INITIO Parfums Privés Reviews 37

TrustScore 4 out of 5

3.8

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Rated 5 out of 5 stars

This is hands down one of the best fragrance brand I have ever encountered. Usually you will find one or two good scents but TRUST ME everything that Initio has put out is FANTASTIC. Not only the gr... See more

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Rated 5 out of 5 stars

I ordered a bottle of the fragrance “Can’t Get Enough” and was extremely pleased with my purchase. Fast shipping and top notch quality

Company replied

Rated 5 out of 5 stars

Excellent experience with INITIO from start to finish. I really loved the sample concept with voucher refund. It’s smart, reassuring, and very customer-friendly. It allows you to discover niche... See more

Company replied

Rated 1 out of 5 stars

It's frustrating to see just how far brands will go with price hikes and what feels like customer manipulation. For those unaware, Initio has reduced the size of their bottles from 90ml to 50ml, yet t... See more

Company replied

Company details

  1. Perfume Store

Written by the company

WHAT IF YOUR INSTINCTS WERE INSPIRED BY YOUR SENSE OF SMELL, GUIDING YOU TOWARDS NEW ADVENTURES? INITIO Parfums Privés is a special and exclusive French brand that takes fragrances to a whole new level. Using the power and science of scent, the INITIO fragrances are made to empower yourself, influence your mood and behaviour, and change your destiny. Uncommonly in the perfume industry, the process is not ingredient-led. What is important is the effect of the fragrance, rather than its actual scent. The mission of INITIO: initiate to functional fragrances through mystical and powerful scents that elevate and magnify those who dare.


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3.8

Great

TrustScore 4 out of 5

37 reviews

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Rated 5 out of 5 stars

I ordered a bottle of the fragrance…

I ordered a bottle of the fragrance “Can’t Get Enough” and was extremely pleased with my purchase. Fast shipping and top notch quality

January 2, 2026
Unprompted review
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Reply from INITIO Parfums Privés

Dear Insider LeVar,

Thank you for your feedback. We are truly delighted to hear that you had such a positive experience with us.

Yours sincerely,
INITIO Parfums Privés

Rated 5 out of 5 stars

This is hands down one of the best…

This is hands down one of the best fragrance brand I have ever encountered. Usually you will find one or two good scents but TRUST ME everything that Initio has put out is FANTASTIC. Not only the great smells they actually last All day and can still smell it on your clothing the following day . The only problem I am finding is which one of the scents is my favorite ! Rehab , Paragon, High Frequency, Side Effect , Musk Therapy , I can't choose ! I am beyond thrilled to finally find a house that I can stick with and feel like I got my money's worth !

March 31, 2026
Unprompted review
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Reply from INITIO Parfums Privés

Dear Insider Wendy,

We are truly delighted to hear about your experience.

Thank you for your trust, we are honored to be part of your fragrance journey.

Yours sincerely,
INITIO Parfums Privés

Rated 1 out of 5 stars

Rip-offs and customer deception – Uncooperative manufacturer despite serious manufacturing defects in two bottles

I absolutely cannot recommend this perfume—and especially the bottle—in the strongest possible terms. For a product in this price range, what is being offered here is simply unacceptable.

Not only does the scent fade quickly, but it also visibly condenses on the inside of the cap and along the rim of the bottle. In practical terms, this means that a significant portion of the perfume is lost before you can even use it. I have never experienced anything like this before. What is particularly frustrating is that this serious defect occurs in both bottles—both the Oud for Greatness Neo and the regular Oud for Greatness. So this is clearly not an isolated incident, but a fundamental problem.

Even more disappointing, however, is the manufacturer’s handling of the complaint. The manufacturer has photographs that clearly show the defects. Instead of taking responsibility, they simply brush you off. The manufacturer shows no interest in seriously addressing the problem and merely refers customers to the retailers via email. Such indifferent and customer-unfriendly behavior is absolutely outrageous, especially in a premium segment where you pay around €320 for 90 ml.

