I am trying to return jeans I bought from this brand and they're making it so difficult!! They needed to approve the return first which took a few days, after approval they say you'll receive an email... See more
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See what reviewers are saying
So pleased with these Jeans. Bought for my fiancé who has recently had an ileostomy due to ulcerative colitis. He used to always wear slim fit jeans before and was really worried about having to chang... See more
I AM DENIM Jeans. Firstly these were by far the most comfortable jeans I have ever worn. I sometimes struggle to get a comfortable fit with other brands due to having a stoma . The high band is abs... See more
I have recently undergone major abdominal surgery. I found post surgery unable to find clothes to fit especially due to my swollen tummy. I then stumbled across “ I am Denim” a company who s... See more
Company details
Written by the company
I Am Denim is a premium jeans brand. With fit, style and comfort at the heart of what we do, our innovative designs will have you falling in love with denim time and time again. No questioning your size, shape or scars our jeans give you the confidence you deserve. No judgement. Just beautifully made jeans.
Contact info
Argente, GU51, Fleet, United Kingdom
- hello@iamdenim.co.uk
- iamdenim.co.uk
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 66% of negative reviews
Typically replies within 48 hours
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Terrible return service
I am trying to return jeans I bought from this brand and they're making it so difficult!! They needed to approve the return first which took a few days, after approval they say you'll receive an email with instructions and I didn't receive that and had to reach out for info. Once I got that and sent the item back, still waiting on news of refund...really bad costumer service! Will never buu from them again!!
Really great quality jeans
Really great quality jeans. The tummy band one helps smooth tummy area and the baggy version is super cool and comfy. Great customer service. Only reason removed a star is the sizing is a bit off being really on the small side.
My jeans are a perfect fit and…
My jeans are a perfect fit and absolutely lovely. The style is gorgeous. Very special. There was a wait for them to arrive, but definitely worth the wait! So comfortable and I put them on to try them for fit but shan't be taking them off!
Lovely lovely jeans
Lovely lovely jeans, fit really well . Lovely quality, and looks fantastic and feels great on.
I have a dodgy back so struggle with anything too tight around the waist or back but these fit lovely and aren’t clingy at all . Would highly recommend. Just love them
High quality comfort
These jeans fit my hips and waist so comfortably, I can wear them on long flights and even sitting at my desk all day. I highly recommend!
Perfect fit and soooo comfortable
Perfect fit and soooo comfortable. Thank you.
Moya
Considerate and super service
My usual sizing of 10 was too small but return and exchange was extremely easy and my current stomach op issues were considered by Sophie. The jeans are comfortable. Lovely soft denim.
These are my favorite go-to jeans Not hyperbolic: These jeans changed my life.
These are my favorite go-to jeans. I wear them with a blazer and loafers to work. Ivwear them with heels and a dressy top going out.
A word about me, I am 50s and not as thin as I was. These jeans flatter my figure and hide flaws
I Am Denim jeans fit beautifully, wash and dry well, and are--somehow-- as comfortable as leggings.
I cannot wait to order another pair.
⭐️⭐️⭐️⭐️⭐️
⭐️⭐️⭐️⭐️⭐️
I have the skinny dark blue jeans and the fit is so flattering! They’re by far the most comfortable pair of non-jegging jeans I’ve ever owned. After my C-section in 2015, I always struggled to find jeans that felt supportive and comfortable… nothing ever fit quite right. Then I found I Am Denim, and honestly, it’s the best investment I’ve made! The quality is amazing and the comfort is next level.
I AM DENIM Jeans.
I AM DENIM Jeans.
Firstly these were by far the most comfortable jeans I have ever worn. I sometimes struggle to get a comfortable fit with other brands due to having a stoma . The high band is absolute genius ! it gently hugs my belly & makes me feel secure.
Also recieved quite a lot of compliments as the fit was spot on.
Definately would recommend this product. Fantastic innovative company, excellent customer service! 10/10.
Had really fabulous customer service…
Had really fabulous customer service helping me with sizing… actually got to talk to the owner who sorted me out.
When the jeans arrived they are as lovely as promised and well worth waiting for !
Delivery time and leg length
It took almost three months to get the jeans! They are comfortable but the leg length is all wrong. I ordered tall which was way too short. It’s a shame because I would possibly order again but only if the delivery time and sizing improves.

Reply from I Am Denim
5 Star ⭐ ⭐️⭐️⭐️⭐️ Amazing Comfortable Shorts
I have recently undergone major abdominal surgery.
I found post surgery unable to find clothes to fit especially due to my swollen tummy.
I then stumbled across “ I am Denim” a company who specialise in Jeans and Shorts post surgery for both men and women.
I purchased some shorts from “I am Denim” I am delighted with the shorts.
The fit is very modern, flattering and comfortable.
I cannot thank Sophie enough for all her help and advice with the sizing and fit prior to purchase.
“I am denim” is a hidden treasure and cannot recommend their Jeans/Shorts enough for ladies and gents post surgery.
Amazing - thank you xx
I had high hopes for these
I had high hopes for these. I am slim but have a bit of a mummy pouch. Ordered a 10. Too loose in all areas and ABSOLUTELY NO TUMMY CONTROL ??

Reply from I Am Denim
Jeans that FIT!!
The entire experience has been smooth. The jeans fit true to size and is by far the best quality jeans I have purchased. I am petite, and what a delight to be able to buy petite jeans that need no alterations. I highly recommend this brand - for their quality and excellent service.

Reply from I Am Denim
cannot asses product yet because this…
cannot asses product yet because this link was sent before shipment.... 14 days since order confirmation and no shipment yet

Reply from I Am Denim
Not for me
I was really excited to find I Am Denim, as someone who has struggled with stomach issues for decades, which can be triggered by tight clothing. Unfortunately they hurt my stomach so back to searching.
They are very high waisted and the band at the top has no stretch which is a nightmare for me, all the stretch is in the ‘tummy’ section. I was told to size down as I am between a 14 and 16 but the waistband was far too tight and rigid and immediately hurt my stomach.
Also, for £95 I was expecting thicker denim, the legs felt more like jegging material, so all in all sadly disappointed. I love the idea, but just didn’t work out for me.
Now just awaiting my refund…

Reply from I Am Denim
Great quality and fit
Quick delivery, beautifully packaged and wrapped. Jeans are really lovely. Great fit and a soft material which feels comfy when wearing.
Delivered quickly and the jeans are…
Delivered quickly and the jeans are super comfortable and easy fit Thank you
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