Hismile Reviews 21,297

TrustScore 2.5 out of 5

2.4

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Review summary

Created with AI, based on recent reviews

Considering 626 reviews, most reviewers were unhappy with their experience overall. Many customers encountered significant issues with their orders, including missing items, incorrect products being sent, and orders not arriving at all. People also frequently reported extremely long processing and delivery times, with some waiting weeks or even months without receiving their purchases or any updates. The customer service was a major point of frustration, as many reviewers found it unresponsive and unhelpful, often receiving no replies to their inquiries about missing orders or product issues. Some people were dissatisfied with the product quality, mentioning that certain items did not work as expected or caused discomfort. However, some customers also noted positive experiences with specific products, such as the electric toothbrush, certain toothpaste flavors, and the ID whitening mouthwash, finding them effective and enjoyable.

What people talk about most

Product

People report ambiguous experiences with product. Many customers express disappointment with product... See more

Order

Reviewers highlight negative aspects of order experiences. Many customers report significant delays in... See more

Quality

Consumers find quality to be ambiguous, with some praising products like the electric toothbrush for a deep... See more

Response time

Customers consistently note negative experiences with response times. Many reviewers report sending multiple... See more

Customer service

Reviewers express widespread dissatisfaction with customer service. Many consumers report a lack of response... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Not quite as scrumdiddliumptious... we got hooked with Wonka and Cotton Candy, and were stoked for this order of Simpsons Pink Donut and Blue Raspberry + Vault offerings of Grape Bubblegum toothpaste... See more

Company replied

Rated 3 out of 5 stars

Some of your flavors are amazing, like popsicle. The cotton candy isn’t bad but tastes like maple syrup in my opinion, not cotton candy. Perhaps work on the variety being less with flavors being more... See more

Company replied

Rated 1 out of 5 stars

I ordered a package from HiSmile in March and it arrived missing an item. Since then, I’ve sent FOUR separate emails and haven’t received a single response — no acknowledgment, no explanation, and d... See more

Company replied

Rated 1 out of 5 stars

Have bought a few of their products for my children, all of which have been mediocre at best. My youngest had one of their electric toothbrushes for Christmas, bought Hismile replacement heads from Su... See more

Company replied


Company details

  1. Cosmetics Industry

About Hismile

Written by the company

Hismile

We’re building the future of smile care, backed by science & proven by you.

Shop the Teeth Whitening Kit

Frequently Asked Questions

Contact Us

In the bathrooms of over 180+ countries worldwide.

Hismile Countries

Contact info

2.4

Poor

TrustScore 2.5 out of 5

21K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 97% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

I bought the two for one boxes of…

I bought the two for one boxes of whitening strip's had to return sent photos of unopened product along with tracking receipt from post-office as required. Over 7 weeks ago still nothing in rely except for an automated response 1/ 4 days we will contact you. Absolutely unsatisfactory I WANT MY MONEY RETURNED IN GOOD FAITH. Beware consumers this is no way to run a company DISGUSTING.

December 10, 2025
Unprompted review
Hismile logo

Reply from Hismile

Hey there,

I'm sorry to hear that this has been your experience. I have looked into this for you and I can see that a member of our Customer Experience team has since been in contact to resolve this. Please feel free to reach out if you have any questions.

- Sienna

Rated 1 out of 5 stars

Never received product

Never received the product. I emailed multiple times, received an automated response and then nothing after that. So basically just gave them money in exchange for 0. POS company.

January 21, 2026
Unprompted review
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Reply from Hismile

Hey Barbara,

I'm sorry to hear that this has been your experience. I have just responded to you via email to assist you further.

- Sienna

Rated 1 out of 5 stars

Scam

Scam. Bought the stripes because of all the instagram ads and as it happends with everything that is highly advertised on instagram it is a fraud. My teeth look exactly the same. Save your money.

February 16, 2026
Unprompted review
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Reply from Hismile

Hey Pierina,

Thank you for your review. Our videos show the results you can achieve when using our products however as you’ll appreciate, the product results may vary depending on the type of teeth you have. As always, we would be more than happy to discuss this in more detail to ensure you are getting the results you desire. Please feel free to contact us via our Contact Form on our website.

- Sienna

Rated 2 out of 5 stars

Shocking customer service

First off I really love this product I hate mint so using these flavours helps me maintain good oral hygiene.

However, I purchased a number of products from Superdrug which were delivered to my home.
Cut to a while later and one of the toothpastes pump is faulty, I wouldn't mind but this is at least the second one that's faulty (probably more).

I decided to contact hismile. Their customer service is shocking. Half the time they don't answer you until you message again asking for a response (this happened multiple times).

They eventually replied and asked for videos and photos - no issue i sent them off. Again nothing until I asked them to reply. Then they wanted a screenshot of the order which I sent. Again no response. Finally they said I would need to return it to superdrug for a refund or replacement.