Here, neither quality is delivered nor responsibility taken. A manufacturer that shows itself to be so unreasonable and disinterested completely disqualifies itself, in my opinion.

Conclusion: EMajor quality issues, no customer service whatsoever, and a completely overpriced product. I strongly advise against buying this. Stay away!

March 21, 2026
Unprompted review
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Reply from INITIO Parfums Privés

Dear Insider Samir,

Thank you for sharing your feedback. We regret the issue you experienced with your fragrances.

Please note that purchases made through retailers are subject to the retailer’s own terms and conditions.

Your complaint has been escalated internally, and our Quality department is reviewing the matter in detail.

As an exceptional gesture, we are pleased to offer you replacement bottles for both fragrances. Kindly check your email for further details.

We trust this will address your concerns and appreciate your understanding.

Yours sincerely,
INITIO Parfums Privés

Rated 5 out of 5 stars

Excellent experience with INITIO

Excellent experience with INITIO from start to finish.
I really loved the sample concept with voucher refund. It’s smart, reassuring, and very customer-friendly. It allows you to discover niche fragrances without taking any risk.
All the fragrances I tested were unique, well-crafted, and full of personality. None of them smelled generic. Even the ones that didn’t perfectly match my taste were clearly high quality.
What impressed me the most was the customer service.
Outstanding support: fast, accessible, professional, and genuinely caring. My request was handled immediately, with real attention to customer satisfaction. This level of service has become rare nowadays.
You can clearly feel that customer satisfaction is a top priority at INITIO.
Highly recommended.

February 6, 2026
Unprompted review
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Reply from INITIO Parfums Privés

Dear Insider,

Thank you for sharing your experience with us.

We are pleased to know that your experience with INITIO met your expectations, both in terms of product discovery and customer care.

Thank you for your trust.

Yours sincerely,
INITIO Parfums Privés

Rated 5 out of 5 stars

Good customer care

Good customer care, amazing products and packaging!

February 2, 2026
Unprompted review
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Reply from INITIO Parfums Privés

Dear Insider Laurence,

Thank you for taking the time to share your experience with INITIO.
We are delighted to know that it met your expectations and that you are fully satisfied with both our fragrances and our packaging.

Yours sincerely,
INITIO Parfums Privés

Rated 1 out of 5 stars

Oudh for Greatness is ruined

I used to love Oudh for Greatness, it lasted all day and even into the next, I would never fail to get compliments whenever I wore it. However they have messed with the ingredients and cheapened it. I am lucky if it lasts an hour on me now and it is certainly not strong enough to get noticed. Other than the obvious, to make more profit, why would you ruin a good product. Such a shame, I wont be wasting £300 again on it now.

December 26, 2025
Unprompted review
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Reply from INITIO Parfums Privés

Dear Insider Dan,

Thank you for your feedback. We are truly sorry to read of your disappointment.

Please be assured that Oud For Greatness has never been reformulated. To allow us to investigate further, we kindly invite you to contact our Customer Care team with the place of purchase and the batch number of your fragrance.

Yours sincerely,
INITIO Parfums Privés

Rated 5 out of 5 stars

Absolutely Amazing!

Hello! I just wanted to say how lovely my things were packaged and how quickly they got to me! I am so happy I waited until I was able to buy direct from Initio, and not from a reseller or other website. So many counterfeits and dupes have flooded the market-I am no rich woman by far, but instead of wasting money on terrible copies, and worse, the fakes, I waited patiently and plunged right in...sooo worth the wait!! Bravo to the Initio team! And thank you, for brightening my day!

December 2, 2025
Unprompted review
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Reply from INITIO Parfums Privés

Dear Insider Maria,

Thank you for your message.

We are delighted to hear that your order arrived quickly and that the unboxing experience met your expectations.

