When initially contacted the service to transfer ownership, I thought it went through. However, when I had to contact to make payment, the transfer hadn't been actioned. However, Carly was able to... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Created with AI, based on recent reviews
For over 35 years, we’ve helped protect Britain’s pets and supported the people who love them. We’re here for the everyday moments, the unexpected ones, and whatever pet life has in mind. We know our stuff, but keep things simple. With trusted information and real people ready to help, we offer calm, dependable support when pet life doesn’t go to plan. There are real people behind identi. People who listen, understand what’s at stake and help without adding pressure. No scripts or passing you around. Just thoughtful support from someone who cares. We love animals. Properly, genuinely love them. We’re a team of pet owners who take pride in what we do and bring that warmth to every interaction, while staying dependable when it matters. At the heart of identi is one of the UK’s largest pet microchip databases, helping keep millions of pets connected to the people who love them. Alongside microchip registration, we offer Smart Tags and other services designed to make managing your pet’s details simpler and help the right people get in touch when pet life has other ideas. Whether you’re updating a microchip record, setting up a Smart Tag, looking for support when your pet is missing or simply keeping their information up to date, we’re here to help. By your side for all of pet life.
United Kingdom
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 97% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Unable to transfer a microchip to identibase after the chip was registered with another microchip business they have recently merged with. Chip number is not recognised on identibase's website but is on the other business' website however they are forcing a redirect to identibase's website so unable to use the previous business' website.
Had 1 customer service email saying the chip has been transferred however it does not show on my account. Get an automatic email reminder every few days saying the chip needs transferring and another automatic email to say identibase will be in contact in 3 working days.
I will reconsider my review when the issue is resolved.
Paid £39 for a transfer of ownership which has not been done and no response whatsoever from identibase when I contacted them about it. I will have to do a chargeback. Identibase charge £39 PER YEAR which is ridiculous when I can register my cat's microchip on a DEFRA approved database for just £2.99 one off fee (which is what I have done). Databases and cloud storage is cheap so an annual fee is ridiculous.
We rescued three cats who were abandoned when neighbour moved away. Decided to get them chipped but found that three were already done.
Transferred 2 on to our account but third was already on another persons. Identibase support were great and went through the process of transfer with us. Could not have been more helpful.
Problem resolved with one phone call. And had to part with no money
I have just rehomed a cat and needed to transfer ownership to myself. It was so easy. One short phone call answered by a very cheerful and helpful Izzy and it was all done!
The young man who assisted me with my query was patient and helpful and sorted out my questions
My beautiful girl passed away right in the middle of Christmas and the New Year. We took the difficult decision to ease her suffering. I was so upset that I forgot to inform Identibase. They sent a reminder to update her details abd I informed them. I then got a really sweet, personal reply back from Jack. The personal touch really does make all the difference in difficult times like these.

Reply from identi
A little miffed I had to pay to update my address and name on the system and that the basic service didn't cover multi-cats in my household, but it's one of those things I guess.
Customer service was top notch and the speed that they answered my call and dealt with my enquiry was fab!

Reply from identi
Agent Lewis was very helpful and informative and was able to answer all my questions. Pleasant and friendly.

Reply from identi
Page was so friendly, helpful & positive ... got me sorted ... thank you, Paige!!

Reply from identi
Ellie responded quickly to the query of a microchip which was wrongly registered and was able to help getting it registered to the correct owner.
Very helpful indeed.

Reply from identi
I was able to talk to a real person without a lengthy wait. The person who answered my call was extremely helpful and informative, also had a very nice manner. Overall a good experience

Reply from identi
Lewis was helpful, explaining everything I asked. Great company with a good service

Reply from identi
Once I got through on the phone it was perfect. Piper was friendly, professional and sorted out my query within a few minutes. (5 stars.)
The email I'd previously had to activate my account did NOT say there was a 24 hour time limit so I'd had trouble setting up my account.

Reply from identi
Paris was very friendly and professional i thought it might be complicated and I was very stressed as moving house is a very big event in someone's life. Paris made it so simple and quick and I very much appreciated that and also to know my beloved cats are still safe.
Thank you Paris (beautiful name too)
Kind regards
Heidi

Reply from identi
Excellent customer service!
Very helpful & dealt with my enquiry quickly.

Reply from identi
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.