Icon Reviews 75

I've been using Icon for awhile now and the tool is quite impressive. The UGC videos are high quality, the team is very responsive when issues arrive. They are our trusted partner for asset generation. The only thing I would improve is the assetgpt function which is a little buggy.

As a CEO, I look for partners who make our team's job easier. That's what Icon does for us. The platform is really easy to use and they have been super to work with.

Really impresed by their UGC ads! And they are so speedy with the turnaround time!

I’ve been working with Icon for a little over a year. I’m a firm believer that what you put into a partnership is what you get out of it — Icon has been an incredible partner in helping me maintain a healthy supply chain. Their platform is one of the most cost effective ways of getting content & in some cases has provided top performing videos in our ad accounts.

Love that we get quality UGC for an affordable cost!

We’ve been using ICON for our video content and love the dynamic, modern editing style. The pricing is very competitive, and having built-in competitor analysis and creative generation tools is a huge plus. While we experienced some initial platform lag and delivery delays, the quick support team helped us resolve everything promptly.

My experience with Icon may be a little different than most because I’ve used them at multiple stages, starting with their lowest-tier subscription and later moving into a managed account.

To be clear, there are times when it’s obvious they’re still a startup and working through startup-type challenges. But I’ve been consistently impressed by how quickly they respond and improve.

I run a poker club in Kentucky, and I originally joined for the lower-tier plan that gave me access to consolidated AI tools for ad creative. Overall, it did a solid job, especially for the price. I still ran into some of the same limitations I’ve seen with other AI tools—especially with niche poker visuals like chips, cards, and hands, which sometimes came out with strange artifacts—but they were constantly improving, so I stayed with it.

A few months later, I got some outreach about upgrading to a managed account, where their team would create and edit ads for me. As a founder/operator who often wears too many hats, that was a very easy yes.

The quality of the creative they produced was far better than what I was making on my own, and they took feedback extremely well. My account manager was highly responsive, easy to work with, and quick to turn revisions around.

There were occasional technical issues, especially in the ad review area of the platform, but what stood out was how seriously they took those problems. More than once, they got me on calls with developers, reviewed screen recordings, and rolled out fixes quickly.

The managed experience also felt very high-touch. My account manager was fast, professional, personable, and made me feel like they genuinely cared about my business.

I’m currently on a break because I’ve scaled back my marketing budget, but I plan to come back when I can. I’d absolutely recommend Icon to anyone who needs better creative output or wants a more unified AI-driven ad workflow.

Like any tool or service, you’ll get more out of it if you put real effort into the process.

I actually love working with Icon! We've been super impressed with their client service and the quality of the assets we are getting now are unmatched. It's changed the game for me.

Great agency for video ads with UGC and AI content

We love the creative that we get from ICON. Diverse characters with stories that convert. They are open to our design ideas and respond quickly. This has been a good addition to our design flow for both organic and paid media.

Icon has helped me - a solopreneur - get ad creatives as if I were a MUCH BIGGER company.

I think their editors are waaay better than the ones I have from Upwork...

I've worked with Icon off and on for ove a year now

We’ve had a fantastic experience with Icon finding creators that match our brand. Icon has also been great about revisions or iterations when requested, they’ve handled them quickly and professionally.

I've been using Icons managed UGC video service where they source creators (real, not AI) and help write scripts for you. The service also includes a content strategist to help guide the brief creation and help you iterate for your next brief based on what's working. I'd definitely recommend the service, it's a great value as a small business looking for diverse content from real creators.

I'm now on my 3rd month with Icon and I'll keep renewing! I work with them for UGC content creation, static assets, VEO assets, and ad management and honestly I've been happy with all of the above. Their team is extremely responsive and really thinks outside of the box when it comes to content. Results are also pretty clear, since they've taken over our account with creative and management, they've reduced our CAC by 24% and we're seeing incremental lift. They continue to improve their platform and add new features as well. Worth it imo.

UGC content creation made simple - team handled everything from sourcing to followup. Price was very competitive.

We have been working with Icon for a few months now and we have seen great improvements in our ads. The team is so helpful and wants you to succeed. It’s been a great partnership and we appreciate them.

Icon is an enthusiastic and communicative team that has delivered great UGC content, implementing our ideas and revisions clearly!

The Icon team has been such a great crew to work with. They are very willing to be invested in and understand our brand - which allows our ads to turn out awesome!

Ive used Icon for several different clients, starting from the OG product. It only continues to get better and better. Helps to streamline my creative testing exponentially.

They’re responsive, easy to collaborate with, and consistently deliver good UGC. It makes the whole process simple and efficient