Yours sincerely,
INITIO Parfums Privés

Rated 5 out of 5 stars

Exceptional customer care

I contacted customer care on 16 October to let them know I was returning a fragrance. Not because it wasn’t gorgeous (it is - Can’t Get Enough) but because I had something very similar.

I received an email next morning asking me to send a picture of the unopened box, which I did. I then asked if I could exchange for Narcotic Delight and received a response straight away exchanges were currently not offered.

I asked a couple more questions and each time received a reply straight away. The Initio policy is that any samples/gifts sent with the purchase also need to be returned. However, I’d part used all of mine and queried what to do. I was told that as I’d used them, they were mine to keep.

I have to say at this point that Initio is very generous with samples/gifts. I received three 1.5ml samples, two 5ml bottles, and a 10ml.

Anyway, cut to today and I received an email advising that I was receiving an exchange after all, and my Narcotic Delight is on its way to me.

I appreciated the stress-free clear returns policy, the speed of the responses to my many emails, and just the general warmth projected from whoever was behind those email responses. I felt so special. Thank you 🌹

October 17, 2025
Unprompted review
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Reply from INITIO Parfums Privés

Dear Insider Maria,

Thank you for taking the time to share your experience.

We are delighted to know that our team was able to assist you and that your exchange was processed smoothly.

Yours sincerely,
INITIO Parfums Privés

Rated 5 out of 5 stars

I had a truly positive experience with…

I had a truly positive experience with Initio Parfums.
After an issue with the delivery of my samples (which had been stolen), the team was incredibly kind and professional, immediately offering to resend them.
I’ve now received everything perfectly, and I’m very happy — both with the quality of the perfumes and the excellent customer service.
Impeccable service and rare kindness. Thank you so much!

October 20, 2025
Unprompted review
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Reply from INITIO Parfums Privés

Dear Insider Ludovica,

Thank you for sharing such thoughtful words.

We are pleased to know that your experience with INITIO met your expectations and that you are satisfied with both our fragrances and our service.

Yours sincerely,
INITIO Parfums Privés

Rated 5 out of 5 stars

Beautiful Perfumes

Fast shipping, exclusive gifts, high quality fragrances.

September 19, 2025
Unprompted review
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Reply from INITIO Parfums Privés

Dear Insider Julia,

Thank you for sharing your experience with us.
We are delighted to know you enjoyed our creations and service.

Yours sincerely,
INITIO Parfums Privés

Rated 5 out of 5 stars

quality service and fantastic perfumes

I bought musk therapy, I had never smelled this fragrance before, I bought it based on the reviews. The smell is simply cosmic, fantastic. My mother also wanted it and I bought her a bottle of this perfume. I am very satisfied with the products, samples and service.

July 15, 2025
Unprompted review
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Reply from INITIO Parfums Privés

Dear Insider Vitalija,

Thank you for sharing your experience.

We are delighted that you and your mother are enjoying Musk Therapy and that our products and service have met your expectations.

Yours sincerely,
INITIO Parfums Privés

Rated 1 out of 5 stars

It's frustrating to see just how far…

It's frustrating to see just how far brands will go with price hikes and what feels like customer manipulation. For those unaware, Initio has reduced the size of their bottles from 90ml to 50ml, yet they're still charging the same price as they did for the original 90ml (€210–220). The 90ml bottles now retail for €270 or more. Was the existing markup not enough? Is demand really that insatiable, especially knowing how little it actually costs to make the perfume? I personally will not buy from Initio anymore and refuse to be manipulated.

August 8, 2025
Unprompted review
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Reply from INITIO Parfums Privés

Dear Insider Egle,

Due to unforeseen changes in customs regulations and a sharp rise in logistical and material costs, we have had to adjust our prices.

This measured change is necessary to maintain the quality, consistency, and prestige that define our creations, and to ensure we can continue offering you the exceptional experience you expect from us.