I felt this was unfair as I currently am disabled and cannot leave my home without someone with me. I also am.not allowed to drive because my disability makes it unsafe - so I would need to pay for w maybe 2 buses for two people or get a taxi into town, by which point it would not be worthwhile.

I explained this to HiSmile but surprise surprise they haven't responded.

February 14, 2026
Unprompted review
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Reply from Hismile

Hey there,

I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

What a joke of a company

What a joke of a company. Charging £10 for priority dispatch with no update for over 4 days that it’s been dispatched. Rubbish service. Trying to cancel order but it seems that is impossible so I will be returning and requesting a full refund including posting. I would avoid this company.

To add to this the reply states they can help yet another day with no order, no refund and no reply to any emails.

February 10, 2026
Unprompted review
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Reply from Hismile

Hey Jess,

Thank you for your review. So I can personally help you with this, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 5 out of 5 stars

I was totally doubting this product…

I was totally doubting this product until I finally tried it for myself! I have never seen my teeth get so white. I love that it doesn't make my teeth feel sensitive as well!

February 1, 2026
Unprompted review
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Reply from Hismile

Hi Kaity,

Thank you so much for your review! We are so glad to hear that you have seen your desired results. I'd love to stay in touch with your whitening experience, please feel free to reach out if you have any questions or would like any tips for maintaining your results.

- Sienna

Rated 1 out of 5 stars

Glad I read the reviews before…

Glad I read the reviews before purchasing because wow

February 12, 2026
Unprompted review
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Reply from Hismile

Hey Chelle,

Thank you for your review. If you have any questions about our products please feel free to reach out via our contact form on our website as we are always more than happy to help.

- Sienna

Rated 5 out of 5 stars

Well designed products

Well designed products , helps kids to want to clean their teeth

All looks great and all tastes amazing

Will buy again

February 12, 2026
Unprompted review
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Reply from Hismile

Hi Paul,

I'm so glad to hear that your kids are loving their flavoured toothpaste. We're so happy we have helped in making the brushing routine a little easier for you! If you have any questions please feel free to reach out as we'd be more than happy to help.

- Sienna

Rated 5 out of 5 stars

You want fresh breath

I have been trying to find a whitening for my teeth but also to help with having a fresh breath. I came upon Hismile ID Whitening and I found that it leaves my breath and my teeth white and my breath fresh. I will buy another bottle soon

February 1, 2026
Unprompted review
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Reply from Hismile

Hey Meygan.

Thank you so much for leaving a review! We are so glad to hear that you are loving our iD Stain Whitening Mouthwash. We truly appreciate your trust and support in Hismile. If you have any questions please feel free to reach out as we'd be more than happy to help.

- Sienna

Rated 5 out of 5 stars

Since I was a child……

Since I was a child, I’ve lived with a condition that makes me feel nauseous very easily. Because of this, brushing my teeth has always been extremely difficult for me and often caused anxiety and discomfort.

Trying one of their flavored toothpastes completely changed my experience. For the first time, I was able to brush my teeth without fear or nausea. What might seem like a small thing for most people made a huge difference in my daily life.

February 5, 2026
Unprompted review
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Reply from Hismile

Hi Thomas,

Thank you for sharing your experience with us! We are so pleased to know that our products have had such a positive impact on your smilecare routine. We truly appreciate your trust and support in Hismile.

- Sienna

Rated 1 out of 5 stars

Whitening strips and mouthwash do not work…

Whitening strips and mouthwash do not work. Misleading adverts and marketing claims.

January 30, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey there,

I’m sorry to hear that you are yet to see your desired results. To assist you further could you please contact us via our Contact Form on our website.

- Sienna

Rated 3 out of 5 stars

Toothpastes ordered as gifts.

In total 5 of the 2 types of mint flavoured toothpastes were ordered as gifts for a recipient who had a positive previous experience of using these flavours. I am unable to comment on the toothpastes themselves as they were not purchased for my own use. After placing the order I was advised by email that 1 of the mint flavours was no longer in stock and I was asked to provide alternative flavour options. I chose the other mint flavour making a total of 5 of the same flavoured toothpastes. I received non-automated emails and can report that the 5 toothpastes were delivered within 5 working days of the updated order. The reason for the 3 stars is due to stock being advertised online as being available when it subsequently appeared not to be and the non-receipt of dispatch/tracking information. The member of staff with whom I was in email communication responded quickly and helpfully to resolve the matter.

February 11, 2026
Unprompted review
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Reply from Hismile

Hey there.

Thank you for your review. I'm glad to hear that a member of our Customer Experience team was able to resolve this for you. If you have any questions please feel free to reach out as we'd be more than happy to help.

- Sienna

Rated 5 out of 5 stars

Customer service that actually shows up!!

I absolutely LOVE my Hismile electric toothbrush!!! I’ve been obsessed with it since the day I bought it. I recently ran into a small issue and reached out to their customer service team, and I can honestly say I was blown away by how everything was handled.

Not only was the issue resolved quickly, but they went above and beyond to make things right in a way I never expected. It’s not often you feel that level of care from a brand, and it really made such a difference.

