IRA Financial Reviews 1,810

TrustScore 4.5 out of 5

4.7

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, knowledge, and patience, making complex processes understandable. The customer service is frequently highlighted as outstanding, with many people appreciating the prompt, competent, and friendly support received. Reviewers often mention the efficiency and ease of their overall experience, noting quick response times and a smooth user experience. However, some customers also noted a decline in service quality, experiencing slow response times and difficulties with communication, particularly regarding email correspondence and accessing funds. A few people found the investment platform confusing and less intuitive than expected, leading to frustration with the overall user experience.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, frequently praising individuals like Morgan, Tamara, Maria,... See more

Customer service

Users describe positive interactions with customer service, highlighting helpful and patient representatives... See more

Service

Reviewers mention positive feedback about service. Many customers appreciate the exceptional service, with... See more

Response time

Clients share positive opinions on response time, with some customers praising quick responses and efficient... See more

User experience

People report positive experiences with user experience. Many customers found the process smooth and easy to... See more

Based on these reviews

Rated 5 out of 5 stars

I am not familiar with 401K , I don’t speak or understand the language , procedures , rules and regulations. Tamara Perez was so patient and understanding of my lack of understanding and knowledge. Ta... See more

Company replied

Rated 5 out of 5 stars

I called in for help to set up my Roth SDIRA as a legal entity on a broker site as part of the information required to purchase two private equity investment funds. Morgan Appeldorn was ready to help... See more

Company replied

Rated 5 out of 5 stars

Wow, what a treat! Prompt, competent, friendly, well staffed service. Becky S was exceptional. Somebody wise, discerning and hardworking at the top runs a tight ship. As the owner of multiple small bu... See more

Company replied

Rated 5 out of 5 stars

Brittney L. was super helpful. There was confusion on my end around which of my 2 accounts needed a form edited (per the email I received). Brittany is very knowledgeable re: Navigating your process... See more

Company replied


Company details

  1. Alternative Financial Service

About IRA Financial

Written by the company

IRA Financial Logo

The smarter way to invest your IRA or 401(k) in alternative assets

At IRA Financial, we help clients take control of their retirement funds and invest beyond traditional stocks and mutual funds — including real estate, private equity, crypto, and more. Our clients value having direct access to in-house tax and ERISA professionals to help ensure their structure remains IRS compliant every step of the way.

Getting Started is Simple

Whether you're diversifying, self-employed, or funding a new business, we provide the structure and support to help you move forward with confidence.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 93% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

Positive experience!

I appreciate being able to call IRA Financial and receive a pleasant and patient representative who explains things well and answers all my questions efficiently!
The wait time for a rep is also relatively short.

April 16, 2026
Unprompted review
Rated 5 out of 5 stars

Quick - Thorough - Professional Assistance

When I called, I was completely lost and surely thought it was going to be a painstaking long involved experience ... but, Margan A, came to the rescue!!
In no time I was all set, and it was a very nice experience. She has a great personality, is well mannered and extremely knowledgeable. Thanks Morgan!!

April 14, 2026
Unprompted review
Rated 4 out of 5 stars

Overall satisfied

Overall the process had ups and downs, but what they really get right is having a single poc that helps guide you through it all. Ours was nelza and she was amazing. All said and done, I'd say this is one of the better custodians out there, I'd definitely recommend.

April 14, 2026
Unprompted review
Rated 5 out of 5 stars

Customer Service Provided by Maria…

Customer Service Provided by Maria Esposito was Superb. She explains the process clearly and makes each step seamless.

April 1, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

This made our day, thank you! We put a lot of care into every client interaction and it's always great to hear when that comes through. We look forward to continuing to support you!

Rated 5 out of 5 stars

I called in and needed help with an IRA contribution issue..

I called in and needed help with an IRA deposit and capital one account login. Morgan Appeldorn was my service agent and did an outstanding job of explaining the issue and helping me resolve it really quickly. Thanks to her I was able to make my IRA contribution before the IRS deadline.

April 13, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for sharing your feedback! We’re especially glad to hear that Morgan was able to provide clear guidance and support throughout your experience. Helping clients feel informed and confident is a big part of what we do. We appreciate you being part of the IRA Financial community.

Rated 5 out of 5 stars

Thanks to Mis Morgan A.

We would like to express our sincere appreciation for the outstanding service provided by Mis. Morgan A.
Her professionalism, attention to details, and willingness to go above and beyond did not go unnoticed. It is rare to encounter such a high level of dedication and care, and her efforts truly made a positive difference.
It was a pleasure working with her, and we look forward to the opportunity to do so again in the future.
With warm regards,
Dafna & Rami Zilberschmid

April 13, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for the kind words! We’re thrilled to hear that Morgan went above and beyond to assist you. Delivering that level of service is exactly what we strive for, and your feedback is truly appreciated. Thanks again for choosing IRA Financial.

Rated 5 out of 5 stars

Customer Representative Help

Suvie Fogelman, the customer representative I spoke with today was fantastic. I had numerous questions and issues and she was able to help me with all of them.
Unfortunately she was not able to resolve some issues, but I have great confidence she is getting the right parties involved to get them resolved.

April 13, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for your kind words! We’re so glad to hear you had a positive experience, and we’ll be sure to pass your feedback along to Suvie. Providing knowledgeable and responsive support is something we take seriously, and it’s great to know that came through. We truly appreciate you choosing IRA Financial and hope that the rest of your concerns are settled quickly!

Rated 5 out of 5 stars

Jill was great

Jill was easy to speak with and answered my questions quickly and clearly.

April 13, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for your review! We truly appreciate your feedback and are glad to hear you had a positive experience. Thank you for choosing IRA Financial.

Rated 5 out of 5 stars

Jill was very helpful addressing my…

Jill was very helpful addressing my questions.

April 13, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for your review! We’re glad you had a great experience and appreciate you recognizing Jill. We truly value your support.

Rated 5 out of 5 stars

Morgan A made my experience 5 STAR.

Morgan A made my experience worthy of a 5 star rateing. I am not very computer literate so identifying, finding and filling out the forms I needed was very challenging. Morgan was very helpful. She gave me all of the instruction I needed and helped me fill out the deposit form and the 3 distribution forms (2 charitable and one for a distribution to me).I was soooo impressed with Morgan A.

April 8, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

We appreciate your feedback! It’s great to hear that Morgan provided clear and helpful communication throughout the process. We know how important that is, especially with self-directed investing, and we’re glad you had a positive experience.

Rated 5 out of 5 stars

Morgan A was very helpful and followed…

Morgan A was very helpful and followed up on an email I sent to the tax dept. They replied shortly thereafter.
Very pleased

April 9, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for sharing your experience! We’re glad your account setup process went smoothly and that Morgan was there to help along the way. We aim to make communication as straightforward as possible, and your feedback is great to hear.

Rated 5 out of 5 stars

IRA Financial gives Amazing help on…

IRA Financial gives Amazing help on ROBS Corporations and Self Directed IRAs. Highly recommended.

April 10, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for your review! We’re glad you had a great experience. We truly value your support and look forward to serving you again!

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