To Whom It May Concern, I highly would recommend Mr Steven Groves and his team of Affinity Financial advisors Ltd. Mr Groves gave us personal attention and came to our house .He helped... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
To Whom It May Concern, I highly would recommend Mr Steven Groves and his team of Affinity Financial advisors Ltd. Mr Groves gave us personal attention and came to our house .He helped... See more
Company replied
Matthew was incredibly helpful, did all he could to help us by understanding by what was most important to us. Very honest and kind, cannot recommend enough
Company replied
My broker Raffaela was so helpful, reassuring and patient. As a first time buyer getting a mortgage was very daunting. Raff talked me through the options and available providers so I could make an in... See more
Company replied
Bradley is always amazingly helpful, supportive and easy to work with. He just helped us sort out our remortgage, third time of getting his help and we’ll be back again for sure. Mortgages and r... See more
Company replied
At Affinity Financial Advisors Ltd we pride ourselves on being fully independent, meaning we can deal with a wide range of companies and are not restricted to just one or two; this allows us to tailor our recommendations to what will suit you best. This independence is a critical part of how we work and means our advice is always based on a comprehensive analysis of the market and is completely unbiased. Our advisors have a wealth of knowledge and experience, ensuring the best possible results for our clients and their families. All of Affinity’s financial advisors are members of both the Personal Finance Society (PFS) and the Chartered Insurance Institute (CII). They all hold the CII Diploma in Financial Planning and a specialist CII Certificate in Equity Release. This means they are fully qualified to advise on Pensions (pre- and post- retirement), Investments, Life Protection, Tax Planning and Mortgages. Some of our advisors have further specialist qualifications in certain areas of financial planning, enabling the firm to cover all aspects of advice. We are professionally qualified and regulated by the Financial Conduct Authority Regulatory (Reference Number 457234) Affinity Financial Advisors Ltd, High House, Harlington Road, Hillingdon, UB8 3HX
High House/Harlington Rd, UB8 3HX, Uxbridge, United Kingdom
What made my experience great!? Two words: Bradley Carter. I was a first-time buyer and didn't know where to begin what I imagined to be an exceptionally overwhelming process. Bradley advised me every single step of the way and was so clear in his communication. I am now a very proud homeowner thanks to him and his fantastic service.

Reply from Affinity Financial Advisors Ltd
Bradley Carter at Affinity is an absolute gem. After all the uncertainty with mortgage rates, he provided wonderful advice and guided me to an answer that worked best for me. I know I'll always be coming back to him so you're really lucky to have him in your team. Thanks again! - V

Reply from Affinity Financial Advisors Ltd
Bradley was informative honest and friendly. He was professional and kept in touch right through to to the end. My family are very happy with all the advice he gave to help make our decisions.

Reply from Affinity Financial Advisors Ltd
Bradley is always amazingly helpful, supportive and easy to work with.
He just helped us sort out our remortgage, third time of getting his help and we’ll be back again for sure.
Mortgages and remortgaging can feel stressful but Bradley is always on hand to help, reassure and advise.
Thank you Bradley!

Reply from Affinity Financial Advisors Ltd
Gavin had studied all that we needed to discuss
helpful advice - developed a plan
explained everything in easy to understand language
made me feel very confident.

Reply from Affinity Financial Advisors Ltd
Gavin Hilton was extremely helpful and knowledgeable. I felt that he was totally committed to giving me the best advice. He made me feel that I was important to him and that I was a special costumer. I feel very safe under his financial guidance.

Reply from Affinity Financial Advisors Ltd
Gavin at Affinity has helped my wife and I optimise our savings into the best options for our retirement. He is always available or on hand to give advise or help.

Reply from Affinity Financial Advisors Ltd
I had the pleasure of having Bradley Carter as my mortgage adviser. I’m a first time buyer and Bradley took a complicated concept and broke it down for me.
He is incredibly competent, helpful and always gave me a full and honest advice. He was patient and kind throughout the whole process.
Bradley worked incredibly hard and efficiently and was always available to answer my many questions! He’s seen me through to the end and I would recommend Affinity to anyone looking for competent, helpful and friendly advisors.
Thank you Bradley! I’m only where I am because of your support :)

Reply from Affinity Financial Advisors Ltd
What started out as a quick conversation about how I should start getting my financial affairs in order, has turned into a five-year strong and trusting relationship.
Gavin is just brilliant and I couldn’t do without him when it comes to financial matters!
He has taken the time to get to know me and what I need. He has the knowledge and expertise to cover all financial aspects providing me with clear advice and always follows up with report-based recommendations. He is quick to respond to my questions and has never pressurised me to make decisions.
In addition, Gavin is supported by a strong team at Affinity Financial Advisors, along with new software that can help show different financial scenarios which I have found very helpful.
Thank you Gavin for all your advice over the years!