Yours sincerely,
INITIO Parfums Privés

Rated 5 out of 5 stars

Very pleasant shopping experience @ INITIO

I bought three Initiation sets at Initio's Web site: Cofret, Carnal and Hedonist. It was a very pleasant shopping experience and payment was safe and secure. My order was processed within reasonable amount of time and the shippment was delivered by a courier. I can recommend INITIO without hesitation !

April 18, 2025
Unprompted review
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Reply from INITIO Parfums Privés

Dear Insider,

Thank you for sharing your positive experience with us.

We are thrilled to hear that you had a pleasant journey with INITIO and we truly appreciate your trust.

Yours sincerely,
INITIO Parfums Privés

Rated 5 out of 5 stars

Awesome experience, reliable high quality perfume house. However, loyalty programs and atomizers need a bit of improvement


Initio Parfums Privé is one of my favourite niche perfume houses, and I recently received my order of Rehab EDP from their USA store (sadly, no locations in Canada).

I’m absolutely impressed! 😍

Yes, it took a little longer to arrive, but there was no rush on my end, especially with the Canada Post strike (which I wholeheartedly supported despite it being a bit of a personal inconvenience for me btw!).
Honestly, I don’t understand why some people are bothered by delivery times—it’s perfume, not something essential like insulin or food!
Plus, shipping was free! I personally prefer a slower, non-expedited delivery over paying extra for overnight shipping any day!

The perfume arrived beautifully packaged, just as you’d expect from a high-end fragrance brand. What initially surprised me, but ultimately impressed me, was the extra care taken in securely wrapping the package with duct tape. 📦

After reading reviews on TrustPilot about previous issues with damaged or leaking items, it’s clear to me now why so much duct tape was used. 😄

But- it also proves that the brand truly listens to customer feedback and that they not only just acknowledge concerns—but also really do take proactive steps to prevent and resolve any potential or existing issues- which is ultimately what truly matters.

Furthermore, I appreciate receiving some lovely holiday gifts with my initial order, which includes: two samples of my choice, four additional 1.5ml discovery set samples, and a 10ml Side Effects sample- oh! and a 90ml Initio PP gift bag! 😍

So, from my experience at least, it’s clear that Initio Parfums Privé really does value its customers and major kudos for that!

Now, a bit of a constructive criticism- if I had to suggest one or two improvements, it would be to offer a more robust customer loyalty program.
While I do appreciate the occasional discount codes and gifts, a more developed and expanded loyalty program could make returning customers feel even more valued.

As some have noticed- the atomizers could be improved (don’t get me wrong- they are by no means defective).

That being said, this is a minor point in what was otherwise a fantastic experience! 🙃♥️
I’ll definitely be shopping here again and would recommend Initio Parfums Privé to anyone looking for a luxury fragrance experience.

December 17, 2024
Unprompted review
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Reply from INITIO Parfums Privés

Dear Insider,

Thank you for your thoughtful and detailed review.

We are thrilled to hear that your experience with INITIO Parfums Privés exceeded your expectations.

Your valuable suggestions have been carefully noted and will be shared with our team for consideration.

Yours sincerely,
INITIO Parfums Privés

Rated 1 out of 5 stars

Most obnoxious smells ever

My girlfriend bought a whole collection of them and each one of them has the most obnoxious smell I've ever experienced. It makes my eyes water and gives me headaches. Most likely due to chemicals they use to intensify and preserve the smell. Awful and sickening!

December 17, 2024
Unprompted review
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Reply from INITIO Parfums Privés

Dear Insider Eddie,

We regret that your experience with our fragrances has not met your expectations.

To proceed further, kindly contact our customer care team at contact@initioparfums.com with a proof of purchase, and we will address your concerns accordingly.

