She Sees Your Potential and Knows How to Turn It into Results
I have worked with Tyla/Imaginmarie for the past six years, and I have seen first-hand the creativity, instinct and dedication she brings to her work.
When we began developing the CrissyBee to brand, I had 56 Insta followers. Our early development involved a collaboration, but Tyla’s influence, creative direction and hands on work have been instrumental in taking the brand from strength to strength.
Through her work on our brand identity, content strategy, storytelling and social media, she has helped bring my specialist hair-replacement business to a much wider audience. Today, CrissyBee has 15k Instagram followers and 11K on Facebook, and hitting my first 1M post on TikTok helping us reach and connect with our target clientele.
One of our most significant breakthroughs came through her approach to client transformations and before and after videos. She understood how to refine the messaging, capture attention and showcase our work in a way that spoke directly to the people who needed our services.
When Tyla became my full-time content creator, she made subtle but impactful changes to the scripting, editing and overall content quality. Within just four videos, one of our videos reached 800K views, with the numbers continuing to grow. This also positively impacted the performance of my wider content. Since then, my posts have continued to attract new clients while increasing awareness of the services we offer.
This is a testament to her ability to turn creative thinking into meaningful visibility for a business.
What makes her particularly special is her ability to understand people. She seems to recognise what someone is trying to achieve, often within moments of meeting them, and has a remarkable instinct for helping them bring that vision to life. I believe this is a natural gift. She also recognises when additional expertise is needed and is willing to ask for it a quality I value just as much as her creativity.
Tyla doesn’t simply tell you what to do and leave you to figure out the rest. She gets involved, develops ideas and helps turn them into reality. Her approach has also aligned with my own belief that the right content should demonstrate the value of a service and allow people to recognise their own needs, rather than rely on hard selling.
Over time, Tyla’s role within CrissyBee has grown considerably, and she now serves as my Chief Marketing Director, bringing her creativity and understanding of the brand to the forefront.
I wholeheartedly recommend her to any business owner who needs more than marketing advice someone who can recognise potential, communicate a vision and help turn it into reality.
I have watched Tyla grow in confidence and capability over the years, and I believe she has so much more to offer. When she understands your vision, she has a genuine ability to help you move towards it. I look forward to seeing where her own journey takes her next.