Reply from Affinity Financial Advisors Ltd
We have been working with Gavin Hilton from Affinity Financials since 2016. We feel so lucky to find him. He is absolutely amazing. If I could give million stars I would. We have got 3 properties with his help with the best rate possible. He is now doing our will and estate plannings and pensions. We would work with him for life time and would not even consider someone else.
He is trustworthy, informative and very good at his job. Thanks to him for all his help over the years.

Reply from Affinity Financial Advisors Ltd
Rob Salter and the team at Affinity have very effectively been looking after the pension and financial arrangements of my wife and I for nearly six years to the present. Initially with guidance on establishing the most appropriate scheme and secure home for our pension funds, and subsequently with their active management. Throughout this time we have felt fully confident that the advice we’ve received has been of a very high standard, provided us with good investment returns and the best form of income for our retirement. Dealing with Rob is informative and a pleasure. He clearly feels invested in meeting our needs and expectations and is always happy to explain the background to his advice and the markets. Highly recommended.

Reply from Affinity Financial Advisors Ltd
Josh Paine helped us arrange our first mortgage. He was extremely helpful throughout the whole process, always on hand whenever we had any questions and offered clear advice. Thank you to Josh and Affinity. I would highly recommend to anyone looking for financial advice.

Reply from Affinity Financial Advisors Ltd
I have been dealing with Rob Salter for many years regarding my pension fund. Having just retired from my family run business which is now being run by my son I needed to take advise on ensuring I was making the most of the funds I have available to me. On a recent fact finding mission Rob was able to outline some various options which are now being worked on. I am confident that Rob’s advise will ensure Michele and I have a happy retirement.

Reply from Affinity Financial Advisors Ltd
Josh’ advice for our financial situation was 5*, I cannot recommend him highly enough!. He secured us our mortgage within what I’m sure is record timing and everything was as stress free as can be thanks to him! Thank you so much josh and the affinity team!

Reply from Affinity Financial Advisors Ltd
Thank you so much to Josh and Affinity in arranging our mortgage. Josh was so easy to deal with, talked us through all our options and gave us such good financial advise in order to get us on the property ladder! Would Highly recommend!

Reply from Affinity Financial Advisors Ltd
Review of Affinity Financial Advisors
Steve Groves of Affinity has been our financial advisor for the last 10 years. Having been clients of large IFA firms in the past, Steve's approach has been a welcome change, being truly focussed on developing a long term professional relationship. He really invests his time to fully understand his clients' needs and offers solutions to meet these.
Throughout our relationship ,Steve has provided detailed and coherent pension and investment advice which we have always adopted. He is keen to bring fresh and innovative ideas for consideration. He has consolidated our various pension provisions and ensured tax efficient planning for the future. He has also sourced life and health cover for us.
We have always found Steve to be extremely responsive and professional. He is able to articulate relatively complex matters in a clear, understandable manner, giving us complete confidence in him. We feel that he genuinely invested in us as his clients. We have been very happy with the returns he has achieved on the monies he has invested for us and would strongly recommend Steve and Affinity.
Sali Lewis and Graeme Maude

Reply from Affinity Financial Advisors Ltd
This is just a short note to thank Kelly, for her helping me to discover and to be able to navigate the Affinity portal. I am not a very tech savvy person but after chatting with Kelly I was surprised to find that I could check valuations, have access to secure messaging. I could contact my advisor as well as upload documents securely, knowing all my information was safe. I was pleased to have spoken to Kelly, she was very helpful and nudged me in the direction of the portal, which an excellent feature.

Reply from Affinity Financial Advisors Ltd
Aaron at Affinity spent time to listen to my concerns and needs about how to best manage and plan a number of pension schemes I had. Previous advice had left me feeling overwhelmed and confused resulting in me taking no action. Now I feel confident that my pensions are in the right place and working for me to help achieve the retirement I want. Aaron carefully explained and advised in language I understood and answered all my questions. I would highly recommend Aaron and Affinity.

Reply from Affinity Financial Advisors Ltd
Having spoken with several Financial Advisors, I was extremely grateful to finally meet Stan. He doesn’t just speak, but really listens too - and he’s not afraid to step up and tell you if you’re potentially making a risky decision.
Stan was able to put together a plan which worked for me, explaining every step of the journey clear.y and concisely. He knows how to explain concepts in a simple way.
If you’re looking for someone who is friendly, professional, and always available when you have a query, I’d highly recommend Stan.

Reply from Affinity Financial Advisors Ltd
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.