This kind of customer service really shows how much they value their customers.

Huge thank you to the Hismile team, and especially to Jacqueline! Absolute rockstar and gem of a human!

Thanks again, Hismile!! :)

February 10, 2026
Unprompted review
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Reply from Hismile

Hey Carsen,

Thank you so much for your lovely review. We are so happy to hear that you had a great experience with our Customer Service team! We truly appreciate your support and trust in Hismile.

- Sienna

Rated 1 out of 5 stars

My teeth got damaged!

My teeth got damaged!

I bought the whitening strips and 2 things happened:

1) instead of the promised and advertised white teeth, I got just a damaged teeth

and the worst part is they are nlt compliant at all!!!

2) they promised a money-back guarantee, I immediately contacted them (in the 7 days received window they mentioned), and guess what? I’m getting ignored for over 80 days now.

This brand should be charged… no idea how it is still working.

February 10, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Matyáš,

I'm sorry to hear that this has been your experience. I have just responded to you via email to assist you further with this. Please feel free to reach back out if you have any further questions.

Sienna

Rated 1 out of 5 stars

Fake. Scam.

I got the bundle with the iD stain whitening mouthwash, the purple color correction serum and the toothbrush. I never used the toothbrush so no comment on them. But in the other two? Complete bollocks. A complete waste of money. You're better off just keeping your normal routine of brushing twice a day and flossing because it did absolutely nothing for me. Like yeah if you eat and then use the mouthwash, you will get food bits and gunk out. That's normal. Use any mouthwash and it does the same. NEVER did i get as much shit out as all the fake advertisements. The purple serum? It actually stains and makes my teeth and gums and lips purple and u have to brush AGAIN to get it out. Both have horrible potent taste of typical mouthwash but a bit sweeter which is quite disgusting, making it worse.

Overall
Don't waste your money
This is a scam
Nothing works
And it actually makes your teeth worse

The only good thing is probably the toothbrush, but what brand? Where can I get toothbrush heads to replace with? So still a big W T F

February 10, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Lori,

I'm sorry to hear that this has been your experience. Our videos show the results you can achieve when using our products however as you’ll appreciate, the product results may vary depending on many factors. I'd love to help you get the best out of your products, please feel free to reach out via our contact form on our website.

- Sienna

Rated 4 out of 5 stars

Missing Items - resolved

I purchased a number of items from HiSmiles and when my package arrived, most of the items were missing.

I contacted them via their website, and initially received no response.
I contacted them again and again was met with no response.

After leaving a poor review, I was contacted by a representative of HiSmiles who was able to look into what had happened.

Although I was very disappointed at first with the lack of ownership, I’m pleased to say that thanks to Sienna, my issue has been satisfactorily resolved and I now have everything that I ordered.

Great recovery and customer service. Thank you Sienna.

January 30, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Anthony,

Thank you for your review. I apologise for the delay in getting back to your inquiries, we're receiving a higher than usual volume of inquiries at the moment and really appreciate your patience during this busy time. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 5 out of 5 stars

Hismile stain remover mouth wash

Bought the stain remover mouth wash and it’s brilliant . My Teeth feel good and significantly whiter after one rinse . It’s an acquired taste but it’s not bad . You can put up with it for good results

January 31, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Tina,

Thank you so much for your review. We are so glad to hear that you are happy with your iD Stain Whitening Mouthwash. We truly appreciate your trust and support in Hismile. Please feel free to reach out if you ever have any questions.

- Sienna

Rated 5 out of 5 stars

iD Stain Whitening Mouthwash

I bought the iD stain mouthwash and it was just like the ads! The amount of gunk that came out was crazy and it left my mouth feeling clean.

February 9, 2026
Unprompted review
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Reply from Hismile

Hi Anna,

Thank you for your review. I'm so glad to hear that you are seeing your desired results. Thank you for your trust and support in Hismile!

- Sienna

Rated 1 out of 5 stars

Scam….

Scam….. I had whitening mouthwash 1month ago did nothing waste of money try to refund but they don’t even respond it’s over a month …..

* never good for fake advertising ❌💯

January 1, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Saku,

I'm sorry to hear that you haven't seen your desired results. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.

- Sienna

Rated 1 out of 5 stars

Delivery never arrived

I ordered my Hismile products at the beginning of December and I have still NOT received them. I spent close to 60 euros on these products, and neither the courier nor Hismile know what's going on. The courier says that the package was delivered, but no one knows who apparently delivered it, and no one is even trying to contact me about it. It never really arrived, and now Hismile and the courier are ignoring me. Hismile doesn't have a place where you can contact them for customer support, and they don't answer any email you send to them. DON'T BUY ANYTHING FROM THEM, unless you don't mind losing your money and never actually getting the package you paid for.

February 9, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi there,

I'm so sorry to hear that you haven't received your order. So I can personally look into this, could you please reach out to reviews@hismileteeth.com.

- Sienna

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