company!
I got sent the new I-D stain removing mouthwash and it is AMAZING! It makes my breath smell fresh and makes my mouth feel cleaner after use. The package came quickly with no issues. Also, I have ordered/bought multiple things from the company before and I have never experienced missing items, poor quality, anything bad. Hismile is one of the best and most innovative toothpaste companies out there!
March 4, 2026
Unprompted review
Reply from Hismile
Hey Elian,
Thank you so much for your wonderful review. We are so happy to hear that you are loving the iD Stain Whitening Mouthwash! Thank you so much for your trust and support in Hismile, we truly appreciate it.
- Sienna
Reply from Hismile
Hey Magda,
Thank you so much for your review. We are so happy to hear that you are enjoying our toothpastes. We truly appreciate your trust and support in Hismile!
- Sienna
Order Issues and Slow Response
EDIT: They got back to me after this post and fixed the issue. I do like their toothpastes, but be aware of customer service response times. They could be having issues in the warehouse.
I like their toothpastes, I usually buy them from grocery stores, but my first (and possibly last) order from Hismile was wrong and one toothpaste out of three was missing. I didn't even get the flavors I ordered. I tried reaching out to them, but it's been 10 days and I still haven't received a response. The shipping took a very long time too. I'm a little confused as to how so many errors could be made on a single order.
March 12, 2026
Unprompted review
Reply from Hismile
Hey Evelina,
Thanks for your review. I'm sorry to hear that this has been your experience. I have just responded to you via email to assist you with this.
- Sienna
On my 3rd tube of toothpaste
On my 3rd tube of toothpaste. Have used half then the pump of the tooth paste stopped working. Now binned 3 .out £33. DO NOT BUY!!!
Reply to hismile. How do i get in contact with you with this question as your online form only gives me the option to get in touch with a delivery number? What?
March 13, 2026
Unprompted review
Reply from Hismile
Hey there,
I'm sorry to hear that this has been your experience. So we can assist you further, could you please contact us via our contact form on our website.
- Sienna
Do not order. Money taken order unfulfilled
Ordered over a week ago. Took my payment, showed processing, then NOTHING! After checking, the order update now stating ‘unfulfilled’ But I haven’t received a refund. I will be contacting my bank and raising a dispute and getting my money back. Do not order anything through this despicable business.
March 3, 2026
Unprompted review
Reply from Hismile
Hey Jax,
I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.
- Sienna
Order not received no communication…
Order not received no communication from the company I even paid for vip so deceiving and wrong spent a lot on few products as a gift only for it not to show up so wrong and very misleading with the vip ridiculous can’t even get help with the matter disgusting been nearly ten days
March 12, 2026
Unprompted review
Reply from Hismile
Hey Louise,
I'm sorry to hear that this has been your experience. I have just responded to you via email to assist you with this. Please feel free to reach back out if you have any further questions.
- Sienna
Bought a Electric toothbrush and 2 X…
Bought a Electric toothbrush and 2 X tooth paste.
Absolutely waste of money.
Toothpaste taste vile and leave awful feeling on teeth.
Toothbrush well it might as well as been a £10 one.
Don't waste your money
March 10, 2026
Unprompted review
Reply from Hismile
Hi Nicola,
Thank you for your review. I apologise that your toothpaste has not exceeded expectations with regards to the flavour. The ways we perceive taste and flavours can be a complex process that involves many receptors in our mouths and noses, which differ from person to person. If you would like to know more please feel free to reach out to us via our contact form and we would be more than happy to help!
- Sienna
Excellent Customer Service
The customer services team at Hismile have been amazing in sorting out our lost parcel. We have now received our package so are all very happy. Plus we now have nice white teeth. Cheers team!!
March 2, 2026
Unprompted review
Reply from Hismile
Hi Sharne,
Thank you so much for your review. We are so glad to hear that you are happy with our service and products. We truly appreciate your support and trust in Hismile.
- Sienna
Don’t waste your money
Don’t waste your money on the colour corrector serum.
It doesn’t work.
March 8, 2026
Unprompted review
Reply from Hismile
Hey Bettina,
I’m sorry to hear that you are yet to see your desired results. To assist you further could you please contact us via our Contact Form on our website.
- Sienna
Tried the teeth whitening strips and…
Tried the teeth whitening strips and just ended up with purple plastic everywhere. Absolute rubbish and waste of money
March 8, 2026
Unprompted review
Reply from Hismile
Hey therer,
I’m sorry to hear that you are yet to see your desired results. To assist you further could you please contact us via our Contact Form on our website.
- Sienna
Need convincing .
I was about to order but changed my mind after reading the reviews. After being scammed on a totally different site for a product im reluctant to order from sites that dont give regular delivery updates and takes weeks to get. 🤔
March 6, 2026
Unprompted review
Reply from Hismile
Hi Sandra,
I'm sorry to hear that this has been your experience. If you have any questions please feel free to reach out via our contact form as we are always happy to help.
- Sienna
I was going to
I was going to
Make an order and really glad I looked at the reviews first I won’t be putting in an order after all! 🙈
March 6, 2026
Unprompted review
Reply from Hismile
Hi there,
Thank you for your review. If you have any questions please contact us via our contact form as we are always happy to help.
- Sienna
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