Yours sincerely,
INITIO Parfums Privés

Rated 1 out of 5 stars

I had the worst experience in the…

I had the worst experience in the perfumery industry, I wanted to buy my Initio Oud for greatness Neo , which in the cart appears as a gift several samples and festive sleeve where the quantity of the contents was indicated 90ml when the bags and gift box was indicated as a bag and box but the festive sleeve said 90ml and I thought it was another Christmas surprise perfume!
I placed the order but after however I wrote and asked what is this and they said it was just the festive box for the perfume , I felt misled and wanted to cancel the order , as it said on their terms and conditions that I can cancel until I receive confirmation email that it has been forwarded to delivery companies, But they told me it's already sent but I got confirmation email a day later sounds like a lie so I don't cancel , they said to refuse the order on delivery and they will refund my money , the DHL said they can't take the order back as they were not informed by anyone. Now I have to follow them to send the parcel unexpectedly and I guess I also have to pay the delivery back, but for what, I respected their conditions, but they not ? I didn't want to write here for everyone to see but I felt offended by the star, but when I wrote them feedback and they didn't take any action and they didn't even answer anything I understood that I had to say it in order to others know too. to know that when they shop from them they may encounter disrespect and no solution to the problem! I'm sorry to say this because I really love their perfumes and I was planning to have all of them in my collection not just the ones I have now but for such an attitude towards customers I think I will find other attitude minded alternatives their face to customers! I'm sorry you ruined the present I wanted to give myself for Christmas!

Thanks, no need , I made it as a gift , I didn't want to keep it in my collection , this perfume doesn't give me positive emotions after this situation!

December 6, 2024
Unprompted review
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Reply from INITIO Parfums Privés

Dear Insider Alexei,

We deeply regret any misunderstanding surrounding the description of our Festive Sleeve.The gifts accompanying your order included 3x5ml samples and a Carnal Set. At no time was an offer for a complimentary 90ml bottle promoted.

Once an order is prepared, it is no longer possible to cancel it in our system. This is the reason why the order could not be canceled and was handed over to our carrier. This information is clearly stated in our terms and conditions.

Should you decide not to keep your order, please do not hesitate to reach out to us at contact@initioparfums.com, and we will be delighted to provide you with a prepaid return label. Please rest assured that the return will be covered by us.

Yours sincerely,
INITIO Parfums Privés

Rated 5 out of 5 stars

Definitely a great experience

Definitely a great experience! Customer Service responds fast and they were very helpful!!!

October 3, 2024
Unprompted review
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Reply from INITIO Parfums Privés

Dear Insider Christin,

Thank you for your feedback. We are delighted to hear you had a great experience, and that our customer service was helpful and responsive. It would be our pleasure to assist you again in the future.

Yours sincerely,
INITIO Parfums Privés

Rated 5 out of 5 stars

Smooth ordering and delivery

On monday evening i ordered 1 bottle off perfume and on thursday it was delivered. Everything went smooth and as planned. Got enough mails for every step my order was going thru. Happy with my joy in a bottle.

September 26, 2024
Unprompted review
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Reply from INITIO Parfums Privés

Dear Insider,

Thank you for your kind words and for sharing your experience with us. We are truly pleased to know that everything unfolded seamlessly and that the communication throughout met your expectations.

Yours Sincerely,
INITIO Parfums Privés

Rated 5 out of 5 stars

this is a good company

this is a good company. the service was also very friendly

September 23, 2024
Unprompted review
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Reply from INITIO Parfums Privés

Dear Insider Stef,

Thank you for your thoughtful feedback. We're pleased to hear that you experience with us met your expectations.

Yours Sincerely,
INITIO Parfums Privés

Rated 5 out of 5 stars

I am very pleased and grateful

First of all, Initio Parfums is the best, incredible, magical, and my favorite perfume brand! Many thanks to the customer service department for the timely feedback, professionalism and help. I will buy perfume only on the official website again!

September 3, 2024
Unprompted review
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Reply from INITIO Parfums Privés

Dear Insider Aleksandra,

Thank you for your kind words and for taking the time to share your experience with us. We are truly delighted to hear that you’re enjoying our fragrances and hope you will appreciate discovering OUD FOR GREATNESS.

Yours Sincerely,
INITIO Parfums Privés

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